Asociatia Environ

What Asociatia Environ does

Asociația Environ is a licensed Producer Responsibility Organization (PRO) headquartered in Bucharest, Romania, founded in 2007 to take over the statutory Waste Electrical and Electronic Equipment (WEEE) obligations of producers and importers placing electrical and electronic equipment on the Romanian market. The organization serves four primary B2B stakeholder groups — producers/importers, distributors/retailers, public authorities, and educational institutions — plus individual consumers, providing an end-to-end service that covers producer registration support with ANMAP, monthly reporting, nation-wide collection infrastructure (4,860 fixed collection points and free home pick-up for large items), transport, traceability documentation, WEEELABEX-certified treatment, and compliant disposal under Romanian law GEO 5/2015 and EU Directive 2012/19/EU.

The underlying technology stack is operational rather than frontier: a proprietary IT reporting platform enables producer transparency on placed-on-market volumes and collection outcomes; custom-designed modular collection boxes are deployed across retail and institutional sites; the undereciclam.ro consumer locator map aggregates more than 4,800 drop-off points; and the magazinbaterel.ro digital platform gamifies school-based recycling with points and rewards. Certifications include ISO 9001:2008 (Quality), ISO 14001:2005 (Environment), and ISO 27001:2005 (Information Security), alongside WEEELABEX treatment certification. The organization has cumulatively collected and recycled approximately 315,000 tonnes of WEEE.

Revenue is generated primarily through recurring producer responsibility transfer fees structured on an official tariff list by EEE category and weight (e.g., 7.50 lei/unit for small heat-transfer equipment ≤10kg, 30 lei/unit for air conditioners ≤50kg, 0.45 lei/unit for mobile phones), with secondary streams from value-added services such as legal compliance consulting, infrastructure deployment to retailers, and brand-driven environmental education campaigns (Baterel, România Reciclează, ComuniDar, CTRL ART RECYCLE). Sales motion is enterprise field sales to producers plus B2B partnership protocols with retailers and municipalities, complemented by community-led consumer engagement. As a non-profit association, ENVIRON is governed by a Board of Directors including producer members such as Network One Distribution, ABN Systems International, and Darcom Energy Solutions, and does not carry outside equity investment.

Name

Asociatia Environ

Legal name

Asociația Environ

Website

https://environ.ro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociația Environ is a Romanian licensed Producer Responsibility Organization founded in 2007 that takes over WEEE compliance obligations from 1,591 producer and importer partners via 4,860 nationwide collection points and certified treatment networks.

Ownership category

akta.pro rank

Product category

Producer Responsibility Organization (WEEE Management)

NAICS

Environmental Consulting Services (541620), Environmental Consulting Services (54162)

SIC

Refuse Systems (4953)

akta.pro primary industry

Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)

akta.pro secondary industries

Environmental Compliance & Permitting (BPAHAJAA), EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

Keywords

• WEEE management services
• Producer responsibility organization
• E-waste recycling
• Extended producer responsibility
• Collection infrastructure

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Producer Responsibility Transfer Fees: ENVIRON charges producers and importers of electrical equipment fees for taking over their legal obligations related to WEEE management. These fees are based on the type and quantity of equipment placed on the market, structured according to the official tariff list. Fees cover WEEE management costs, WEEE management system development, information costs, and operational expenses.
2. Infrastructure and Collection Services: Free collection infrastructure (containers, boxes) provided to partners including retailers, public authorities, and educational institutions, with periodic collection services covered under the collaboration protocol. Services are free for partners with active protocols.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Asociația Environ is a licensed Producer Responsibility Organization (PRO) that takes over the legal WEEE (Waste Electrical and Electronic Equipment) management obligations of producers and importers placing electrical equipment on the Romanian market. The organization provides a complete compliance ecosystem: registration with ANMAP, monthly reporting, collection infrastructure (custom boxes at retail and public sites), transport, treatment through WEEELABEX-certified operators, and traceable recycling. Supporting services include legal compliance consulting and creative environmental education campaigns for communities and schools.

