What Ronald Blue Trust does

Ronald Blue Trust operates as Blue Trust, Inc., a privately held, fee-only fiduciary registered investment advisor headquartered in Alpharetta, Georgia (Atlanta metro). Founded in 1984, the firm serves more than 11,000 individuals and families across 20-plus owned offices in 18 US metropolitan areas and advises on over $62 billion in assets as of 12/31/25. Its defining differentiator relative to mainstream wealth managers is the explicit integration of biblical stewardship with professional financial advice, an approach with no directly comparable large competitor in the RIA space.

The firm delivers five integrated core service lines: Financial Planning, Investment Management, Trust & Estate Services, Business Consulting, and Philanthropic Consulting. These are offered across three client tiers — Everyday Steward (individuals seeking focused guidance), Private Wealth (clients with complex, integrated needs across investing, tax, estate, and giving), and Family Office (multi-generational stewardship for families with significant responsibility across family, business, and legacy). Distribution is relationship-driven through named advisors and a 'Find an Advisor' digital matching tool, supplemented by content marketing (website insights hub, True Riches® Series with John Maxwell, Wisdom For Wealth For Life® newsletter, Economic Review & Outlook).

Revenue mechanics rest on a fee-only fiduciary model in which advisors are compensated solely by clients, eliminating product-commission conflicts and binding the firm to a best-interest standard. Specific fee schedules, AUM rates, or minimums are not publicly disclosed and require direct advisor engagement. The underlying technology stack is described as standard wealth-management and trust-administration platforms with no proprietary technology disclosed, and the firm has no public API, software products, or AI/ML capabilities indicated in source material. Ownership is independent and self-sustaining through client fees, with no parent company, private equity sponsor, or external investment disclosed.

Name

Ronald Blue Trust

Legal name

Blue Trust, Inc.

Website

https://planfirst.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Trust, Inc. (Ronald Blue Trust) is a privately held, fee-only fiduciary RIA founded in 1984 and headquartered near Atlanta, advising more than 11,000 households across 20-plus US offices on $62B in assets under advisement, distinguished by the integration of biblical stewardship with financial planning, investment management, trust and estate, business, and philanthropic consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fee-Only Fiduciary Advisory: Blue Trust operates as a fee-only fiduciary firm, meaning it is compensated only by its clients and is legally required to act in their best interest. Revenue is derived from advisory fees charged to clients for financial planning, investment management, trust and estate services, business consulting, and philanthropic consulting. The firm does not earn commissions from product sales, eliminating conflicts of interest.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ronald Blue Trust is a fee-only fiduciary wealth management firm providing five integrated service lines: Financial Planning, Investment Management, Trust & Estate Services, Business Consulting, and Philanthropic Consulting. The firm advises on over $62 billion in assets for more than 11,000 individuals and families across 18 U.S. offices, integrating biblical stewardship principles with portfolio construction, tax planning, estate structuring, and charitable giving strategy.

Product overview

Blue Trust operates as a unified faith-based wealth management firm offering five integrated core services: Financial Planning, Investment Management, Trust & Estate Services, Business Consulting, and Philanthropic Consulting. The firm serves three distinct client segments—Everyday Steward (individuals seeking focused guidance), Private Wealth (clients with complex financial needs requiring coordinated advice), and Family Office (families with multi-generational stewardship responsibilities). Additionally, the firm provides educational content through its True Riches® Series. The company advises on over $62 billion in assets for more than 11,000 individuals and families, positioning itself as a fee-only fiduciary committed to acting in clients' best interests.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning services providing guidance on priorities and focused strategies to help clients align their finances with their values and future goals.
• Investment Management Disciplined investment management services that integrate biblical stewardship principles with portfolio customization, shareholder engagement, and fiduciary planning to align portfolios with client beliefs.
• Trust & Estate Services Estate planning and trust management services designed to help families align structures, protect unity, and steward wealth across generations with purpose.
• Business Consulting Advisory services for business owners addressing complex financial decisions related to business operations, transitions, and strategic planning.
• Philanthropic Consulting Guidance on charitable giving strategies and philanthropic planning to help clients integrate generosity and values-aligned giving into their overall financial plans.

Quantifiable outcome

• $62 billion in assets advised upon for more than 11,000 individuals and families

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Creative Planning: Major fee-only RIA providing integrated financial planning, investment management, and estate services to high-net-worth individuals. Comparable in fiduciary-only structure, full-service platform, and direct competitor for advisor-led wealth relationships.
• Carson Group: RIA platform and wealth management firm providing financial advisors with practice management, investment solutions, and holistic planning tools. Comparable in fee-based wealth management and advisor support model.
• Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based investment management and comprehensive financial planning for affluent households. Comparable as a fiduciary-only wealth advisory with similar integrated planning services.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting thousands of financial advisors with comprehensive wealth management solutions. Comparable as a large independent advisory platform serving individuals and families nationwide.
• Mariner Wealth Advisors: Large national fee-only RIA offering comprehensive wealth planning, investment management, and trust services to individuals and families. Directly comparable in service mix, scale (~$100B+ AUM), and advisor-led delivery model.

Broad incumbents

• Focus Financial Partners: Partnership of independent fiduciary wealth management firms providing capital, infrastructure, and operational support. Comparable as a broader RIA ecosystem player, though focused on multi-firm aggregation rather than direct delivery.
• Fidelity Wealth Services: Large incumbent wealth management division offering investment advisory, financial planning, and trust services. Comparable as a broad-based fiduciary advisor serving individuals and families across wealth tiers, with stronger technology infrastructure.
• Edward Jones: Large national wealth advisory firm with extensive branch network serving individuals and families. Comparable in advisor-led financial planning and multi-generational wealth focus, though broader and not faith-specialized.
• Charles Schwab Wealth Advisory: Major incumbent offering wealth advisory, investment management, and trust services at scale, including robo and hybrid advisor models. Comparable in core investment advisory services, but a much larger, lower-cost, tech-enabled competitor.

Emerging players

• Kingdom Advisors: Network connecting Christian financial professionals and advisors with biblically responsible investing resources. Closely comparable values-based positioning to Blue Trust's faith-based stewardship model, though more network/community-oriented than direct advisor delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ronbluepro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ronald Blue Trust