HouseFreedom

Name

HouseFreedom

Legal name

株式会社ハウスフリーダム

Website

https://housefreedom.co.jp

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage and Development

NAICS

Real Estate Property Managers (53131), New Housing For-Sale Builders (236117)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate brokerage
• Custom home building
• Property renovation services
• Land subdivision development
• Real estate buy and resale

Headquarters

HQ city

Matsubara

HQ country

Japan

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Real Estate Brokerage (仲介手数料): Traditional real estate intermediary services where HouseFreedom acts as a broker in residential property transactions (buying, selling, land), earning commission fees from successful transactions. The company also offers direct purchase (買取) services where it buys properties directly from sellers.
2. New Housing Development and Land Subdivision Sales: HouseFreedom develops residential land subdivisions and new housing projects (Libero Square brand), selling finished lots and built houses to buyers. Revenue is generated through land and property sales.
3. Property Renovation and Remodeling Services (中古×リフォーム): The company purchases, renovates, and resells properties (real estate buy-and-sell), as well as offering renovation services as part of the buy-and-reform offering.
4. Custom Home Building (GuarenCasa): Revenue from constructing and delivering custom homes using the GuarenCasa easy-order model, including land + house packages through the company's subdivision developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HouseFreedom is a regional Japanese real estate company operating 10 directly managed stores across Osaka and Fukuoka prefectures. It provides residential real estate brokerage (buying, selling, direct purchase), custom home building under the GuarenCasa easy-order brand, property renovation through its Buy & Reform service, and new housing and land subdivision development under the Liber Square brand. All services are delivered face-to-face at physical showrooms supported by an online property search and reservation platform.

Product overview

HouseFreedom operates as a regional real estate brokerage and property developer serving Osaka and Fukuoka prefectures. The company offers a portfolio of real estate services centered on three core offerings: 1) GuarenCasa (ガレンカーサ), an easy-order custom-built home brand; 2) Buy & Reform (中古を買ってリフォーム), combining pre-owned property purchase with renovation; and 3) Property Sales (家を売る), covering both agency and direct purchase options. Supporting these core services are the リベロスクウェア land lot and new house brand, online property search platforms for Fukuoka and Osaka areas, in-store reservation systems, and mortgage consultation services. The company maintains 10 physical branch locations and has been in operation for 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Liber Square（リベロスクウェア）: ハウスフリーダムの分譲地・建売住宅ブランド。FREEDOM TOWN（フリーダムタウン）として大阪・福岡エリアで分譲地開発と新房販売を展開。
• GuarenCasa（ガレンカーサ）

Products and services

• GuarenCasa (ガレンカーサ) Easy-Order Custom Home An easy-order custom-built home offering where customers choose from pre-selected exterior designs, floor plans and functional features curated by professionals. Customers achieve a custom-style home without the cost of fully bespoke construction, with free-plan options available for irregular lot shapes.
• Buy & Reform (中古を買ってリフォーム) Integrated service where customers purchase a pre-owned property and have it renovated by HouseFreedom. Combines property sourcing with renovation design and execution, enabling customers to achieve new-home-quality spaces at lower cost than new construction.
• Property Sales Service (家を売る) Property disposal service for homeowners, offering both agency brokerage and direct purchase (買い取り) options. The company buys properties directly or matches sellers with buyers through its network of 10 branch locations, with agency fees charged only upon successful closing.
• Liber Square (リベロスクウェア) / FREEDOM TOWN Land and New House Development HouseFreedom's residential land subdivision and new house sales brand. Offers developed residential lots and completed new construction houses across Osaka and Fukuoka areas, with multiple active subdivision projects and remaining lots in cities including Matsubara, Sakai, Habikino, Yao, Higashi-Osaka, Fujiidera, Osaka-Sayama, and Fukuoka City wards.
• Fukuoka Area Property Search (福岡エリア物件検索) Online property search platform for Fukuoka prefecture covering new houses, used houses, condominiums and land. Includes 511 publicly listed properties, 481 member-exclusive listings and 1,151 in-store-only properties.
• In-Store Reservation and Consultation Service (来店予約)

