What Groupe SupDeco Dakar does

Groupe SupDeco Dakar is a private higher-education institution headquartered in Dakar, Senegal, founded in 1993 as the first business school in the country. The institution operates a multi-school platform spanning 13 specialized poles including Management, Engineering and Technology (ESITEC), Transport and Logistics, Business Law, Languages and Communication, Public Management, Economics, and Education Sciences, plus a dedicated Executive Academy for continuing education. Programs are delivered across six physical campuses — Dakar (headquarters), Thiès, Saint-Louis, Sandiara, Banjul (Gambia), and Djibouti — supported by an e-learning platform (elearning.supdeco.sn) for blended and distance delivery. The institution employs 400+ faculty serving 3,500 enrolled students and claims a 20,000+ alumni network.

The core product surface is structured around three tiers: initial training (Bachelor, Programme Grande École, Master, DBA/PhD), continuing education through the Executive Academy (Executive Bachelors, Executive Masters, MBA, short seminars), and international double-degree programs delivered via 20+ university partners including HEC Paris (for Classe Préparatoire d'Excellence), Audencia, ESG Paris, ESG UQAM Canada, ICN, IUP, EM Normandie, IESEG, Concordia, and East China University. Programs hold CAMES and ANAQ-Sup accreditations and align with the LMD system and ISO 9001:2015 methodology. ESITEC additionally offers optional certifications in AWS, Azure, Salesforce, and Scrum Master, alongside ICDL certifications and a Certificat Data Analyst.

The business model is direct-to-consumer tuition-based, with students recruited through campus-based admissions (entrance exams, file review, interviews) via the admissions.supdeco.sn portal. Revenue is concentrated in tuition fees for multi-year degree contracts, supplemented by executive education, corporate training (over 100 corporate partners), and ancillary services including the Business Incubator and Career Center. International students represent roughly 40% of enrollment, and the institution receives 50+ visiting professors annually, signaling active academic exchange. Tuition is not publicly disclosed; brochures and applications are required to obtain pricing.

Name

Groupe SupDeco Dakar

Legal name

Groupe SupDeco Dakar

Website

https://supdeco.sn

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Groupe SupDeco Dakar is a private business school founded in 1993 operating six campuses across Senegal, The Gambia, and Djibouti, serving 3,500 students with 400+ faculty through 13 specialized schools spanning management, IT, law, logistics, and economics, with monoline tuition-based revenue from degrees and executive education.

Ownership category

akta.pro rank

Product category

Higher Education / Business School Education

NAICS

Business and Secretarial Schools (611410), Educational Services (611), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

akta.pro secondary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Higher education
• Business school
• Executive education
• Professional certifications
• Management training

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Program Fees: Revenue generated from student tuition for various undergraduate (Bachelor/Licence), graduate (Master), doctoral (PhD/DBA), and executive education programs. Programs include initial training (formations initiales) and continuing education (formations continues).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Groupe SupDeco Dakar is a private business school delivering higher education programs from undergraduate (Bachelor/Licence) through graduate (Master, MBA) and doctoral (DBA/PhD) levels, plus executive education and professional certifications (such as ICDL). It operates across 13 specialized schools covering management, engineering and IT, transport and logistics, business law, languages, public management, economics, and education sciences, delivered through 6 campuses in Senegal, Gambia, and Djibouti. Revenue is generated primarily through student tuition and program fees for both initial training and continuing education.

Product overview

Groupe Supdeco Dakar is a private higher education institution (business school) established in 1993, operating as a multi-school platform offering diverse academic programs across 13 specialized poles. The institution provides initial training (Bachelor, Master, PhD) and continuing education through its School of Management, School of Engineering and Technology (ESITEC), School of Transport and Logistics, School of Business Law, School of Languages and Communication, School of Public Management, School of Economics, and School of Education Sciences. The flagship Programme Grande École (PGE) offers comprehensive management education, while the Executive Academy delivers professional development through MBA, Executive Master, and certification programs. International programs provide double-degree opportunities with partners including Audencia, ESG Paris, HEC Paris, and ESG-UQAM Canada. The institution operates 6 campuses across Africa (Dakar, Thiès, Saint-Louis, Banjul, Djibouti, Sandiara) serving 3,500 students with 400 professors.

