Diversified Rehabilitation Group

What Diversified Rehabilitation Group does

Diversified Rehabilitation Group Inc. is a Canadian rehabilitation company headquartered in Kelowna, British Columbia, founded in 2000, operating two specialized divisions: Return-to-Work Services and Residential Mental Health Programs (Diversified Rehab website). The company delivers integrated disability management and psychological rehabilitation to employers, insurance companies, law firms, veterans and first responders, and the general public, with services distributed across four BC locations (Kelowna, Richmond, Vancouver, Burnaby) and nationally via virtual delivery. Core offerings include clinical counselling, psychological assessments and treatment, vocational rehabilitation, medical-legal assessments, a 5-week residential Traumatic Stress Recovery Program, the PIVOT 6-week online resilience program, and Virtual Reality Therapy for PTSD and anxiety.

The firm's central technical asset is the proprietary Client-Focused Return-to-Work (CF-RTW) Model, developed in 2012 through cross-disciplinary collaboration and validated in over 15,000 client cases. The model applies evidence-based bio-psycho-social predictors to proactive return-to-work planning beginning at the date of injury or illness, with documented customer outcomes of 52–58% reductions in absenteeism and 42–50% cost reductions in employer case studies. Delivery is supported by a multidisciplinary registered clinical team (psychologists, clinical counsellors, vocational consultants, social workers, art therapists, nutritionists) and tools including the Xilo software configuration (Gold-tier members) and a member portal at members.diversifiedrehab.ca.

The business model combines recurring subscription revenue (Gold/Silver/Bronze 3-year membership programs with 20%/15%/10% cross-sell discounts on optional services) with per-engagement professional service fees for clinical counselling, residential programs, vocational assessments, medical-legal expert work, and fee-based corporate training workshops and webinars. Memberships are sold through inside sales and direct employer engagement, supplemented by referrals, annual symposia, content marketing, webinars, and partnerships with legal and psychological safety experts. The firm is privately held and founder-led by CEO Derek Sienko, with no disclosed external funding or institutional investors.

Name

Diversified Rehabilitation Group

Legal name

Diversified Rehabilitation Group Inc.

Website

https://diversifiedrehab.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Diversified Rehabilitation Group is a Canadian (British Columbia) rehabilitation firm providing disability management, return-to-work programs, clinical counselling, vocational rehabilitation, and residential mental health programs to employers, insurers, law firms, veterans, first responders, and the general public, structured around a three-tier recurring membership model.

Ownership category

akta.pro rank

Product category

Disability Management and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Vocational Rehabilitation Services (624310)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)

akta.pro secondary industries

Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG), Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC), Home Health Physical Therapy & Mobile PT (HSADAIAO)

Keywords

• Disability management services
• Return-to-work programs
• Vocational rehabilitation services
• Psychological rehabilitation counselling
• Workplace wellness programs

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Disability Management Membership Programs (Gold, Silver, Bronze): Annual membership tiers (Gold, Silver, Bronze) offering access to disability management and RTW services, tools, resources, coordinator support, training, and discounts on optional services. Gold includes claim adjudication and management of Short- and Long-Term Disability claims; Silver and Bronze offer scaled service levels. All tiers are multi-year (3-year) contracts.
2. Clinical and Professional Services: Individual, couples, and family counselling; psychological assessments and treatment; vocational rehabilitation services; medical legal assessments; disability management programs; and corporate training workshops. Services are offered both in-person and virtually, with fees tied to professional clinician time and assessment complexity.
3. Mental Health Residential Programs: Residential mental health programs (Traumatic Stress Recovery Program, Anxiety and Depression Recovery Program, PIVOT program) targeting veterans, first responders, and the general public. Some or all services may be covered by insurance with direct billing available.
4. Courses and Webinars: Educational courses (Stress Smart Work Smart, Mental Health Initial Intervention) and corporate training (RTW Program Training, Disability Claim Management, Critical Incident Response) offered periodically throughout British Columbia, generating fee revenue per participant or session.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Diversified Rehabilitation Group is a Canadian rehabilitation company that delivers physical and psychological rehabilitation services through two divisions: Return-to-Work Services and Residential Mental Health Programs. It sells three-year employer memberships (Gold, Silver, Bronze) for integrated disability management and return-to-work coordination, and offers standalone clinical services including individual/couples/family counselling, psychological assessments and treatment, Virtual Reality Therapy, vocational rehabilitation, medical-legal assessments, the 6-week PIVOT resilience program, and 5-week residential recovery programs.

