Cross Trails Medical Center

What Cross Trails Medical Center does

Cross Trails Medical Center (CTMC) is a Federally Qualified Health Center (FQHC) and Community Health Center (CHC) that has operated integrated primary healthcare services in Southeast Missouri since opening its first clinic in Marble Hill in October 1995. The organization operates four clinical locations spanning Cape Girardeau, Bollinger, Stoddard, and Perry counties, with each site delivering primary medical care, comprehensive dental services, and behavioral health counseling. Beyond core primary care, CTMC operates special programs including a Chronic Disease Management program (accredited by AADE's DEAP), a Show-Me Healthy Women women's health program, a Vaccines for Children program, a Medication Assistance Program for low-cost prescriptions, and a Sliding Fee Discount Program that ensures access regardless of ability to pay. The organization holds NCQA Patient-Centered Medical Home recognition.

The underlying technology stack includes an online patient portal (myezyaccess) for health information access and appointment management, an electronic pre-registration system with signature capture, on-site laboratory and X-ray services at Marble Hill and Advance locations, and telehealth for remote consultations. The pre-registration platform supports EHR integration with major systems including Epic, Cerner, Athenahealth, Allscripts, Sunrise, and GE, with FHIR R4/R5 interoperability support. The organization maintains HIPAA-compliant operations and is deemed a Public Health Service employee under HRSA grant funding, providing Federal Tort Claims Act liability coverage.

CTMC's business model is built on three revenue streams: insurance reimbursement (commercial, Medicaid, Medicare), self-pay revenue through the sliding fee scale based on income and family size, and HRSA Health Center Program grant funding under 42 U.S.C. § 254b. The patient base spans individual community members, Medicaid/Medicare beneficiaries, and uninsured/self-pay patients across Southeast Missouri. Distribution is community-led through direct clinic visits, online appointment requests, after-hours phone access, community partnerships, and a Facebook presence. Leadership includes CEO Rick Francis, CFO Amy Lanzotti, COO Chrissy Warren, Medical Director Sarah Goodman (DO), and Dental Director Robert Anderson (DDS), governed by a Board of Directors. The organization is privately held with no parent company, private equity, or venture capital backing identified.

Name

Cross Trails Medical Center

Legal name

Cross Trails Medical Center

Website

https://crosstrails.us

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Trails Medical Center is a Federally Qualified Health Center operating four clinics in Southeast Missouri that provide primary medical, dental, and behavioral health services to community members across Cape Girardeau, Bollinger, Stoddard, and Perry counties, with a sliding fee discount program ensuring access regardless of ability to pay.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (6211), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industry

Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF)

Keywords

• Community health center
• Primary medical care
• Dental care services
• Behavioral health counseling
• Chronic disease management

Headquarters

HQ city

Cape Girardeau

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Reimbursement: Accepts most commercial insurance plans, Medicaid, and Medicare for both medical and dental services. This forms the primary revenue stream for services rendered.
2. Self-Pay / Sliding Fee Scale: Self-pay patients are welcome. Patients without insurance who qualify are served on a sliding fee based upon income and family size. Discounted/sliding fee schedule is provided to ensure access regardless of ability to pay.
3. HRSA Health Center Program Grant: Receives HRSA Health Center Program grant funding under 42 U.S.C. § 254b and is deemed a Public Health Service employee for liability protections, including Federal Tort Claims Act coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cross Trails Medical Center is a Federally Qualified Health Center (FQHC) that provides integrated primary medical care, dental services, and behavioral health counseling at four clinic locations across Southeast Missouri (Marble Hill, Cape Girardeau, Advance, and Perryville). The center supplements these core services with special programs including chronic disease management, medication assistance, women's health screenings, and childhood vaccinations. Patients can access services via in-person visits, telehealth consultations, online appointment requests, and an after-hours phone line, with a sliding fee discount program ensuring affordability regardless of ability to pay.

Product overview

Cross Trails Medical Center (CTMC) operates as a Federally Qualified Health Center (FQHC) offering integrated healthcare services across four clinic locations in Southeast Missouri. The organization provides a unified portfolio of services centered on primary medical care, dental services, and behavioral health, supplemented by special programs including Chronic Disease Management, Medication Assistance, Show-Me Healthy Women, and Vaccines for Children. Patient-facing digital tools include an online Patient Portal (myezyaccess.com) for health information access and Online Pre-Registration for streamlined intake. Services are delivered through in-person visits and telehealth, with a Sliding Fee Discount Program ensuring affordability based on income. The four locations (Cape Girardeau, Marble Hill, Advance, Perryville) each offer medical and dental services, with X-ray available at Marble Hill and Advance only.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Services Primary medical care services for community members across all ages, including preventive health screenings, acute care, pediatric and geriatric care, women's health, chronic disease management, on-site laboratory services, and X-ray services at Marble Hill and Advance locations. Behavioral health counseling is also integrated into medical visits.
• Dental Services Comprehensive oral health services at all four clinical locations, including preventive care (cleanings, fluoride, sealants, X-rays, exams), routine care (restorations, fillings, root canals, crowns, bridges, dentures), and minor surgical procedures for community patients.
• Behavioral Health Services Confidential counseling services delivered by Licensed Clinical Social Workers (LCSWs), including individual, couple, or family counseling, support for coping with chronic health problems, and adjustment to life transitions. Available across all office locations.
• Chronic Disease Program Program focused on improving care quality for patients with chronic illnesses such as Diabetes, Cardiovascular Disease, and Depression through individual education with a Certified Diabetes Care and Education Specialist (CDCES), group education classes, case management, counseling, and self-management support. DEAP-accredited.
• Medication Assistance Program Program providing low-cost medications to financially qualifying patients to address medication affordability barriers.
• Show-Me Healthy Women Program Women's health program delivering pap smears, cervical exams, and mammograms free of charge to eligible participants through the Missouri state Show-Me Healthy Women partnership.
• Vaccines for Children Program Program providing vaccines at no cost to children who might not otherwise be vaccinated due to financial constraints, through the federal Vaccines for Children partnership.
• Outreach Program Community engagement program working with agencies in Bollinger, Cape Girardeau, Stoddard, Perry counties and surrounding communities to help patients access services.
• Telehealth Remote healthcare consultation service enabling patients to receive medical care via video or phone when appropriate, supplementing in-person clinic visits.
• Sliding Fee Discount Program Discounted fee schedule based on family size and income for patients who qualify financially, ensuring access to care regardless of ability to pay. Patients must provide proof of income (prior year 1040, W-2 forms, last two paycheck stubs); if no income, Medicaid eligibility screening is required.