Product overview

Asociatia Environ operates as a Producer Responsibility Organization (PRO) licensed to manage Waste Electrical and Electronic Equipment (WEEE) in Romania. The organization's core offering is the WEEE Responsibility Transfer service, where it takes over legal obligations from producers and importers. Supporting this core service are: Legal Compliance Consulting, Innovative Collection Infrastructure (specialized containers), and Creative Environmental Education campaigns. The product portfolio includes digital services such as an IT Reporting Platform for partner companies, a digital platform at magazinbaterel.ro for school-based recycling programs, and the www.undereciclam.ro collection point locator. Educational initiatives feature campaigns like Baterel, Eroul Reciclării (national school program since 2011), the 2 Minute cu Amy animated video series, România Reciclează community campaigns, CTRL ART RECYCLE awareness initiatives, and the Comunidar concept space. ENVIRON does not appear to be a technology/software company but rather a waste management and recycling organization with digital touchpoints for its stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• WEEE Responsibility Transfer (Transfer de responsabilitate DEEE) Core service where ENVIRON assumes the legal obligations of producers and importers placing electrical and electronic equipment on the Romanian market, including reporting, collection, and recycling of end-of-life equipment.
• Legal Compliance Consulting (Consultanță pentru conformare legală) Specialized consulting for companies to comply with GEO no. 5/2015 on WEEE (approved by Law no. 127/2024), the EU WEEE Directive 2012/19/EU, and other waste-related regulations.
• Innovative WEEE Collection Infrastructure (Infrastructură inovatoare pentru DEEE) Custom-designed collection boxes and containers deployed at retail stores, supermarkets, schools, public institutions, and town halls. Features modern, friendly design with intuitive messaging, adaptable dimensions, and compliance with safety standards for temporary WEEE storage.
• Creative Environmental Education (Educație de mediu creativă) Structured environmental education programs and projects delivered to schools, kindergartens, public authorities, and community organizations. Includes collection campaigns, educational materials, and recognition programs for participating institutions.
• IT Reporting Platform (Platformă IT de raportare) Online platform accessible to partner companies providing real-time access to product status, EEE quantities placed on market, obligations, collections, compliance documents, and monthly reports with full transparency.
• undereciclam.ro Collection Point Locator Online interactive map showing over 4,800 active WEEE collection locations across Romania including stores, schools, institutions, town halls, and public spaces, helping consumers find the nearest drop-off point.

