What Nexus Academy does

Nexus Academy (operating as Nexus Sport Academy) is a Milan-based, privately held sports and wellness academy founded in 2018 that delivers in-person swimming, aquatic fitness, and land-based sports instruction across three purpose-built facilities: Via Pietrasanta 14, Via Pietro Colletta 29, and the flagship Symbiosis site on Viale Ortles, which features a 25-meter heated pool, gym, and outdoor spaces. The company serves approximately 6,000 registered members through 201 courses spanning neonatal aquatic activities, children's swimming school, water polo (Acquagol), football, basketball, athletics, judo, capoeira, hip hop, K-pop, rhythmic gymnastics, kick boxing, plus adult offerings including aquagym, hydrobike, acqua circuit, free swimming, pilates, cycling, Zumba, functional training, and a prenatal course conducted in 32°C pools. Pricing mixes per-lesson packs (e.g., EUR 12 for free swimming, EUR 30 for a single pilates or cycling class), quadrimester and annual subscriptions (e.g., EUR 672-EUR 1,216 for adult swimming), and bundled memberships such as the All You Can Gym tier (EUR 790 for 12 months) and Family Plan at EUR 33 per person per month.

The business model is direct-to-consumer and asset-heavy, with revenue generated primarily from recurring course and membership fees, supplemented by gift cards (EUR 25, 50, and 100 denominations), Nexus Water Park birthday party hosting for up to 35 guests, and add-on professional services in nutrition consulting and osteopathy. Customer acquisition runs through the company's website (nexusacademy.it), dedicated WhatsApp numbers per location, social media (Facebook and Instagram under @nexusacademyofficial), and earned-media endorsements including a recommendation from RadioMamma and an endorsement by Olympic swimmer Massimiliano Rosolino. Nexus Academy holds official recognition from FIN (Federazione Italiana Nuoto) and operates a strategic partnership with ICS Milan International School, the latter housed at the Symbiosis facility. The company is founder-owned with no disclosed external funding, no parent company, no subsidiaries, and no app or proprietary technology platform; operations are anchored in physical facility utilization and certified instructor delivery.

Name

Nexus Academy

Legal name

Nexus Academy

Website

https://nexusacademy.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Nexus Academy is a Milan-based sports academy operating three facilities that deliver swimming, aquatic fitness, and land-based sports courses to approximately 6,000 registered children and adult members, monetizing through subscriptions, lesson packs, and add-on services.

Ownership category

akta.pro rank

Product category

Sports and Fitness Instruction (Aquatic and Land-Based Programs)

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Aqua Fitness Classes (HSADABAL)

Keywords

• Swimming instruction
• Aquatic fitness courses
• Children's sports programs
• Martial arts training
• Pregnancy aquatic courses

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Course and Membership Fees: Nexus Academy generates revenue primarily through recurring course fees and memberships for sports and fitness programs including swimming, aquagym, hydrobike, cycling, pilates, zumba, judo, basketball, football, dance, and more. Fees are charged per lesson pack, per quadrimester, per semester, or annually, with membership tiers (e.g., Silver, Bronze for All You Can Gym). Family Plan offers multi-person household subscriptions at 33 EUR/month per person.
2. Gift Cards: Nexus Academy sells gift cards in denominations of 25 EUR, 50 EUR, and 100 EUR, redeemable toward any course at any Nexus Academy location.
3. Event Hosting (Birthday Parties): Nexus Academy generates revenue from hosting birthday parties at the Nexus Water Park, including use of inflatable structures, music, animation, and refreshments, accommodating up to 35 guests per party.
4. Nutrition Consulting Services: Nexus Academy offers personalized nutrition plans and dietitian consultations, available both in-person and online, as an additional service to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nexus Academy is a sports and wellness academy operating three physical facilities in Milan, delivering approximately 201 aquatic and land-based sports courses for children (0-14 years) and adults. Core offerings include swimming instruction (acquaticità, swimming school, free swimming, individual swimming, pregnancy courses), aquatic fitness (aquagym, hydrobike, acqua circuit, acqua bootcamp), land-based fitness (functional training, cycling/spinning, pilates, Zumba), youth sports (football, basketball, athletics, tennis, judo, capoeira, kick boxing, hip hop, K-pop, rhythmic gymnastics, water polo introduction), and supplementary services such as osteopathy, personalized nutrition, gift cards, birthday parties at Nexus Water Park, and multi-sport subscription plans.

