Kinderwunschzentrum

What Kinderwunschzentrum does

Kinderwunschzentrum, operating as Dr. Obruca & Dr. Strohmer GmbH, is a Vienna-based fertility clinic founded in 2000 and self-described as Austria's largest and leading institute for reproductive medicine. It serves individuals and couples facing unfulfilled desire to have children (Kinderwunsch), including heterosexual couples, single women, and LGBTQ+ prospective parents, with both domestic Austrian patients and international inbound patients.

The clinic delivers the full reproductive medicine stack: IUI (intrauterine insemination), IVF (in vitro fertilization), ICSI (intracytoplasmic sperm injection), and implantation support, organized across six to seven specialized competence centers (andrology, endocrinology, genetics, reproductive surgery, psychology, and related disciplines). Its technical differentiators include the proprietary QuinniMatch QR-code donor/recipient matching system (described as unique in Europe), Esco time-lapse embryo incubators enabling undisturbed continuous embryo monitoring, and an AI-driven treatment development initiative led by Prof. Strohmer. Operational differentiators include 24/7 direct access to medical directors, a seven-day laboratory operation, and a multilingual team covering 10+ languages to support international patients.

The business model is a fee-for-service clinical practice: revenue is generated per treatment cycle and ancillary services, partially offset by the Austrian IVF Fund which subsidizes 70% of costs for up to four cycles for eligible residents. The clinic is privately held with no external funding rounds disclosed and approximately 50 employees. Brand positioning is premium, evidenced by the Top Gesundheitseinrichtung 2025 recognition, the Kinderwunschzentrum Academy for clinician education, and cross-border patient services targeting DACH and broader European markets.

Name

Kinderwunschzentrum

Legal name

Dr. Obruca & Dr. Strohmer GmbH

Website

https://kinderwunschzentrum.at

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinderwunschzentrum is a Vienna-based, Austria-leading fertility clinic founded in 2000, offering IUI, IVF, and ICSI across multiple competence centers to individuals and couples, including international and LGBTQ+ patients, with proprietary QuinniMatch matching and AI-driven treatment development.

Ownership category

akta.pro rank

Product category

Reproductive Medicine & Fertility Services

NAICS

Medical and Diagnostic Laboratories (62151), Family Planning Centers (621410), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ), Genetic & Prenatal Testing Laboratories (HLAFAMAH)

Keywords

• Fertility treatment services
• Reproductive medicine
• In-vitro fertilisation
• Fertility diagnostics
• Assisted reproduction

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fertility Treatment Services: The center generates revenue through providing medical fertility treatments and procedures including IVF, IUI, diagnostics, hormone therapy, sperm/egg donation, and fertility preservation. Treatments are partially subsidized by Austria's IVF Fund, with patients covering deductibles.
2. Complementary Health Services: Revenue from supplementary services including Shiatsu massage therapy (offered through partner practitioners), nutritional counseling, psychotherapeutic care, and other complementary treatments that support the core fertility treatment journey.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kinderwunschzentrum an der Wien is a private fertility clinic in Vienna offering a full spectrum of reproductive medicine services, including diagnostic evaluations (spermiogram, fallopian tube diagnostics, cycle monitoring), core treatments (hormonal stimulation, IUI, IVF, sperm/egg donation, cryopreservation), and supplementary support (genetic counseling, testicular biopsy, implantation support, psychotherapy, nutritional counseling, Shiatsu). The clinic operates six specialized competence centers (Andro, Endometriosis, Ova, PCOS, Implantation, Rainbow/LGBTQIA+) and uses proprietary technology including the QuinniMatch QR-code matching system, Esco time-lapse incubators, and AI-assisted treatment protocols led by Prof. Strohmer.

Product overview

Kinderwunschzentrum an der Wien is a comprehensive fertility clinic offering a full spectrum of reproductive medicine services organized across multiple competence centers and treatment categories. The core offerings include diagnostic services (spermiogram, fallopian tube diagnostics, cycle monitoring), primary treatment methods (hormonal stimulation, insemination, IVF, sperm/egg donation, cryopreservation), and six specialized competence centers: Androzentrum (male fertility), Einnistungszentrum (implantation), Endometriosezentrum (endometriosis), Ovazentrum (egg cell health), PCOS Zentrum (PCOS), and Regenbogenzentrum (LGBTQIA+). The clinic is distinguished by proprietary technology — notably the QuinniMatch QR-code matching system (unique in Europe, developed 2015), an Esco time-lapse incubator for continuous embryo monitoring, and an AI-driven approach to treatment development led by Prof. Strohmer. Supporting treatments include genetic counseling and diagnostics, testicular biopsy (TESE/MESA), fertilization and embryonic development support, implantation protocols (GnRH injection, hCG flushing, TREPS/PRP), psychotherapeutic care, nutritional counseling, Shiatsu massage, fertility tea, and injection training. The clinic also operates an Academy for Reproductive Medicine for professional education.