Quantifiable outcome

• 315,000 tonnes of WEEE collected and recycled
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Network One Distribution SRLcoreOthers · 1 January 2024Member of ENVIRON's board of directors. Producer of IT equipment registered with ANMAP (RO-EEE-0201-2024-04-03). Represents producer interests in governance.
• ABN Systems International S.A.coreOthers · 1 January 2024Member of ENVIRON's board of directors. Producer of electronic equipment registered with ANMAP (RO-EEE-0792-2024-04-22). Represents producer interests in governance.
• Darcom Energy Solutions SRLcoreOthers · 1 January 2024Member of ENVIRON's board of directors. Producer of solar/energy solutions registered with ANMAP (RO-EEE-3652-2024-08-08). Represents producer interests in governance.
• Ministry of Education (România)coreStrategic or Co-development PartnerThe Baterel educational campaign has been conducted with support from the Ministry of Education since 2011, making it one of the longest-running environmental education programs in Romanian schools.
• WEEELABEX NetworkcoreTechnology or IntegrationEuropean network of certified WEEE treatment operators. All ENVIRON partner operators are WEEELABEX-certified and audited annually, ensuring traceability and compliance with European recycling standards.
• Schools and Educational Institutions (Romania)coreStrategic or Co-development PartnerPartnership with educational institutions across Romania for the Baterel campaign. Includes schools, kindergartens, and high schools participating in gamified WEEE collection with rewards and recognition.
• Local Public Administrations (Romania)coreStrategic or Co-development PartnerCollaboration with municipalities and town halls for the România Reciclează program. Over 1,000 collection actions conducted nationwide. ENVIRON provides infrastructure, logistics, promotion materials, and dedicated team.
• Retail and Distribution PartnerscoreChannel Partner/ Reseller/ DistributorPartnership with retailers and distributors providing collection infrastructure in stores. Includes large retailers like Leroy Merlin and electronics stores. Services are free for partners with active collaboration protocols.
• Leroy Merlin RomaniamajorStrategic or Co-development PartnerJoint campaign 'Pe pământ, doar plantăm. Deșeurile electrice le reciclăm' (On earth, we only plant. We recycle electrical waste) - a national campaign demonstrating the circular relationship between nature and proper e-waste management.
• Romanian Football Federation (FRF)minorStrategic or Co-development PartnerCampaign 'Natura Bunului Simț, la firul ierbii' (Nature of Common Sense at Grassroots Level) bringing recycling to football stadiums during national team matches against Moldova and Austria.
• World Class Fitness ClubsminorStrategic or Co-development PartnerCampaign 'Tu ești activ. Ele sunt inactive.' (You're active, they're inactive) encouraging members to recycle old electronics. Collection boxes placed in World Class gym locations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WEEE Ireland: Irish WEEE compliance scheme operating as a not-for-profit PRO under Irish/EU regulation. Directly comparable value chain: producer registration, fee collection, retail collection network, treatment operator audits, public education campaigns.
• El-Kretsen: Swedish not-for-profit PRO for WEEE and batteries. Direct peer in structure and service offering: licensed collective compliance organization, producer fees, retail/municipal collection network, treatment partner coordination, and public education.
• ECOPRO: Romania's other major licensed WEEE Producer Responsibility Organization. Directly competes with ENVIRON for the same pool of Romanian EEE producers and importers under identical Ministry of Environment licensing, with overlapping B2B service offerings.
• ERP (European Recycling Platform): Pan-European PRO offering cross-border WEEE compliance services to multinational producers. Directly comparable business model (producer responsibility transfer, take-back schemes, reporting) and competes with national PROs like ENVIRON for multinational producer contracts.
• Recolight: UK WEEE PRO specializing in lighting equipment compliance under WEEE regulations. Operates the same producer responsibility transfer model as ENVIRON, with a narrower product focus but equivalent compliance, reporting, and collection infrastructure.
• Stichting OPEN: Dutch PRO managing WEEE compliance for producers in the Netherlands under the WEEELABEX-aligned framework. Closely comparable: collective PRO structure, producer fees, retail take-back coordination, and treatment operator network management.
• Take-e-back GmbH: German WEEE PRO providing producer responsibility services for EEE compliance under the ElektroG law. Operates the same PRO business model as ENVIRON (fees, take-back, reporting, certification) and competes for cross-border producer registrations across Europe.

Broad incumbents

• Suez Recycling and Recovery: Global environmental services and waste management player operating WEEE treatment and recycling facilities across Europe. Comparable downstream treatment capability but competes at a different scale and scope than a country-level PRO like ENVIRON.
• Veolia Environmental Services: Global waste management and environmental services incumbent with significant WEEE treatment operations across Europe. Overlaps with ENVIRON at the collection/treatment end of the value chain but is a multi-stream commercial operator rather than a sector-specialized PRO.
• RENEWI: Dutch-listed recycling and waste management company operating collection, sorting and treatment infrastructure across Europe. Comparable as a broader WEEE/waste service provider but operates as a commercial incumbent rather than a producer-funded PRO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@environ.romania
• Facebookfacebook.com/environ.romania
• LinkedInlinkedin.com/company/asociatia-environ
• Instagraminstagram.com/environ.romania
• Xx.com/environ_deee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociatia Environ