Product overview

Nexus Academy is a sports academy with three facilities in Milan (Via Pietrasanta, Via Colletta, and Symbiosis/Viale Ortles) offering a comprehensive portfolio of sports and wellness programs for children (0-14 years) and adults. The core offering comprises water activities (acquaticità neonatale/prescolare, swimming school, water polo, aquagym, hydrobike, acqua circuit, aqua bootcamp, free/individual swimming, pregnancy courses) and land activities (football, basketball, athletics, tennis, rhythmic gymnastics, hip hop, K-pop dance, kick boxing, capoeira, judo, functional training, cycling/spinning, pilates, zumba). Additional services include osteopathy, nutrition planning, birthday parties at the water park, gift cards, and multi-sport subscription plans (All You Can Gym and Family Plan). The academy is an official FIN (Italian Swimming Federation) school and partners with ICS Milan International School.

Differentiator

Problem solved

Functional benefit

Products and services

• Acquaticità Neonatale (0-3 anni) Parent-accompanied aquatic activities for infants and toddlers aged 3 months to 3 years in heated 32°C pools, supporting water familiarization and psychophysical development.
• Acquaticità Prescolare (3-5 anni) and Scuola Nuoto (5-14 anni) Progression of aquatic education from preschool (3-5 years) through the official swimming school (5-14 years), with FIN-certified instructors teaching water confidence and swimming styles up to competitive preparation.
• Acquagol (Water Polo for Children, 6-12 anni) Introductory water polo course for children aged 6-12 teaching floating, swimming strokes, passing, and shooting, in partnership with Waterpolo Milano.
• Nuoto Individuale per Bambini One-on-one swimming lessons for children with a dedicated FIN-certified instructor for personalized skill development.
• Musicoterapia in Acqua (3-36 mesi) Water-based music therapy sessions for infants aged 3-36 months combining music and aquatic sensory stimulation to support attention, concentration, memory, and psychomotor development.
• Scuola Calcio (4-12 anni) Football school for children aged 4-12 teaching ball control, passing, receiving, and individual and collective tactical principles.
• Basket e Minibasket (5-14 anni) Basketball and minibasket courses for children aged 5-14 covering dribbling, passing, shooting, and team play fundamentals.
• Atletica (5-12 anni) Multi-disciplinary athletics program for children aged 5-12 covering running, jumping, and throwing events suited to each child's motor development level.
• Gioco Tennis (5-8 anni) Introductory tennis program for children aged 5-8 teaching grip, ready position, and basic forehand, backhand, and volley techniques.
• Ginnastica Ritmica (5-8 anni) Rhythmic gymnastics for children aged 5-8 combining dance and acrobatics using apparatus (ribbon, ball, hoop) to develop strength and flexibility.
• Hip Hop (5-7 anni) Hip hop dance class for children aged 5-7 developing rhythm, motor coordination, and social interaction through age-appropriate choreography.
• K-Pop Dance (8-12 anni) K-pop dance course for children aged 8-12 teaching choreographies inspired by iconic K-pop groups to develop movement precision and musicality.
• Kick Boxing (6-12 anni) Kick boxing course for children aged 6-12 combining martial arts and boxing fundamentals for character growth, discipline, and motor development.
• Capoeira (3-5 anni) Capoeira class for children aged 3-5 combining dance, martial arts, acrobatics, music, and singing to develop rhythm, agility, balance, and self-esteem.
• Judo (5-10 anni) Judo classes for children aged 5-10 on tatami mats developing coordination, balance, posture, proprioception, and martial arts fundamentals through play-based learning.
• Acquagym Water aerobics class in a heated 32°C pool improving coordination, functional abilities, and metabolic capacity through gentle, trauma-free movements for all ages.
• Hydrobike Aquatic cycling class combining spinning with pool exercise, using water microgravity to improve heart rate, reduce water retention, and tone legs and glutes.
• Acqua Circuit 40-minute water circuit training alternating muscle toning and cardiovascular exercises using weights, bands, bikes, and noodles at high intensity.
• Acqua Bootcamp High-intensity water workout combining bodyweight and equipment exercises (bikes, dumbbells, belts, kicks) alternating intense work with active recovery phases.
• Nuoto Libero Open-swim sessions available morning to evening at the Symbiosis location, allowing independent training in a 25-meter heated pool.
• Nuoto Individuale Adulti One-on-one swimming instruction with a dedicated FIN-certified instructor for personalized technique, endurance, and water safety development.
• Nuoto Adulti e Propaganda Group swimming courses for adults and teenagers aged 14+ with professional qualified instructors, suitable for both beginners and improvers.
• Corso Gestanti in Acqua Aquatic exercise course for pregnant women in a 32°C pool including muscle toning, joint mobility, postural exercises, and Watsu relaxation techniques.
• Ginnastica Funzionale Functional training class using high-intensity formats (tabata, EMOM, AMRAP) to improve strength, speed, endurance, and daily movement quality.
• Cycling/Spinning Indoor cycling classes at the Symbiosis location combining rhythm, resistance, and adrenaline in daily sessions.
• Pilates (MatWork) Pilates MatWork course strengthening abdomen, back, and core through slow, precise, controlled movements for improved posture and body awareness.
