Proconnect
ProConnect is a German sole proprietorship founded in 1991, operating from Lutherstadt Eisleben as an authorized Telekom Exklusiv-Partner and value-added reseller delivering telecommunications, IT, security, fleet management, and yacht electronics services to SMEs across Germany.
- Company typePrivate
- Founded1991
- HeadquartersEisleben, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Proconnect does
ProConnect is a German sole proprietorship (Rainer Gerlach e.K.) founded in 1991 in Lutherstadt Eisleben and rebranded from "Teleshop" to "ProConnect" in 2008. The firm operates as a diversified regional value-added technology reseller and service provider, delivering an integrated portfolio spanning mobile and landline telecommunications, IT infrastructure (PCs, networks, servers, smart home), telematics and fleet management, security technology (alarms, video surveillance, access control), and a niche in marine/yacht electronics. Technical delivery relies on on-site installation, an in-house repair workshop, and active customer care with tariff and cost optimization for business clients; the stack is assembled from partner platforms rather than proprietary software, with no application, SDK, or API layer disclosed.
The business model is primarily transactional hardware resale and installation services, supplemented by multi-year framework contracts with SME business customers for special business tariffs and recurring customer care. Go-to-market is sales-led with a direct field motion out of the single Eisleben headquarters, complemented by channel-partner economics through authorized reseller status with major vendors including Telekom (exclusive partner), Siemens, Panasonic, Abus, Raymarine, and TomTom/Webfleet. The customer base comprises several thousand SMEs across Germany, plus a specialized yacht-owner segment; pricing is individually negotiated and not publicly disclosed. The firm maintains minimal digital marketing footprint (a website, a Facebook page, and Google Maps presence), with the majority of demand generated through personal relationships, referrals, and partner brand association.
Proconnect firmographics
Firmographics- Name
- Proconnect
- Legal name
- Rainer Gerlach e.K.
- Website
- https://proconnect.biz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProConnect is a German sole proprietorship founded in 1991, operating from Lutherstadt Eisleben as an authorized Telekom Exklusiv-Partner and value-added reseller delivering telecommunications, IT, security, fleet management, and yacht electronics services to SMEs across Germany.
- Ownership category
- akta.pro rank
Proconnect industry classification
Industry- Product category
- Telecommunications and IT Services
- NAICS
- Telephone Apparatus Manufacturing (33421), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Communications Equipment Manufacturing (3342)
- SIC
- Services-Telephone Interconnect Systems (7385), Computer Communications Equipment (3576)
- akta.pro primary industry
- Telematics Hardware, Sensors & Installation Services (TLABAJAL)
- akta.pro secondary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
Keywords
Where Proconnect is headquartered
LocationHeadquarters
- HQ city
- Eisleben
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Proconnect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Telecommunications Products & Services: Sales of mobile phones, smartphones, tablets, and associated services including business tariffs, landline/ISDN/DSL/Entertain services, and special business customer rates with framework contracts.
- IT Solutions & Services: Sale and service of PCs, notebooks, networks, servers, IT security, time recording, presentation technology, Smart Home solutions, and software training.
- Security Technology: Alarm systems, video surveillance, fire detection, access control, intercom systems, electronic locking systems, and surveillance technology with free security checks.
- Telematics & Fleet Management: Vehicle tracking, fleet management, navigation systems, on-site installation services, electronic logbooks, and personnel tracking.
- Yacht Electronics: Satellite TV antennas, chart plotters, autopilots, navigation systems, radar systems, VHF radio, and on-site service for boats and yachts.
- Media Design Services: Individual media consulting, internet and social media presence, logo design, business cards, flyers, and drone aerial photography.
- Cost Optimization Services: Active customer care focusing on tariff and cost optimization for business customers through special rates and framework contracts.
- Repair & Installation Services: Own repair workshop, software updates, vehicle installations, and on-site installation services across all product categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Individual Business Tariffs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Proconnect product offering
Product offeringCore offering
ProConnect is an authorized value-added reseller and service provider for telecommunications, IT, security, telematics, and marine electronics. The company sells and installs mobile/landline telecom products (as Telekom exclusive partner), PCs/servers/networks (with Microsoft and AVM partnerships), security systems (Abus), fleet management (TomTom Webfleet), and yacht electronics (Raymarine), complemented by in-house repair, on-site installation, IT support, and cost optimization consulting for business customers.
