Shandong Zhaojin Group Co.

What Shandong Zhaojin Group Co. does

Shandong Zhaojin Group Co., Ltd. (山东招金集团有限公司) is a large state-owned enterprise headquartered in Zhaoyuan, Shandong Province — branded 'China's Gold Capital' — operating an integrated upstream-to-downstream gold value chain across exploration, mining, ore dressing (beneficiation), cyanidation, refining, and downstream gold/silver jewelry manufacturing. Founded in 1974, the group employs approximately 14,000 people across 11 mining subsidiaries spanning Shandong, Hunan, Guizhou, Inner Mongolia, Gansu, Hebei, Liaoning, Xinjiang and Yantai, plus five overseas production and resource bases in West Africa, South Asia, Australia, the South Pacific and South America, holding nearly 500 tons of overseas gold reserves with a stated objective to exceed 1,000 tons under the 15th Five-Year Plan.

Core technology is concentrated in proprietary metallurgical process IP: QF micro-air jet leaching (national first prize), catalytic oxidation acid leaching wet metallurgy for arsenic-bearing refractory concentrates (national second prize), two-stage roasting for complex concentrates, lead salt auxiliary leaching agent optimization at the Jinchiling mine (recovery raised to 98.39%, generating 48 million RMB in annual economic benefits), and wet smelting (cycle cut from 72 to 48 hours, costs down >70%, recovery raised from 93% to 99.96%). Adjacent technical capabilities include water-treatment membrane materials via Zhaojin Motian (24 invention patents, 6 national/industry standards). The group reports total assets of 76.06 billion RMB and a brand value of 102.355 billion yuan (ranked 7th in Shandong Province, 1st in Yantai City).

Commercial revenue derives from six streams: (1) a mining chain selling raw gold and silver via direct B2B field sales to industrial refiners, jewelers and institutional buyers; (2) a deep-processing chain selling gold jewelry, cultural creative products (e.g. Dunhuang-patterned jewelry) and consumer gold via the Zhaojin Yinyinlou retail brand and cultural-tourism complex Jin Du Songhua; (3) financial-industry operations; (4) environmental protection services; (5) education services through Yantai Gold Vocational College (founded 2016, 38 majors); and (6) coordinated/ancillary industries. Distribution spans direct enterprise sales, owned retail storefronts, the Jin Du Songhua cultural-tourism destination, and overseas channels anchored by the October 2025 Weta Workshop strategic partnership. Pricing is not publicly disclosed and is negotiated against market conditions. The group's principal subsidiary, Zhaojin Mining Industry Co., Ltd. (HK1818), has been listed on the Hong Kong Main Board since December 2006, raising over HK$2.5 billion; the parent itself remains privately held under state-asset supervision.

Name

Shandong Zhaojin Group Co.

Legal name

山东招金集团有限公司

Website

https://gold-zhaoyuan.cn

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Shandong Zhaojin Group Co. is a large state-owned Chinese gold-mining and deep-processing conglomerate headquartered in Zhaoyuan, Shandong ('China's Gold Capital'), operating 11 domestic mines plus five overseas resource bases, producing raw gold and silver for industrial buyers and branded jewelry (Zhaojin Yinyinlou) for retail consumers.

Ownership category

akta.pro rank

Product category

Gold Mining and Precious Metals Processing

NAICS

Gold Ore and Silver Ore Mining (21222), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Gold And Silver Ores (1040), Jewelry, Precious Metal (3911), Metal Mining (1000)

akta.pro industry

PRIMARYIMAKAEAA

Gold Mining

Industrials, Manufacturing & Construction/Metals & Mining/Precious Metals Mining & Refining (Gold, Silver, Platinum Group)

SECONDARYCRAKAIAA

Fine Jewelry Manufacturing (Precious Metals & Gem-Set)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry Manufacturing & Private Label

SECONDARYIMAKAJAD

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM)

