RE/MAX River City
RE/MAX River City is a privately-held RE/MAX franchise brokerage and the largest RE/MAX office in the Edmonton, Alberta area, employing 250+ REALTORS across three locations to serve residential and commercial buyers and sellers via traditional commission-based real estate services.
- Company typePrivate
- Founded1986
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What RE/MAX River City does
RE/MAX River City is a privately-held RE/MAX franchise brokerage headquartered in Edmonton, Alberta, Canada, operating as the largest RE/MAX office in the Edmonton metropolitan area with 250+ REALTORS across three locations: Old Strathcona (#100, 10328-81 Avenue), South Edmonton (2852 Calgary Trail), and St. Albert Trail (13120 St. Albert Trail). The firm serves residential buyers and sellers (including first-time buyers, luxury, condo, new-build, and rural segments) and commercial property investors through traditional full-service brokerage, supported by educational resources such as buyer/seller guides, a mortgage calculator, home evaluation, and home staging tips. Differentiated offerings include the RE/MAX Return on Reno Index, a proprietary renovation ROI analysis tool, and the Fit to Sell home staging program.
Revenue is generated on a commission basis, typically 2.5%-5% of property sale price split between listing and buyer's agents, with closing costs commonly 2%-4% of selling price. The company operates as a sales-led GTM motion through its 250+ agent field force and is a member of the REALTORS Association of Edmonton and the Canadian Real Estate Association (CREA), providing MLS access and use of controlled REALTOR trademarks. Underlying technology is primarily MLS-based listing and search infrastructure delivered through the REALTORS Association of Edmonton system, with the website platform provided by third-party vendor myRealPage.com.
The firm leverages the RE/MAX brand, explicitly described as the strongest real estate brand in the industry, alongside multi-channel marketing including MLS listings, social media (Facebook, Twitter/X, LinkedIn, YouTube, Instagram), content marketing via its blog, SEO for Edmonton-area searches, and the Sold on Giving community program that donated over $180,000 to local Edmonton organizations in 2023. No public revenue is disclosed; the business is privately owned under the RE/MAX franchise umbrella and is not listed on any exchange.
RE/MAX River City firmographics
Firmographics- Name
- RE/MAX River City
- Legal name
- RE/MAX River City
- Website
- https://rivercityrealestate.ca
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RE/MAX River City is a privately-held RE/MAX franchise brokerage and the largest RE/MAX office in the Edmonton, Alberta area, employing 250+ REALTORS across three locations to serve residential and commercial buyers and sellers via traditional commission-based real estate services.
- Ownership category
- akta.pro rank
Where RE/MAX River City is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RE/MAX River City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue model where agents earn commissions on completed property transactions for both buyers and sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RE/MAX River City product offering
Product offeringCore offering
RE/MAX River City is a full-service real estate brokerage operating through 250+ REALTORS across three Edmonton-area offices. The firm provides residential and commercial property buying and selling representation, buyer specialist services, home evaluation consultations, and home staging support for clients completing real estate transactions in Edmonton and surrounding areas.
Product overview
RE/MAX River City operates as a traditional full-service real estate brokerage, not a software platform. The company offers a unified service portfolio centered on residential and commercial property transactions, supported by 250+ REALTORS across three Edmonton-area locations. The core offering is real estate brokerage services including property search, buying representation, and seller representation. Supporting offerings include proprietary tools (RE/MAX Return on Reno Index for renovation ROI analysis), service programs (Fit to Sell home staging program), online calculators (mortgage calculator), and educational resources (home evaluation, renovation guides, staging tips, and real estate terminology glossary). The company differentiates through its scale as Edmonton's largest RE/MAX office and community involvement, having donated over $180,000 to local organizations in 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Services
Quantifiable outcome
- Over $180,000 donated to Edmonton organizations in 2023
Companies that use RE/MAX River City
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
RE/MAX River City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RE/MAX River City partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RE/MAXcoreRE/MAX River City operates as a member office of the RE/MAX franchise network, utilizing the RE/MAX brand, training programs, marketing resources, and MLS access. RE/MAX is described as having the strongest brand in the real estate industry.
- REALTORS Association of EdmontoncoreRE/MAX River City operates as a member of the REALTORS Association of Edmonton, utilizing the MLS (Multiple Listing Service) system for property listings and searches.
- Canadian Real Estate Association (CREA)coreRE/MAX River City and its REALTORS are members of CREA, which controls the REALTOR and MLS trademarks and provides standards for real estate professionals in Canada.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
RE/MAX River City competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RE/MAX River City social profiles
Digital presenceRE/MAX River City financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX River City leadership team
Management profileNumber of profiles
RE/MAX River City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX River City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX River City
What does RE/MAX River City do?
RE/MAX River City is a full-service real estate brokerage operating through 250+ REALTORS across three Edmonton-area offices. The firm provides residential and commercial property buying and selling representation, buyer specialist services, home evaluation consultations, and home staging support for clients completing real estate transactions in Edmonton and surrounding areas.
Is RE/MAX River City a public or private company?
RE/MAX River City is a private company. It is classified as unknown and is currently operating.
When was RE/MAX River City founded?
RE/MAX River City was founded in 1986. It employs 101 to 250 people.
Where is RE/MAX River City based?
RE/MAX River City is headquartered in Austin, United States, in the North America region.
How does RE/MAX River City make money?
One revenue line is on record: real Estate Commission.
Does RE/MAX River City have an API?
No public API is recorded for RE/MAX River City.