Product overview

Diversified Rehabilitation Group operates as a Canadian rehabilitation company offering a comprehensive suite of physical and psychological rehabilitation services through two specialized divisions: Return-to-Work Services and Residential Mental Health Programs. The core offerings include Clinical Counselling (individual, couples, family), Disability Management and Return-to-Work Services with Gold/Silver/Bronze membership tiers, Psychological Assessments and Treatment, Virtual Reality Therapy, the PIVOT 6-week online resilience program, Vocational Rehabilitation Services, Medical Legal Assessments, and the evidence-based Client-Focused Return-to-Work (CF-RTW) Model. Supporting services include educational courses and webinars, the 5-week Traumatic Stress Recovery Program, Employee and Family Wellness Program, and an Annual Organizational Health and Wellness Summit. The company also provides a Member Portal for resource access. All services are delivered by registered clinicians across locations in British Columbia including Kelowna (head office), Richmond, Vancouver, and Burnaby.

Differentiator

Problem solved

Functional benefit

Brands

• PIVOT: Personalized 6-week online program for resilience and renewal, addressing burnout, anxiety, depression and trauma.
• Traumatic Stress Recovery Program (TSRP)
• Anxiety and Depression Recovery Program

Products and services

• Clinical Counselling Professional individual, couples, and family counselling delivered by registered clinicians for anxiety, depression, PTSD, marital challenges, and occupational stress; serving first responders, military personnel, veterans, healthcare professionals, and the general public in-person and virtually across BC.
• Disability Management and Return-to-Work Services Integrated solutions for managing injury and disability claims, absenteeism, and elevated WCB and long-term disability costs for employers, available through Gold, Silver, and Bronze membership programs with GAP Analysis, RTW coordination, and policy development.
• Psychological Assessments and Treatment Evidence-based psychological, psycho-vocational, cognitive, and return-to-work assessments paired with treatment modalities including CBT, EMDR, Emotional-Focused Trauma Therapy, Self-Regulation Therapy, exposure therapy, art therapy, biofeedback, and life skills training.
• Virtual Reality Therapy (VRT) Innovative evidence-based mental health treatment using immersive VR technology for exposure therapy, stress management, self-regulation, and emotional control, particularly effective for PTSD, anxiety, and phobias, and used for first responder and military training.
• PIVOT: Your Journey to Resilience and Renewal Personalized 6-week online program for burnout, anxiety, depression, and trauma recovery, including 10 individual sessions with a registered Mental Health Clinician and 8 sessions with a Mental Health Coach, with self-regulation tools, coping strategies, and personalized wellness planning.
• Vocational Rehabilitation Services Goal-oriented, client-centred vocational rehabilitation including Initial Vocational Assessment, Individualized Rehabilitation Planning, RTW Planning, Vocational Counselling, Labour Market Research, Transferable Skills Analysis, Employability Assessments, Comprehensive and Psycho-Vocational Employability Assessments, Job Search Services, and Work Assessments.
• Medical Legal Assessments Independent Medical Evaluations and Medical Legal Assessments providing objective assessment of diagnosis, mental and physical impairments, prognosis, and expert witness testimony for legal cases, including psychological, cognitive, legal employability, and vocational assessments for insurers and law firms.
• DM-RTWS Membership Programs (Gold, Silver, Bronze) Three-tiered annual membership programs providing integrated disability management and return-to-work services via Gold (full-service with claim adjudication), Silver (standard with policy setup), and Bronze (foundational awareness and policy support), each on 3-year contract terms with tiered discounts on optional services.
• Traumatic Stress Recovery Program (TSRP) 5-week intensive residential program addressing PTSD and trauma through therapeutic community, mutual support, biofeedback, zero-gravity floating, mindfulness, relaxation strategies, and art therapy, guided by a Clinical Counsellor and Registered Kinesiologist; targeting veterans, first responders, and the general public.
• Anxiety and Depression Recovery Program Residential mental health program for veterans, first responders, and the general public addressing anxiety and depression through structured clinical intervention, with some or all costs covered by extended health insurance or direct billing.
• Employee and Family Wellness Program (EFWP) Prevention and intervention program that maintains individual health and wellness through understanding workplace needs and culture alongside individual needs to promote holistic well-being for employees and their families, included within employer membership engagements.
• Courses and Webinars Educational courses including Stress Smart Work Smart and Mental Health Initial Intervention, plus corporate training workshops for Return-to-Work Program Development, Disability Claim Management, and Critical Incident Response Training, offered periodically throughout British Columbia.