Quantifiable outcome

• No one denied access to services due to inability to pay

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Missouri Primary Care AssociationcoreStrategic or Co-development PartnerResource partner providing support and advocacy for community health centers in Missouri. Cross Trails Medical Center is listed as a member resource on their website.
• Health Resources and Services Administration (HRSA)coreStrategic or Co-development PartnerFederal agency providing HRSA Health Center Program grant funding under 42 U.S.C. § 254b. Organization is deemed a Public Health Service employee for liability protections.
• National Association of Community Health Centers (NACHC)minorStrategic or Co-development PartnerNational resource partner for community health centers providing advocacy and support.
• National Health Service CorpsminorStrategic or Co-development PartnerFederal program through which CTMC qualifies for Loan Repayment Programs for medical and dental professionals.
• Mercy Hospital SoutheastminorStrategic or Co-development PartnerLocal hospital partner for referrals and emergency case transfers when specialty care is needed.
• Saint Francis Medical CenterminorStrategic or Co-development PartnerLocal hospital partner for referrals and emergency case transfers when specialty care is needed.
• Show-Me Healthy Women ProgramcoreStrategic or Co-development PartnerMissouri state program providing free pap smears, cervical exams, and mammograms to eligible women. Cross Trails is a participant in this important women's health program.
• Missouri Department of Health and Senior ServicesminorStrategic or Co-development PartnerState resource partner for public health services and information.
• Vaccines for Children ProgramminorStrategic or Co-development PartnerFederal program providing vaccines at no cost to children who might not otherwise be vaccinated due to financial constraints.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Healthcare for the Homeless – Houston: Federally Qualified Health Center in Houston providing primary medical, dental, behavioral health, and case management services to people experiencing homelessness and other underserved populations. Comparable as an FQHC delivering integrated care on a sliding-fee basis with HRSA backing.
• Open Door Community Health Centers: Federally Qualified Health Center operating multiple sites along California's northern coast and Redwood Empire region with primary care, dental, and behavioral health services on a sliding-fee basis. Direct FQHC peer with comparable rural multi-site operating model.
• Family Care Health Centers: Federally Qualified Health Center in St. Louis, Missouri offering primary medical, dental, and behavioral health care on a sliding-fee scale. Comparable as a Missouri FQHC serving underserved urban and rural-adjacent populations with an integrated service model.
• KC CARE Health Center: Federally Qualified Health Center in Kansas City, Missouri providing primary medical, dental, behavioral health, and HIV services on a sliding-fee basis. Direct FQHC peer operating in the same state with comparable mission-driven access programs.
• Affinia Healthcare: Federally Qualified Health Center based in St. Louis, Missouri operating multiple clinical sites that deliver integrated primary medical, dental, and behavioral health services to underserved populations. Directly comparable as a Missouri-region FQHC with a similar service mix and sliding-fee mission.
• Yakima Valley Farm Workers Clinic: Large Federally Qualified Health Center serving rural and agricultural communities in Washington and Oregon with integrated medical, dental, behavioral health, and pharmacy services. Comparable as a rural-focused multi-site FQHC with a comprehensive services portfolio.
• Cherokee Health Systems: Large multi-site Federally Qualified Health Center in Tennessee operating a comprehensive primary care, behavioral health, and dental network across rural and suburban counties. Directly comparable as a multi-county FQHC integrating medical, dental, and behavioral health under one operating umbrella.
• Swope Health: Multi-site Federally Qualified Health Center serving the greater Kansas City metropolitan area with primary care, dental, behavioral health, and pharmacy services. Comparable to Cross Trails as another Missouri-based FQHC with an integrated care delivery model.
• Mountain Family Health Centers: Federally Qualified Health Center serving rural communities in Colorado's Eagle, Garfield, Pitkin, and Summit counties with integrated medical, dental, behavioral health, and pharmacy services. Comparable as a rural FQHC operating multiple clinic sites in underserved mountain communities.

Broad incumbents

• Oak Street Health: Large value-based primary care provider, now part of CVS Health, focusing on Medicare-eligible adults with integrated medical, behavioral health, and pharmacy offerings. Compares as a scaled, primary-care-driven operator with overlapping mission of serving vulnerable populations, though operating in urban markets rather than rural Southeast Missouri.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crosstrailsmedical
• LinkedInlinkedin.com/company/crosstrails-med-cntr-

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Trails Medical Center