Synch

What Synch does

Synch (legal entity Synch Law AB) is a privately held, business-oriented law firm founded in 2014 and headquartered in Stockholm, Sweden, with a secondary office in Helsingborg. The firm serves both established enterprises and fast-growing startups, with a pronounced specialization in technology companies, SaaS businesses, deep-tech ventures, and innovation-driven enterprises. Its client roster spans both ends of the size spectrum, including publicly named accounts such as IFS, Truesec, Goodbye Kansas Group, Grangex, and Hydda Group alongside a long tail of startups including Tracklib, Howwe, Grale, Graphmatech, Epiluvac, Albacross, Centiglobe, Challengermode, Pickit, Tendium, GLOBHE Drones, and Reselo. Approximately 35 people operate from a partner-led structure, supported by dedicated internal programmes (SynchGrowth, SynchHealth, SynchFlex, SynchWoW) for talent development and retention.

Name

Synch

Legal name

Synch Law AB

Website

https://synchlaw.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Synch is a Stockholm-based business-oriented law firm serving Swedish technology companies, startups, and established enterprises through advisory, managed, and digital legal services (WeSynch, ZeroGravity, Synch EMBEDDED).

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Legal Advisory Services: Traditional legal advisory services across multiple practice areas including Corporate, Commercial, Intellectual Property, Regulatory, Dispute Resolution, Employment, Capital Markets, and Marketing law.
2. Managed Legal Services: Ongoing embedded legal counsel, legal function support, contracting and commercial flow services provided on a retainer or recurring basis.
3. WeSynch Digital Services: Subscription-based digital legal tools and platforms including contract management, corporate documentation, due diligence, incentive programmes, company enrollment, transaction management, whistleblowing, and DPO services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Synch is a business-oriented Swedish law firm offering legal advisory across Corporate, Commercial, IP, Regulatory, Dispute Resolution, Employment, Capital Markets, and Marketing practices. It also delivers embedded managed legal services (Synch EMBEDDED) and a suite of subscription-based digital legal tools under the WeSynch brand, including contract templates, corporate documentation, due diligence, incentive programmes, company formation, deal management, whistleblowing systems, and DPO services. Its engagements are structured to function like an in-house legal department for clients.

Product overview

Synch is a business-oriented law firm with innovation and technology at its heart, offering a multi-layered service portfolio. The core offering consists of Advisory Services (Corporate, Commercial, Intellectual Property, Regulatory, Dispute Resolution, Employment, Capital Markets, and Marketing). Synch's Managed Services division provides embedded legal solutions including Embedded Legal Counsel, Legal Function Support, Contracting & Commercial Flow, and Legal Operations & Transformation, with Synch EMBEDDED as the unified brand. The Digital Services layer, branded under WeSynch, delivers software-enabled legal tools including WeSynch Contract (free startup templates), WeSynch Corporate, WeSynch Early Stage Review, WeSynch Incentive Programmes, WeSynch Enroll Sweden, WeSynch Deal, WeSynch Whistle, and WeSynch DPO. A separate platform called ZeroGravity is also referenced. On the employer side, internal programmes include SynchGrowth (development), SynchHealth (benefits), SynchFlex (remote work), and SynchWoW (culture).

Differentiator

Problem solved

Functional benefit

Brands

• WeSynch: Digital legal services platform offering contract management, corporate documentation, due diligence, incentive programmes, company enrollment, transaction management, whistleblowing, and DPO services.
• Synch Embedded
• ZeroGravity
• SynchHeart
• SynchSustainability