Quantifiable outcome

• 58% reduction in stress-related absence hours; 42% cost reduction in one mid-sized company (600 employees) case study
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Dr. Merv Gilbert (Psych Health & Safety Consulting)minorStrategic or Co-development Partner · 23 February 2018Dr. Merv Gilbert from Psych Health & Safety Consulting joined Diversified for a February 2018 webinar on psychologically healthy workplaces. Gilbert is a recognized expert in workplace psychological health and safety, and the collaboration positioned Diversified's return-to-work expertise alongside leading psychological safety scholarship.
• Kent Employment Law (KEL)coreStrategic or Co-development Partner · 26 January 2018Diversified and Kent Employment Law co-hosted a Kelowna Employer Forum in November 2017 on disability and workplace accommodation, and partnered on Return-to-Work Lunch and Learn sessions for HR professionals in both Kelowna and Vancouver. They jointly hosted a webinar in January 2018 on employment law and return-to-work obligations, with Derek Sienko providing disability management expertise and Simon Kent providing the legal perspective.
• Kidney Foundation of BC and YukonminorOthersCEO Derek Sienko created an initiative to support the Kidney Foundation of BC and Yukon by encouraging companies to offer employees the opportunity to register for organ donation as a standard practice. This is a corporate social responsibility initiative rather than a commercial partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bayshore HealthCare: Bayshore is a Canadian home and community health services provider offering nursing, personal care, and rehabilitation services. Comparable to DRG's in-person clinical services across BC and similar employer/insurer customer base.
• Homewood Health: Homewood Health operates one of Canada's largest mental health and addiction treatment centres, plus EAP and disability management services. Comparable to DRG's residential mental health programs (TSRP) and workplace mental health offerings.
• LifeWorks (formerly Morneau Shepell): LifeWorks is Canada's largest employee assistance program (EAP), disability management, and mental health provider, serving employers nationally. Directly comparable to DRG's workplace mental health, disability management, and return-to-work services at significantly larger scale.
• WCG International (Vocational Rehabilitation): WCG is a leading North American vocational rehabilitation and disability management provider offering return-to-work, case management, and clinical assessment services. Directly comparable to DRG's vocational rehab and CF-RTW offering.
• Back in Motion Rehab: Back in Motion Rehab is a BC-based multidisciplinary rehabilitation provider offering physical therapy, occupational therapy, vocational rehabilitation, and return-to-work services. Directly comparable on geography, services, and target customers.

Emerging players

• Inkblot Therapy: Inkblot is a Canadian online counselling platform connecting users to registered therapists across Canada. An emerging digital mental health player that competes with DRG's individual clinical counselling and PIVOT virtual delivery.

Others

• Canadian Mental Health Association (CMHA): CMHA is a national voluntary organization promoting mental health and managing community-based programs in BC and across Canada. Adjacent to DRG through workplace mental health advocacy, awards, and referral networks.
• Sun Life Group Benefits: Sun Life is one of Canada's largest group benefits insurers, paying for mental health and disability services delivered by providers like DRG. Adjacent as a payer/customer channel rather than a direct service competitor.

Broad incumbents

• Lifemark Health (now TELUS Health): Lifemark (acquired by TELUS Health) operates a national network of physiotherapy, rehabilitation, and mental health clinics across Canada. A larger incumbent with overlapping employer-focused disability and rehab offerings.
• CBI Health Group: CBI Health is one of Canada's largest network of community-based rehabilitation clinics, including physiotherapy, occupational therapy, mental health, and disability management. Broader incumbent across rehab categories overlapping with several DRG service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DiversifiedR
• YouTubeyoutube.com/channel/UCLA0y-_VAnFzO3C5kzjC75w
• Facebookfacebook.com/DiversifiedRehab
• LinkedInlinkedin.com/company/diversified-rehabilitation-group-inc-health-and-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Rehabilitation Group