Differentiator

Problem solved

Functional benefit

Brands

• Executive Academy: Executive education programs offering continuing education for professionals including Executive Bachelors and Masters available in evening, weekend, and online formats.
• Supdeco Business Incubator
• ESITEC - Ecole Supérieure d'Informatique et des Technologies

Products and services

• Programme Grande École (PGE) The flagship 5-year management program of Groupe SupDeco Dakar offering Bachelor and Master degrees, recognized by CAMES and ANAQ-Sup. Designed for Bac holders and students seeking initial management education, it emphasizes action-oriented learning, innovation, and international exposure through partner universities.
• MBA Programs Executive MBA programs including partnership programs with Audencia Business School and ESG Paris, MBA in Audit et Contrôle de Gestion, MBA en Fiscalité, and MBA Supdeco. Targeted at working professionals and managers seeking advanced management credentials.
• Executive Academy (Formations Continues) Continuing education programs including Executive Bachelors, Executive Masters, MBAs, and short seminars for working professionals. Delivered evenings, weekends, and online to accommodate working schedules.
• Doctorate Programs (DBA/PhD) Doctoral research programs including DBA in Transport and Logistics, Doctorate in Business Administration (DBA), and doctoral theses in various disciplines. Targeted at researchers and senior professionals pursuing doctoral-level academic credentials.
• International Programs with Double Degrees Programs offering dual or multiple degrees with international partners including Bachelor in Business Administration (English-taught), Master in International Business with Audencia/IUP, and ESG-UQAM Canada Bachelor (2 years in Dakar + 1 year in Montreal).
• Classes Préparatoires aux Grandes Écoles (CPGE) Scientific preparatory classes designed to prepare students for entry into elite engineering and business schools, delivered in partnership with HEC Paris through the Classe Préparatoire d'Excellence initiative.
• School of Engineering and Technology (ESITEC) Programs Computer science and technology programs including Bachelor Génie Informatique, Réseaux, MIAGE, and software engineering specializations, with optional professional certifications (AWS, Azure, Salesforce, Scrum Master). Targeted at students pursuing IT and engineering careers.
• School of Transport and Logistics Programs Specialized programs in transport, logistics, and supply chain management including Bachelor Transport Logistique, Master Management Logistique et Transports, Master Supply Chain, and diploma programs. Recognized by CAMES and ISO 9001:2015 aligned.
• School of Business Law Programs Legal studies programs covering business law, taxation, and public law at bachelor and master levels. Targeted at students pursuing legal and compliance careers in business.
• School of Management Programs (Formations Initiales) Initial training programs in management covering finance, marketing, human resources, and general management at bachelor and master levels. Targeted at students seeking foundational management qualifications.
• School of Public Management Programs Public administration programs including Master Finances Publiques, Licence Administration Publique, and public sector management specializations. Targeted at students pursuing careers in government and public sector management.
• School of Economics Programs Economics programs with specializations in applied economics, environmental economics, and social economy. Targeted at students pursuing economics and policy analysis careers.
• School of Education Sciences Programs Education science programs including Master and Licence in teaching and education, training engineering, and doctoral research. Targeted at students pursuing careers in teaching and educational leadership.
• School of Languages and Communication Programs Language programs including Licence Langues Étrangères Appliquées aux Affaires (LEA), translation services, English courses, and international examinations. Targeted at students seeking applied foreign language and business communication skills.
• Certificat Data Analyst Professional certification program focused on data analysis skills, offered as a short-format continuing education credential for professionals and students.
• ICDL Certifications International Computer Driving License (ICDL) certification programs covering standard computer skills, PowerPoint, Excel, Word, web essentials, and computer essentials. Targeted at students and professionals seeking internationally recognized digital literacy credentials.

Quantifiable outcome

• 20,000+ alumni successfully placed in careers worldwide
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered flagship, core and standard.

