LRT
LRT is Lithuania's national public broadcaster, founded in 1926, delivering free news, sports, culture, and entertainment across three TV channels, four radio stations, and digital platforms to the Lithuanian general public, funded primarily through state budget allocations.
- Company typePublic
- Founded1926
- HeadquartersVilnius, Lithuania
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What LRT does
LRT (Lietuvos nacionalinis radijas ir televizija) is Lithuania's national public broadcaster, founded in 1926 and headquartered in Vilnius. The organization operates as a non-profit public service media company delivering news, sports, culture, entertainment, and educational content to the Lithuanian general public across television, radio, and digital channels. Its media portfolio includes three free-to-air TV channels (LRT Television, LRT Plius, LRT Lituanica), four radio stations (LRT Radio, LRT Opus, LRT Klassika, and specialty programming), and a set of digital platforms including the lrt.lt news portal, Mediateka video on demand, Radioteka radio archives, and Epika film/series streaming. Supporting products include LRT Faktai (fact-checking), LRT Tyrimai (investigative journalism), LRT Prototo (educational quizzes), LRT Paprastai (simplified news for people with disabilities and language learners), and LRT Žaidimai (puzzles and games).
The underlying technology stack is built on standard broadcast infrastructure (linear TV and radio) extended with digital streaming capabilities across web and mobile. LRT's core technology is multi-platform content delivery, distributing Lithuanian-language programming across TV, radio, website, and dedicated on-demand platforms. Content is freely accessible and available in Lithuanian, English, Russian, and Polish. The broadcaster has expanded into accessibility, fact-checking, and educational verticals, and has obtained Journalism Trust Initiative certification for journalistic trustworthiness compliance.
LRT's business model is public broadcaster funding: the organization is primarily funded through Lithuanian state budget allocations, supplemented by advertising revenue. As a non-profit public service entity, LRT does not charge viewers or listeners for access to broadcast content. Distribution is direct-to-consumer through owned channels, with audience engagement via social media (Facebook, Twitter/X, LinkedIn, YouTube), email newsletters, and RSS feeds. The organization employs 501–1,000 staff and operates as the sole national public broadcaster in Lithuania, with no parent company or private ownership structure identified.
LRT firmographics
Firmographics- Name
- LRT
- Legal name
- Lietuvos nacionalinis radijas ir televizija
- Website
- https://lrt.lt
- Company type
- Public
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- LRT is Lithuania's national public broadcaster, founded in 1926, delivering free news, sports, culture, and entertainment across three TV channels, four radio stations, and digital platforms to the Lithuanian general public, funded primarily through state budget allocations.
- Ownership category
- akta.pro rank
LRT industry classification
Industry- Product category
- Public Broadcasting
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Radio Broadcasting Stations (516110)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
- akta.pro secondary industry
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
Keywords
Where LRT is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
LRT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Public broadcasting / government funding: LRT is Lithuania's national public broadcaster and receives public funding. Recent legislative changes to public broadcaster law have been the subject of public protest, with concerns about government influence over the broadcaster's leadership and independence.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
LRT product offering
Product offeringCore offering
LRT is Lithuania's national public broadcaster delivering free-to-access news, sports, culture, music, entertainment, and children's programming through three television channels, four radio stations, and digital platforms (lrt.lt, Mediateka, Radioteka, Epika). It also operates specialized services including LRT Faktai fact-checking, LRT Tyrimai investigative journalism, and LRT Paprastai accessible news for people with disabilities.
Product overview
LRT (Lietuvos nacionalinis radijas ir televizija / Lithuanian National Radio and Television) operates as a unified public media platform consisting of multiple interconnected products and services. The core offering comprises LRT.lt as the primary news portal, LRT Mediateka as the on-demand video library, and LRT Radioteka as the radio content library. Television broadcasting is delivered through LRT Televizija with multiple channels (LRT Television, LRT Plius, LRT Lituanica), while radio programming is available via LRT Radijas with stations including LRT Opus and LRT Klasika. Supporting products include LRT Epika for streaming films and series, LRT Faktai for fact-checking, LRT Tyrimai for investigative journalism, and LRT Prototo for educational games. Accessibility-focused offerings include LRT Paprastai for simplified content. The portfolio also includes entertainment features like LRT Žaidimai (puzzles and games) and language-specific news sections in English, Russian, and Polish. The LRT100 project marks the broadcaster's centennial anniversary.
Differentiator
Problem solved
Functional benefit
Products and services
- LRT.lt News Portal
- LRT Mediateka Media library offering video and audio content including TV shows, news broadcasts, documentaries, films, and recorded programs on demand for Lithuanian audiences.
- LRT Radioteka Radio content library featuring audio recordings, radio shows, and live streaming of LRT radio stations for Lithuanian audiences.
- LRT Epika Streaming platform offering films and TV series for free viewing, accessible at epika.lrt.lt, serving Lithuanian audiences.