Products and services

• Advisory Services Comprehensive legal advisory covering Corporate, Commercial, Intellectual Property, Regulatory, Dispute Resolution, Employment, Capital Markets, and Marketing practices for technology companies, startups, and established enterprises.
• Embedded Legal Counsel Ongoing legal support integrated with the client's business operations, providing day-to-day legal counsel for companies needing recurring legal support without the overhead of building an in-house team.
• Legal Function Support Flexible support for legal teams under pressure, providing extra capacity, senior sparring, vacancy cover, or transition support for General Counsels and legal departments.
• Contracting & Commercial Flow Structured support for commercial contracts, negotiations, procurement, and sales to address recurring needs or bottlenecks in business operations.
• Legal Operations & Transformation Services improving how legal work gets done, including intake, prioritisation, workflows, templates, playbooks, governance, and digital tool adoption for in-house legal teams.
• WeSynch Contract A free legal support and template service for startups to help grow their business with accessible legal resources, including a library of templates and ongoing support.
• WeSynch Corporate Corporate documentation management service helping companies keep their corporate records and documentation organized and in order.
• WeSynch Early Stage Review Packaged due diligence solution designed for early-stage investors or companies seeking comprehensive review of their legal and business position.
• WeSynch Incentive Programmes Custom-designed incentive programmes tailored for both large and small companies to attract and retain talent.
• WeSynch Enroll Sweden Company establishment service enabling businesses to form a limited company in Sweden with Synch's legal expertise.
• WeSynch Deal End-to-end transaction lifecycle management solution guiding companies through M&A and other deal processes.
• WeSynch Whistle Whistleblowing system designed to simplify compliance with whistleblowing regulations and reporting requirements.
• WeSynch DPO Data Protection Officer service ensuring organizations comply with personal data processing requirements including GDPR obligations.
• ZeroGravity Platform for managing legal operations and transformation, with a dedicated website at zerogravity.synch.law, positioned to simplify legal matter management.

Quantifiable outcome

• Clients report Synch feels like an extension of their own team rather than an external law firm
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• AGRD PartnersminorOthersPart of AGRD (Advanced Global Research & Development) network, appearing as a partner member on the Synch website footer.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Setterwalls: A Swedish full-service law firm with a renowned Technology, Media and Telecom practice. Comparable to Synch in serving technology and innovation-focused clients across corporate, IP, and commercial matters in the Nordic market.
• Hamilton Advokatbyrå: A Swedish boutique law firm with strong specialization in tech, life sciences, and venture-backed companies. Highly comparable to Synch's focus on startup and growth-stage clients requiring business-oriented legal counsel.
• Bird & Bird: An international law firm with one of the leading technology, media, and communications practices globally and a Stockholm office. Highly comparable to Synch given its focus on tech, IP, digital, and innovation-driven clients across the startup-to-enterprise spectrum.
• Westerberg & Partners: A Stockholm-based firm with a market-leading venture capital and emerging companies practice. Comparable to Synch in advising high-growth tech and innovation-driven Swedish companies from incorporation to exit.

Broad incumbents

• Advokatfirman Delphi: A Swedish full-service firm with recognized strengths in tech, M&A, IP, and venture capital. Comparable to Synch on tech-sector corporate and IP matters but operates at a larger scale and broader service breadth.
• Vinge: One of Sweden's largest commercial law firms with a substantial tech, M&A, and capital markets practice. Broader and more established than Synch, but overlaps heavily on tech/startup transactional and advisory work.
• Mannheimer Swartling: Sweden's largest law firm with broad corporate, tech, and international dispute capabilities. Functions as a broad incumbent whose tech and corporate practices overlap with Synch's mandate base, particularly on larger Nordic and cross-border deals.
• Lindahl: A Swedish full-service law firm with offices across Sweden and an active practice in tech, life sciences, and venture capital. Comparable in serving tech and innovation clients, though at materially larger scale than Synch.

Regional players

• Plesner: A leading Danish law firm with a strong focus on venture capital, technology, and growth companies. Comparable to Synch in targeting tech and startup clients, but primarily serves the Danish market rather than Sweden.

Emerging players

• Spellbook: An AI-powered legal drafting assistant for lawyers and contract review. Comparable to Synch's WeSynch and ZeroGravity digital initiatives as an emerging legal-tech player targeting the same tech/startup legal market with a software-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/synchlaw
• LinkedInlinkedin.com/company/synch-advokat-ab
• Instagraminstagram.com/synch_law

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synch