What Everybody Likes Penguins does

Everybody Likes Penguins is a Dutch creative agency founded in 2007 and headquartered in the Werkspoorfabriek creative complex in Utrecht, Netherlands. The firm delivers bespoke advertising and marketing campaigns for a mix of enterprise, government, and non-profit clients, applying a methodology that fuses behavioral-science research with creative concepting and execution. Its service menu spans campaign strategy, branding, brand activation, social media content, employer branding, awareness/behavioral-change campaigns, video and audio production, and website development, with newer lines in CGI and AI-generated image and video production through an in-house AI-studio.

The agency operates a project-based professional services model, pricing engagements custom to scope and complexity rather than publishing rates. It reaches clients via direct sales motion — phone, WhatsApp, and an online booking system — supported by a case-study-driven website, LinkedIn, and Instagram presence. The core technology stack is creative tooling augmented by generative AI for visual production; there is no proprietary software platform or SaaS product, and no API, SDK, or developer ecosystem.

The client roster spans roughly 40+ named organizations across retail (Bauhaus, De Bijenkorf, Karwei, Hoog Catharijne, Pearle), insurance (Allianz, Centraal Beheer), enterprise technology and industrials (Capgemini, Schneider Electric, Kiremko, Triodos Bank), government and education (ACM, Hogeschool Utrecht, TU Delft, Fietsersbond), and non-profits (CNV Vakmensen, Trimbos-instituut, Trombosestichting, Wilde Ganzen). Documented campaign outcomes include a 5.1M-person reach for the Rookvrije Generatie campaign, a 4.04% CTR for CNV Vakmensen, and an ALD Automotive private-lease campaign that beat annual contract targets in 27 weeks while reducing cost-per-acquisition from €200 to €25. The firm is privately held with no disclosed funding, ownership structure, or M&A activity.

Name

Everybody Likes Penguins

Legal name

Everybody Likes Penguins

Website

https://everybodylikespenguins.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Everybody Likes Penguins is a Utrecht-based Dutch creative agency founded in 2007 that designs and executes advertising, branding, and behavioral-change campaigns for enterprise, government, and non-profit clients, combining behavioral-science methodology with creative production including AI-generated and CGI visual content.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Advertising campaigns
• Brand activation
• Employer branding
• Behavioral science marketing

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services for campaign development, branding, brand activation, social media campaigns, content creation, and marketing strategy. Services are tailored to client needs and delivered as custom creative projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Everybody Likes Penguins is a Utrecht-based creative agency that designs and produces marketing campaigns, branding, brand activation, employer branding, social media content, awareness campaigns, video/audio production, and website development. The agency combines behavioral science with creative execution to generate scroll-stopping campaigns, and operates an in-house AI studio for AI-generated imagery and video alongside a CGI production capability. Services are delivered as bespoke, project-based engagements from its studio in the Werkspoorfabriek.

Product overview

Everybody Likes Penguins is a creative agency in Utrecht that combines behavioral science with creative execution. The company operates as a unified creative service provider rather than a software platform. Their core offerings include strategy and campaign development, brand activation, branding campaigns, employer branding, social media content, awareness campaigns, video/audio production, and website development. They also offer specialized capabilities in CGI and AI-generated images and video through their AI-studio. Services are delivered from their studio in the Werkspoorfabriek in Utrecht and encompass the full campaign lifecycle from deep-dive strategy through creative production and activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services Full-service creative agency combining behavioral science with creative campaign development. Includes strategy, campaign development, brand activation, and employer branding for enterprise, government, and non-profit clients.
• CGI Images and Video Computer-generated imagery services for creating visual content for advertising campaigns, enabling production of realistic visuals without traditional photography.
• AI Images and Video AI-powered image and video creation through the agency's AI-studio, enabling rapid production of campaign visuals without traditional photoshoots. Used for clients such as Farm Trans and Stadsgenoot.
• Brand Activation / Merkactivatie Creative brand activation campaigns including physical activations, guerrilla marketing, events, and experiential marketing to drive consumer engagement (e.g., Hoog Catharijne ShopBoy viral campaign, Bijenkorf Master Wrapper).
• Branding Campaigns Brand development and branding campaign services including visual identity, rebranding, and brand strategy to position clients distinctively in the market.
• Employer Branding Employer branding and recruitment campaigns to attract talent through authentic storytelling, video content, and targeted social media campaigns (e.g., Karwei 'Je voelt je thuis bij Karwei', De Forensische Zorgspecialisten).
• Video and Audio Production Video production including explainer videos, social content, TV commercials, and audio-visual campaign materials.
• Website Development Website design and development services, including campaign landing pages, corporate websites, and interactive web applications (e.g., Centraal Beheer mobile-first interactive site).
• Recruitment Campaigns Recruitment and talent attraction campaigns including campaign strategy, content creation, and distribution for hiring goals.

Quantifiable outcome

• Rookvrije Generatie campaign reached 5.1 million Dutch people
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fitzroy: Amsterdam-based independent creative agency with similar mid-sized profile. Direct peer delivering integrated brand and campaign work for Dutch enterprise and consumer brands.
• KesselsKramer: Independent Dutch creative agency headquartered in Amsterdam, founded 1996. Comparable to ELP as a similarly positioned independent Dutch agency combining brand strategy, campaign development, and purpose-driven creative work for B2B and consumer clients.
• TamTam: Dutch independent creative and digital agency based in Utrecht region. Comparable in size, geography, and service mix (campaigns, brand activation, employer branding, social content) for B2B clients.
• Dept Agency: Large independent Dutch digital creative and technology agency with HQ in Amsterdam. Direct competitor offering end-to-end campaign, content, and digital production services to enterprise clients across multiple verticals.
• ACE (Amsterdam Creative Experts): Amsterdam independent creative agency offering campaign development, branding, and content. Comparable mid-sized Dutch agency competing for similar enterprise and non-profit briefs.
• Joe Public Amsterdam: Amsterdam-based creative agency with similar independent positioning, offering campaign, brand, and content services for B2B and consumer clients in the Dutch market.
• Selmore: Amsterdam creative agency focused on integrated campaigns and brand purpose work for major Dutch and international brands. Comparable peer in independent Dutch agency category.
• Dawn Amsterdam: Independent Amsterdam creative agency working on integrated campaigns, brand strategy, and content. Similar independent positioning and client mix targeting Dutch and European enterprise brands.
• Pool Worldwide: Amsterdam-based independent creative agency delivering integrated campaigns, employer branding, and brand activation. Comparable mid-sized Dutch independent with overlapping service lines.

Broad incumbents

• WPP: Global advertising holding company with major Dutch operations (e.g., Grey, Ogilvy, VMLY&R). Represents the broad incumbent landscape ELP competes against for large enterprise accounts requiring multi-market delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/everybody-likes-penguins
• Instagraminstagram.com/everybody_likes_penguins
• Xx.com/everybodys
• Facebookfacebook.com/everybodylikespenguins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everybody Likes Penguins