MC TEC

What MC TEC does

McTec SRL is an Argentine private limited company (Sociedad de Responsabilidad Limitada) headquartered in Vicente López, Buenos Aires, with over 20 years of operating history in the gastronomic equipment market. The company specializes in the commercialization and after-sales service of commercial foodservice equipment, operating as the exclusive distributor of Cretors (US-manufactured concession equipment including popcorn machines, cotton candy machines, caramelizers, and warmers) across Argentina, Uruguay, and Paraguay. McTec also distributes complementary brands — NEWEM for popcorn and cotton candy machines, CAB for granita/slush equipment, TAYLOR for soft-serve ice cream machines, and IBBL for juice dispensers — and serves as an Authorized Service Partner for Rational combi-ovens in Argentina.

The business model combines four revenue streams: (1) one-time equipment sales across the multi-brand portfolio, (2) spare parts sales (including Cretors parts and Rational cleaning tablets), (3) professional technical services including repair, preventive and corrective maintenance via fully equipped mobile service units, and (4) commercial advisory services covering equipment selection, sizing, installation, and staff training. Customers span hotels, bars, restaurants, party halls, cinemas, shopping centers, amusement parks, circuses, fairs, plazas, beaches, and large enterprise food service chains across three South American markets. The go-to-market motion is sales-led and direct, conducted via phone, WhatsApp Business, and a website contact form, with marketing limited to a basic website and Facebook/Instagram profiles.

The company's competitive position rests on territorial exclusivity (Cretors distribution rights), multi-disciplinary in-house technician capabilities spanning refrigeration, electrical, electronic, gas, and water systems, and authorized service partnerships for premium brands. The firm is privately held with no disclosed investors, no funding history, no M&A activity, and no digital product surface beyond a marketing website.

Name

MC TEC

Legal name

McTec SRL

Website

https://mctec.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

McTec SRL is an Argentine distributor and technical service provider for commercial gastronomic equipment, holding exclusive Cretors distribution rights across Argentina, Uruguay, and Paraguay. The company sells and services popcorn, cotton candy, granita, soft-serve, juice, and combi-oven equipment for hospitality and entertainment customers.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro industry

PRIMARYAFAIALAB

Restaurant & Commercial Kitchen Equipment Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

SECONDARYAFAIALAG

Bar & Beverage Service Supplies Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

Keywords

• Commercial kitchen equipment
• Foodservice equipment distribution
• Popcorn machines
• Ice cream machines
• Gastronomic equipment

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Sales: Direct sale of commercial gastronomic equipment including popcorn machines, cotton candy machines, granita machines, soft ice cream machines, and juice dispensers from brands such as Cretors, TAYLOR, CAB, IBBL, and NEWEM.
2. Technical Service and Maintenance: Repair services, preventive and corrective maintenance for gastronomic equipment, commercial refrigeration, and air conditioning systems. Includes specialized service for Rational equipment.
3. Spare Parts Sales: Sale of original spare parts for all equipment brands distributed, including Cretors equipment and Rational cleaning tablets (Cleaner Tabs - Care Tabs).
4. Commercial Advisory Services: Professional consulting on equipment selection, dimensioning, positioning, operational planning, and staff training. Includes facility planning and vendor selection assistance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MC TEC distributes commercial gastronomic equipment including popcorn machines, cotton candy machines, granita machines, soft ice cream machines, and juice dispensers. The company acts as an exclusive distributor for brands such as Cretors in Argentina, Uruguay, and Paraguay, and is also a service partner for Rational cooking equipment, providing after-sales technical service for commercial cooking installations.

Product overview

McTec SRL is a gastronomic equipment company specializing in the commercialization and after-sales service of food service equipment. The product portfolio consists of physical equipment across five main categories: NEWEM popcorn machines (HP series), NEWEM COPERA cotton candy machines (CC series), CAB granita/slush machines (Skyline series), TAYLOR soft ice cream machines (multiple models), and IBBL juice dispensers (BBS2 series). As exclusive distributor of Cretors equipment in Argentina, Uruguay, and Paraguay, the company also offers Rational equipment service as a certified Service Partner. The business model combines equipment sales with comprehensive after-sales services including technical repairs, preventive/corrective maintenance, commercial consulting, and original spare parts supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Popcorn Machines
• Commercial Cotton Candy Machines
• Granita / Slush Machines
• Soft Ice Cream Machines
• Commercial Juice Dispensers
• Rational Cooking Equipment After-Sales Service

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CretorscoreChannel Partner/ Reseller/ DistributorExclusive distributor of Cretors equipment and replacement parts for Argentina, Uruguay, and Paraguay. Cretors is a leading manufacturer of commercial concession equipment including popcorn machines, cotton candy machines, caramel corn equipment, and warming cabinets. McTec serves as the exclusive authorized channel partner for this brand in the specified territory.
• RationalcoreTechnology or IntegrationAuthorized Service Partner for Rational equipment in Argentina. Rational is a premium manufacturer of commercial cooking equipment including combi ovens. McTec provides specialized technical service for all Rational models, including post-sale support, preventive maintenance, and sale of spare parts and cleaning tablets (Cleaner Tabs - Care Tabs).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Great Northern Popcorn: US-based popcorn equipment and supplies brand active in concession channels. A niche brand competitor for cinema and entertainment venue equipment sales where McTec's Cretors positioning is strongest.

Broad incumbents

• Middleby Corporation: Global foodservice equipment conglomerate that owns the Taylor brand (whose soft-serve ice cream machines McTec distributes). Represents a much larger incumbent in commercial kitchen and concession equipment with direct presence across Latin America.
• Hoshizaki: Japanese manufacturer of commercial refrigeration, ice machines, and beverage equipment with significant Latin American presence. Adjacent incumbent serving overlapping foodservice customers in Argentina and the broader region.
• Ali Group: Italian-headquartered multinational foodservice equipment conglomerate with extensive Latin American distribution. Competes broadly with McTec across commercial refrigeration, cooking, and beverage equipment distribution.
• Welbilt: Global commercial foodservice equipment manufacturer (brands including Manitowoc, Convotherm, Merrychef, Frymaster). A broad incumbent in the same equipment categories McTec distributes and services across Latin America.
• Cretors: US-based manufacturer of commercial concession equipment (popcorn machines, cotton candy, caramelizers) for which McTec holds exclusive distribution in Argentina, Uruguay, and Paraguay. As the upstream brand owner, Cretors represents the supply-side incumbent in McTec's primary niche.
• Gold Medal Products Co. Major US manufacturer of concession equipment including popcorn machines, cotton candy, nacho, and hot dog equipment. Comparable to McTec's core product lines and a potential competing brand within Latin American concession channels.
• Rational AG: German premium combi-oven manufacturer for which McTec is an authorized Service Partner in Argentina. Highly comparable through the service-partnership and high-end commercial kitchen overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mctecsrl
• Instagraminstagram.com/mctec_
• LinkedInlinkedin.com/company/mc-tec-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC TEC