Center for Natural Wellness School of Massage Therapy

What Center for Natural Wellness School of Massage Therapy does

Center for Natural Wellness School of Massage Therapy (CNWSMT) is a private, for-profit vocational institution founded in the mid-1990s and headquartered at 14 Computer Drive West in Albany, NY. The school operates a 1,020-hour massage therapy certificate program — exceeding New York State's 1,000-hour licensure minimum — offered in full-time day and part-time morning formats. The curriculum spans six modalities (Swedish, Shiatsu, Myofascial Release, Craniosacral, Polarity, and Neuromuscular Therapy) and prepares graduates to sit for the NYS licensing examination. CNWSMT also operates dual on-site massage clinics: a student clinic offering 50-60 minute sessions at $35-$45 (with discounts for seniors, military, alumni, and college students) and a professional clinic staffed by recent licensed graduates.

Beyond core education, CNWSMT monetizes a portfolio of adjacent offerings: NCBTMB-approved and NYS-recognized continuing education courses (including high-ticket specialized workshops such as a $1,099 Oncology Massage bundle for 44 CE hours), online CE courses distributed globally through a partnership with Neil Asher Education, and non-credit community wellness classes (Sound Baths, Bach Flower Remedies, chakra workshops, meditation sessions). The school also operates a graduate placement function including bi-annual job fairs with 35+ employers. Revenue mechanics are unit-priced and direct-to-consumer across all streams, with a 3.99% credit card surcharge and no disclosed enterprise contracts.

The institution is independently owned, holds no external funding, and competes in the NY-licensed massage education market primarily on regulatory approvals (NYS Education Department, NCBTMB), 25-year regional brand recognition in the Capital District, an active alumni network, and breadth of modality training. Faculty include Joy Adler (Student Advisor since 2004, Marquis Lifetime Achievement Award recipient), Steven Faulkner (LMT/anatomy specialist), and Brian Kavanaugh (LMT/Director of Admissions).

Name

Center for Natural Wellness School of Massage Therapy

Legal name

Center for Natural Wellness School of Massage Therapy

Website

https://cnwsmt.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CNWSMT is a private Albany, NY-based massage therapy school operating a 1,020-hour NYS licensure-qualifying certificate program, on-site student and professional massage clinics, NCBTMB-approved continuing education (including online via Neil Asher Education), and community wellness classes.

Ownership category

akta.pro rank

Product category

Massage Therapy Education

NAICS

Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

Keywords

• Massage therapy education
• Licensure preparation programs
• Continuing education courses
• Therapeutic massage training
• Wellness clinic services

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Massage Therapy Education Programs: Tuition-based certificate programs for massage therapy training, including 1,020-hour licensure-qualifying program meeting NY State requirements
2. Student and Professional Massage Clinic Services: On-site massage clinic offering services by students in training and recent graduates, providing affordable massage therapy to the community while providing hands-on learning experience
3. Continuing Education Courses: NCBTMB-approved and NY State-recognized continuing education classes for licensed massage therapists, including in-person and online offerings through Neil Asher Education partnership
4. Community Classes and Workshops: Wellness-focused community programming including chakra workshops, sound baths, Bach flower remedies, and angel immersion classes for non-licensed participants

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CNWSMT is a New York State-approved massage therapy school delivering a 1,020-hour certificate program that qualifies graduates to take the NYS licensing examination, offered in full-time day and part-time morning formats. Its integrated offering also includes a student massage clinic (discounted sessions performed by supervised students) and a professional LMT massage clinic (services by recent licensed graduates), plus NCBTMB-approved continuing education classes, online CE courses via Neil Asher Education, and community wellness workshops.

Product overview

Center for Natural Wellness School of Massage Therapy (CNWSMT) operates as an educational institution offering massage therapy licensure programs and wellness services. The core offering is a 1,020-hour massage therapy certificate program preparing students for NYS licensing exams. The school provides both a Student Massage Clinic (discounted sessions by supervised students) and a Professional Massage Clinic (services by licensed graduates). Supplementary offerings include NCBTMB-approved Continuing Education classes, online CE courses through Neil Asher Education partnership, community wellness classes, and graduate placement services including job fairs. The institution has operated for over 25 years in Albany, NY's Capital District.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Certificate Program 1,020-hour licensure-qualifying certificate program in therapeutic massage offered in Full-time Day and Part-time Morning formats that prepares graduates to sit for the New York State licensing examination. Taught on the Albany campus with training across multiple modalities.
• Student Massage Clinic Discounted 50-60 minute massage therapy sessions performed by massage therapy students under supervision at the Albany campus, offered to the general public ($45), seniors 65+ and USA military ($40), and CNW alumni and college students ($35).
• Professional Massage Clinic 1-hour massage therapy sessions delivered by NYS licensed massage therapists (recent CNWSMT graduates) at the school's on-site clinic, providing professional-level services to the community.
• Continuing Education Classes NCBTMB-approved and NY State Education Department-recognized in-person continuing education courses for licensed massage therapists covering modalities including Shiatsu, oncology massage, cupping, isolated stretch therapy, and manual lymphatic drainage. Pricing varies by course and CE hours, such as $160 for 5 CE hours of Shiatsu Tablework: Supine Upper Body and $586 Early Bird / $599 Regular for 12 CE hours of Isolated Stretch Therapy.
• Online Continuing Education Courses (Neil Asher Education) NCBTMB-approved online continuing education courses delivered in partnership with Neil Asher Education, recognized by New York State for license renewal and accessible globally to licensed massage therapists. Variable per-course pricing applies, with a portion of each sale supporting school improvements and student services.
• Community Wellness Classes Non-CE wellness classes open to community members, including Intro to the Chakras ($30/session), Angel Immersion ($33/2-hour session), Bach Flower Remedies Level 1 weekend seminar ($395), and Make A MoonWish Meditation ($20 per session).
• Graduate Career Placement Services Career support services for CNWSMT graduates and students, including resume assistance, interview skills training, weekly job update emails, free alumni classified ads, alumni events, and bi-annual job fairs connecting graduates with 35+ employers and vendors.
• Full Moon Sound Bath Sound healing experience using crystal singing bowls, gongs, and other instruments for nervous system regulation and relaxation, priced at $25 General Public / $15 CNW Students, led by Brian Kavanaugh, LMT.

Quantifiable outcome

• Graduates qualified to sit for NY State licensing examination upon successful completion of 1,020-hour program
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Neil Asher EducationcoreStrategic or Co-development PartnerPartnership to provide online continuing education courses for licensed massage therapists. Neil Asher Education provides NCBTMB-approved online CE courses that are recognized by New York State. A portion of each sale supports CNW school improvements and enhanced student services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh0kwjN3o7YGxJFAcC-GF6w
• Facebookfacebook.com/cnwsmt
• Instagraminstagram.com/CNWSMT
• Xx.com/cnwsmt
• LinkedInlinkedin.com/company/center-for-natural-wellness-school-of-massage-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Natural Wellness School of Massage Therapy