What Bramac does

Bramac s.r.l. is an Italian industrial machinery distributor and manufacturer founded in 1965 by Masiero Bracalente in Montegranaro, in the Fermo footwear manufacturing district of Italy. The company supplies small-to-large footwear factories and leather goods manufacturers with equipment spanning cutting, lasting, cementing, sewing, marking, finishing, and complete production line installation, operating through a sales-led B2B wholesale model with direct coverage in Italy and a representative office in Bulgaria. Bramac combines its own proprietary brands (Bramac, Camarb, BRAMARK, B-TUBE) with distribution of more than 43 international machinery brands across over 40 equipment categories, positioning itself as a full-catalog system integrator for footwear plants rather than a single-line equipment vendor.

The company's technology portfolio centers on mechanical and electromechanical industrial equipment with embedded automation features. The flagship proprietary products include the BRAMARK AX-2 and AX-2 Mini automatic leather marking systems using dual-camera vision technology and automatic material recognition to eliminate cardboard templates, the Camarb N31 high post-bed sewing machine with an integrated servo motor and electronic needle synchronization, the patented Quick Move retractable wheel support system for work tables, and the B-TUBE adhesive dispenser line for water- and solvent-based applications. The Bramac-Lab R&D division, staffed by designers and automation engineers, is tasked with designing next-generation production systems, but the underlying capability is automation engineering rather than software-defined or AI-native technology.

Bramac generates revenue through one-time equipment sales of new and certified used machinery, ongoing spare parts sales for Bramac and Camarb product lines, and professional services including technical assistance, staff training, and after-sales support. Pricing is quote-based and not publicly disclosed. The go-to-market relies on direct field sales through the Montegranaro headquarters and the Trani branch in Italy, the MAK21 LTD representative in Bulgaria, and a Shopify-based e-commerce storefront for spare parts. The company operates with 11-50 employees across three locations and shows no disclosed institutional investors, parent company, or external funding.

Name

Bramac

Legal name

Bramac s.r.l.

Website

https://bramac.it

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Bramac s.r.l., founded in 1965 in Montegranaro, Italy, distributes and manufactures industrial machinery for footwear factories and leather goods manufacturers, offering proprietary Bramac, Camarb, and BRAMARK brands alongside 43+ international brands spanning 40+ machinery categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Montegranaro

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Machinery Sales: Sale of new industrial machinery including footwear machines, sewing machines, marking machines, and production line equipment from multiple branded manufacturers.
2. Spare Parts Sales: Sale of spare parts for Bramac and Camarb machines, with online ordering capability through the company website.
3. Used/Refurbished Equipment: Sale of guaranteed used machinery with certification, covering various categories including sewing machines and footwear equipment.
4. After-Sales Services and Support: After-sales services, technical assistance, staff training, and support services designed for individual customers in Italy and abroad.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bramac s.r.l. manufactures and distributes industrial machinery for footwear factories and leather goods manufacturers, offering a portfolio that spans sewing machines, marking systems, cementing and gluing equipment, lasting machines, edge folding machines, cutting machines, and complete production lines. The company combines its own proprietary brands (Bramac, Camarb, BRAMARK, B-TUBE) with machinery from over 43 distributed Italian and international brands, and supports customers with spare parts, certified used equipment, technical assistance, and staff training.

Product overview

Bramac s.r.l. is a footwear machinery trading company founded in 1965 in Montegranaro, Italy. The company offers a comprehensive portfolio of footwear and leather goods manufacturing machinery through both proprietary brands and distributed international brands. Their product ecosystem includes: Bramac-branded machinery (work tables, gluing machines, industrial presses, edge folding machines); Camarb high-precision post-bed sewing machines; BRAMARK automatic leather marking systems with vision technology; B-TUBE adhesive dispensers; a full catalog of 40+ footwear machine categories covering every production stage from cutting and lasting to finishing and steaming; sewing machines across multiple configurations; guaranteed pre-owned machinery; and original spare parts. The company also operates Bramac-Lab, an R&D division designing next-generation production systems.

Differentiator

Problem solved

Functional benefit

Brands

• BRAMARK: Automatic leather marking machine featuring dual-camera vision technology, automatic material recognition, and elimination of manual marking operations.
• B-TUBE
• BRAMAC Work Tables

Products and services

• Bramac Brand Proprietary Machinery
• Camarb N31 Series Post-Bed Sewing Machines
• BRAMARK AX-2 Automatic Leather Marking System
• BRAMARK AX-2 Mini Automatic Leather Marking Machine
• BR-02-ALL-IN-ONE-Q-PLUS Joining Work Table
• BR-60 Ergonomic Hot Melt Adhesive Applicator
• BR-850 Automatic Edge Folding Machine
• B-TUBE Adhesive Dispenser Systems
• Footwear Machinery Catalog
• Sewing Machines Catalog
• Guaranteed Used Machines
• Original Spare Parts
• After-Sales Technical Assistance and Staff Training

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MAK21 LTDminorChannel Partner/ Reseller/ DistributorBulgarian representative office handling Bramac sales and support in Bulgaria. Located in Kiustendil, Bulgaria, under the contact management of Mr. Georgi Krastilov.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Juki Corporation: Japanese manufacturer of industrial sewing machines with a broad global footprint and industrial apparel/footwear product lines — overlapping with Bramac's sewing machine offering but on a much larger, internationally diversified base.
• Brother Industries, Ltd. Global manufacturer of industrial sewing machines serving apparel and footwear manufacturers worldwide — a much larger incumbent with overlapping product category (industrial sewing) but broader portfolio across consumer and enterprise.
• Dürkopp Adler AG: German global manufacturer of industrial sewing machines for footwear, leather goods, automotive, and upholstery — competes with Bramac in the footwear sewing category as a much larger incumbent with broader industrial reach.
• PFAFF Industrial (Shelby Group): German heritage manufacturer of industrial sewing machines for footwear, leather goods, and technical textiles — competing with Bramac's Camarb and other sewing machine lines while also being one of Bramac's distributed brands.

Direct peers

• Comelz S.r.l. Italian manufacturer of leather cutting machines, CAD/CAM nesting software, and cutting rooms for footwear and leather goods — directly serving the same footwear factory customers as Bramac with overlapping equipment categories (cutting, processing, ancillary).
• Atom International S.p.A. Italian maker of die presses, punching machines, and material-processing equipment for the footwear industry — competing with Bramac's own cementing, punching, and finishing machine lines while also being one of the brands Bramac distributes.
• Sagitta S.r.l. Italy-based shoe machinery manufacturer producing lasting, finishing, and ancillary equipment for footwear factories — both a Bramac-distributed brand and a competitor in machinery categories Bramac serves directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX2voLAsRuDk3-1JDDDvWLQ
• Facebookfacebook.com/bramacsrl
• LinkedInlinkedin.com/company/bramacsrl
• Instagraminstagram.com/bramac_camarb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bramac