• HEC ParisflagshipStrategic or Co-development PartnerPremium partnership for launch of Excellence Prep Class (Classe Préparatoire d'Excellence) in Senegal. Strategic alliance announced June 2025 for joint educational initiative.
• Audencia Business SchoolcoreStrategic or Co-development PartnerFrench business school partnership enabling double degree programs in International Business. Students can spend part of studies at Audencia in France.
• ESG PariscoreStrategic or Co-development PartnerPartnership for MBA in Audit and Control of Management with double degree option.
• ICN Business SchoolcoreStrategic or Co-development PartnerFrench partner enabling student exchanges and double degrees. Supdeco alumni have used ICN pathway for studies in France, Italy, and China.
• ESG UQAM CanadacoreStrategic or Co-development PartnerDélocalization of Bachelor in Administration from ESG UQAM Montreal to Supdeco Dakar. Students spend 2 years in Dakar and 1 year in Montreal for dual degree.
• Indiana University of PennsylvaniacoreStrategic or Co-development PartnerUS university partnership enabling double degree in International Business.
• EM NormandiestandardStrategic or Co-development PartnerFrench business school partnership for student exchanges and academic collaboration.
• EM NormandiestandardStrategic or Co-development PartnerFrench business school partnership for student exchanges and academic collaboration.
• UCADstandardOthersUniversité Cheikh Anta Diop de Dakar - local academic partnership.
• Montpellier Business SchoolstandardStrategic or Co-development PartnerPartnership with French Grande Ecole for student mobility and exchanges.
• University of GambiastandardOthersRegional partnership with University of Gambia for cross-border education.
• IESEG School of ManagementstandardStrategic or Co-development PartnerFrench business school partnership for student exchanges.
• University of GhanastandardOthersWest African regional partnership for student mobility.
• Concordia UniversitystandardStrategic or Co-development PartnerCanadian university partnership for academic exchanges.
• East China University of Science and TechnologystandardStrategic or Co-development PartnerChinese university partnership enabling international mobility for students.
• HEM (Hautes Études de Management)standardStrategic or Co-development PartnerMoroccan business school partnership for regional African collaboration.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ISM (Institut Supérieur de Management): Dakar-based private business school offering undergraduate and graduate programs in management, marketing, finance, and IT. Competes directly with Supdeco for the same Bac-holder and professional student segments in Senegal.
• GIMPA (Ghana Institute of Management and Public Administration): Leading Anglophone West African business and public administration school offering MBAs, executive education, and professional programs. Comparable scale, mission, and target market (West African professionals and undergraduates).
• Africa Business School (Mohammed VI Polytechnic University): Morocco-based pan-African business school offering MBAs, executive education, and custom programs. Comparable in targeting African business talent and in offering double degrees with international partners.
• Pan-Atlantic University / Lagos Business School: Nigerian private university with the Lagos Business School, a top-tier West African MBA and executive education provider. Comparable mission and regional standing as a premier private business school in West Africa.
• CESAG (Centre d'Études Supérieures Atlantique de Gestion): Senegalese private higher education institution offering Bachelor, Master, and professional programs in management, finance, and accounting. Closest direct competitor to Supdeco in the Francophone Senegalese market with overlapping program portfolio.

Broad incumbents

• IESEG School of Management: French business school with a Lille/Paris campus and an emerging Africa footprint. Listed as a Supdeco international partner and a comparable institution offering Bachelor, Master, MBA, and executive programs in management.
• Montpellier Business School: French Grande École and Supdeco partner for student exchanges. Operates in the same international-Bachelor/Master/MBA segment and increasingly targets African students through partnerships.
• HEC Paris: Top-tier French Grande École with global reach and a flagship partnership with Supdeco for the Classe Préparatoire d'Excellence. Functions both as a strategic partner and as a broader incumbent that frames the premium benchmark for African business education.
• Audencia Business School: French Grande École and core Supdeco partner for the Master in International Business double-degree program. Comparable curriculum (management, MBA, executive education) and an active recruiter of West African talent.

Emerging players

• AGSM (African Graduate School of Management): Senegal-based management school focused on graduate-level and executive management education. Smaller and more specialized than Supdeco but addresses the same Senegalese professional student segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe SupDeco Dakar