What Camp Horseshoe does

Camp Horseshoe is a privately held, family-owned traditional all-boys overnight summer camp located on a 140-acre campus at 4151 Camp Bryn Afon Road in Rhinelander, Wisconsin, with 3,000 feet of Lake Snowden beachfront. The camp serves boys ages 8–18, with core programming spanning athletics, waterfront activities, outdoor adventure, wilderness tripping (including Boundary Waters and Canadian destinations), and special events, complemented by a 55-foot climbing tower, 300-foot zip line, and progressive honor tribe systems (Na Ta Ne and Golden Horseshoe). The camp was originally established in the 1930s and revived in 2003 by Fran and Jordan Shiner, who serve as Owners and Directors and oversee operations year-round.

The product portfolio centers on tiered enrollment options: a Full Session (June 15 – August 6, 2026) priced at $14,500, two 4-week single sessions at $8,200 each, and specialty programs including Rookie Weekend ($750) for 1st–2nd graders, Horseshoe Basketball Camp ($675 + $250 transport) for grades 4–8, and Father/Son Weekend ($500 adult / $300 camper). The business employs a direct-to-consumer go-to-market via the CampInTouch online enrollment and family communication platform, supplemented by in-person visits across at least 10 US metropolitan areas and a multi-channel marketing presence (website, Facebook, Instagram, virtual tours, alumni network).

Revenue is generated through session-based tuition fees, specialty program fees, and auxiliary services including bus transportation, canteen accounts, overnight trips for grades 6–10, baggage delivery, and cancellation insurance, with a $1,500 deposit required at enrollment and a 3% credit card processing fee. A 1:3 staff-to-camper ratio supports operational quality, and a 90%+ seasonal staff return rate signals workforce stability. The camp is American Camp Association–accredited, and the affiliated Camp Horseshoe Foundation, a 501(c)(3) nonprofit, extends the brand through scholarship and charitable partnerships. No public ticker, external funding, or institutional ownership is disclosed.

Name

Camp Horseshoe

Legal name

Camp Horseshoe

Website

https://camphorseshoe.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Short description

Camp Horseshoe is a privately held, family-owned traditional all-boys overnight summer camp on a 140-acre Lake Snowden campus in Rhinelander, Wisconsin, serving boys ages 8–18 with tiered multi-week sessions, specialty weekend programs, and auxiliary services delivered via direct enrollment.

Ownership category

akta.pro rank

Product category

Summer Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Overnight summer camp
• Boys sleepaway camp
• Camp enrollment programs
• Summer camp tuition
• Youth camp experiences

Headquarters

HQ city

Rhinelander

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Summer Camp Tuition: Session-based tuition fees for overnight summer camp programs for boys ages 8-18, with full session and partial session options available
2. Specialty Programs: Additional revenue from basketball camp, rookie weekend, and father/son weekend programs
3. Auxiliary Services: Canteen accounts, round-trip bus transportation, overnight trips for 6th-10th grades, baggage delivery, and cancellation insurance

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Camp Horseshoe operates a traditional all-boys overnight summer camp on a 140-acre campus on Lake Snowden in Rhinelander, Wisconsin, offering tiered session enrollment (full 8-week and 4-week options), specialty programs (Rookie Weekend, Basketball Camp, Father/Son Weekend, Alumni Weekend), and on-site activity modules in athletics, waterfront, adventure, and wilderness tripping for boys ages 8-18. Families purchase session tuition directly via the CampInTouch online platform and receive daily photos, news, and one-way email communication with campers during the summer.

