Exeloo

What Exeloo does

Exeloo designs, manufactures, and installs prefabricated automated public toilet systems for government and infrastructure clients. Founded in 1991 in New Zealand by Dan and Christine Glew and now owned by former employees Craig van Asch and Andy Harris (since 2020), the company operates from a factory in Henderson, Auckland, and serves customers in New Zealand, Australia, the United States, and Canada through a mix of direct regional sales managers and channel partners. Its product line comprises six core models - Jupiter, Eurokit, Orbit, Titan, Dry Vault, and Fully Accessible / Boundless - all available in four graduated fit-out levels (Bronze, Silver, Gold, Platinum) ranging from manual operation to fully automated with sensor-based locking, timed occupancy control, self-cleaning auto-wash cycles, keypad security access, and remote monitoring. The modular, panelized construction integrates wiring and plumbing at the factory, enabling units to be operational within four weeks of foundations and reducing operational costs by 50%+ relative to traditional concrete block public toilets per the company's cited independent studies.

The company generates revenue through one-time hardware sales of prefabricated units (Jupiter, Orbit, Titan, Eurokit, Dry Vault, Fully Accessible) and recurring professional services income via its factory-trained Preventative Maintenance Programme (PMP), delivered through Accredited Service Agents. Go-to-market is predominantly enterprise field sales: the firm employs dedicated regional sales managers for ANZ, Australia, North America, and California, supplemented by distribution partners (WC Innovations for Australian VIC/SA/WA/TAS, Public Facilities & Services for US transit projects). Core customer verticals are local government councils and transit authorities (Auckland Transport, MARTA, Caltrain, LA Metro, Melbourne City, Denver City, ACT Government, Marlborough District Council, Kāpiti Coast District Council, Atlanta City/Woodruff Park), with secondary deployments in tourism destinations and sustainable/Green Infrastructure projects (e.g., Auckland Council's Scott Point Sports Park). Notable contract evidence includes the 72-restroom MARTA platform refurbishment and extensions into driver's toilets, a tactile-sustainable installation at Scott Point, and award-winning designs including the 2020 and 2021 Cintas Best Restroom in America.

Name

Exeloo

Legal name

Exeloo Ltd

Website

https://exeloo.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Exeloo designs, manufactures, and installs prefabricated automated public toilet systems, serving government councils and transit authorities across New Zealand, Australia, the United States, and Canada with six product models and four fit-out tiers.

Ownership category

akta.pro rank

Product category

Public Sanitation Infrastructure

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Prefabricated Metal Buildings & Components (3448), Sanitary Services (4950)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industries

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI), Portable Toilet Rental & Servicing (BPALAMAF)

Keywords

• Public toilet systems
• Automated sanitation
• Prefabricated restrooms
• Public amenity design
• Modular toilet units

Headquarters

HQ city

Liverpool

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Public Toilet Unit Sales: Sale of prefabricated public toilet units including Jupiter, Orbit, Titan, Eurokit, Dry Vault, and Fully Accessible models. Units available in various configurations from single to quad cubicles with four levels of fit-out. Revenue is one-time per unit with potential for repeat orders from same customers as networks expand.
2. Preventative Maintenance Services: Factory-trained specialists provide responsive local support through Exeloo's Preventative Maintenance Programme (PMP). Accredited Service Agents conduct regular fleet inspections (typically quarterly) of Exeloo public toilet fleets.
3. Installation Services: Prefabricated units designed for rapid installation with most units able to open within a few days of delivery. Early involvement and consultative approach with councils and facilities teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Exeloo designs, manufactures, and installs prefabricated automated public toilet systems for use in parks, urban streetscapes, and transit locations. The company supplies durable modular restroom units along with a preventative maintenance service program to local government agencies and transit authorities.

Product overview

Exeloo is a prefabricated public toilet manufacturer offering six core product models: Jupiter (parks and urban streetscapes), Eurokit (existing building insertion), Orbit (transit locations), Titan (reinforced concrete durability), Dry Vault (specialized waste systems), and Fully Accessible/Boundless (inclusive design). All six models are available in four graduated levels: Bronze, Silver, Gold, and Platinum—ranging from manual operation to fully automated with sensor technology, pre-programmed locking, automated door systems, and cubicle auto-wash functions. The modular system enables standalone units or integration into wider building designs, with prefabricated construction for rapid deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Exeloo: Primary brand for automated public toilet systems
• Exeweb
• Exeloo SAP Business One

Products and services

• Jupiter Prefabricated automated public toilet unit designed for high-traffic urban and park environments; intended for local government and transit authority buyers.
• Eurokit Prefabricated automated public toilet unit marketed for city and park installations.
• Orbit Prefabricated automated public toilet unit for public spaces.
• Titan Prefabricated automated public toilet unit designed for heavy-duty public use.
• Dry Vault Prefabricated dry vault public toilet unit for locations without mains sewer access.
• Fully Accessible (Boundless) Fully accessible prefabricated public toilet unit designed for users with disabilities.
• Preventative Maintenance Programme Ongoing service contract covering scheduled maintenance of installed Exeloo units, offered in Bronze, Silver, Gold, and Platinum tiers.

Quantifiable outcome

• 50%+ operational cost reduction compared to traditional concrete block public toilets
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WC InnovationscoreChannel Partner/ Reseller/ DistributorBrand partner and distributor based in Melbourne, Australia. WC Innovations handles VIC, SA, WA & TAS territories. Long-standing relationship since early international expansion in 1990s. Provides local sales, support, and maintenance services for Australian customers in these regions.
• Public Restrooms and FacilitiescoreChannel Partner/ Reseller/ DistributorDistributor partner in USA working with Exeloo on MARTA (Metropolitan Atlanta Rapid Transit Authority) projects. Developed security access-controlled system linking to MARTA central security. Collaboration resulted in hybrid model utilizing Exeloo sensor-based technologies with local connection services.
• RORK ProjectsminorImplementation/ SI/ Consulting PartnerConstruction partner for Exeloo installations in Australia, specifically worked on Canberra city and parks projects alongside ACT government and local artists to deliver public facilities with distinctive indigenous story designs.
• Playground CreationsminorImplementation/ SI/ Consulting PartnerCollaborated on Thomas Park project in Morrinsville - playground redesign with Exeloo facility featuring community children's faces on exterior. Video documented local spirit and community collaboration.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Exelooltd
• LinkedInlinkedin.com/company/exeloo-ltd-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exeloo