Quantifiable outcome

• 91.8% customer satisfaction rate
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 株式会社アイデムホーム (Aidem Home Co., Ltd.)coreOthersA group company of HouseFreedom headquartered in Nagoya (Nagoya City Aomiya-cho 152-1, 2F), specializing in new detached house sales (新房戸建住宅販売事業). Part of HouseFreedom's group structure.
• シティーホーム株式会社 (CitiHome Co., Ltd.)coreOthersA group company headquartered in Okazaki, Aichi Prefecture (六名本町2番地20), engaged in residential land development and real estate brokerage. Part of HouseFreedom's group structure.
• 株式会社リフォスタ (Refosta Co., Ltd.)coreOthersA group company headquartered in Higashi-Osaka (大阪府東大阪市若江西新町4-7-30), specializing in real estate buy-and-resale (不动产買取再販事業). Part of HouseFreedom's group structure.
• 関西SDGsプラットフォーム (Kansai SDGs Platform)minorStrategic or Co-development PartnerHouseFreedom participates in the Kansai SDGs Platform organized by the UN's SDGs initiative, working with other companies, universities, and local governments in the Kansai region to promote sustainable development goals. The company uses this platform to share its sustainability practices and learn from other participants.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tama Home: Tama Home is a major Japanese homebuilder focused on affordable, quality-assured custom homes with nationwide coverage. It is comparable to HouseFreedom due to similar easy-order/curated customization positioning and target customer segment of first-time buyers seeking value-oriented single-family homes.
• First Judo (ファースト住建): First Judo is a Kansai-based homebuilder focused on affordable single-family homes for first-time buyers. It competes directly with HouseFreedom in the Osaka-area affordable housing market with a similar easy-order product philosophy.
• Aida Design (アイダ設計): Aida Design is a Japanese homebuilder specializing in affordable, franchise-model custom home construction with strong regional presence. It mirrors HouseFreedom's affordable-housing positioning, custom home offering, and listed status on the Tokyo Stock Exchange.
• Homes (ホームズ/住宅情報館): 住宅情報館 (Jutaku Joho Kan) is a regional Japanese homebuilder and real estate company with showrooms focused on affordable single-family homes, comparable to HouseFreedom's integrated brokerage + custom home + renovation model in a regional context.

Broad incumbents

• Tokyu Land Corporation (東急不動産): Tokyu Land is a major Japanese real estate developer with residential, commercial, and resort businesses nationwide. It overlaps with HouseFreedom's residential brokerage and development activities as a broader industry incumbent.
• Daiwa House Industry (大和ハウス工業): Daiwa House is Japan's largest homebuilder and real estate developer with nationwide operations across single-family, rental, commercial, and logistics real estate. It is comparable as the dominant incumbent in the same broader residential construction and brokerage market HouseFreedom operates in.
• Sekisui House (積水ハウス): Sekisui House is one of Japan's largest homebuilders with a nationwide custom and spec home portfolio. It competes broadly with HouseFreedom in the single-family home and brokerage space as a larger, more diversified incumbent.
• Panasonic Homes (now Panasonic Housing Solutions): Panasonic Homes is a major Japanese homebuilder offering custom and ready-built homes nationwide, with strong technology-driven product positioning. It competes with HouseFreedom's GuarenCasa custom home offering as a much larger incumbent.
• Asahi Kasei Homes: Asahi Kasei Homes is the residential construction arm of the Asahi Kasei group, offering custom and spec homes across Japan. It overlaps with HouseFreedom's custom home building and real estate development business as a broader industry incumbent.

Regional players

• Citi Housing (シティハウス): Citi Housing (part of Chuo-Rodokisha / CRI group) operates condominium and residential real estate businesses with Kansai presence. It is comparable as a regional peer in the Osaka-area residential property market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/housefreedom.co.jp
• Instagraminstagram.com/house_freedom1995/?hl=ja

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HouseFreedom