Bell County Expo Center

Name

Bell County Expo Center

Legal name

Bell County Expo Center

Website

https://bellcountyexpo.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Event venue rental
• Arena hosting services
• Convention space rental
• Equine event facilities
• Trade show venue

Headquarters

HQ city

Belton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The venue sells tickets directly through its website for various events including concerts, sporting events, conventions, and the Central Texas State Fair.

Distribution channels1 record

Marketing channels7 records

Core offering

Bell County Expo Center is a multi-purpose event venue in Belton, Texas that rents specialized event spaces — Garth Arena, Exposition Building, Assembly Hall, Equine/Livestock Complex, and Huntington Bank Club — to event organizers, promoters, conventions, trade shows, concerts, sporting events, and equestrian/livestock competitions. In parallel, the venue sells event tickets directly to consumers through an online platform and on-site box office, functioning as both a B2B space-rental business and a B2C ticket retailer.

Product overview

The Huntington Bank Expo Center, located in Belton, Texas, operates as a multi-purpose event venue with a platform-plus-spaces architecture. The venue provides five primary rental spaces (Garth Arena, Equine/Livestock Complex, Exposition Building, Assembly Hall, and Huntington Bank Club) that organizers can book for events. These spaces serve diverse event types including conventions/banquets, entertainment/concerts, sporting events, animal/equestrian/livestock events, and trade/consumer shows. The venue operates as a booking platform where event organizers can rent spaces, purchase tickets, and access ancillary services like catering and virtual tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Garth Arena Anchor arena space used to host concerts, sporting events, large-scale entertainment productions, and arena-format events for event organizers and touring acts.
• Equine/Livestock Complex Specialized facility for equestrian events, rodeos, livestock shows, horse shows, and agricultural competitions targeting equestrian associations and livestock event organizers.
• Exposition Building Large flexible-hall space used for trade shows, consumer shows, conventions, banquets, and exhibitions requiring open floor plans and booth/exhibit setups.
• Assembly Hall Mid-size indoor space used for smaller events, meetings, assemblies, banquets, and breakout sessions for organizers needing flexible mid-scale capacity.
• Huntington Bank Club Premium hospitality and club space offering elevated event experiences, VIP services, and premium viewing/hosting for select events and private functions.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SaffirecoreTechnology or IntegrationSaffire provides the ticketing and event management platform powering the Huntington Bank Expo website. The platform handles ticket sales, event listings, and website functionality including the event calendar, venue booking, and promotional tools.

Recent moves1 record

Expansion highlights4 records

Others

• Saffire (venue software platform): Ticketing and event-management platform powering the Huntington Bank Expo website; not a competing venue but an ecosystem enabler/technology peer that defines the venue's digital booking capability.

Direct peers

• Waco Convention Center: Convention and meeting facility serving the Waco/Central Texas region for corporate events, banquets, and consumer shows — directly comparable regional convention venue anchored in the same Central Texas corridor.
• Payne Arena: Multi-purpose arena in Wichita Falls, TX hosting concerts, sporting events, and regional entertainment — comparable mid-market Texas arena with similar event programming and booking profile.
• Will Rogers Memorial Center: Fort Worth multipurpose complex combining coliseum, exhibit halls, and equestrian/livestock arenas for the Fort Worth Stock Show & Rodeo — comparable mix of arena + livestock + exposition spaces, though at a larger urban scale.
• Taylor County Expo Center: Regional fairgrounds and expo facility in Abilene, TX offering arena, exhibit halls, and livestock facilities for concerts, rodeos, and trade shows — closely mirrors Bell County's multi-use expo/fairground model in a similar mid-size Texas market.
• Freeman Coliseum: San Antonio multipurpose arena and expo complex home to the San Antonio Stock Show & Rodeo — directly comparable mix of livestock, concert, and convention hosting in a Texas market.
• San Angelo Fairgrounds: Regional Texas fairground hosting the San Angelo Stock Show & Rodeo with livestock, arena, and exhibition facilities — comparable mid-size Texas multipurpose venue with a strong agricultural-event backbone.
• Extraco Events Center: Multi-purpose expo and events venue in Waco, TX hosting livestock shows, conventions, concerts, and consumer events — directly comparable in scale, scope, and Central Texas regional position to Bell County Expo Center.

Broad incumbents

• Austin Convention Center: Large urban convention facility in Austin, TX that competes for the same regional convention and event demand as Bell County Expo Center, but at a substantially larger scale and with broader event programming.
• Fort Worth Convention Center: Major Texas convention center that competes with Bell County Expo for conferences, banquets, and consumer/trade shows, but operates at a much larger scale within a broader Texas venue portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BellCountyExpo
• YouTubeyoutube.com/@CadenceBankCenter
• Facebookfacebook.com/bellcountyexpo
• Instagraminstagram.com/cadencebankcenter
• TikToktiktok.com/@cadence.bank.cent
• LinkedInlinkedin.com/company/bell-county-expo-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell County Expo Center