Product overview

Camp Horseshoe operates as a traditional all-boys overnight summer camp offering tiered enrollment options including full 8-week sessions, two 4-week sessions, and specialty programs. The core camp experience (Full Session, First Session, Second Session) provides athletics, waterfront, adventure, out-of-camp trips, and special events programs. Specialty offerings include Rookie Weekend for younger first-time campers, Horseshoe Basketball Camp for grades 4-8, and Father/Son Weekend for family participation. Supporting services include the Staff Employment Program for recruiting seasonal workers and the Camp Horseshoe Foundation 501(c)(3) nonprofit for providing scholarship access to underserved children.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Session Summer Camp Traditional all-boys overnight summer camp experience for 8 weeks, offering athletics, waterfront, adventure, trips, and special events on the 140-acre Northwoods campus.
• First Session Summer Camp First 4-week session of summer camp running from June 15 to July 10, providing full program access to athletics, waterfront, adventure, and trips for boys ages 8-18.
• Second Session Summer Camp Second 4-week session of summer camp running from July 12 to August 6, providing full program access to athletics, waterfront, adventure, and trips for boys ages 8-18.
• Rookie Weekend Three-day introductory overnight camp experience for boys in 1st and 2nd grade, introducing them to camp activities and community before full summer enrollment.
• Horseshoe Basketball Camp Intensive basketball camp for boys in grades 4-8, offering competition, instruction, and skill development with a 7:1 player-coach ratio.
• Father/Son Weekend Weekend camp experience for fathers and their sons, uncles, grandfathers, or family friends to enjoy camp activities together.
• Alumni Weekend Annual alumni event for former campers and staff aged 21 and older, featuring leagues, activities, and evening programs.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Camp Horseshoe FoundationcoreOthersThe Camp Horseshoe Foundation is a 501(c)(3) not-for-profit organization dedicated to the betterment of children through camping, education, health and safety. It provides scholarships and camp experiences to underserved children and partners with various charitable organizations.
• The Rory David Deutsch FoundationminorOthersCharitable partner providing camp experiences to children who would otherwise not have access
• Hodag Schools FoundationminorOthersLocal educational foundation partner supporting camp and community initiatives
• SCOPEminorOthersCharitable partner organization
• Rhinelander Area Food PantryminorOthersLocal community partner for food security initiatives
• Northwoods Alliance for Temporary Housing: Frederick PlaceminorOthersLocal partner providing temporary housing support in the Rhinelander community
• Global Camps AfricaminorOthersInternational charitable partner providing camp experiences to underserved children in Africa
• College Bound OpportunitiesminorOthersEducational opportunity partner supporting college access
• KeshetminorOthersPartner organization supporting inclusion and programs for children with disabilities

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camp Kenwood and Deerwood: Brother-sister traditional overnight summer camps in Minong, Wisconsin offering athletics, waterfront, arts, and outdoor adventure to a similar age range; directly comparable in Northwoods setting, premium positioning, and multi-activity structure.
• Camp Lanakila: Premier traditional boys overnight summer camp operating since the 1920s with athletics, waterfront, and tripping programs; comparable as a long-established boys sleepaway camp in the premium tier competing for similar family demographics.
• Camp Androscoggin: Traditional boys overnight summer camp in Wayne, Maine offering athletics, waterfront, and outdoor adventure programming with a long-established brand; directly comparable as a premier boys sleepaway camp in the same national market.
• North Star Camps: Traditional boys overnight summer camp in Hayward, Wisconsin offering athletics, waterfront, and adventure programming in the same regional Northwoods competitive set as Camp Horseshoe.
• Camp Chippewa: Traditional boys overnight summer camp in Hayward, Wisconsin operating on a similar Wisconsin Northwoods lakeside model with multi-activity programming, athletics, and tripping; directly comparable in geography, demographic, and product mix to Camp Horseshoe.
• Camp Timberlane: Premier all-boys overnight summer camp located in Woodruff, Wisconsin with a long-established tradition, athletics, waterfront, and tripping programs; competes for the same Midwest family demographic with a very similar operating model.
• Camp Modin: Premier all-boys overnight summer camp in Belgrade, Maine with a long history, athletics, waterfront, and outdoor adventure programming; directly comparable in single-gender traditional sleepaway model and premium pricing tier.
• Camp Laurel: Premier boys overnight summer camp in Mount Vernon, Maine with athletics, waterfront, and adventure programming; directly comparable as a premium traditional sleepaway camp serving similar family demographics.
• Camp Wekeela: Premier co-ed overnight summer camp in Harrison, Maine offering athletics, waterfront, adventure, and tripping programs to a similar age demographic; comparable as a premium traditional sleepaway camp competing for the same national family pool.

Broad incumbents

• YMCA Camps: Large established nonprofit operator of overnight and day summer camps nationwide, including family-overnight options; comparable as an incumbent offering overnight camp experiences but serving a broader, lower-priced, and more geographically diverse market than Camp Horseshoe's premium Northwoods niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/camphorseshoe
• Instagraminstagram.com/camphorseshoe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Horseshoe