Ilkka-Yhtymä
Ilkka-Yhtymä (Ilkka Oyj) is a Finnish publicly listed marketing and technology group operating through six wholly-owned subsidiary brands, including digital agency Evermade, marketing technology firm Liana, and social media services provider MySome. It serves B2B and government clients across Finland.
- Company typePublic
- Founded1906
- HeadquartersSeinäjoki, Finland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Ilkka-Yhtymä does
Ilkka-Yhtymä, operating as Ilkka Oyj, is a Finnish publicly listed marketing and technology group headquartered in Seinäjoki, Finland, with 501–1,000 employees and a Nasdaq Helsinki listing (ticker ILKKA). Originally founded in 1906, the company has transitioned into a B2B marketing and technology services business that operates as a group parent over six wholly-owned subsidiary brands: Evermade (digital agency and web services), Liana (marketing technology), MySome (social media services), Myynninmaailma (sales services), Profinder (professional services marketplace), and Ungapped (marketing and engagement platform), with an additional Summa sub-brand unifying marketing, data, and technology expertise. The company serves both B2B/enterprise clients and the Finnish government/public sector horizontally, with a recently secured anchor engagement to modernize 13 ministry websites through Evermade.
The company's core technology is digital marketing, web development, and marketing technology services delivered through its subsidiary portfolio. Its products span digital agency services (Evermade), marketing automation and martech tooling (Liana, Ungapped), social media marketing (MySome), sales and marketplaces (Myynninmaailma, Profinder), and unified marketing/data/technology positioning (Summa). The group does not disclose proprietary platform architecture, APIs, or AI capabilities, and operates without published patents or technology certifications.
Ilkka's business model is built on professional services and managed marketing technology revenue, with a sales-led, direct-to-client go-to-market approach. Distribution is exclusively domestic (single-country Finland), with no channel partner or marketplace distribution. The company does not publicly disclose pricing, and revenue figures are not available in the input data; a July 2026 profit warning indicated 2026 revenue is expected to remain at last year's level. Capital structure actions in 2026 (share buyback completed Feb–Apr 2026, share class consolidation effective 28 April 2026) and corporate governance changes (KPMG Oy Ab appointed as auditor, supervisory council and board compensation increases) round out the year's notable activities.
Ilkka-Yhtymä firmographics
Firmographics- Name
- Ilkka-Yhtymä
- Legal name
- Ilkka Oyj
- Website
- http://www.ilkka-yhtyma.fi/web/yhtyma/corporate.nsf
- Company type
- Public
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ilkka-Yhtymä (Ilkka Oyj) is a Finnish publicly listed marketing and technology group operating through six wholly-owned subsidiary brands, including digital agency Evermade, marketing technology firm Liana, and social media services provider MySome. It serves B2B and government clients across Finland.
- Ownership category
- akta.pro rank
Ilkka-Yhtymä industry classification
Industry- Product category
- Marketing and Technology Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Systems Integration & Implementation Services (BPAEAAAB)
Keywords
Where Ilkka-Yhtymä is headquartered
LocationHeadquarters
- HQ city
- Seinäjoki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Ilkka-Yhtymä business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing and communications services: Ilkka operates as a marketing and technology company offering services in marketing, data, and technology. Revenue is generated through professional services, digital agency work, and marketing technology solutions to B2B and government clients.
Go-to-market motion1 record
Distribution channels1 record
Ilkka-Yhtymä product offering
Product offeringCore offering
Ilkka is a marketing and technology company that brings together best-experts in marketing, data, and technology under one roof through its group of subsidiaries. It delivers digital agency services, marketing technology implementation, social media marketing, sales solutions, and engagement platform services to B2B enterprise and government clients in Finland. The portfolio spans Evermade (digital agency), Liana (marketing technology), MySome (social media), Myynninmaailma (sales), Profinder (professional services), and Ungapped (engagement).
Product overview
Ilkka is a marketing and technology company that brings together the best experts in marketing, data, and technology under one roof. The company operates as a parent/group structure with multiple subsidiary brands including Evermade (digital agency), Liana (marketing technology), MySome (social media), Myynninmaailma (sales solutions), Profinder (professional services), and Ungapped (engagement solutions). The portfolio spans digital agency services, marketing automation, social media marketing, and various B2B marketing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Summa: Marketing, data and technology expertise under one roof
Products and services
- Evermade Digital agency under Ilkka specializing in web services development and digital transformation for government and enterprise clients. Listed among Finland's most experienced and skilled digital agencies.
