Oakmont Advisory

What Oakmont Advisory does

Oakmont Advisory Group, LLC is a boutique fiduciary financial advisory firm headquartered in Albuquerque, New Mexico, founded in 1970 by Ralph W. Hicks. The firm specializes in retirement planning for retirees and near-retirees, serving clients with $300,000 or more in investable assets through a proprietary five-step engagement methodology branded as Retirement Design™. Oakmont operates on a fee-based AUM model — not commission-based — with a published tiered schedule: 1.20% on the first $500,000, 0.95% on $500,000-$1M, 0.75% on $1M-$3M, and 0.45% above $3M, plus a $400 initial analysis fee credited toward ongoing management fees.

The firm is family-owned across two generations (Ralph Hicks and David B. Hicks) and supported by a credentialed Investment Committee holding CFA, CFP, CPA, and ABFP designations. Client assets are custodied across multiple third-party platforms — Altruist, Fidelity, Charles Schwab, and TD Ameritrade — rather than a proprietary platform, indicating reliance on standard RIA infrastructure. Oakmont discloses managing "billions of dollars" for "hundreds of clients" and reports a 5.0 Google rating, reflecting strong local reputation in its market.

The firm's go-to-market is primarily local and referral-driven, supplemented by media presence on regional TV stations (KOB, KRQE), two weekly radio programs/podcasts, a Vimeo channel, and a 'Your Retirement Optimism' newsletter authored by David Hicks. A formal partnership with Danner Law extends the service offering into estate planning. Oakmont operates from a single Albuquerque office with approximately 10 staff, presenting as a stable, mature boutique rather than a scaling platform business.

Name

Oakmont Advisory

Legal name

Oakmont Advisory Group, LLC

Website

https://oakmontadvisory.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakmont Advisory Group is a boutique fiduciary financial advisory firm based in Albuquerque, NM, founded in 1970, providing fee-based retirement planning for retirees and near-retirees with $300K+ in assets through its proprietary Retirement Design™ process and a credentialed investment committee.

Ownership category

akta.pro rank

Product category

Retirement Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Retirement planning services
• Fiduciary financial advisory
• Wealth management services
• Investment management advisory
• Estate planning services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fees: Fee-based advisory firm where fees are charged as a percentage of assets under advisement. Fees cover management of all investment accounts, comprehensive planning, and ongoing Retirement Planning Meetings throughout the year.
2. Initial Analysis Fee: One-time $400 fee charged at the conclusion of the initial financial analysis during the Retirement Design process. This fee is waived if the client decides to become a full client of the firm.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Oakmont Advisory is a boutique fiduciary financial advisory firm delivering holistic retirement planning and wealth management services to retirees and near-retirees. The firm sells ongoing investment management using rules-based portfolios, comprehensive financial planning, estate planning coordination, tax guidance, and healthcare planning, delivered through a proprietary five-step Retirement Design™ process and structured bi-annual Retirement Planning Meetings (RPMs) plus summer check-in calls.

Product overview

Oakmont Advisory is a boutique fiduciary financial advisory firm offering a unified wealth management platform centered on its proprietary Retirement Design™ process. The core offering combines personalized 5-point retirement planning methodology with rules-based investment management, comprehensive financial planning, and ongoing Retirement Planning Meetings (RPMs). The firm provides clients with access to an Oakmont Financial Dashboard portal for portfolio visibility, and partners with Danner Law for integrated estate planning services. All services are delivered through custodian integrations including Altruist, Fidelity, Charles Schwab, and TD Ameritrade.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Design™ A proprietary five-point holistic retirement planning process providing personalized analysis of clients' current financial situation, tax reduction strategies, and retirement goal assessment through a structured methodology (introduction, analysis, review, decision-making, and execution phases). Designed for retirees and near-retirees seeking a comprehensive approach.
• Investment Management Rules-based portfolio management service using the latest wealth management technology, managed by an accomplished investment committee that has overseen billions of dollars. Portfolios are designed to remove emotional decision-making from investing and are informed by Nobel-prize winning research.
• Comprehensive Financial Planning Full-service wealth management bundling investment management, financial planning, estate planning, tax guidance, and healthcare guidance with ongoing Retirement Planning Meetings (RPMs) throughout the year for clients.
• Oakmont Financial Dashboard Client portal providing complete visibility into clients' financial lives, integrated with custodian platforms (Altruist, Fidelity, Charles Schwab, TD Ameritrade) for account access. Accessible at wealth.emaplan.com.
• Retirement Planning Meetings (RPMs) Structured ongoing client meetings held in spring and fall, plus summer check-in calls, providing portfolio updates, lifestyle change discussions, and retirement plan revisions throughout the year for Oakmont clients.
• Estate Planning Services Estate planning services delivered through Oakmont's partnership with Danner Law Firm, providing incapacity planning, privacy, and asset protection as part of the holistic retirement planning approach.

