Schweizer Maschinenmarkt

What Schweizer Maschinenmarkt does

Schweizer Maschinenmarkt (SMM) is a Swiss B2B trade publication and online media platform serving the domestic mechanical engineering, manufacturing, and industrial automation sectors. Founded in 1899 and headquartered in Thalwil, Switzerland, the company operates as part of Vogel Communications Group AG, a German-Austrian-Swiss media conglomerate. The core product is a print magazine published 18 times per year, complemented by a digital portal at maschinenmarkt.ch that carries daily industry news, technology features, a supplier directory (Anbieter Guide), a job board (Stellenmarkt), and downloadable whitepapers. Editorial coverage spans economics, production/manufacturing technologies, Industry 4.0, automation and drive systems, supplier industries, and R&D — organized into well-developed topical verticals.

The product portfolio extends well beyond the magazine into a multi-event franchise: SMM Kongress (annual congress), SMM TechnologieTage (technology days), SPF-Swiss Production Forum, and the at-Technologietag. SMM also markets bundled subscriptions with sister titles MSM (the French-speaking Swiss edition, operated via msm.ch) and at - aktuelle technik (a German-language Swiss technical title acquired by Vogel Communications Group in 2021), evidencing cross-portfolio integration. Distribution spans print, ePaper, web, email newsletter, and live events, with content freely accessible online and paid access for print and bundled digital editions.

SMM monetizes through two principal streams: recurring subscription revenue (CHF 55 trial, CHF 160 annual, CHF 190 combined/bundled tiers, including Swiss VAT) and advertising/sponsorship revenue from B2B industrial suppliers seeking visibility with Swiss manufacturing buyers. Go-to-market is sales-led via direct subscriptions (phone and web), event sponsorship, and content marketing through whitepapers and newsletters. Customer concentration is distributed across a broad Swiss industrial readership on the subscription side, with advertiser revenue tied to the universe of Swiss mechanical engineering suppliers and OEMs.

Name

Schweizer Maschinenmarkt

Legal name

Vogel Communications Group AG

Website

https://maschinenmarkt.ch

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Schweizer Maschinenmarkt is a Swiss B2B trade publication and online media platform covering mechanical engineering, manufacturing automation, and Industry 4.0. It publishes an 18-issue annual print magazine, a news portal, events, supplier directory, and jobs board under Vogel Communications Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Thalwil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Annual and trial print/digital subscriptions for the SMM magazine targeting Swiss mechanical engineering professionals
2. Advertising and Sponsorship: Sponsored content, whitepaper placements, and advertising for B2B industrial companies targeting the Swiss manufacturing sector

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Schweizer Maschinenmarkt (SMM) is a Swiss trade magazine and digital media portal serving the mechanical engineering industry, publishing 18 issues annually across print and digital formats covering manufacturing, automation, Industry 4.0, tooling, and supplier industries. The core offering is complemented by editorial newsletters, sponsored whitepapers, industry events (SMM Kongress, SMM TechnologieTage, SPF-Swiss Production Forum, at-Technologietag), an Anbieter Guide supplier directory, and a job board for the Swiss manufacturing sector.

Product overview

Schweizer Maschinenmarkt (SMM) is a Swiss trade magazine and media platform for the mechanical engineering industry. The core offering is the SMM print and digital publication (18 issues annually) covering manufacturing technologies, automation, Industry 4.0, tooling, and supplier industries. The platform operates as a content-driven portal supplemented by subscription services including newsletters and whitepapers, as well as professional events (SMM Kongress, SMM TechnologieTage, SPF-Swiss Production Forum, at-Technologietag). Additional services include the Anbieter Guide provider directory and a job board. The publication is part of the Vogel Communications Group and focuses on B2B industrial content rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• SMM Magazin (Schweizer Maschinenmarkt) Swiss trade magazine for mechanical engineering, published 18 issues annually covering manufacturing, automation, Industry 4.0, tooling, and supplier industries, with annual and trial print/digital subscription options.
• SMM Newsletter Email newsletter delivering current industry news and articles from Schweizer Maschinenmarkt to subscribed readers in the Swiss mechanical engineering sector.
• SMM Whitepaper Downloadable sponsored technical whitepapers covering manufacturing, automation, and industrial technologies, used for lead generation.
• SMM Kongress Annual congress event organized by SMM bringing together industry professionals, technology experts, and decision-makers in the Swiss mechanical engineering sector.
• SMM TechnologieTage Technology days event featuring live demonstrations and technical presentations on manufacturing innovations.
• SPF-Swiss Production Forum Swiss Production Forum addressing manufacturing and production technology topics.
• at-Technologietag Automation and technology event focused on industrial automation and digitalization trends in Switzerland.
• Anbieter Guide Online provider directory allowing buyers to find and compare suppliers in the Swiss mechanical engineering sector.
• SMM Stellenmarkt (Jobs) Job portal for career opportunities in the Swiss manufacturing and mechanical engineering industry.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MM MaschinenMarkt: German-language sister publication of SMM within the Vogel Communications Group, covering mechanical engineering and manufacturing with the same editorial and event model; the closest direct analogue in the German market.
• IT&Production: German trade publication dedicated to digital manufacturing and Industry 4.0 software/hardware in production; overlaps SMM's Industrie 4.0 and Automation categories.
• MSM (Maschinen Schweizer Markt): French-language sister publication for the Suisse romande market, also operated by Vogel Communications Group AG and cross-linked from maschinenmarkt.ch; a near-identical model serving the same Swiss MEM audience in French.
• handling (magazine): German-language trade title covering industrial automation, robotics, and intralogistics; comparable in editorial scope to SMM's Automation & Antriebe section.
• Computer & Automation: German B2B media title focused on automation, control, and industrial software in manufacturing; editorial overlap with SMM's Industrie 4.0 and Automation coverage.
• Werkstatt und Betrieb: German trade magazine focused on manufacturing technology, machining, and production; directly comparable in editorial scope to SMM's Fertigung and Produktion coverage.
• Industrie-Anzeiger: Established German B2B trade magazine for industrial manufacturing and automation; directly comparable editorial positioning and advertising-driven revenue model targeting MEM professionals.
• VDI Nachrichten: Germany's leading engineering and technology newspaper covering mechanical engineering, automation, and Industry 4.0; a comparable print+digital trade publication serving a similar professional audience.
• at – aktuelle Technik: Swiss industrial technology publication acquired by Vogel Communications Group in 2021 and now bundled with SMM subscriptions; comparable B2B audience and product structure.

Regional players

• Swissmem: Swiss MEM industry association that publishes industry data, news, and member communications for the same audience SMM serves; not a direct publishing competitor but a parallel information channel in the Swiss MEM ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vogel-communications-group
• Xx.com/smmredaktion
• Facebookfacebook.com/smmredaktion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schweizer Maschinenmarkt