HOLZ-HER USA

What HOLZ-HER USA does

HOLZ-HER USA is the United States sales, service, and distribution operation of HOLZ-HER GmbH, a German manufacturer of industrial woodworking and panel processing machinery that sits within the WEINIG Group (Michael Weinig Aktiengesellschaft). The US subsidiary supplies capital equipment to industrial furniture manufacturers, cabinetmaking operations, commercial woodworking shops, and specialty wood-product producers, addressing the edgebanding, CNC machining, panel cutting, and material-handling requirements of these customers. The company operates from its North American headquarters in Mooresville, NC, with a second showroom in Anaheim, CA, and is supported by a direct enterprise field-sales force that includes factory-trained engineers. The broader HOLZ-HER brand traces to 1914, and the subsidiary operates within a group that WEINIG positions as the world market leader in solid-wood processing.

The product portfolio spans edgebanders (LUMINA, ACCURA, SPRINT, AURIGA, STREAMER C, ARTEA series), CNC machining centers (EPICON 5-axis, PRO-MASTER, EVOLUTION vertical, DYNESTIC nesting), beam saws (TECTRA, ZENTREX, LINEA), vertical panel saws (SECTOR), and automated panel storage (STORE-MASTER), supplemented by exclusive US distribution of KÜNDIG wide-belt sanders and oblique sanding systems. Core technologies include proprietary PUR adhesive delivery (Glu Jet), laser-edge technology (LTRONIC), pneumatic pressure-sensitive workpiece handling (iTronic), energy-management features (ECO MODE), and the W4.0 machine-networking platform, with integrated cutting and nesting optimization delivered via CUTCONTROL 2, EASY-PLAN, OPTI-CUT, and OPTI-PRO software.

The business model is built on quote-based capital equipment sales transacted through direct enterprise field sales and the two US showrooms. Revenue is diversified across four streams: new machine sales, recurring spare parts and consumables sold through an online parts store, service and maintenance contracts, and inspected used-machinery resale. Pricing is custom-configured and non-public, with sales driven by a consultative selling process and online 'personal advice' consultation forms. HOLZ-HER USA leverages the WEINIG Group's broader R&D resources, manufacturing footprint, and global distribution network, including access to non-US reference customers such as Pulsar in Dubai and Gaylord Dessomme in Saint-Barthélemy that demonstrate the parent's international reach.

Name

HOLZ-HER USA

Legal name

HOLZ-HER GmbH

Website

https://holzherusa.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

HOLZ-HER USA distributes German-engineered industrial woodworking and panel processing machinery — including edgebanders, CNC machining centers, beam saws, and panel storage — from its parent HOLZ-HER GmbH (a WEINIG Group subsidiary) to US furniture manufacturers, cabinetmakers, and woodworking shops through direct sales and showrooms in Mooresville, NC and Anaheim, CA.

Ownership category

akta.pro rank

Product category

Woodworking Machinery

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

Keywords

• Woodworking machinery
• Panel processing equipment
• Edgebanding machines
• CNC machining centers
• Industrial beam saws

Headquarters

HQ city

Nürtingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Woodworking Machinery Sales: Primary revenue from sale of capital woodworking and panel processing equipment including edgebanders, CNC machining centers, beam saws, vertical panel saws, nesting centers, and drilling machines. Machines are sold as complete units with various configuration options to both craftsmen and industrial manufacturers.
2. Spare Parts and Consumables: Revenue from spare parts, tooling, abrasives, and consumables through the online parts store (tooling.weinigusa.com), available 24/7 with access to pricing and availability.
3. Service, Maintenance, and Repairs: Professional services including spare parts service, repairs, maintenance and inspection, training center programs, and on-site service provided by factory-trained engineers.
4. Used Machinery Sales: Sale of pre-owned inspected woodworking machines. All used machines are fully inspected, tested, cleaned, and restored with missing/broken/worn parts replaced.
5. KUNDIG Sander Distribution (USA): Exclusive US sales and support for KUNDIG sanders (wide belt sanders, edge sanders, texturing solutions) distributed through Weinig Holz-Her USA as authorized partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HOLZ-HER USA manufactures, distributes, and services industrial woodworking and panel processing machinery for the furniture, cabinet, and wood products industries. The portfolio spans edgebanders, CNC machining centers, beam saws, vertical panel saws, nesting systems, drilling/doweling machines, and automatic panel storage systems. As the US arm of Germany's HOLZ-HER GmbH (a WEINIG Group company), it sells capital equipment directly to manufacturers through regional sales managers and showrooms in Mooresville, NC and Anaheim, CA, and exclusively distributes KÜNDIG sanding machines in the US market.

Product overview

HOLZ-HER USA offers a comprehensive portfolio of woodworking and panel processing machines as part of the WEINIG Group. The product lineup centers on edgebanding machines (LUMINA Industry, LUMINA, ACCURA, SPRINT, AURIGA, STREAMER C, ARTEA series), CNC machining centers (EPICON 5-axis, PRO-MASTER 70 series, EVOLUTION vertical, DYNESTIC nesting), panel saws (TECTRA 6120, ZENTREX 6215, LINEA 6015, SECTOR vertical panel saws), and panel storage systems (STORE-MASTER). Supporting solutions include Glu Jet gluing system, iTronic controls, automation solutions, and W4.0 digital digitization packages (Control Suite, App Suite, Monitoring). KUNDIG sanders (Brilliant Wide Belt, Uniq Edge, Texturing Solutions) are offered through exclusive sales partnership. All machines integrate with optimization software packages (CUTCONTROL 2, EASY-PLAN, OPTI-CUT, OPTI-PRO) for cutting optimization and job management. Comprehensive services include remote service, WEINIG App, online parts shop, spare parts, repairs, maintenance, training, and on-site support.