Differentiator

Problem solved

Functional benefit

Brands

• Androzentrum: Competence center for male fertility, sperm testing, and male reproductive health.
• Ovazentrum
• Einnistungszentrum
• Endometriosezentrum für Kinderwunschpaare
• PCOS Zentrum
• Regenbogenzentrum
• FertiCheck
• QuinniMatch

Products and services

• Spermiogramm (Sperm Analysis) Seminal fluid analysis examining sperm concentration, motility, morphology, and other parameters according to WHO guidelines, performed after 2-7 days of abstinence. Used for assessing male fertility and guiding treatment planning.
• Eileiter-Diagnostik (Fallopian Tube Diagnostics) Diagnostic evaluation of fallopian tube patency and function, including HyCoSy (hysterosalpingo-contrast-sonography), to determine whether tubal obstruction or dysfunction is a cause of infertility.
• Zyklusmonitoring und VZO (Cycle Monitoring & Timed Intercourse) Ultrasound-based monitoring of the menstrual cycle and follicular development to identify optimal timing for timed intercourse (VZO), tracking ovulation to maximize conception chances for couples.
• Hormonelle Stimulation (Hormonal Stimulation) Controlled ovarian stimulation using hormonal medications to promote the development of multiple follicles, increasing the number of eggs available for collection and fertilization in IVF or insemination cycles.
• Insemination (IUI) Intrauterine insemination procedure in which processed sperm is introduced directly into the uterine cavity at the time of ovulation, often combined with hormonal stimulation of the ovaries.
• Künstliche Befruchtung (IVF) — In-Vitro Fertilisation In-vitro fertilisation: eggs are retrieved from the ovaries and fertilized with sperm in the laboratory. Successful embryos are transferred into the uterus. Cryopreservation of surplus embryos for future attempts is available.
• Samen- oder Eizellspende (Sperm or Egg Donation) Donor sperm or donor egg programs for patients requiring donated gametes. Includes sperm donation for single women, same-sex couples, and heterosexual couples with male factor infertility, as well as egg donation for women with diminished ovarian reserve or genetic concerns.
• Kryokonservierung (Sperm, Egg and Embryo Freezing) Cryopreservation services for sperm cells, egg cells, and embryos enabling fertility preservation for medical reasons (e.g., prior to chemotherapy), social/elective reasons (fertility for future), and storage of surplus embryos from IVF cycles.
• Hodenbiopsie (Testicular Biopsy — TESE/MESA) Testicular sperm extraction (TESE) performed in collaboration with urologist Prim. Univ. Doz. Dr. Eugen Plas directly at the Kinderwunschzentrum for surgical retrieval of sperm from testicular tissue in cases of male factor infertility, azoospermia, or retrograde ejaculation.
• Genetik (Genetic Counselling and Diagnostics) Genetic counseling and preimplantation genetic testing (PGT/PID) including trophectoderm biopsy on day 5 or 6 of embryo development, genetic screening for chromosomal abnormalities, and hereditary condition assessment, led by Dr. Katharina Rötzer-Londgin.
• Einnistungsunterstützung (Implantation Support) Treatments aimed at improving uterine receptivity and the implantation process, including hormonal support with progesterone (Arefam), GnRH-agonist injection, hCG uterine flushing, and TREPS/PRP therapy for patients with repeated implantation failure.
• Befruchtungsunterstützung (Fertilization Support) Laboratory techniques and interventions that support or enhance the fertilization process, including assisted zona hatching and advanced sperm preparation methods like SmartSelect.
• Embryonalentwicklung (Embryonic Development Support) Monitoring and support of embryo development in the laboratory, including time-lapse incubation, embryo culture optimization, and grading systems to select the best quality embryo(s) for transfer.
• FertiCheck (Fertility Assessment for Future Planning) Part of the fertility for future initiative, enabling young people to proactively assess their fertility. Includes a personalized checklist of medical findings and examinations followed by a one-hour consultation (€125) with the medical team to discuss results and individual recommendations for fertility preservation.
• Psychotherapeutische Betreuung (Psychotherapeutic Care) Psychological support led by psychotherapist Eveline Leitl including relaxation groups, meditation sessions, guided mind journeys, and counseling to address the emotional stress of fertility treatment, with evidence-based stress reduction methods recommended.
• Ernährungsberatung (Nutritional Counseling) Dietary counseling to support fertility treatment, including recommendations for fiber-rich foods, warm foods, adequate hydration, and reduction of caffeine and energy drinks to improve fertility outcomes.
• Shiatsu und Kinderwunsch (Shiatsu for Fertility) Asian healing massage (Shiatsu) performed by certified practitioner Christina Maria Gangl-Potzmann in partnership with the Kinderwunschzentrum, aimed at reducing stress, restoring body balance, regulating cycles, and harmonizing hormones. 45-minute individual treatment €92 (reduced to €65 for first treatment for patients until 30.06.2026); 45-minute couple treatment €185 (reduced to €150).
• Akademie für Reproduktionsmedizin (Academy for Reproductive Medicine) Training and continuing education programs for medical professionals in reproductive medicine, contributing to the advancement of fertility treatment standards in Austria.