Industrials, Manufacturing & Construction/Metals & Mining/Metal & Mineral Trading, Marketing & Distribution

SECONDARYIMAKAEAJ

Precious Metals Minting & Bullion Products

Industrials, Manufacturing & Construction/Metals & Mining/Precious Metals Mining & Refining (Gold, Silver, Platinum Group)

Keywords

• Gold mining
• Gold refining
• Gold jewelry manufacturing
• Precious metals processing
• Water treatment membranes

Headquarters

HQ city

Zhaoyuan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. 矿业链 (Mining Chain): Gold exploration, mining, ore dressing, and refining operations across 11 mining subsidiaries. Core revenue driver representing the primary business segment of the group.
2. 深加工产业链 (Deep Processing Chain): Gold and silver products manufacturing and sales through subsidiaries including 招金银楼 (Zhaojin Yinyinlou), producing gold jewelry, cultural jewelry, and consumer gold products. Revenue from product sales to individual consumers and enterprise clients.
3. 金融产业 (Financial Services): Financial services segment within the group, potentially including investment and capital market operations.
4. 环保产业 (Environmental Protection): Environmental protection industry including water treatment membrane technology through 招金膜天 subsidiary.
5. 教育产业 (Education): Education industry including Yantai Gold Vocational College (烟台黄金职业学院) investment and operations.
6. 协同产业 (Synergistic Industries): Coordinated/ancillary industries supporting the core gold business ecosystem.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Shandong Zhaojin Group Co. is a state-owned enterprise that operates the complete gold industry chain from exploration and mining through ore dressing, cyanide leaching, and refining to downstream gold and silver jewelry manufacturing and retail. Its subsidiary Zhaojin Mining (HK1818) runs 11 mining operations in China and overseas, producing raw gold, silver, and refined products sold to B2B industrial buyers. The group's deep-processing arm operates the Zhaojin Yinyinlou gold jewelry retail brand and the Jindu Songhua cultural tourism complex, with additional businesses in financial services, water treatment membrane technology, and gold-industry vocational education.

Product overview

Shandong Zhaojin Group Co. is a large state-owned enterprise centered on a mining chain and deep processing chain, with financial industry, environmental protection industry, and education industry as coordinated development sectors. The group operates a complete upstream and downstream industry chain covering gold exploration, mining, selection, cyanidation, refining, and gold/silver products processing and sales. Key product lines include gold mining and processing (core), gold deep processing (深加工产业), financial services, environmental protection, and education. Notable brands include 招金矿业 (Zhaojin Mining), 招金银楼 (Zhaojin Gold & Silver Shop), 金都宋华 cultural tourism complex, and various mining subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• 招金银楼: Gold jewelry wholesale and retail brand under the group, part of the deep processing industry chain.
• 金都宋华
• 丽金商业
• 金翅岭金矿
• 夏甸金矿
• 大尹格庄金矿
• 蚕庄金矿

Products and services

• Gold Mining and Processing End-to-end gold production operations including gold exploration, mining, ore selection (beneficiation), cyanidation, and refining. Produces raw gold and silver for industrial offtake and further processing, operated through 11 mining subsidiaries including Jinchiling, Xiadian, Dayin'gezhuang, Canzhuang, and Subei Golden Eagle, plus overseas operations.
• Gold Deep Processing and Jewelry Manufacturing Manufacturing of gold and silver products including jewelry, ornaments, and related consumer gold items. Operated through the Zhaojin Yinyinlou brand and related subsidiaries, producing branded and cultural-IP gold jewelry.
• Zhaojin Yinyinlou Gold Jewelry Retail (招金银楼) Gold and silver jewelry retail brand under Zhaojin Group, offering cultural-IP gold jewelry including Dunhuang-patterned pieces and the 'Yan Culture' (匽文化) IP series. Operates a dedicated retail network for consumer gold products.
• Jindu Songhua Cultural Tourism Complex (金都宋华) Immersive Song Dynasty-themed cultural, commercial, and tourism complex located in Zhaoyuan city center, integrating gold culture with retail, dining, cultural performances, and entertainment. Anchor tenants include Zhaojin Fang, Songjin Yuan, Jinzi Yuan, and Zhongshu Ge.
• Water Treatment Membrane Materials (Zhaojin Motian 招金膜天) Water treatment membrane material technology developed and commercialized through subsidiary Zhaojin Motian (招金膜天), with 24 invention patents and 6 authored national and industry standards, applied in industrial water treatment applications.
• Gold Industry Vocational Education (Yantai Gold Vocational College)