Product overview
ProConnect is a diversified technology services company offering a portfolio of interconnected services rather than a unified software platform. The core offerings include: (1) Mobilfunk & Festnetz for telecommunications including mobile devices and business tariffs as an authorized Telekom partner; (2) Datentechnik for IT services covering hardware, networks, and smart home solutions with Microsoft partnership; (3) Telematik for fleet management and vehicle tracking using TomTom technology; (4) Sicherheitstechnik for security systems including alarms and video surveillance using Abus products; (5) Yachtelektronik for marine electronics with Raymarine products; and (6) Mediendesign for creative services including drone photography. All services share a common thread of connectivity, safety, and technology integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobilfunk & Festnetz (Mobile and Landline Telecommunications) Sales of mobile phones and smartphones, business tariffs with framework contracts, telephone systems (Siemens, Panasonic, Unify, Auerswald), ISDN/DSL/Internet/Entertain services, office technology, emergency call systems, on-site installation service, in-house repair workshop, and active customer care with cost optimization. Primary audience is German SMEs; individual consumers also served.
- Datentechnik (IT and Data Technology) Sale and service of PCs, notebooks, networks, mobile data solutions, servers, IT security, time tracking, presentation technology, smart home integration, and Microsoft Office software training. Targets German SMEs needing IT infrastructure setup and ongoing support.
- Telematik (Fleet Telematics and Vehicle Tracking) Vehicle tracking, fleet management, navigation systems, on-site installation service, electronic logbooks, and personnel tracking — delivered as a TomTom Webfleet partner solution. Targets SME customers with vehicle fleets needing visibility, navigation, and electronic logbook compliance.
- Sicherheitstechnik (Security Technology) Alarm systems, video surveillance, fire detection, access control, door intercom systems, electronic locking systems, and surveillance technology — delivered as an Abus Kompetenz-Partner (competence partner). Includes free on-site security checks and customized security concepts. Targets German SMEs and property owners needing intrusion detection and access control.
- Yachtelektronik (Yacht and Marine Electronics) Marine and yacht electronics including Raymarine satellite TV antennas, chart plotters, autopilots, navigation, radar systems, VHF radio, and on-site installation/service for boats and yachts. Targets private boat and yacht owners in Germany needing marine-grade electronics with installation support.
- Mediendesign (Media Design Services) Individual media consulting, internet and social media presence, logo design, business cards, flyers, and drone aerial photography. Targets SMEs and individuals needing branding, online presence, and marketing collateral.
Companies that use Proconnect
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Proconnect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Proconnect partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SiemenscoreAuthorized partner for TK-Anlagen (telecommunications systems). Siemens systems are offered as part of ProConnect's telecommunications solutions for business customers.
- PanasoniccoreAuthorized partner for TK-Anlagen (telecommunications systems). Panasonic telephone systems are offered as business telecommunications solutions.
- TelekomcoreExklusiv-Partner (Exclusive Partner) of Telekom for mobile and landline services. Offers business tariffs, framework contracts, and special business customer rates under this partnership.
- AbuscoreAbus Kompetenz-Partner (Competence Partner) for security technology including alarm systems and security products.
- RaymarinecorePartner since 1998 for yacht electronics. Offers Raymarine chart plotters, navigation systems, and marine electronics with access to product catalog.
- Webfleet TomTomcoreWebfleet TomTom partner for telematics solutions. Provides vehicle tracking, fleet management, and navigation integration services.
- NavkonzeptcoreNavkonzept partner for navigation solutions in fleet management and telematics applications.
- Wortmann (TerraPartner)minorWortmann TerraPartner for IT solutions including Terra computer systems and solutions.
- AVMminorAVM partner for networking products including FRITZ!Box devices and related networking solutions.
- UnifyminorUnify partner for telecommunications systems and solutions.
- AuerswaldminorAuerswald partner for telephone systems and telecommunications equipment.
- BVMW (Bundesverband mittelständische Wirtschaft)minorBVMW Partnerunternehmen (partner company) - Bundesverband mittelständische Wirtschaft (German SME Association). Signals commitment to serving small and medium enterprises.
