What Atrack does

Atrack Co., Ltd. (株式会社エートラック) is a privately held Japanese multi-service provider founded on January 14, 2010, headquartered in Oita with additional offices in Fukuoka and Tokyo. The company operates five business divisions from a single corporate entity: IT equipment and services (OA machines, multifunction printers, business phone systems, network equipment, security cameras, SIM/PC/tablet rentals, and EPP/EDR endpoint security), web and system development (corporate sites, e-commerce, landing pages, SEO and web marketing), real estate intermediation and trading (focused on Oita Prefecture), electrical and telecommunications construction (HVAC, LAN wiring, network infrastructure, licensed under Oita Prefecture Governor Permit), and energy solutions (solar power generation, storage batteries, EV charging equipment). The company positions itself as a one-stop partner for SMBs and residential customers that would otherwise engage multiple vendors, with a stated philosophy of sincerity, trust, and consideration.

Atrack's revenue mechanics are a mix of hardware sales (OA machines, energy equipment), recurring subscription revenue (EPP/EDR endpoint security with a 5-device monthly minimum at ¥1,000 per device), professional services (web development, electrical contracting, real estate brokerage), and transaction fees. Customer acquisition is primarily direct and inquiry-driven, supported by a corporate website (atrack0114.com) and regional earned media coverage in Oita. The company's most differentiated product is Personal Link, a motion-sensor-based system for early detection of solitary death (kodokushi) incidents, which has been featured on Oita Broadcasting System and Mainichi Shimbun, signaling entry into an IoT niche tied to Japan's aging population. Atrack is privately held with no disclosed external investors, parent company, or financial statements; its representative director is Kawakami Tetsuya (川上 哲也).

Name

Atrack

Legal name

株式会社エートラック

Website

https://atrack0114.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Atrack Co., Ltd. is a privately held Japanese multi-service provider founded in 2010, headquartered in Oita, offering IT equipment, EPP/EDR network security, web development, real estate brokerage, electrical contracting, and energy solutions to SMBs and residential customers across Oita, Fukuoka, and Tokyo.

Ownership category

akta.pro rank

Product category

IT Services and Equipment Distribution

NAICS

Security Systems Services (56162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Computer & Office Equipment (3570), Computer Communications Equipment (3576)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• IT equipment sales
• Network security services
• Web development services
• Electrical construction services
• Renewable energy installation

Headquarters

HQ city

Oita

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OA Machine Sales and IT Equipment: Sale of office automation equipment, multifunction printers, and business phone systems, serving businesses of varying sizes from small offices to larger enterprises.
2. Network Security Services (EPP/EDR): Endpoint protection platform (EPP) and endpoint detection and response (EDR) services offered on a per-seat subscription or per-device monthly billing model.
3. Web Development and System Development: Corporate website, e-commerce site, and landing page production; system development services; SEO and web marketing implementation.
4. Electrical and Equipment Construction: General electrical work, HVAC installation, LAN wiring, and network infrastructure construction for enterprises and residential properties.
5. Real Estate Intermediation and Trading: Real estate brokerage, buying and selling of properties, serving as a platform connecting customers for regional contribution in Oita Prefecture.
6. Energy Solutions: Sales and installation of solar power generation facilities, storage batteries, and EV charging equipment; renewable energy and energy-saving business development.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Atrack (株式会社エートラック) is a multi-division Japanese services company that provides office IT equipment (OA machines, business phones, security cameras), network security subscriptions (EPP/EDR endpoint protection), web and system development, real estate intermediation, electrical and telecommunications construction, and renewable energy solutions (solar power, storage batteries, EV charging). The company operates as a one-stop business solutions provider for SMBs, enterprises, and residential customers across Japan.

Product overview

Atrack Co., Ltd. is a multi-business services company offering diverse solutions across IT equipment sales (OA machines, business phones, network equipment, SIM cards, security cameras), network security (EPP and EDR endpoint protection), web development (corporate sites, e-commerce, landing pages), real estate services, electrical/telecommunications construction, and energy solutions (solar power, storage batteries, EV equipment). The company operates as a one-stop business solutions provider combining IT and analog services, with specialized offerings including Personal Link for loneliness detection and affiliate product VBox-AI Series for vehicle edge computing.