Quantifiable outcome

• Gold recovery rate improved to 98.39% at Jinchiling Gold Mine through process optimization, reducing cyanide residue gold grade significantly
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• 维塔工作室 (Weta Workshop)flagshipStrategic or Co-development Partner · 1 October 2025Zhaojin Group signed a five-party strategic cooperation agreement with Weta Workshop (the Oscar-winning studio behind The Lord of the Rings, Avatar, and King Kong), Meigu Group, and BIG Company. The partnership covers creative collaboration, commercial and market development, and technology innovation. Specific initiatives include creating 'Zhaojin × Wētā' original IP, launching a '招金银楼' overseas sub-brand, establishing overseas joint venture companies, developing co-branded jewelry products, and opening the world's first international flagship store. Weta Workshop has won 5 Academy Awards and over 50 international awards.
• 烟台黄金职业学院 (Yantai Gold Vocational College)flagshipStrategic or Co-development Partner · 1 January 2016Yantai Gold Vocational College was invested in and established by Zhaojin Group in 2016 as China's first higher vocational college with comprehensive gold industry specializations. The college offers 38 majors aligned with the gold industry chain, has been approved for 2 Shandong provincial higher vocational education high-quality specialty group construction projects, 1 provincial skill master workshop, and has won multiple provincial teaching awards. The group-college partnership includes order class (定向班) talent training, dual-faculty teacher development, on-site engineer training, and dual training base construction.
• 中国科学院 (Chinese Academy of Sciences)coreStrategic or Co-development PartnerZhaojin Group conducts research cooperation with the Chinese Academy of Sciences on gold exploration, mining, ore dressing, and smelting technologies. CAS is one of more than 10 university and research institute partners for joint R&D on key gold industry chain technical challenges.
• 清华大学 (Tsinghua University)coreStrategic or Co-development PartnerTsinghua University is a key research collaboration partner of Zhaojin Group for solving technical challenges in the gold industry chain, including exploration, mining, ore dressing, and smelting processes.
• 山东大学 (Shandong University)coreStrategic or Co-development PartnerShandong University collaborates with Zhaojin Group on scientific research cooperation in the gold industry chain, contributing to technology development and talent cultivation.
• 中南大学 (Central South University)coreStrategic or Co-development PartnerCentral South University, a leading mining and metallurgy research university, collaborates with Zhaojin Group on gold mining and processing technology R&D.
• 东北大学 (Northeastern University)coreStrategic or Co-development PartnerNortheastern University collaborates with Zhaojin Group on research in gold industry chain technologies including exploration, mining, ore dressing, and smelting.
• 北京科技大学 (University of Science and Technology Beijing)coreStrategic or Co-development PartnerUSTB collaborates with Zhaojin Group on gold industry R&D, particularly in metallurgy and materials science applications to gold processing.
• 中国地质大学 (China University of Geosciences)coreStrategic or Co-development PartnerChina University of Geosciences partners with Zhaojin Group for gold exploration and geological research collaboration, leveraging expertise in geological survey and mineral exploration.
• 山东工商学院 (Shandong Technology and Business University)coreStrategic or Co-development PartnerZhaojin Group collaborates with Shandong Technology and Business University on joint training of high-end management talent for the gold industry. The partnership focuses on developing management talent aligned with industry needs.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shandong Zhaojin Group Co.