Differentiator

Problem solved

Functional benefit

Brands

• LUMINA: Edge banding machines with LTRONIC laser edging technology for invisible joints
• LUMINA Industry
• ACCURA
• SPRINT
• AURIGA
• STREAMER C
• ARTEA
• EPICON
• PRO-MASTER
• EVOLUTION
• DYNESTIC
• POWER-PIN
• LINEA
• TECTRA
• ZENTREX
• SECTOR
• STORE-MASTER
• KÜNDIG
• BRILLIANT
• Uniq
• W4.0 digital

Products and services

• Edgebanders (LUMINA Industry, LUMINA, ACCURA, SPRINT, AURIGA, STREAMER C, ARTEA series) Industrial and craftsman-scale edgebanding machines producing invisible zero-joint edges using PUR (Glu Jet) glue systems and LTRONIC laser edging technology. Customers include furniture and cabinet manufacturers across the US market.
• EPICON Series CNC Machining Centers 5-axis universal CNC machining centers for furniture production and composites, providing the basis for precise, perfectly milled workpieces.
• PRO-MASTER 70 Series CNC Machining Centers

Quantifiable outcome

• Energy savings of approximately 20-25% through ECO MODE energy management, with an additional ~30% drive energy savings from regenerative drive controllers
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Michael Weinig AG (WEINIG Group)coreStrategic or Co-development PartnerHOLZ-HER GmbH is a company of Michael Weinig AG (Weinig Group), the world market leader in solid wood processing. The WEINIG Group encompasses brands for solid wood processing (WEINIG) and panel processing (HOLZ-HER). HOLZ-HER serves as the panel processing brand within the group, with shared service functions including HR ([email protected]), data protection, and corporate governance.
• KÜNDIG AGcoreStrategic or Co-development PartnerKÜNDIG AG is a Swiss manufacturer of sanding machines founded in 1945, located in Wetzikon (Zurich), Switzerland. Weinig Holz-Her USA provides exclusive sales and support for KUNDIG sanders in the United States. KÜNDIG products include wide belt sanders (Brilliant series with oblique sanding), edge sanders (Uniq series), and texturing solutions. Production facilities are in Gotha/Thuringen and Wetzikon/Zurich. Subsidiaries in Great Britain, Germany, Austria, and France.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Biesse: Biesse is an Italian global leader in machinery for processing wood, glass, stone, plastic, and metal, with a large direct overlap to HOLZ-HER in panel processing, edgebanding, CNC machining centers, and nested-based manufacturing.
• IMA Schelling: IMA Schelling produces panel saws, edgebanders, and material flow systems for the woodworking and metalworking industries. Their panel-sizing and material handling solutions directly overlap with HOLZ-HER's ZENTREX, TECTRA, and STORE-MASTER lines.
• Homag Group: Homag Group is the world's largest manufacturer of woodworking machinery and a direct competitor across panel processing, edgebanding, CNC machining, and sawing. Both companies serve industrial furniture manufacturers and craftsmen with overlapping product categories.
• Felder Group: Felder Group is an Austrian manufacturer of woodworking machines for craftsmen and small-to-medium workshops, competing directly with HOLZ-HER's entry-level and mid-range edgebanders, saws, and CNC machining centers targeting the craftsmen segment.
• SCM Group: SCM Group is a major Italian industrial group producing a comprehensive range of woodworking machinery including edgebanders, CNC machining centers, panel saws, and through-feed processing — directly competitive with HOLZ-HER across nearly the entire product portfolio.

Emerging players

• Düspohl: Düspohl is a German specialist in profile wrapping and panel processing machinery for the furniture and door industries. As a niche player in adjacent panel processing technologies, Düspohl represents a focused competitor in part of HOLZ-HER's addressable market.

Others

• Leitz: Leitz is a leading German manufacturer of precision tooling and consumables for the wood and panel processing industry. As a tooling supplier, Leitz is an ecosystem participant whose products are used in HOLZ-HER and competing machines.
• Leuco: Leuco is a German-based manufacturer of precision tooling for wood, plastic, and metal processing. As a tooling and consumables supplier, Leuco is an adjacent participant in the same panel processing ecosystem as HOLZ-HER.

Broad incumbents

• Cefla: Cefla is an Italian industrial group with finishing and woodworking divisions producing sanding, coating, and surface-finishing equipment. Their finishing product line overlaps with KÜNDIG's sanding machines distributed by HOLZ-HER USA.
• Weinig (Michael Weinig AG): HOLZ-HER's parent company, Weinig, is the world market leader in solid wood processing machinery. While Weinig focuses on solid wood and HOLZ-HER on panel processing, the broader group represents a major industrial incumbent in the same overall woodworking machinery space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weinigusa
• YouTubeyoutube.com/channel/UC2fxpih0vXGR4ejerHoYhcg
• Facebookfacebook.com/weinigholzherusa
• LinkedInlinkedin.com/company/holz-her
• Instagraminstagram.com/holzher_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLZ-HER USA