- LRT Televizija Television broadcasting service offering live TV channels including LRT Television (general), LRT Plius (second channel), and LRT Lituanica (Lithuanian language programming) for Lithuanian audiences.
- LRT Radijas Radio broadcasting service with multiple stations including LRT Radio, LRT Opus, LRT Klasika, and specialty programming for Lithuanian audiences.
- LRT Faktai Fact-checking project and initiative to verify information and combat misinformation, featuring rules, contact information, and submission process for fact-checking, serving Lithuanian media consumers.
- LRT Tyrimai Investigative journalism section featuring in-depth investigations and reporting on significant issues, serving the Lithuanian public.
- LRT Paprastai Simplified news service for people with disabilities or those learning Lithuanian language, presenting information in an accessible format.
Companies that use LRT
Customer profileSegments1 record
Ideal customer profiles1 record
LRT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LRT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- European Public Broadcasters Alliance (ORF, RTVE, RFI, Swissinfo, BR24, France 24, ARD Tagesschau, ZDFheute, RTBF)flagshipLRT participated in a 12-month joint investigation coordinated by European public broadcasters ORF, RTVE, RFI, Swissinfo, BR24, France 24, ARD Tagesschau, ZDFheute, and RTBF. The investigation analyzed over 17.5 million comments on Instagram and Facebook accounts across all participating broadcasters, uncovering systematic coordinated manipulation including bot networks, political campaigns, and commercial spam. This represents the largest coordinated investigation of online manipulation across European public media.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LRT competitors and assessment
Company assessmentBroad incumbents
- BBC: The United Kingdom's public broadcaster and a globally recognized public-service media incumbent; comparable funding model (license fee + commercial) and multi-platform operations, though at substantially larger scale.
- RAI (Radiotelevisione italiana): Italy's national public broadcaster operating a portfolio of TV channels, radio stations, and digital news; comparable public-service mandate and multi-platform delivery, but at materially larger scale.
Direct peers
- ERR (Eesti Rahvusringhääling): Estonia's national public broadcaster, operating TV, radio, and digital news in a similarly small Baltic market with the same public-service mandate; most directly comparable in scale, structure, and funding model.
- Latvijas Televīzija / Latvijas Radio: Latvia's national public broadcaster, operating parallel TV and radio services for a Baltic neighbor of comparable size; shares the regional market context, language dynamics, and public funding architecture.
- Yle (Yleisradio Oy): Finland's national public broadcaster with multi-channel TV, radio, and a strong digital news platform serving a similarly sized Nordic population; highly comparable operating model and scale.
Regional players
- SVT (Sveriges Television): Sweden's national public broadcaster operating TV, radio, and digital platforms with a comparable public-service funding model and strong digital news presence.
- NRK (Norsk rikskringkasting): Norway's national public broadcaster running parallel TV, radio, and digital news services; relevant as a Nordic public-service peer with a comparable multi-platform approach.
- RÚV (Ríkisútvarpið): Iceland's national public broadcaster operating in a similarly small population market; useful structural comparator for how a national public broadcaster scales in a country of limited size.
- TVP (Telewizja Polska): Poland's national public broadcaster serving a neighboring Central European market with overlapping content categories (news, sports, culture) and a similar public-service remit.
- RTP (Rádio e Televisão de Portugal): Portugal's national public broadcaster with multi-channel TV, radio, and digital services for a similarly sized European country; comparable in scope, though serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LRT social profiles
Digital presenceLRT financial estimates
Financial estimateRevenue estimate
Valuation estimate
LRT leadership team
Management profileNumber of profiles
LRT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LRT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LRT
What does LRT do?
LRT is Lithuania's national public broadcaster delivering free-to-access news, sports, culture, music, entertainment, and children's programming through three television channels, four radio stations, and digital platforms (lrt.lt, Mediateka, Radioteka, Epika). It also operates specialized services including LRT Faktai fact-checking, LRT Tyrimai investigative journalism, and LRT Paprastai accessible news for people with disabilities.
Is LRT a public or private company?
LRT is a public company. It is classified as state government owned and is currently operating.
When was LRT founded?
LRT was founded in 1926. It employs 501 to 1,000 people.
Where is LRT based?
LRT is headquartered in Vilnius, Lithuania, in the Europe region.
How does LRT make money?
One revenue line is on record: public broadcasting / government funding.
Who are LRT's main competitors?
Broad incumbents on record are BBC and RAI (Radiotelevisione italiana). Direct peers are ERR (Eesti Rahvusringhääling), Latvijas Televīzija / Latvijas Radio and Yle (Yleisradio Oy). Regional players are SVT (Sveriges Television), NRK (Norsk rikskringkasting), RÚV (Ríkisútvarpið), TVP (Telewizja Polska) and RTP (Rádio e Televisão de Portugal).
Does LRT have an API?
No public API is recorded for LRT.
What industry is LRT in?
LRT's product category is Public Broadcasting. Its primary akta.pro industry code is MPABAHAK, News OTT & Live News Streaming Channels, with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 51621 and its SIC code is 4833.