Hiddenfjord
- Company typePrivate
- Founded1929
- HeadquartersTórshavn, Faroe Islands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Hiddenfjord firmographics
Firmographics- Name
- Hiddenfjord
- Legal name
- P/F Luna
- Website
- https://hiddenfjord.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Hiddenfjord industry classification
Industry- Product category
- Salmon Aquaculture
- NAICS
- Finfish Farming and Fish Hatcheries (112511), Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Fishing, Hunting And Trapping (900), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)
- akta.pro secondary industries
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)
Keywords
Where Hiddenfjord is headquartered
LocationHeadquarters
- HQ city
- Tórshavn
- HQ country
- Faroe Islands
Offices2 records
Markets served
Hiddenfjord business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Atlantic Salmon Products: Production and sale of premium Atlantic salmon raised in exposed sea pens around the Faroe Islands. Products include fresh salmon sold to global markets via sea freight. Revenue is generated through product sales to distributors, food service providers, and retailers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hiddenfjord product offering
Product offeringCore offering
Hiddenfjord is a Faroe Islands-based salmon producer that farms premium Atlantic salmon in exposed sea pens and distributes it globally to enterprise customers. The salmon is raised using computerized feeding systems and harvested through a proprietary stress-free process that leverages the salmon's natural swimming instinct, then shipped exclusively via low-emission sea freight (since October 2020) to global seafood distributors, premium food service operators, and high-end retailers.
Product overview
Hiddenfjord is a family-owned Atlantic salmon producer founded in 1929, operating as a single unified product company focused on premium salmon farming. The core product is Atlantic Salmon raised in exposed sea pens around the Faroe Islands, supported by sustainable farming methodologies including stress-free harvesting systems, computerized feeding technology, and natural lumpfish-based sea lice control. The company differentiates through environmental sustainability (low-emission sea freight, 94% carbon reduction), superior animal welfare standards, and exceptional product quality.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlantic Salmon Products Premium Atlantic salmon raised in exposed sea pens around the Faroe Islands using sustainable farming methods, marketed for exceptional taste, omega-3 nutritional profile, and absence of antibiotics or hormones. Sold to global seafood distributors, premium food service operators, and high-end retailers.
- Low-Emission Sea Freight Distribution Sea-freight-only distribution service for Hiddenfjord salmon products since October 10, 2020, delivering a 94% reduction in carbon emissions for overseas transport while preserving product quality through rapid post-harvest processing.
Quantifiable outcome
- 94% reduction in carbon footprint for overseas transport
- +4 more outcomes
Companies that use Hiddenfjord
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hiddenfjord technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hiddenfjord partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Lumpfish (as natural sea lice control)coreHiddenfjord was first to use lumpfish in all pens as natural sea lice control. Lumpfish eat sea lice in harmony with salmon. Marine biologists and veterinarians work on lumpfish welfare and effectiveness.
- Faroese Environment AgencycorePerforms seabed inspections for every production cycle to ensure environmental compliance. Part of Faroe Islands' comprehensive aquaculture regulatory framework that includes mandatory fallow periods and strict sea lice limits.
- Faroe SeacoreDeveloped an innovative computerized feeding system with underwater cameras and sensors to detect feed pellet distribution in salmon pens. System automatically reduces or stops feeding when salmon stop eating, ensuring optimal growth while preventing overfeeding and seabed pollution.
- Seafood Innovations / BaadercoreSupplier of fully mobile stun and bleed system for salmon processing. Hiddenfjord was one of the first companies worldwide to implement this technology, which stuns and bleeds salmon very quickly before the fish notices or gets stressed.
- SINTEFminorNorwegian independent research organization that produced reports (2020) showing air freight produces ~50 times more CO2 than transoceanic sea freight. Their research validates Hiddenfjord's sustainability claims.
