Elma Instruments

What Elma Instruments does

Elma Instruments AB is a Swedish B2B e-commerce distributor of professional measurement and test instruments, headquartered in Stockholm with a second office in Mölndal (Göteborg area) and operating primarily across the Nordic region. The company carries a curated catalog combining its own Elma-branded products with distributed lines from established manufacturers including FLIR, Metrel, Kyoritsu, HT Instruments, Crowcon, Fotric, Senko, Sparctech, and Solarmex. Product categories span electrical measurement (multimeters, installation testers), thermal imaging, network/cable certification, gas detection, acoustic imaging, and laser distance/angle measurement.

The company's customer base is composed of trade professionals rather than enterprise accounts: electricians and electrical contractors, solar panel installers, network installers and IT professionals, and building/HVAC professionals. Only one named customer (Styrkraft AB) is referenced in the available data, consistent with a long-tail SMB and prosumer buyer profile served through catalog e-commerce rather than large-anchor contracts. Pricing runs from SEK 1,345 entry-level instruments to over SEK 100,000 high-end thermal/network certification equipment.

Revenue is generated through three streams: instrument product sales, service and calibration, and training courses. The company employs more than 50 people and is led by CEO Anders Lisberg Petersen. No funding rounds, M&A activity, or disclosed financial figures were available in the input. Recent strategic activity is concentrated on 2026 product introductions spanning network certification (SignalTEK QT Pro 10G), gas detection (Crowcon UNOIQ), own-brand laser measurement (Elma Laser R440 Combo), and thermography (Fotric TD2e Kit).

Name

Elma Instruments

Legal name

Elma Instruments AB

Website

https://elma-instruments.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elma Instruments is a Swedish B2B e-commerce distributor of professional measurement and test instruments serving electricians, solar panel installers, network installers, and HVAC professionals across the Nordic region.

Ownership category

akta.pro rank

Product category

Test and Measurement Instruments

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Testing Laboratories (8734)

akta.pro primary industry

Test, Measurement & Lab Equipment Retail (CRACAKAH)

akta.pro secondary industries

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC), Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Instrumentation, Sensors & Calibration (EDAOAHAH)

Keywords

• Measurement instruments
• Test equipment distribution
• Thermal imaging cameras
• Solar panel testers
• Network qualification testers

Headquarters

HQ city

Farsta

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time hardware sales of measurement instruments including multimeters, solar panel testers, thermal cameras, gas detectors, installation testers, network qualification testers, laser distance meters, and accessories. Sales conducted through e-commerce platform.
2. Service & Calibration: Calibration services for measurement instruments. Service center handles repairs, maintenance, and calibration certification for customers' instruments.
3. Training Courses: Educational courses on topics such as earth resistance measurement, authorization for electrical work, and other technical training related to measurement equipment usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Elma Instruments distributes and resells professional measurement and test instruments — including multimeters, installation testers, voltage detectors, thermal cameras, gas detectors, solar panel testers, network qualification testers, laser distance meters, and EV charging adapters — under both its own Elma brand and distributed premium brands (FLIR, Metrel, Kyoritsu, HT Instruments, Crowcon, Senko, Fotric, Sparctech). The company also provides accredited calibration services, repairs, and technical training courses on measurement equipment use.