Differentiator

Problem solved

Functional benefit

Products and services

• EPP (Endpoint Protection Platform) Endpoint protection platform that prevents malware infections and automatically detects and removes malware that has infiltrated the network. Priced at 8,000-10,000 yen per device comparable to industry rates.
• EDR (Endpoint Detection and Response) Endpoint detection and response solution that supports post-malware infection response. Offers minimum 5-unit subscriptions at 1,000 yen per computer per month, significantly more accessible than the industry-standard 100+ device minimums.
• Security Camera Systems Security surveillance systems tailored to customer budget, needs, and environment for crime prevention and monitoring in various facilities.
• Network Equipment Solutions Network environment design and proposal services that reduce the load of construction, operation, and management of increasingly complex networks for businesses.
• Digital Multi-function Printers and Business Phones Office equipment including color and monochrome digital copiers and business phone systems with cost analysis for effective and efficient office work.
• SIM Cards and PC/Tablet Rental Rental service for SIM cards, PCs, and tablets for temporary needs during business trips, events, or equipment troubleshooting periods.
• Corporate Website Development Corporate website design and production services with SEO measures and web marketing implementation for businesses.
• E-commerce Site Development E-commerce site development from simple template-based sites to fully custom-built online stores for businesses.
• Landing Page Development Landing page creation services tailored to target audience and effective marketing campaigns for businesses.
• Real Estate Intermediary Services Real estate intermediary and trading services with a focus on sincerely accepting client requests and providing swift solutions in Oita Prefecture.
• Electrical and Telecommunications Construction Comprehensive electrical work including building wiring, distribution panels, network wiring, HVAC installation, air conditioning, and outlet expansion. Licensed under Oita Prefecture Governor Permit for enterprises and residential properties.
• Solar Power Generation Installation Installation and development services for solar power generation facilities for energy independence and renewable energy adoption.
• Storage Battery Systems Battery storage solutions for energy independence and backup power supply to households and businesses.
• EV Equipment Installation Electric vehicle charging equipment installation services for residential and commercial customers.
• Personal Link (パーソナルリンク) Motion sensor-based human-detection system designed for early detection of solitary death (kodokushi) incidents, addressing Japan's aging population challenge. Featured on Oita Asahi Broadcasting and Mainichi Shimbun.

Quantifiable outcome

• EDR service available for minimum 5 devices vs. industry standard of 100+ devices

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ULS Group, Inc. Tokyo-listed IT consulting and services group serving Japanese enterprises and SMBs. Comparable to Atrack along the multi-service IT/security/managed services dimension.
• Otsuka Corporation: Listed Japanese office IT solutions provider offering OA equipment, network/security, and managed services to SMB and mid-market customers — a directly comparable single-stop IT services counterparty to Atrack's IT Division.
• ITFOR Inc. Tokyo-listed IT services and security provider focusing on financial institutions and enterprise. Comparable along the EPP/EDR endpoint security and managed services dimensions of Atrack's offering.
• Canon IT Solutions Inc. Japanese IT subsidiary selling office solutions, document/print management, and IT services to enterprises and SMBs. Overlaps with Atrack's OA equipment and web/IT services portfolio for Japanese office customers.
• Kyocera Communication Systems Co., Ltd. (KCCS): Japanese IT services subsidiary of Kyocera offering network, security, cloud, and managed services to SMB and enterprise customers — directly comparable to Atrack's combined IT/security portfolio.

Broad incumbents

• Internet Initiative Japan (IIJ): Large Tokyo-listed network services and cybersecurity provider with much broader scale than Atrack; competes head-on in endpoint security and managed IT services for Japanese customers.
• NS Solutions Corporation: Tokyo-listed IT solutions provider (Nippon Steel group) delivering system integration, infrastructure, and IT services. Comparable as a broad IT services incumbent, though at significantly larger scale than Atrack.
• TIS Inc. Tokyo-listed IT services group operating across system integration, cloud, and managed services — a broad incumbent in the same enterprise IT services market Atrack addresses regionally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrack