LRT

What LRT does

LRT (Lietuvos nacionalinis radijas ir televizija) is Lithuania's national public broadcaster, founded in 1926 and headquartered in Vilnius. The organization operates as a non-profit public service media company delivering news, sports, culture, entertainment, and educational content to the Lithuanian general public across television, radio, and digital channels. Its media portfolio includes three free-to-air TV channels (LRT Television, LRT Plius, LRT Lituanica), four radio stations (LRT Radio, LRT Opus, LRT Klassika, and specialty programming), and a set of digital platforms including the lrt.lt news portal, Mediateka video on demand, Radioteka radio archives, and Epika film/series streaming. Supporting products include LRT Faktai (fact-checking), LRT Tyrimai (investigative journalism), LRT Prototo (educational quizzes), LRT Paprastai (simplified news for people with disabilities and language learners), and LRT Žaidimai (puzzles and games).

The underlying technology stack is built on standard broadcast infrastructure (linear TV and radio) extended with digital streaming capabilities across web and mobile. LRT's core technology is multi-platform content delivery, distributing Lithuanian-language programming across TV, radio, website, and dedicated on-demand platforms. Content is freely accessible and available in Lithuanian, English, Russian, and Polish. The broadcaster has expanded into accessibility, fact-checking, and educational verticals, and has obtained Journalism Trust Initiative certification for journalistic trustworthiness compliance.

LRT's business model is public broadcaster funding: the organization is primarily funded through Lithuanian state budget allocations, supplemented by advertising revenue. As a non-profit public service entity, LRT does not charge viewers or listeners for access to broadcast content. Distribution is direct-to-consumer through owned channels, with audience engagement via social media (Facebook, Twitter/X, LinkedIn, YouTube), email newsletters, and RSS feeds. The organization employs 501–1,000 staff and operates as the sole national public broadcaster in Lithuania, with no parent company or private ownership structure identified.

Name

LRT

Legal name

Lietuvos nacionalinis radijas ir televizija

Website

https://lrt.lt

Company type

Public

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LRT is Lithuania's national public broadcaster, founded in 1926, delivering free news, sports, culture, and entertainment across three TV channels, four radio stations, and digital platforms to the Lithuanian general public, funded primarily through state budget allocations.

Ownership category

akta.pro rank

Product category

Public Broadcasting

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Radio Broadcasting Stations (516110)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News OTT & Live News Streaming Channels (MPABAHAK)

akta.pro secondary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Public broadcasting services
• National television broadcasting
• Radio broadcasting services
• Digital news media
• On-demand streaming media

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public broadcasting / government funding: LRT is Lithuania's national public broadcaster and receives public funding. Recent legislative changes to public broadcaster law have been the subject of public protest, with concerns about government influence over the broadcaster's leadership and independence.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LRT is Lithuania's national public broadcaster delivering free-to-access news, sports, culture, music, entertainment, and children's programming through three television channels, four radio stations, and digital platforms (lrt.lt, Mediateka, Radioteka, Epika). It also operates specialized services including LRT Faktai fact-checking, LRT Tyrimai investigative journalism, and LRT Paprastai accessible news for people with disabilities.

Product overview

LRT (Lietuvos nacionalinis radijas ir televizija / Lithuanian National Radio and Television) operates as a unified public media platform consisting of multiple interconnected products and services. The core offering comprises LRT.lt as the primary news portal, LRT Mediateka as the on-demand video library, and LRT Radioteka as the radio content library. Television broadcasting is delivered through LRT Televizija with multiple channels (LRT Television, LRT Plius, LRT Lituanica), while radio programming is available via LRT Radijas with stations including LRT Opus and LRT Klasika. Supporting products include LRT Epika for streaming films and series, LRT Faktai for fact-checking, LRT Tyrimai for investigative journalism, and LRT Prototo for educational games. Accessibility-focused offerings include LRT Paprastai for simplified content. The portfolio also includes entertainment features like LRT Žaidimai (puzzles and games) and language-specific news sections in English, Russian, and Polish. The LRT100 project marks the broadcaster's centennial anniversary.

Differentiator

Problem solved

Functional benefit

Products and services

• LRT.lt News Portal
• LRT Mediateka Media library offering video and audio content including TV shows, news broadcasts, documentaries, films, and recorded programs on demand for Lithuanian audiences.
• LRT Radioteka Radio content library featuring audio recordings, radio shows, and live streaming of LRT radio stations for Lithuanian audiences.
• LRT Epika Streaming platform offering films and TV series for free viewing, accessible at epika.lrt.lt, serving Lithuanian audiences.
• LRT Televizija Television broadcasting service offering live TV channels including LRT Television (general), LRT Plius (second channel), and LRT Lituanica (Lithuanian language programming) for Lithuanian audiences.
• LRT Radijas Radio broadcasting service with multiple stations including LRT Radio, LRT Opus, LRT Klasika, and specialty programming for Lithuanian audiences.
• LRT Faktai Fact-checking project and initiative to verify information and combat misinformation, featuring rules, contact information, and submission process for fact-checking, serving Lithuanian media consumers.
• LRT Tyrimai Investigative journalism section featuring in-depth investigations and reporting on significant issues, serving the Lithuanian public.
• LRT Paprastai Simplified news service for people with disabilities or those learning Lithuanian language, presenting information in an accessible format.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• European Public Broadcasters Alliance (ORF, RTVE, RFI, Swissinfo, BR24, France 24, ARD Tagesschau, ZDFheute, RTBF)flagshipStrategic or Co-development Partner · 14 July 2025LRT participated in a 12-month joint investigation coordinated by European public broadcasters ORF, RTVE, RFI, Swissinfo, BR24, France 24, ARD Tagesschau, ZDFheute, and RTBF. The investigation analyzed over 17.5 million comments on Instagram and Facebook accounts across all participating broadcasters, uncovering systematic coordinated manipulation including bot networks, political campaigns, and commercial spam. This represents the largest coordinated investigation of online manipulation across European public media.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BBC: The United Kingdom's public broadcaster and a globally recognized public-service media incumbent; comparable funding model (license fee + commercial) and multi-platform operations, though at substantially larger scale.
• RAI (Radiotelevisione italiana): Italy's national public broadcaster operating a portfolio of TV channels, radio stations, and digital news; comparable public-service mandate and multi-platform delivery, but at materially larger scale.

Direct peers

• ERR (Eesti Rahvusringhääling): Estonia's national public broadcaster, operating TV, radio, and digital news in a similarly small Baltic market with the same public-service mandate; most directly comparable in scale, structure, and funding model.
• Latvijas Televīzija / Latvijas Radio: Latvia's national public broadcaster, operating parallel TV and radio services for a Baltic neighbor of comparable size; shares the regional market context, language dynamics, and public funding architecture.
• Yle (Yleisradio Oy): Finland's national public broadcaster with multi-channel TV, radio, and a strong digital news platform serving a similarly sized Nordic population; highly comparable operating model and scale.

Regional players

• SVT (Sveriges Television): Sweden's national public broadcaster operating TV, radio, and digital platforms with a comparable public-service funding model and strong digital news presence.
• NRK (Norsk rikskringkasting): Norway's national public broadcaster running parallel TV, radio, and digital news services; relevant as a Nordic public-service peer with a comparable multi-platform approach.
• RÚV (Ríkisútvarpið): Iceland's national public broadcaster operating in a similarly small population market; useful structural comparator for how a national public broadcaster scales in a country of limited size.
• TVP (Telewizja Polska): Poland's national public broadcaster serving a neighboring Central European market with overlapping content categories (news, sports, culture) and a similar public-service remit.
• RTP (Rádio e Televisão de Portugal): Portugal's national public broadcaster with multi-channel TV, radio, and digital services for a similarly sized European country; comparable in scope, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LRTenglish
• YouTubeyoutube.com/user/LRTinklas
• Facebookfacebook.com/LRT.LT
• LinkedInlinkedin.com/company/lrt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LRT