Shellona
Shellona is a privately held luxury beach restaurant and beach club brand operating two Mediterranean locations — Saint-Tropez (Pampelonne beach) and Saint-Barthélemy — serving high-net-worth beachgoers, superyacht clientele, celebrities, and private event hosts with Mediterranean sharing cuisine and live entertainment.
- Company typePrivate
- Founded2017
- HeadquartersRamatuelle, France
- Headcount—
- GTM typeB2C
- OfferingServices
What Shellona does
Shellona is a privately held beach restaurant and beach club brand operating two Mediterranean locations. Its flagship is Shellona Saint-Tropez, established in 2017 on the legendary Pampelonne beach in Ramatuelle, France, under a magnificent pergola in a bohemian natural setting. The original Shellona location is in Gustavia, Saint-Barthélemy, where it operates as the partnered beach club of the Fouquet's Saint-Barth hotel, a 21-suite luxury property targeting superyacht clientele.
The company's core offering is premium beachfront dining and entertainment. The Mediterranean menu, created by Executive Greek Chef Yiannis Kioroglou, emphasizes fresh, colorful sharing dishes inspired by Amalfi lemon groves, Cyclades flavors, and signature grilled and marinated preparations. Shellona complements its cuisine with a musical atmosphere inspired by Ibiza and Mykonos trends, featuring live bands and famous DJs across the season. Both venues operate seasonally from Spring to Fall and host private parties, corporate events, weddings, and celebrations as a secondary revenue stream.
Shellona's commercial infrastructure rests on three pillars: (1) direct-to-consumer walk-in and reservation traffic at each beach location; (2) online table and event bookings through the SevenRooms reservation platform; and (3) exclusive booking pathways via the DB Club Member program and the Fouquet's Saint-Barth hotel partnership. The target customer base is high-net-worth and ultra-high-net-worth beachgoers, international tourists, yacht owners, celebrities, and private event hosts in the French Riviera and Saint-Barthélemy. No venture capital funding, parent company, or public listing is indicated; Shellona appears to be independently operated.
Shellona firmographics
Firmographics- Name
- Shellona
- Website
- https://shellona.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Shellona is a privately held luxury beach restaurant and beach club brand operating two Mediterranean locations — Saint-Tropez (Pampelonne beach) and Saint-Barthélemy — serving high-net-worth beachgoers, superyacht clientele, celebrities, and private event hosts with Mediterranean sharing cuisine and live entertainment.
- Ownership category
- akta.pro rank
Shellona industry classification
Industry- Product category
- Beachfront Restaurant and Beach Club Hospitality
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Caterers (72232), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Steakhouses & Seafood Restaurants (THAFACAE), Beachfront & Island Luxury Resorts (THAGACAA)
Keywords
Where Shellona is headquartered
LocationHeadquarters
- HQ city
- Ramatuelle
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Shellona business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Shellona generates revenue primarily through its restaurant operations, serving Mediterranean cuisine with fresh, colorful sharing dishes created by Executive Chef Yiannis Kioroglou. The menu features influences from Amalfi, Cyclades, and emblematic grilled and marinade dishes.
- Private Events and Celebrations: The venue hosts private parties and events, providing venue rental and catering services for various occasions including corporate events, weddings, and special celebrations.
- Entertainment Services: Revenue generated from live music performances, DJ sets, and entertainment services that enhance the dining experience and attract clientele seeking nightlife and event entertainment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Seasonal beachfront dining with Mediterranean sharing cuisine |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Shellona product offering
Product offeringCore offering
Shellona operates premium seasonal beachfront restaurants and beach clubs on the French Riviera (Pampelonne beach, Saint-Tropez) and in Saint-Barthélemy, serving Mediterranean sharing cuisine crafted by Executive Greek Chef Yiannis Kioroglou, complemented by live bands, DJ performances inspired by Ibiza and Mykonos, and venue hosting for private events and celebrations. The core experience combines food, live music, and beachside ambience for affluent walk-in guests, reservation customers, and private event hosts during the Spring to Fall season.
Product overview
Shellona is a beach restaurant and beach club brand with two Mediterranean locations: the original Shellona Saint-Barthélemy (a partnered beach club with Fouquet's hotel) and Shellona Saint-Tropez (established in 2017 on Pampelonne beach). The brand offers Mediterranean-influenced cuisine featuring fresh, colorful sharing dishes crafted by Executive Chef Yiannis Kioroglou, inspired by Amalfi and Cyclades flavors. Both locations provide musical atmospheres with live bands and DJs, private event hosting, and operate within a bohemian natural environment characteristic of Mediterranean beach culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Shellona Saint-Tropez Beach Restaurant and Beach Club Seasonal beachfront restaurant and beach club on Pampelonne beach in Ramatuelle (Saint-Tropez), offering Mediterranean sharing cuisine by Executive Greek Chef Yiannis Kioroglou, live music and DJ performances, and a bohemian pergola dining environment. Operates from Spring to Fall and accepts reservations via SevenRooms and the DB Club Member portal.