Quantifiable outcome

• 25,925 babies born through IVF treatment in Austria since 2000 (national total)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• European Partner CentersminorStrategic or Co-development PartnerFor patients whose legally permitted treatments are not available in Austria, the center coordinates with European partner centers. The entire treatment planning is handled by the medical teams of the partner centers, allowing Austrian patients access to treatments not permitted domestically.
• Prim. Univ. Doz. Dr. Eugen Plas (Urology)coreStrategic or Co-development PartnerSpecialist in urology who collaborates with the Kinderwunschzentrum to offer testicular biopsy (TESE) directly at the center. Dr. Plas operates from his website at plas.at and provides surgical sperm extraction services in conjunction with the center's fertility treatments.
• Christina Maria Gangl-Potzmann (Shiatsu Practitioner)minorStrategic or Co-development PartnerDiplomated Hara Shiatsu Praktikerin who has worked closely with the Kinderwunschzentrum for many years, offering Shiatsu treatments as a complementary therapy for fertility patients. Treatments help reduce stress, balance hormones, regulate cycles, and improve overall well-being to support conception. Special promotional pricing offered exclusively for center patients.
• Eveline Leitl (Psychotherapist)coreStrategic or Co-development PartnerPsychotherapist providing relaxation groups, meditation sessions, guided mind journeys, and psychological counseling specifically designed for fertility patients. Supports patients through the emotional challenges of the fertility journey and the 2-week waiting period.
• IVF-Fonds (Austrian IVF Fund)coreOthersAustrian government fund established in 2000 that provides financial support for IVF treatments. The fund operates under IVF-Fonds-Gesetz 2015 and has helped facilitate 25,925 babies born through IVF in Austria since its founding.
• FertiPROTEKTminorGTM or Marketing PartnerFertility preservation network. Partner logo displayed on the Kinderwunschzentrum website as a partner organization.
• fertility for futureminorGTM or Marketing PartnerFertility awareness initiative for young people to assess and preserve their fertility. The FertiCheck service is offered under this initiative. Partner logo displayed on the Kinderwunschzentrum website.
• PCOS.at (PCOS Zentrum)minorGTM or Marketing PartnerSpecialized PCOS center network and information platform. Partner logo displayed on the Kinderwunschzentrum website as a partner organization.
• clicksgefühle (Digital Agency)minorImplementation/ SI/ Consulting PartnerDigital agency responsible for the design and concept of the Kinderwunschzentrum website. Credit for design and concept appears in the site impressum.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Genea Fertility: Australia-headquartered global fertility clinic network and developer of proprietary embryo monitoring and lab technology (Geri time-lapse incubator). Comparable as a clinic-operator-plus-technology developer with parallel innovation strategy to Kinderwunschzentrum's QuinniMatch and AI investments.
• IVI-RMA Global: World-leading fertility treatment group born from the merger of Spain's IVI and US-based RMA, operating 70+ clinics globally. Comparable as a broad incumbent in ART services, particularly relevant as a cross-border destination for Austrian patients seeking treatments restricted domestically.
• Boston IVF: Large US fertility clinic network with affiliated research programs, operating across multiple US states. Comparable as a multi-site specialty outpatient fertility provider at materially larger scale.
• Monash IVF: Australia-listed fertility clinic group offering ART services across Australia and Southeast Asia. Comparable as a publicly-traded incumbent with both clinical operations and proprietary lab technology development.
• CCRM Fertility: US-based fertility clinic network known for proprietary laboratory protocols, PGT, and outcome-driven positioning. Comparable as a technology-forward, brand-led fertility chain emphasizing clinical innovation and patient outcomes.

Direct peers

• Ginemed: Spanish fertility clinic group offering IVF, egg donation, and fertility preservation with strong cross-border patient programs. Comparable as a Southern European clinic that competes for Austrian and Central European medical-tourism patients.
• TFP Fertility (The Fertility Partnership): Pan-European fertility clinic network with clinics in the UK, Poland, Denmark, and the Netherlands offering IVF, IUI, egg donation, and fertility preservation. Directly comparable as a multi-country clinic group serving patients with similar cross-border referral dynamics.
• Wunschbaby Institut Feichtinger: Austrian fertility clinic operating from Vienna and Salzburg, offering IVF, ICSI, and fertility preservation. Directly comparable as a competitor in the same city and Austrian IVF Fund subsidy system, targeting overlapping patient demographics.
• Next Fertility (NextClinics): European fertility clinic network with locations in Italy, Spain, the Czech Republic, Albania, and beyond. Directly comparable as a multi-country fertility provider serving patients seeking treatments not available in their home country, including Austrian cross-border referrals.
• IVF-Zentren Prof. Zech: European fertility clinic group with multiple sites across Austria, Germany, Italy, and the Czech Republic. Comparable as a multi-site operator offering IVF, ICSI, and social freezing under founder-led medical leadership in the same DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ivfwien
• Facebookfacebook.com/Kinderwunschzentrum.an.der.Wien
• Instagraminstagram.com/ivfwien
• LinkedInlinkedin.com/company/kinderwunschzentrum-obruca-strohmer

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderwunschzentrum