Bushtracker
Bushtracker is a family-owned Australian manufacturer that designs and handcrafts custom off-road caravans to order at its Sunshine Coast factory, serving individual adventurers, couples, and families seeking durable, off-grid-capable touring vehicles across Australia.
- Company typePrivate
- Founded1995
- HeadquartersBuderim, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bushtracker does
Bushtracker is an Australian family-owned manufacturer of custom-built off-road caravans, founded in 1995 on Queensland's Sunshine Coast. Every caravan is handcrafted to order at its single flagship factory at 85 Enterprise Street, Kunda Park, QLD 4556, using aircraft-grade aluminium frames, military-grade load-sharing suspension with high-strength stub axles, rot-proof one-piece composite flooring, and advanced lithium battery power systems (200-900ah) paired with up to 1800W of solar and inverters for extended off-grid operation. The product range spans 16-24 foot configurations in compact, mid-width and full-width bodies, offered across couples and family layouts, with island beds, triple bunks options, and full bathroom and kitchen fit-outs; a special 30th Anniversary Edition was released in 2025.
Bushtracker sells direct to consumers through personalised consultations, free guided factory tours, and a 2026 caravan show circuit covering QLD, NSW, VIC and SA. Distribution is augmented by ABCO Caravan Services in Coffs Harbour (NSW), the company's first authorised dealer and after-sales service agent since August 2016. Pre-loved factory-approved vans are also offered for immediate delivery, and a dedicated in-house service department handles maintenance, renovations, solar upgrades, and warranty work. New units carry a 2-year standard warranty and a 10-year structural warranty on the chassis and frame.
The company serves individual off-road enthusiasts, couples, small families, and long-term full-time caravanners seeking outback-grade durability and off-grid self-sufficiency in Australia. Pricing is per-unit, varies by size and specification, and is quoted post-consultation; reference show van prices range from AUD 155,000 (pre-loved 21' 2020) to AUD 237,425 for premium full-width configurations. Revenue is not publicly disclosed; the company is privately held with no external investors, no patents, and no disclosed AI, API, or platform capabilities.
Bushtracker firmographics
Firmographics- Name
- Bushtracker
- Legal name
- Bushtracker
- Website
- https://bushtracker.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bushtracker is a family-owned Australian manufacturer that designs and handcrafts custom off-road caravans to order at its Sunshine Coast factory, serving individual adventurers, couples, and families seeking durable, off-grid-capable touring vehicles across Australia.
- Ownership category
- akta.pro rank
Bushtracker industry classification
Industry- Product category
- Off-Road Caravans
- NAICS
- Travel Trailer and Camper Manufacturing (336214)
- SIC
- Motor Homes (3716)
- akta.pro primary industry
- Off-Road / 4x4 Camper Rentals (Overland Rigs) (THADAIAH)
Keywords
Where Bushtracker is headquartered
LocationHeadquarters
- HQ city
- Buderim
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bushtracker business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Custom Off-Road Caravan Sales: Bushtracker generates revenue through the design and sale of fully custom-built off-road caravans. Every caravan is built to order in collaboration with customers, with pricing varying based on size, layout, features, and specifications. The company occasionally sells ex-display and show vans for customers looking to skip the production queue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level custom builds (16-18 foot compact/mid-width) |
| Unit Pricing | Multi-year contract | Mid-range custom builds (19-20 foot full-width) |
| Unit Pricing | Multi-year contract | Premium/large custom builds (20-24 foot family vans) |
| Unit Pricing | Multi-year contract | Pre-loved/Factory Approved Vans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bushtracker product offering
Product offeringCore offering
Bushtracker designs and handcrafts fully custom-built off-road caravans at its Sunshine Coast factory in Queensland, Australia. Every caravan is built to order in collaboration with the customer, featuring aircraft-grade aluminium frames, military-grade suspension, advanced lithium battery power systems with integrated solar, and rot-proof composite flooring for genuine off-grid capability across Australia's toughest terrains.
Product overview
Bushtracker is a custom off-road caravan manufacturer offering bespoke, handcrafted caravans built to order at their Sunshine Coast factory. The product portfolio centers on the core Bushtracker Off-Road Caravans line, which spans couples vans (16-21 foot) and family vans (19-24 foot) available in compact, mid-width, and full-width configurations. Each caravan is custom-built in collaboration with customers featuring aircraft-grade aluminium frames and military-grade suspension. Supporting offerings include a custom layout design service, factory tours, and a dedicated service department for maintenance, repairs, and renovations. The 30th Anniversary Edition represents a special sub-brand celebrating three decades of manufacturing excellence. All products come with a 2-year standard warranty plus 10-year structural warranty. Pre-loved approved used vans are also available.
Differentiator
Problem solved
Functional benefit
Products and services
- Bushtracker Off-Road Caravans Custom-built off-road caravans handcrafted in Australia at the Sunshine Coast factory, featuring aircraft-grade aluminium frames and military-grade suspension for durability in Australia's toughest terrain. Each van is built to order in collaboration with the buyer.
- Couples Vans (16-21 foot) Off-road caravans designed for two people featuring island bed layouts, café or L-shape dining, full-height fridge and pantry, with compact, mid-width, or full-width configurations.
- Family Vans (19-24 foot) Off-road family caravans featuring island bed layouts, café dining, full-height fridge and pantry, triple bunk beds, and separate shower and toilet configurations.
