Arana

What Arana does

Arana SA is a privately held Argentine wholesale distributor founded in 1977 by Israel Aranovich, headquartered in Buenos Aires. The company supplies industrial and construction clients in Argentina with pipe system components, organized across four product categories: fittings (malleable iron, forged, weldable, and grooved), flanges (ANSI 150/300/600 lb and DIN standards), steel pipes (galvanized, black, ASTM A-53, conduit, epoxy-coated, and seamless tubes in SCH40/80/160 schedules), and a comprehensive Genebre-branded valve line covering fire protection, gate, ball, check, butterfly, and globe valves plus instruments and filters. The portfolio serves hydraulic installations (low and high pressure), fire protection systems, and central air conditioning installations.

The company holds the historical exclusive Argentine representation for Tupy malleable iron fittings and currently distributes the full Genebre valve range. Operations center on a 1,500 m² Buenos Aires warehouse equipped with a 5-ton bridge crane for handling large-diameter pipes and fittings, expanded fivefold from the original 300 m² deposit founded in 1977. Permanent inventory spans 1/8-inch to 48-inch diameter components, with deliveries executed via the company's own truck fleet to job sites or customer premises. The company does not sell to the general public and operates exclusively on a quote-based B2B wholesale model.

Marketing and sales are driven by the company website (arana-sa.com), which functions as a technical catalog with downloadable dimension tables, material specifications, and high-pressure connection references, supplemented by direct contact channels (telephone, WhatsApp, email). The business has remained under family ownership since inception with no recorded funding rounds, acquisitions, divestitures, or institutional investment, and continues to operate as a single-country, single-site specialty industrial distributor.

Name

Arana

Legal name

Arana SA

Website

https://arana-sa.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Arana SA is an Argentine wholesale distributor, founded in 1977, that supplies industrial and construction clients with pipe fittings, flanges, pipes, and Genebre-branded valves for hydraulic, fire protection, and HVAC installations across Argentina.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale distribution of industrial hardware: Arana SA generates revenue through the wholesale sale of accessories (fittings), flanges, pipes, and valves to industrial and construction companies. As a wholesale-only distributor, they do not serve the general public and operate on a quote-based sales model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Arana SA is a wholesale distributor of industrial technical materials — fittings, flanges, pipes, and valves — sold to industrial and construction clients in Argentina. The company maintains permanent, varied stock of pipe system components from 1/8″ to 48″ for low- and high-pressure hydraulic, fire protection (anti-incendio), and central air conditioning installations. All sales are quote-based and B2B; the firm does not serve the general public and offers pickup at its Buenos Aires warehouse or scheduled delivery via its own truck fleet.

Product overview

Arana SA is a wholesale distributor of industrial pipe system components for the Argentine market. The product portfolio centers on four main categories: (1) Accesorios (fittings) including malleable iron, forged, weldable, and grooved fittings; (2) Bridas (flanges) in ANSI and DIN standards; (3) Caños (pipes) encompassing galvanized, black, ASTM A-53, conduit, epoxy-coated, and seamless tubes; and (4) Válvulas Genebre, a comprehensive valve line sourced from the Genebre brand covering fire protection valves, gate/escape valves, ball valves, check valves, butterfly valves, and associated instruments and filters (actuators, flow controllers, strainers, expansion joints, pressure gauges). All valve products carry Genebre branding. The company operates primarily as an importer and wholesale distributor rather than a manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Malleable Iron Fittings (Accesorios de hierro maleable) Malleable iron pipe fittings available in Class 150 BSP and Class 300 NPT specifications, used for joining and terminating pipe sections in hydraulic installations. Sold wholesale to industrial and construction companies.
• Forged Fittings (Accesorios forjados) Forged fittings including bushings, threads, nipples, elbows, tees, crosses, sockolets, threadolets, weldolets, caps, and plugs for industrial piping applications.
• Weldable Fittings (Accesorios para soldar) Weldable fittings including caps, short- and long-radius elbows, concentric and eccentric reducers, and straight and reducing tees for pipe fabrication.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GenebrecoreChannel Partner/ Reseller/ DistributorArana SA is a distributor of Genebre valves and related instruments. The Genebre brand is prominently featured across the product catalog, including ball valves, butterfly valves, check valves, gate valves, fire protection valves, and associated instruments and filters.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• W.W. Grainger: Industrial MRO distributor with deep B2B catalog coverage of valves, fittings, pipes, and related maintenance supplies. Comparable wholesale-distribution model to Arana for industrial technical materials, but operating at vastly larger scale across multiple geographies.
• Crane Co. Diversified industrial manufacturer with a significant engineered materials segment producing pipe fittings, flanges, gaskets, and valves for process industries. Overlaps with Arana's flange (Bridas 150/300/600 lb, DIN) and gasket (Juntas para bridas) categories at vastly larger scale.
• Watts Water Technologies: Global manufacturer of valves, fittings, and flow-control products serving plumbing, HVAC, and industrial markets. Comparable to Arana as a broad supplier of valves and pipe-system components to B2B construction and industrial customers, though at vastly greater scale and with proprietary manufacturing rather than distribution.
• Flowserve Corporation: Global manufacturer of industrial flow-control equipment including valves, pumps, and seals for power, oil & gas, chemical, and water industries. Comparable in valves category (Arana's Genebre line for industrial flow control), but at enterprise scale serving multinational process-industry customers.
• Ferguson Enterprises: Largest US distributor of plumbing, HVAC, and industrial pipe, valves, and fittings to B2B contractors. Most directly comparable business-model peer to Arana — wholesale distribution of plumbing/heating supplies to industrial and construction customers — though operating at multibillion-dollar scale in North America.
• Victaulic: Manufacturer of grooved mechanical pipe-joining systems, couplings, and fittings used in fire protection, HVAC, and industrial services. Directly comparable niche overlap with Arana's 'Accesorios ranurados' (grooved fittings) and 'Válvulas anti-incendio' (UL/FM fire-protection valves) product lines, but Victaulic is the global brand owner rather than a regional distributor.
• Mueller Industries: US-based manufacturer of copper, brass, aluminum, and plastic products including pipe fittings and valves used in plumbing, HVAC, and industrial applications. Comparable to Arana in product category (fittings, valves, tubular products) and target market (industrial and construction B2B), but operates as a manufacturer across multiple geographies.
• NIBSA: Spanish manufacturer and global supplier of stainless steel pipe fittings, flanges, and valves. Comparable to Arana in the stainless-steel fittings and flanges categories but operates as a manufacturer with international distribution rather than a regional wholesaler.

Direct peers

• Tupy: Brazilian manufacturer of malleable iron fittings and castings — the brand for which Arana historically held exclusive Argentine representation. Closely comparable in the malleable-iron fittings product line, though Tupy is a global industrial manufacturer and Arana its regional distribution channel.
• Genebre: Spanish manufacturer of valves (ball, gate, check, butterfly, globe) and instrumentation — the primary valve brand distributed by Arana SA in Argentina. Directly comparable product overlap with Arana's valve portfolio, though Genebre is the manufacturer/brand owner while Arana is the authorized Argentine distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arana.mayorista
• LinkedInlinkedin.com/company/arana-mayorista

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arana