- Asplan ViakminorNorwegian independent research organization that conducted carbon footprint analysis for Hiddenfjord. Report shows 4.6 kg CO2 per kg HOG in 2021, 8% below Norwegian industry average.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Hiddenfjord competitors and assessment
Company assessmentBroad incumbents
- Mowi ASA: World's largest Atlantic salmon farmer, with operations across Norway, Scotland, Chile, Canada and Ireland. A broad incumbent that defines baseline premium salmon supply and competes for the same global retail and foodservice contracts as Hiddenfjord.
- SalMar ASA: One of the world's largest salmon producers, headquartered in Norway with significant offshore and coastal operations. Competes in the same end markets and is progressively expanding into premium segments that overlap with Hiddenfjord.
- Lerøy Seafood Group: Vertically integrated Norwegian seafood group with large Atlantic salmon farming operations and significant value-added processing. Competes with Hiddenfjord across both commodity and premium salmon supply.
- Cermaq Group: Global salmon farmer owned by Mitsubishi, operating in Norway, Chile and Canada. Competes in commodity and premium salmon supply and is comparable in farming method, though at significantly larger scale.
Direct peers
- Scottish Sea Farms: UK salmon farmer jointly owned by SalMar and Lerøy, producing premium Scottish Atlantic salmon. Comparable in customer mix (retail and foodservice) and product profile, with similar focus on provenance and quality.
- Loch Duart: Scotland-based premium Atlantic salmon producer that similarly emphasizes low-density, sustainable farming and a high-end foodservice and retail customer base. Closest direct strategic analogue to Hiddenfjord's premium positioning outside the Faroes.
- Bakkafrost: Faroe Islands' largest Atlantic salmon farmer and a direct geographic peer. Listed on Oslo Børs, Bakkafrost operates in the same regulatory regime and exposed-sea-pen environment as Hiddenfjord, competing for global premium customers.
Emerging players
- AquaBounty Technologies: US-based aquaculture company focused on land-raised, genetically engineered Atlantic salmon. An emerging player with partial overlap in the salmon value chain, targeting sustainability and traceability narratives comparable to Hiddenfjord's.
Regional players
- Multiexport Foods: Chilean vertically integrated salmon producer and exporter. Operates in the same Atlantic salmon category as Hiddenfjord but primarily serves the Americas and Asia from Chile rather than the EU/US from the North Atlantic.
- Australis Seafoods: Major Chilean Atlantic salmon farmer supplying global markets. Regional player with comparable species and product type, but operating in the southern hemisphere and primarily serving different logistics lanes than Hiddenfjord.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hiddenfjord social profiles
Digital presenceHiddenfjord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiddenfjord leadership team
Management profileNumber of profiles
Profiles2 records
Hiddenfjord funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiddenfjord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiddenfjord
What does Hiddenfjord do?
Hiddenfjord is a Faroe Islands-based salmon producer that farms premium Atlantic salmon in exposed sea pens and distributes it globally to enterprise customers. The salmon is raised using computerized feeding systems and harvested through a proprietary stress-free process that leverages the salmon's natural swimming instinct, then shipped exclusively via low-emission sea freight (since October 2020) to global seafood distributors, premium food service operators, and high-end retailers.
Is Hiddenfjord a public or private company?
Hiddenfjord is a private company. It is classified as family owned and is currently operating.
When was Hiddenfjord founded?
Hiddenfjord was founded in 1929. It employs 51 to 100 people.
Where is Hiddenfjord based?
Hiddenfjord is headquartered in Tórshavn, Faroe Islands.
How does Hiddenfjord make money?
One revenue line is on record: atlantic Salmon Products.
Who are Hiddenfjord's main competitors?
Broad incumbents on record are Mowi ASA, SalMar ASA, Lerøy Seafood Group and Cermaq Group. Direct peers are Scottish Sea Farms, Loch Duart and Bakkafrost. AquaBounty Technologies is listed as an emerging player. Regional players are Multiexport Foods and Australis Seafoods.
Does Hiddenfjord have an API?
No public API is recorded for Hiddenfjord.
What industry is Hiddenfjord in?
Hiddenfjord's product category is Salmon Aquaculture. Its primary akta.pro industry code is AFAEAAAM, Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting), with a secondary code of AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing. Its NAICS code is 112511 and its SIC code is 900.