Product overview

Elma Instruments is a measurement instruments and equipment company distributing a wide portfolio of test and measurement products primarily under distributed brands (FLIR, HT Instruments, Metrel, Kyoritsu, Crowcon, Fotric, Senko) alongside their own Elma branded instruments. The product range includes network qualification testers (SignalTEK QT series), thermal imaging cameras (Elma Thermo X series, FLIR products), gas detectors (Crowcon, Senko), solar panel testing equipment (HT PV series, Metrel PV series, FLIR PV48, Kyoritsu, Solarmex), electrical testing instruments (multimeters, insulation testers, voltage testers, installation testers), laser measurement tools (Elma Laser series), EVSE/EV charging testers (Elma EVSE series), and acoustic cameras (Fotric). Elma Instruments also offers calibration services, courses, and technical support alongside their product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• SignalTEK QT Pro 10G Network Qualification Tester Flagship network qualification tester combining copper, fiber, and Wi-Fi testing in a single unit. Qualifies copper cables up to 10 Gb/s and fiber connections up to 100 Gb/s, with advanced diagnostics, Visual Fault Locator, and AnyWARE Cloud integration for documentation. Targeted at network installers, systems integrators, and IT teams.
• Elma Laser R440 Combo Rotationslaser KIT Part of the new Elma rotating laser series for construction and measurement applications, supporting leveling and alignment tasks in building and installation work.
• Elma Laser Series (Distance Meters and Line Lasers) Own-branded Elma laser distance meters and line lasers including the Elma Laser 4 Dual (measures up to 60m from both ends), Elma Laser x360-M (360° green line laser with motorized foot and remote), and the Elma Laser R Combo rotating laser series. Designed for building measurement, layout, and installation alignment.
• Elma iTest 7400 Installation Tester Installation tester designed for easy electrical installation verification, used by electricians for verifying safety and compliance of installed electrical systems.
• Elma Thermo X Series Thermal Imaging Cameras Own-branded Elma thermal imaging cameras providing professional thermography capability, including the Elma Thermo X150 with 160x120 resolution and USB-C charging, for building diagnostics, energy audits, and electrical inspection.
• Elma VoltStick Switch Voltage Detectors Voltage detectors with on/off functionality (Switch One and Switch 6) for non-contact voltage detection by electricians and electrical service technicians.
• Elma 2200X Voltage Tester Voltage tester with 12-1000V AC/DC testing, digital display, continuity testing, and phase sequence testing for professional electricians.
• Elma BM Series Multimeters and Insulation Testers Elma BM series multimeters including BM789 True RMS AC/DC with 100kHz bandwidth, VFD, and low Z mode; BM878 True RMS KAT IV with built-in insulation tester and 200mA continuity; and BM-designated True RMS instruments for professional electrical measurement.
• Elma EVSE Series EV Charging Adapters and EV Meters Elma EVSE-101 and EVSE-200 Type 2 adapters for EV charging outlet testing with CP signal output and fault simulation, plus Elma 6100EVSE multimeter with Bluetooth and CP EVSE reading capability for electric vehicle charging station testing.
• Crowcon UNOIQ Single-Gas Detector Robust, compact, rechargeable single-gas detector with modular sensor cartridges for quick swap of pre-calibrated sensors without service. Up to 65 days continuous battery life, Bluetooth and NFC data transfer to Crowcon Connect for compliance documentation, and IP66/IP68 protection. Designed for professional gas detection in demanding environments.
• Senko Duo Tracer Narrow Gas Detector Narrow-form-factor gas detector designed for maximum safety in confined-space professional gas detection applications.
• Fotric TD2e Acoustic Imaging Camera Kit Acoustic imaging camera kit for contactless leak detection using sound and ultrasound technology, enabling fast detection and precise localization of leaks in compressed air, gas, and vacuum systems without manual probing.
• Solar Panel Testing Equipment (HT, Metrel, FLIR, Kyoritsu, Solarmex brands) Multi-brand portfolio of solar PV testers including HT I-V 600 (I-V curve testing up to 1500V/40A, 40,000+ panel database), HT PVCHECKs-ONE PLUS and PVCHECKs-PRO PLUS (commissioning up to 1000V/30-40A with GFL function), HT PV-Isotest 1500VDC and HT Solar I-Ve (up to 1500V), Metrel MI3109 Eurotest PV Lite, MI3114 PV Tester Pro Set, MI3115 PV Analyser, MI3116 PV Analyser XA (bifacial panel support), FLIR PV48 I-V curve tracer (up to 800W per panel), Kyoritsu KEW 6024PV (isolation and earth resistance up to 1000V DC), and Solarmex 1000 MEM (EN 62446 compliance). Targeted at solar PV installers and service technicians.
• Instrument Calibration and Repair Services Accredited calibration, maintenance, and repair services for customer-owned measurement instruments. Managed through the Elma service center with customer case handling and RMA processing via the Bizzjoiner service portal.
• Technical Training Courses Educational courses on topics including earth resistance measurement, authorization for electrical work, thermography, and solar panel testing, delivered to professionals using measurement instruments.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Trescal: Global calibration services provider offering accredited instrument calibration, repair and asset management across metrology, electrical and process disciplines. Directly comparable to Elma's calibration service center but operating at significantly greater scale through acquired regional providers — a potential roll-up competitor for Nordic calibration work.

Direct peers

• Beamex: Finnish calibration instruments and software company serving process industries with calibration equipment, documentation software and accredited calibration services. Directly comparable Nordic neighbor operating in calibration-adjacent measurement instrumentation, and a potential partner or competitor for Elma's calibration service center.
• SOS Electronic: European electronics distributor headquartered in Slovakia serving industrial, educational and professional buyers across CEE and Western Europe. Comparable multi-brand distribution model with T&M equipment as a core category, competing for the same professional installer customer profile at regional scale.
• TME (Transfer Multisort Elektronik): Polish-headquartered European electronic component and instrument distributor serving industrial and professional buyers with broad catalog including test and measurement. Comparable B2B e-commerce model with European-wide shipping, competing for Nordic electrician and IT installer accounts.
• ELFA Distrelec: Swedish/Nordic electronics and test equipment distributor serving the same professional installer base across electrical, automation and measurement categories. Most direct geographic competitor with overlapping catalog and similar B2B e-commerce model.
• Conrad Electronic: German-headquartered European electronics and T&M equipment distributor serving professional and prosumer customers across Europe. Comparable model — multi-brand catalog, B2B e-commerce, technical content — and a direct competitor for Nordic electrician and installer accounts that Elma also serves.

Broad incumbents

• Fluke Corporation: US-based global leader in handheld electrical test and measurement instruments, also a manufacturer whose products Elma and similar distributors resell. Comparable in targeting professional electricians and installers, but operating as a brand owner rather than a distributor — relevant for understanding Elma's positioning against the brands it carries.
• Farnell / element14: Global electronic component and test equipment distributor owned by Avnet, serving industrial, educational and professional buyers worldwide. Comparable product breadth in T&M equipment but much larger scale, broader catalog beyond measurement, and multi-currency multi-region operations that Elma lacks.
• Megger Group: UK-headquartered global manufacturer of electrical test equipment for power utilities, industrial and commercial applications. Comparable product category to much of Elma's electrical and PV catalog and a competitor as well as a potential supplier — relevant for understanding the manufacturer side of the value chain Elma distributes within.
• RS Components: UK-headquartered global industrial and electronics distributor with extensive test and measurement catalog serving professional installers and engineers. Overlaps Elma's electrical and network testing categories but at substantially greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elma Instruments