- 30th Anniversary Edition Vans Special anniversary edition caravans celebrating 30 years of Bushtracker excellence, featuring premium finishes such as metallic silver or bright white fibreglass external skin.
- Pre-Loved Bushtracker Vans Factory-approved pre-owned Bushtracker caravans that have passed rigorous pre-purchase inspection for immediate delivery, allowing buyers to skip the production queue.
- Custom Layout Design Service Personalised caravan design service allowing customers to collaborate with Bushtracker experts to customize layouts, features, and specifications of their off-road caravan.
- Service, Maintenance & Repairs Dedicated service department offering maintenance, renovations, repairs, insurance work, and modifications including solar upgrades, heater installations, and full suspension servicing for Bushtracker caravans.
- Factory Tours Guided tours of the Sunshine Coast manufacturing facility allowing prospective buyers to witness craftsmanship and production processes firsthand and meet the skilled tradespeople.
Quantifiable outcome
- Every new Bushtracker comes with a comprehensive 2-year warranty and a 10-year structural warranty on the chassis and frame
- +1 more outcomes
Companies that use Bushtracker
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Bushtracker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bushtracker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABCO Caravan ServicescoreABCO Caravan Services is Bushtracker's first official dealer and after-sales service agent, located in Coffs Harbour NSW. Established in 1989, the 2,700 square meter facility is operated by Darren and Kathleen Saward who have been involved for over 20 years. ABCO stocks new Bushtracker caravans for NSW delivery and provides full service, additions, alterations, and warranty work. This partnership extends Bushtracker's reach to NSW customers with local support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bushtracker competitors and assessment
Company assessmentDirect peers
- JB Caravans: Australian off-road caravan manufacturer producing couples and family vans for outback touring. Competes with Bushtracker on rugged touring configurations and lithium/off-grid power packages.
- Track Trailer: Australian manufacturer of off-road camper trailers and caravans built for rugged outback conditions. Directly competes with Bushtracker on off-road durability, custom configurations, and premium positioning for Australian outback travel.
- Kimberley Kampers: Queensland-based manufacturer of off-road camper trailers and caravans targeting serious outback touring. Competes head-to-head with Bushtracker on rugged construction, off-grid power systems, and remote-terrain capability.
- Zone RV: Australian off-road caravan manufacturer based in Victoria producing premium couples and family vans targeting full-time and extended-tour use. Closely overlaps Bushtracker on premium off-road positioning and touring use cases.
- Patriot Campers: Australian manufacturer of heavy-duty off-road camper trailers and expedition vehicles. Comparable to Bushtracker on premium off-road caravanning positioning targeting outback and remote travel customers.
- Lotus Caravans: Victorian manufacturer of off-road and semi-off-road caravans with a focus on family touring configurations. Directly comparable to Bushtracker's family van segment and offers similar full-height fridge and bunk layouts.
Broad incumbents
- MDC (Australian Adventure Vehicles): Australian off-road caravan and camper trailer manufacturer with a broad product portfolio. Overlaps Bushtracker on off-grid and expedition-grade caravan build quality at premium price points.
- Supreme Caravans: Established Australian caravan manufacturer with broader off-road, semi-off-road, and touring ranges. Overlaps Bushtracker on family and couples van segments but serves a wider customer mix including entry-level buyers.
- Airstream: Iconic American travel trailer manufacturer known for iconic design and durable aluminium body construction. Comparable to Bushtracker on premium towable touring caravan positioning and brand-led direct-to-consumer sales approach.
Emerging players
- Aussie Wander: Australian off-road caravan manufacturer offering semi-off-road and full off-road family and couples vans. Niche competitor to Bushtracker's premium segment with a value-oriented angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bushtracker social profiles
Digital presenceBushtracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bushtracker leadership team
Management profileNumber of profiles
Bushtracker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bushtracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bushtracker
What does Bushtracker do?
Bushtracker designs and handcrafts fully custom-built off-road caravans at its Sunshine Coast factory in Queensland, Australia. Every caravan is built to order in collaboration with the customer, featuring aircraft-grade aluminium frames, military-grade suspension, advanced lithium battery power systems with integrated solar, and rot-proof composite flooring for genuine off-grid capability across Australia's toughest terrains.
Is Bushtracker a public or private company?
Bushtracker is a private company. It is classified as family owned and is currently operating.
When was Bushtracker founded?
Bushtracker was founded in 1995. It employs 1 to 10 people.
Where is Bushtracker based?
Bushtracker is headquartered in Buderim, Australia, in the Oceania region.
How does Bushtracker make money?
One revenue line is on record: custom Off-Road Caravan Sales.
Who are Bushtracker's main competitors?
Direct peers on record are JB Caravans, Track Trailer, Kimberley Kampers, Zone RV, Patriot Campers and Lotus Caravans. Broad incumbents are MDC (Australian Adventure Vehicles), Supreme Caravans and Airstream. Aussie Wander is listed as an emerging player.
Does Bushtracker have an API?
No public API is recorded for Bushtracker.
What industry is Bushtracker in?
Bushtracker's product category is Off-Road Caravans. Its primary akta.pro industry code is THADAIAH, Off-Road / 4x4 Camper Rentals (Overland Rigs). Its NAICS code is 336214 and its SIC code is 3716.