Scale indicators2 records
Recent moves8 records
Expansion highlights3 records
Proconnect competitors and assessment
Company assessmentDirect peers
- All for One Group SE: German mid-market IT services company specializing in ERP, cloud, and managed IT services for SMEs. Closely comparable to ProConnect in target customer profile (German Mittelstand) and bundled IT service delivery model, though All for One is significantly larger.
- Sycor GmbH: German IT services company providing IT infrastructure, managed services, and consulting to SMEs. Closely comparable to ProConnect in customer profile (German Mittelstand), service portfolio, and IT system integrator business model.
- Funkwerk AG: German manufacturer and integrator of professional communication, security, and telematics systems. Highly comparable to ProConnect's product portfolio spanning telecommunications (PBX), security (alarm/video), and telematics — though Funkwerk is a manufacturer/developer rather than a local reseller/integrator.
- SHD AG: German IT value-added reseller and managed services provider serving SME customers with IT infrastructure, networking, and Microsoft-based solutions. Closely comparable to ProConnect's Datentechnik service line in IT VAR model and SME focus.
- SVB-Spezialversand: Germany's largest specialty retailer for sailing, yacht, and marine equipment, including marine electronics (chartplotters, radar, VHF, autopilots) from brands like Raymarine and Garmin. Directly comparable to ProConnect's Yachtelektronik division in product offering, customer segment, and on-site service model.
Others
- Webfleet Solutions: TomTom's fleet telematics SaaS business unit, providing the underlying telematics platform that ProConnect integrates and resells under their Webfleet partnership. ProConnect adds the hardware installation, on-site service, and customer-facing relationship layer on top of Webfleet's software.
Broad incumbents
- T-Systems International: Deutsche Telekom's enterprise B2B IT services subsidiary, delivering large-scale IT infrastructure, cloud, and managed services. ProConnect is an exclusive Telekom partner operating in a related channel — T-Systems represents the broader incumbent version of ProConnect's core telecom services business.
- CANCOM SE: Major German IT services company providing managed services, cloud, and IT infrastructure to mid-market and enterprise customers. Comparable to ProConnect in delivering bundled IT solutions but operates at significantly greater scale and geographic footprint.
- MediaMarkt Saturn Retail Group: Europe's largest consumer electronics retailer with a massive German store footprint. Overlaps with ProConnect in selling smartphones, mobile devices, and IT hardware to consumer and SMB buyers, but operates at vastly different scale and without installation/services depth.
- Bechtle AG: One of Europe's largest IT system integrators and e-commerce resellers, serving SME and enterprise customers across Germany with IT infrastructure, networking, and managed services. Far larger and broader in scope than ProConnect, but directly comparable in core IT systems integration business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Proconnect social profiles
Digital presenceProconnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proconnect leadership team
Management profileNumber of profiles
Profiles8 records
Proconnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proconnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proconnect
What does Proconnect do?
ProConnect is an authorized value-added reseller and service provider for telecommunications, IT, security, telematics, and marine electronics. The company sells and installs mobile/landline telecom products (as Telekom exclusive partner), PCs/servers/networks (with Microsoft and AVM partnerships), security systems (Abus), fleet management (TomTom Webfleet), and yacht electronics (Raymarine), complemented by in-house repair, on-site installation, IT support, and cost optimization consulting for business customers.
Is Proconnect a public or private company?
Proconnect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proconnect founded?
Proconnect was founded in 1991. It employs 1 to 10 people.
Where is Proconnect based?
Proconnect is headquartered in Eisleben, Germany, in the Europe region.
How does Proconnect make money?
Eight revenue lines are on record. Telecommunications Products & Services are the primary driver. The others are IT Solutions & Services, security Technology, telematics & Fleet Management, yacht Electronics, media Design Services, cost Optimization Services and repair & Installation Services.
Who are Proconnect's main competitors?
Direct peers on record are All for One Group SE, Sycor GmbH, Funkwerk AG, SHD AG and SVB-Spezialversand. Webfleet Solutions is listed as an others. Broad incumbents are T-Systems International, CANCOM SE, MediaMarkt Saturn Retail Group and Bechtle AG.
Does Proconnect have an API?
No public API is recorded for Proconnect.
What industry is Proconnect in?
Proconnect's product category is Telecommunications and IT Services. Its primary akta.pro industry code is TLABAJAL, Telematics Hardware, Sensors & Installation Services, with a secondary code of CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF). Its NAICS code is 33421 and its SIC code is 7385.