• Zumba Latin music-based fitness class combining aerobic exercise with dance movements, suitable for all ages, burning 400-500 kcal per session.
• Osteopatia Osteopathy sessions available on request for psycho-physical well-being and post-trauma recovery, including pediatric and neonatal osteopathy.
• Piano Nutrizionista Personalized nutrition service with customized nutritional plans adapted to individual lifestyle, integrating healthy eating with training programs, available both in-person and online.
• Gift Card Gift cards available in denominations of €25, €50, and €100, redeemable for all Nexus Academy courses including aquatic activities, swimming school, aquagym, hydrobike, and pregnancy courses, in physical and digital formats.
• Compleanni Nexus Water Park Birthday party packages at Nexus Water Park featuring inflatable structures, pool access, music, animation, and refreshments for groups of up to 35 guests.
• All You Can Gym Abbonamento Multi-sport subscription granting weekly access to Acquagym, Hydrobike, Spinning, Functional Training, Pilates, and Free Swimming at the Symbiosis location, available as Silver (12 months, €790) and Bronze (6 months, €450) tiers.
• Family Plan Family subscription at €33/month per person covering football, basketball, judo, hip hop, tennis, rhythmic gymnastics, athletics, hydrobike, aquagym, pilates, and spinning for multi-person households.
• Online Functional Training Classes (Night Sweat, Morning Workout, Start to Move) Online functional and movement classes delivered via Zoom — including Night Sweat (€49/month), Morning Workout (Tue/Thu 7:30 and 8:20), and Start to Move for children aged 4-5 and 6-8.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ICS Milan International SchoolcoreStrategic or Co-development Partner · 1 January 2018Nexus Academy is a strategic partner of ICS Milan International School, the Milan-based school offering an international curriculum. Together, the two organizations prepare students for life challenges through healthy, fun, and formative activities suitable for different ages and developmental stages.
• FIN (Federazione Italiana Nuoto)coreStrategic or Co-development PartnerNexus Academy is an official swimming school recognized by FIN (Federazione Italiana Nuoto), Italy's national swimming federation. Swimming instructors are FIN-certified, and the school operates under the federation's standards and guidelines for swimming instruction.
• Waterpolo MilanominorStrategic or Co-development PartnerWaterpolo Milano is a partner for the Acquagol (water polo introductory) program offered at Nexus Academy's Symbiosis location, providing specialized training pathways for children interested in water polo.
• ICS Milan International SchoolcoreChannel Partner/ Reseller/ DistributorCovivio Development Spa was the real estate developer for the Symbiosis location. Barreca & La Varra handled architectural concept and interior design. The facility serves as the official sports partner for ICS Milan International School, offering curricular and extracurricular sports programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: US-based premium multi-discipline fitness operator with extensive programming including swim, group fitness, and family activities. Comparable as a broad incumbent operating premium family-focused fitness destinations.
• Equinox: US-based premium fitness club chain with luxury positioning and multi-discipline programming. Comparable as a broad incumbent operating high-end fitness facilities with comprehensive adult course offerings.
• 20 Hours Fitness: Italian low-cost fitness chain with Milan-area locations. Comparable as a competing membership-based fitness operator targeting price-conscious adult members in the same Milan market.
• Virgin Active Italy: Italian subsidiary of the Virgin Active premium fitness club chain with multiple facilities across Italy including Milan. Comparable as a multi-discipline, premium-positioned fitness operator competing in the same Milan market as Nexus Academy.
• Fitness First Italy: Italian arm of the global Fitness First chain with Milan locations. Directly comparable as a multi-discipline membership-based fitness club competing for similar adult member segments in the same geography.

Others

• Technogym: Italian-headquartered global leader in fitness equipment and connected training solutions. Comparable as an Italian fitness industry player with overlapping customer segments, though primarily equipment-focused rather than facility-operating.

Direct peers

• Goldfish Swim School: US-based franchise specializing in children's swim lessons with an academy-style model. Comparable as a swim-focused instructional academy targeting children and families with credentialed instructors, paralleling Nexus's FIN-certified approach.
• British Swim School: US-based franchise specializing in swim instruction for all ages with a structured curriculum. Comparable as a credential-driven swim school offering lessons for children and adults, paralleling Nexus Academy's certified swim instruction model.
• GetFIT: Italian fitness chain with Milan locations offering multi-discipline training including swimming and group classes. Directly comparable as a competing membership-based fitness and recreation operator in the same market.
• Health City: Italian premium fitness club chain with facilities in multiple Italian cities including Milan. Closely comparable as a competing full-service fitness operator offering swimming and group programming with premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Nexussportacademy
• Instagraminstagram.com/nexusacademyofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexus Academy