Ilkka-Yhtymä

What Ilkka-Yhtymä does

Ilkka-Yhtymä, operating as Ilkka Oyj, is a Finnish publicly listed marketing and technology group headquartered in Seinäjoki, Finland, with 501–1,000 employees and a Nasdaq Helsinki listing (ticker ILKKA). Originally founded in 1906, the company has transitioned into a B2B marketing and technology services business that operates as a group parent over six wholly-owned subsidiary brands: Evermade (digital agency and web services), Liana (marketing technology), MySome (social media services), Myynninmaailma (sales services), Profinder (professional services marketplace), and Ungapped (marketing and engagement platform), with an additional Summa sub-brand unifying marketing, data, and technology expertise. The company serves both B2B/enterprise clients and the Finnish government/public sector horizontally, with a recently secured anchor engagement to modernize 13 ministry websites through Evermade.

The company's core technology is digital marketing, web development, and marketing technology services delivered through its subsidiary portfolio. Its products span digital agency services (Evermade), marketing automation and martech tooling (Liana, Ungapped), social media marketing (MySome), sales and marketplaces (Myynninmaailma, Profinder), and unified marketing/data/technology positioning (Summa). The group does not disclose proprietary platform architecture, APIs, or AI capabilities, and operates without published patents or technology certifications.

Ilkka's business model is built on professional services and managed marketing technology revenue, with a sales-led, direct-to-client go-to-market approach. Distribution is exclusively domestic (single-country Finland), with no channel partner or marketplace distribution. The company does not publicly disclose pricing, and revenue figures are not available in the input data; a July 2026 profit warning indicated 2026 revenue is expected to remain at last year's level. Capital structure actions in 2026 (share buyback completed Feb–Apr 2026, share class consolidation effective 28 April 2026) and corporate governance changes (KPMG Oy Ab appointed as auditor, supervisory council and board compensation increases) round out the year's notable activities.

Name

Ilkka-Yhtymä

Legal name

Ilkka Oyj

Website

http://www.ilkka-yhtyma.fi/web/yhtyma/corporate.nsf

Company type

Public

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ilkka-Yhtymä (Ilkka Oyj) is a Finnish publicly listed marketing and technology group operating through six wholly-owned subsidiary brands, including digital agency Evermade, marketing technology firm Liana, and social media services provider MySome. It serves B2B and government clients across Finland.

Ownership category

akta.pro rank

Product category

Marketing and Technology Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Systems Integration & Implementation Services (BPAEAAAB)

Keywords

• Digital marketing services
• Marketing technology
• Digital agency
• Web development
• B2B marketing solutions

Headquarters

HQ city

Seinäjoki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and communications services: Ilkka operates as a marketing and technology company offering services in marketing, data, and technology. Revenue is generated through professional services, digital agency work, and marketing technology solutions to B2B and government clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Ilkka is a marketing and technology company that brings together best-experts in marketing, data, and technology under one roof through its group of subsidiaries. It delivers digital agency services, marketing technology implementation, social media marketing, sales solutions, and engagement platform services to B2B enterprise and government clients in Finland. The portfolio spans Evermade (digital agency), Liana (marketing technology), MySome (social media), Myynninmaailma (sales), Profinder (professional services), and Ungapped (engagement).

Product overview

Ilkka is a marketing and technology company that brings together the best experts in marketing, data, and technology under one roof. The company operates as a parent/group structure with multiple subsidiary brands including Evermade (digital agency), Liana (marketing technology), MySome (social media), Myynninmaailma (sales solutions), Profinder (professional services), and Ungapped (engagement solutions). The portfolio spans digital agency services, marketing automation, social media marketing, and various B2B marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Summa: Marketing, data and technology expertise under one roof

Products and services

• Evermade Digital agency under Ilkka specializing in web services development and digital transformation for government and enterprise clients. Listed among Finland's most experienced and skilled digital agencies.
• Liana Marketing technology subsidiary offering digital marketing solutions and tools for B2B clients.
• MySome Social media marketing services subsidiary providing social media solutions to business clients.
• Myynninmaailma Sales and marketing solutions subsidiary serving B2B clients.
• Profinder Professional services and marketing subsidiary offering specialized expertise to business clients.
• Ungapped Marketing and engagement platform subsidiary offering engagement solutions for B2B clients.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Finnish Government (Valtioneuvosto)coreStrategic or Co-development Partner · 23 June 2026Ilkka subsidiary Evermade was selected as the Finnish Government's web services partner, responsible for modernizing 13 ministry websites. This is a significant government contract demonstrating Evermade's capabilities in public sector digital services.

Scale indicators1 record

Recent moves8 records

Expansion highlights3 records

Direct peers

• Vincit: Finnish digital services company offering software development, design, and digital transformation to enterprises. Comparable as a domestic Finnish competitor in the enterprise digital services category.
• Futurice: Finnish digital agency and technology consultancy offering web development, design, and data services to enterprise and public sector clients. Highly comparable to Ilkka's Evermade and Summa offerings in the Finnish market.
• Reaktor: Finnish digital consultancy and software company providing design, engineering, and data services to enterprise and government clients. Comparable to Ilkka's integrated marketing, data, and technology group proposition.
• Gofore: Finnish-listed digital transformation consultancy serving enterprise and public sector clients with technology and change management services. Comparable in customer base and the public-sector digital services niche.

Broad incumbents

• Accenture Song: Global digital, creative, and marketing services business of Accenture. Comparable as a broad incumbent integrating marketing, data, and technology at scale for enterprise clients.
• WPP: Global advertising and marketing services holding company with a broad portfolio of agency brands. Comparable as the scaled incumbent against which Ilkka's multi-brand group structure competes for enterprise marketing budgets.
• Publicis Groupe: Global advertising holding company with extensive digital, data, and technology capabilities across multiple agency brands. Comparable as a broad incumbent in the integrated marketing and technology services space.
• Dentsu: Global advertising and marketing services group with strong Nordic presence. Comparable as a broad incumbent competing for the same enterprise and government clients as Ilkka.

Regional players

• Netlight: Nordic strategy and technology consultancy serving enterprise clients. Comparable as a Nordic regional peer in the integrated consulting and digital services category.
• North Kingdom: Swedish digital agency offering creative, experience design, and technology services. Comparable as a Nordic regional peer in the digital agency space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ilkka-yhtym-oyj

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilkka-Yhtymä