Thread Count

What Thread Count does

Thread Count is a privately held India-based direct-to-consumer e-commerce operator headquartered in Jaipur, selling bedding and textile products (bedsheets, comforters, dohars, quilts, and premium bedsheets) under the short_description 'Elevating Fabtex'. The business is positioned around affordable pricing for premium bedding categories, targeting Indian textile and home-furnishing buyers.

The company runs its own storefront at threadcount.in, presenting itself as a self-serve digital catalog with keyword search, category filters, and product sorting by creation date, name, item code, and price (highest/lowest). No named products, SKUs, product descriptions, or service modules are documented in the available source data, and the technology stack, proprietary features, and integrations are not specified. There are no disclosed mobile apps, APIs, SDKs, patents, trademarks, certifications, or partnerships.

Thread Count generates revenue through one-time unit sales of textile/fabric products via its website, with a pay-as-you-go pricing model at the individual product level. The customer base described is horizontal — textile buyers using the platform for apparel, home furnishings, craft, and manufacturing procurement — primarily reaching SMB/individual/consumer buyers through a single domestic (India) digital channel. The company is privately held, has no disclosed funding history, no parent company, no subsidiaries, no management team information, and no disclosed revenue, headcount, or founding date.

Name

Thread Count

Website

https://threadcount.in

Company type

Private

Operating status

Operating

Short description

Thread Count is a Jaipur, India-based direct-to-consumer e-commerce operator selling bedsheets, comforters, dohars, quilts, and premium bedding fabrics through its own website storefront, targeting individual and SMB textile buyers in the domestic Indian market.

Ownership category

akta.pro rank

Product category

Home Textiles & Bedding

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

Keywords

• Home textile retail
• Bedding products
• Online fabric store
• Comforters and quilts
• Premium bedsheets

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Textile/Fabric Product Sales: The platform appears to sell textile products including fabrics. The website features product listings with item codes, descriptions, categories, and pricing. The 'Elevating Fabtex' tagline suggests a focus on quality textile products sold directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Thread Count operates an online e-commerce platform that sells an exclusive range of home textile and bedding products, including premium bedsheets, comforters, dohars, and quilts. The website, branded with the tagline 'Elevating Fabtex', functions as a product catalog with keyword search, category filters, and sorting options (by price, name, item code, and creation date) to help buyers discover and purchase textile products.

Product overview

Thread Count appears to be an online product catalog or e-commerce platform for fabric/textile products (based on the tagline 'Elevating Fabtex'). The source data shows a basic catalog interface with sorting options (by newest, name, item code, price) and search functionality (by keyword, category, SKU number, description), but no specific named products, modules, or detailed service offerings are documented in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedsheets Premium bedsheets offered through Thread Count's online e-commerce catalog under the 'Elevating Fabtex' brand, targeted at consumers seeking quality home bedding at affordable prices.
• Comforters Comforters offered through Thread Count's online e-commerce catalog, targeted at consumers shopping for home bedding essentials.
• Dohars Traditional light-weight Indian blankets (dohars) offered through Thread Count's online textile catalog for home use.
• Quilts Quilts sold through Thread Count's online e-commerce catalog as part of its premium home bedding assortment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Trident Group: Large Indian integrated home textile manufacturer and retailer with towels, bed linen, and yarn, comparable upstream category and home textile product overlap with Thread Count.
• D'Decor: One of India's largest home textile brands covering curtains, upholstery, and bedding; competes with Thread Count in home textiles at significantly larger scale and with deeper retail relationships.
• Myntra: Major Indian fashion and home lifestyle e-commerce marketplace where many home textile brands including DTC sellers compete, providing an indirect competitive channel to Thread Count.
• Bombay Dyeing: Heritage Indian textile manufacturer and retailer with strong home linen and bedding presence, comparable category with deeper legacy brand and broader distribution.
• FabIndia: Established Indian textile and home furnishings brand with wide retail footprint and online store, overlapping with Thread Count on home textiles but operating at much larger scale and breadth.
• Amazon India: Dominant Indian e-commerce marketplace with a very large home textile category, serving as both a competitive channel and a distribution alternative for Thread Count's product set.

Direct peers

• Sleepyhead: DTC Indian brand offering mattresses and sleep-comfort products including bedding and comforters through its own e-commerce site, overlapping with Thread Count's core product range.
• Wakefit: Indian DTC home and sleep brand selling mattresses, bedsheets, comforters, and related home textiles online with own storefront, directly comparable in product mix and channel to Thread Count.
• Pepperfry: Large Indian DTC home and furniture marketplace with a significant home textile and bedding assortment, competing for the same online buyer as Thread Count.
• Spaces (HomeTown / Spaces): Indian home furnishings retailer with strong bedding and home textile assortment sold via branded storefronts and online, comparable in product category and target customer to Thread Count.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/threadcount.in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thread Count