- Shellona Saint-Barthélemy Beach Club
Companies that use Shellona
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Shellona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Shellona partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fouquet's Saint-BarthcoreShellona operates as the partnered beach club of Fouquet's Saint-Barth, the newly rechristened luxury hotel property on Saint-Barthélemy. The hotel, part of the Fouquet's Signature Collection alongside Paris, New York, and Courchevel, is a 21-suite hilltop property above Gustavia's harbor targeting superyacht clientele. Shellona serves as the exclusive beach club option recommended to hotel guests.
Scale indicators3 records
Recent moves1 record
Expansion highlights3 records
Shellona competitors and assessment
Company assessmentDirect peers
- La Vague d'Or (Cheval Blanc Saint-Tropez): Three-Michelin-starred luxury beachfront dining at the Cheval Blanc resort on Pampelonne, competing with Shellona for the same ultra-premium Saint-Tropez guest.
- Nikki Beach Saint-Tropez: Global luxury beach club brand with a Pampelonne location, offering the same combination of beachfront dining, live DJs, and ultra-premium clientele that Shellona targets.
- Club 55: The iconic Pampelonne beach restaurant established in 1955, sharing the same beachfront location category, affluent clientele, and seasonal Mediterranean dining model as Shellona Saint-Tropez.
- Le Byblos Beach (Byblos Saint-Tropez): Hotel-anchored beach club in Ramatuelle pairing luxury lodging with beachfront dining and entertainment, mirroring Shellona's hospitality-meets-beach-club positioning.
- Loulou Ramatuelle: Beachfront restaurant on Pampelonne offering similar Mediterranean sharing cuisine, DJ-driven atmosphere, and exclusive clientele, operating in the same seasonal window as Shellona.
- Casa del Mar Saint-Tropez: Beachfront restaurant on Pampelonne offering Mediterranean cuisine and seasonal beach-club service directly comparable to Shellona's offering.
- Bagatelle Saint-Tropez: French Riviera luxury beach restaurant with comparable Mediterranean menu, day-to-night entertainment programming, and affluent Saint-Tropez clientele as Shellona.
Broad incumbents
- Cheval Blanc St-Barth Isle de France: LVMH-owned luxury hotel on Flamands Beach in Saint-Barthélemy with a comparable superyacht clientele and partnership potential analogous to the Fouquet's Saint-Barth relationship.
- Eden Rock – St Barths: Iconic Oetker Collection luxury hotel on St. Jean Bay, Saint-Barthélemy, catering to the same ultra-high-net-worth beach-going traveler and representing a comparable premium hospitality anchor.
Regional players
- Gyp Sea Saint-Barth: Beach-club concept in Saint-Barthélemy offering similar Mediterranean-leaning cuisine, beachfront setting, and music-driven atmosphere in the same island market as Shellona's original location.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Shellona social profiles
Digital presenceShellona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shellona leadership team
Management profileNumber of profiles
Profiles1 record
Shellona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shellona M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shellona
What does Shellona do?
Shellona operates premium seasonal beachfront restaurants and beach clubs on the French Riviera (Pampelonne beach, Saint-Tropez) and in Saint-Barthélemy, serving Mediterranean sharing cuisine crafted by Executive Greek Chef Yiannis Kioroglou, complemented by live bands, DJ performances inspired by Ibiza and Mykonos, and venue hosting for private events and celebrations. The core experience combines food, live music, and beachside ambience for affluent walk-in guests, reservation customers, and private event hosts during the Spring to Fall season.
Is Shellona a public or private company?
Shellona is a private company. It is classified as unknown and is currently operating.
When was Shellona founded?
Shellona was founded in 2017.
Where is Shellona based?
Shellona is headquartered in Ramatuelle, France, in the Europe region.
How does Shellona make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Events and Celebrations and entertainment Services.
Who are Shellona's main competitors?
Direct peers on record are La Vague d'Or (Cheval Blanc Saint-Tropez), Nikki Beach Saint-Tropez, Club 55, Le Byblos Beach (Byblos Saint-Tropez), Loulou Ramatuelle, Casa del Mar Saint-Tropez and Bagatelle Saint-Tropez. Broad incumbents are Cheval Blanc St-Barth Isle de France and Eden Rock – St Barths. Gyp Sea Saint-Barth is listed as a regional player.
Does Shellona have an API?
No public API is recorded for Shellona.
What industry is Shellona in?
Shellona's product category is Beachfront Restaurant and Beach Club Hospitality. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5810.