- Liana Marketing technology subsidiary offering digital marketing solutions and tools for B2B clients.
- MySome Social media marketing services subsidiary providing social media solutions to business clients.
- Myynninmaailma Sales and marketing solutions subsidiary serving B2B clients.
- Profinder Professional services and marketing subsidiary offering specialized expertise to business clients.
- Ungapped Marketing and engagement platform subsidiary offering engagement solutions for B2B clients.
Companies that use Ilkka-Yhtymä
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Ilkka-Yhtymä technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ilkka-Yhtymä partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Finnish Government (Valtioneuvosto)coreIlkka subsidiary Evermade was selected as the Finnish Government's web services partner, responsible for modernizing 13 ministry websites. This is a significant government contract demonstrating Evermade's capabilities in public sector digital services.
Scale indicators1 record
Recent moves8 records
Expansion highlights3 records
Ilkka-Yhtymä competitors and assessment
Company assessmentDirect peers
- Vincit: Finnish digital services company offering software development, design, and digital transformation to enterprises. Comparable as a domestic Finnish competitor in the enterprise digital services category.
- Futurice: Finnish digital agency and technology consultancy offering web development, design, and data services to enterprise and public sector clients. Highly comparable to Ilkka's Evermade and Summa offerings in the Finnish market.
- Reaktor: Finnish digital consultancy and software company providing design, engineering, and data services to enterprise and government clients. Comparable to Ilkka's integrated marketing, data, and technology group proposition.
- Gofore: Finnish-listed digital transformation consultancy serving enterprise and public sector clients with technology and change management services. Comparable in customer base and the public-sector digital services niche.
Broad incumbents
- Accenture Song: Global digital, creative, and marketing services business of Accenture. Comparable as a broad incumbent integrating marketing, data, and technology at scale for enterprise clients.
- WPP: Global advertising and marketing services holding company with a broad portfolio of agency brands. Comparable as the scaled incumbent against which Ilkka's multi-brand group structure competes for enterprise marketing budgets.
- Publicis Groupe: Global advertising holding company with extensive digital, data, and technology capabilities across multiple agency brands. Comparable as a broad incumbent in the integrated marketing and technology services space.
- Dentsu: Global advertising and marketing services group with strong Nordic presence. Comparable as a broad incumbent competing for the same enterprise and government clients as Ilkka.
Regional players
- Netlight: Nordic strategy and technology consultancy serving enterprise clients. Comparable as a Nordic regional peer in the integrated consulting and digital services category.
- North Kingdom: Swedish digital agency offering creative, experience design, and technology services. Comparable as a Nordic regional peer in the digital agency space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ilkka-Yhtymä social profiles
Digital presenceIlkka-Yhtymä financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ilkka-Yhtymä leadership team
Management profileNumber of profiles
Profiles2 records
Ilkka-Yhtymä subsidiaries and ownership
Company hierarchySubsidiaries6 records
Ilkka-Yhtymä funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ilkka-Yhtymä M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ilkka-Yhtymä
What does Ilkka-Yhtymä do?
Ilkka is a marketing and technology company that brings together best-experts in marketing, data, and technology under one roof through its group of subsidiaries. It delivers digital agency services, marketing technology implementation, social media marketing, sales solutions, and engagement platform services to B2B enterprise and government clients in Finland. The portfolio spans Evermade (digital agency), Liana (marketing technology), MySome (social media), Myynninmaailma (sales), Profinder (professional services), and Ungapped (engagement).
Is Ilkka-Yhtymä a public or private company?
Ilkka-Yhtymä is a public company. It is classified as public and is currently operating.
When was Ilkka-Yhtymä founded?
Ilkka-Yhtymä was founded in 1906. It employs 501 to 1,000 people.
Where is Ilkka-Yhtymä based?
Ilkka-Yhtymä is headquartered in Seinäjoki, Finland, in the Europe region.
How does Ilkka-Yhtymä make money?
One revenue line is on record: marketing and communications services.
Who are Ilkka-Yhtymä's main competitors?
Direct peers on record are Vincit, Futurice, Reaktor and Gofore. Broad incumbents are Accenture Song, WPP, Publicis Groupe and Dentsu. Regional players are Netlight and North Kingdom.
Does Ilkka-Yhtymä have an API?
No public API is recorded for Ilkka-Yhtymä.
What industry is Ilkka-Yhtymä in?
Ilkka-Yhtymä's product category is Marketing and Technology Services. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAEAAAB, Systems Integration & Implementation Services. Its NAICS code is 541810 and its SIC code is 7311.