ASB Systems

What ASB Systems does

ASB Systems Private Limited is an India-based value-added distributor and system integrator specializing in marine instrumentation for hydrography, hydrology, oceanography, and water-resource applications. Founded in 1991 in Mumbai (originally as Del Norte India), the company represents a portfolio of leading international OEMs — including CodaOctopus, Innomar, R2Sonic, Elac, Hemisphere GNSS, HYPACK/Xylem, Falmouth Scientific, Biosonics, CODAR Ocean Sensors, DeepWater Buoyancy, SMC, and PingDSP — covering multibeam and singlebeam echosounders, sub-bottom profilers, side-scan sonar, 3D real-time sonars, GNSS positioning, HF radar, ROVs, and USVs, alongside survey software platforms (HYPACK, DREDGEPACK, CodaOctopus Survey Engine).

The company's business model combines one-time equipment sales with installation, system integration, operational training, warranty support, and recurring Annual Maintenance Plans. Survey engineer deployment services extend the offering into project execution for oceanographic and inland water-body surveys. ASB sells directly to a customer base spanning Indian central government agencies, research institutions, major ports, dredging operators, and infrastructure EPC contractors.

ASB operates from a single headquarters in Andheri, Mumbai, with a team of approximately 22 employees. It does not develop proprietary instrumentation; its differentiation rests on exclusive Indian OEM representation, factory-trained integration capabilities, and 28 years of customer relationships across the Indian marine survey market. AI features in the portfolio (notably CodaOctopus Survey Engine's seabed classification and automated object detection) are OEM-developed, not proprietary to ASB.

Name

ASB Systems

Legal name

ASB Systems Private Limited

Website

https://asbsystems.co.in

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ASB Systems is a Mumbai-based marine instrumentation distributor and system integrator, founded in 1991, representing leading OEMs (CodaOctopus, Innomar, R2Sonic, Hemisphere, HYPACK, Falmouth Scientific) and serving Indian government, port, research, dredging, and infrastructure customers across hydrography, oceanography, and water-resource applications.

Ownership category

akta.pro rank

Product category

Hydrographic Survey Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Automation, Controls & Instrumentation Engineering (IAS, PMS, Control Logic) (IMAJAGAG)

Keywords

• Marine instrumentation
• Hydrographic survey equipment
• Oceanographic measurement systems
• Marine system integration
• Sub-bottom profiling

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sales of hi-tech marine instrumentation including hydrographic, oceanographic, and positioning equipment from OEM manufacturers
2. Installation Services: On-site installation of supplied instruments by trained engineers including field preparation, system efficiency optimization, and positioning
3. Annual Maintenance Plans: Annual Maintenance Plans (AMP) ensuring efficient equipment operation throughout the corresponding period
4. Operational Training: Training provided at equipment installation covering main instrument, peripherals, related software, and basic troubleshooting. Also includes online training on request
5. Survey Engineer Services: Providing survey engineers for projects ranging from oceanographic surveys to smaller water bodies like lakes, rivers and reservoirs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASB Systems is a marine engineering company that offers installation, surveying, and system integration services for marine instrumentation. The company acts as a value-added distributor and integrator for international OEMs including CodaOctopus, Innomar, R2Sonic, Hemisphere, HYPACK, Forum Energy, and BioSonics, supplying hydrographic, oceanographic, dredging, and water resource measurement solutions to customers across India. It provides complete lifecycle support including sales, factory-trained installation, operational training, and annual maintenance plans.

Product overview

ASB Systems is a marine instrumentation provider offering a comprehensive portfolio of hydrographic, oceanographic, and geophysical survey products organized as hardware systems, survey software platforms, and services. The core hardware offerings include multibeam echo sounders (Elac SeaBeam, R2Sonic), sub-bottom profilers (Innomar SES-2000 family), side scan sonar (Falmouth Scientific), 3D real-time sonars (CodaOctopus Echoscope, Dimension), singlebeam systems, ADCP current meters, HF radar systems (CODAR SeaSonde, RiverSonde), GNSS/GPS positioning systems (Hemisphere GNSS), ROVs (SRV-8), and USVs (BALI). The survey software portfolio centers on HYPACK as the primary data collection and processing platform, supplemented by CodaOctopus GEO software (DA4G acquisition systems, Survey Engine with AI-powered seabed classification and automatic object detection, USE and Vantage visualization suites), and DREDGEPACK for dredging operations. The company also provides complete lifecycle services including installation, training, system integration, and maintenance. As a value-added reseller, ASB represents leading international manufacturers while providing localized sales, support, and integration services primarily for the Indian marine survey market.

Differentiator

Problem solved

Functional benefit

Products and services

• HYPACK Hydrographic Survey Software

Quantifiable outcome

• 28 years of experience in marine instrumentation field in India
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and standard.

• CodaOctopuscoreTechnology or IntegrationASB represents CodaOctopus products including Echoscope 3D real-time sonars, DA4G data acquisition systems, Survey Engine software, Underwater Inspection System (UIS), and Dimension sonar for ROV/AUV applications.
• BiosonicscoreTechnology or IntegrationASB represents Biosonics scientific echosounders including DT-X Portable Echosounder, DT-X SUB Autonomous Submersible Echosounder, MX Aquatic Habitat Echosounder, and FX Scientific Fisheries Echosounder.
• DeepWater BuoyancystandardTechnology or IntegrationASB represents DeepWater Buoyancy products including Spherical ADCP Buoys, Elliptical ADCP Buoys, StableMoor ADCP Buoys, instrument bottom mounts, trawl-resistant bottom mounts, and ROV buoyancy solutions.
• HYPACK (Xylem)coreTechnology or IntegrationASB represents HYPACK hydrographic software for survey design, data collection, processing, and final product generation. Also distributes HYSWEEP module for multibeam sonar data and DREDGEPACK for dredging operations.
• CODAR Ocean SensorscoreTechnology or IntegrationASB represents CODAR Ocean Sensors products including SeaSonde HF radar system for ocean surface current measurement and RiverSonde for river monitoring applications.
• R2SoniccoreTechnology or IntegrationASB represents R2Sonic multibeam sonar systems including R2Sonic 2020, 2022, 2024, and 2026 models for shallow to medium water depth applications.
• Hemisphere GNSScoreTechnology or IntegrationASB represents Hemisphere GNSS products including Vector GPS Compass, Vega GNSS boards, Phantom GNSS OEM boards, Eclipse GNSS board, Atlas GNSS correction service, and GPS antennas.
• SMC (Ship Motion)standardTechnology or IntegrationASB represents SMC IMU (Inertial Measurement Unit) motion sensors for marine applications providing real-time motion measurements with high dynamic accuracy.
• InnomarcoreTechnology or IntegrationASB represents Innomar SES-2000 parametric sub-bottom profiler family covering applications from shallow water (400m) to full ocean depth (11,000m), including compact, light, standard, medium, and deep models.
• Falmouth Scientific Inc.coreTechnology or IntegrationASB represents Falmouth Scientific products including ACM-PLUS Acoustic Current Meter, tide monitoring systems, wave and tide meters, sidescan sonar systems, and sub-bottom profiling systems.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asb-systems-pvt-ltd-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB Systems