Quantifiable outcome

• Managed billions of dollars through investment committee
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Danner LawcoreImplementation/ SI/ Consulting PartnerEstate planning partnership with Danner Law Firm. Matt Danner, Esquire, serves as the estate planning specialist partner, appearing on Oakmont's About page. This partnership ensures clients receive comprehensive estate planning services as part of the holistic retirement planning approach.
• AltruistcoreTechnology or IntegrationCustodian platform for client accounts. Listed as a custodian login option for existing clients to access their investment accounts.
• FidelitycoreTechnology or IntegrationCustodian platform for client accounts. Listed as a custodian login option for existing clients to access their investment accounts.
• Charles SchwabcoreTechnology or IntegrationCustodian platform for client accounts. Listed as a custodian login option for existing clients to access their investment accounts via advisorservices.schwab.com.
• TD AmeritradecoreTechnology or IntegrationCustodian platform for client accounts. Listed as a custodian login option for existing clients to access their investment accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Facet Wealth: Facet Wealth is a tech-enabled, flat-fee RIA serving HNW individuals with comprehensive financial planning. It is comparable to Oakmont in serving HNW clients with holistic planning, but competes via a digital-first delivery model that Oakmont lacks.
• Wealthfront: Wealthfront is a leading robo-advisor offering automated portfolio management and financial planning at 0.25% AUM. It competes with Oakmont for younger HNW and digitally-native clients and applies fee pressure on traditional advisors like Oakmont that lack a comparable digital offering.

Direct peers

• Mariner Wealth Advisors: Mariner Wealth Advisors is a large national RIA offering comprehensive wealth, estate, tax, and retirement planning to HNW individuals. It is comparable to Oakmont's holistic fee-based fiduciary model and retiree focus, though at much larger scale.
• Carson Wealth: Carson Wealth is a national RIA serving HNW individuals and retirees with holistic financial planning, estate coordination, and tiered AUM pricing. It is highly comparable to Oakmont in business model (fee-based fiduciary), target market (retirees), and service methodology (comprehensive wealth management).
• Edelman Financial Engines: Edelman Financial Engines is a major RIA providing retirement planning, investment management, and financial planning to individuals and retirees. It shares Oakmont's retiree-centric fiduciary model and holistic planning methodology, though at significantly larger scale.
• Personal Capital (Empower): Personal Capital (now part of Empower) combines a digital wealth dashboard with human advisory services targeting HNW individuals and retirees. It competes with Oakmont via similar comprehensive planning + dashboard-driven client experience.
• Creative Planning: Creative Planning is one of the largest independent RIAs in the US, serving HNW individuals and families with comprehensive wealth, estate, and tax planning. It is comparable to Oakmont via its fee-based fiduciary model and holistic retirement-focused service stack.
• Fisher Investments: Fisher Investments is a large independent RIA primarily serving HNW retirees and pre-retirees with personalized portfolio management. It is comparable to Oakmont through its shared focus on the retiree HNW segment and personalized advisory service.

Broad incumbents

• Merrill Lynch Wealth Management: Merrill Lynch Wealth Management is one of the largest wirehouse wealth management franchises in the US, serving HNW and mass-affluent retirees with comprehensive planning. It competes directly with Oakmont in the retiree segment, though as a much larger incumbent with broader product offerings.
• Charles Schwab Wealth Advisory: Schwab Wealth Advisory is the in-house advisory arm of Charles Schwab, one of Oakmont's custodians. It serves a broader HNW and retail investor base with both digital and human-advisor services, competing with Oakmont as a larger incumbent offering overlapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/oakmontadvisory
• Facebookfacebook.com/oakmontadvisory
• Instagraminstagram.com/oakmontadvisory
• Xx.com/oakmontadvisory
• LinkedInlinkedin.com/company/hicks-advisory-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakmont Advisory