Mepsi

What Mepsi does

Mepsi is a privately held Russian consumer packaged goods brand, founded in 2011 and operated through the legal entity OOO "Satellit-M" (Satellite-M LLC), headquartered in Moscow. The company manufactures and sells a portfolio of more than 140 SKUs spanning children's disposable diapers and training pants, feeding bottles and pacifiers, hygiene items (wet wipes, cotton swabs, bath sponges), and household cleaning chemicals including dishwashing liquids, laundry gels, washing powders, dishwasher tablets, and fabric conditioners. The product range is organized under sub-brands (MEPSI Baby, MEPSI Comfort, MEPSI Sensitive, MEPSI Family) targeting distinct use cases from newborn care through sensitive-skin family cleaning.

Core technical content is in formulation rather than software or AI. Diapers use superabsorbent polymer cores with channelized absorption and breathable films, delivering up to 12 hours of dryness; feeding bottles are BPA-free polypropylene with silicone anti-colic nipples. Household chemicals are produced on artesian water sourced from proprietary 220-meter deep wells, UV-sterilized and double-filtered, with hypoallergenic formulations free from phosphates, parabens, chlorine, dyes, and aggressive surfactants. Products are positioned as safe for use from the first day of life (0+).

Mepsi generates revenue through one-time consumer purchases via two channels: (1) online marketplaces (Ozon, Wildberries, Yandex Market), where the brand operates official storefronts, and (2) offline retail chains across Russia including Detmir, Auchan, Gold Apple, Apteki Plus, and others. The company employs 11-50 people and conducts bottom-of-funnel marketing through its VKontakte community, offering a 10% discount code for first Ozon orders. No institutional funding, parent company, M&A activity, or international expansion has been disclosed.

Name

Mepsi

Legal name

OOO «Сателлит-М» (Satellite-M LLC)

Website

https://mepsi.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mepsi is a privately held Russian FMCG brand that manufactures and sells children's disposable diapers, feeding bottles, hygiene products, and hypoallergenic household cleaning chemicals under 140+ SKUs, distributed primarily through Ozon, Wildberries, Yandex Market, and offline retail chains in Russia.

Ownership category

akta.pro rank

Product category

Baby Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Baby Bath & Cleansing (CRABAJAA)

Keywords

• Disposable baby diapers
• Infant feeding bottles
• Baby hygiene products
• Household cleaning chemicals
• Hypoallergenic baby care

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Mepsi generates revenue through direct sales of its baby and childcare product portfolio, including diapers, training pants, feeding bottles, hygiene products, and household cleaning chemicals. Products are sold at fixed retail prices through marketplaces, online retailers, and offline physical stores.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Mepsi manufactures and sells a portfolio of hypoallergenic baby care and household products under its own brand, including disposable diapers (MEPSI Premium and MEPSI Comfort pull-on pants), infant feeding bottles, hygiene items (wet wipes, cotton swabs, bath sponges), and household cleaning chemicals (laundry gels, washing powders, fabric conditioners, dishwashing liquids) across the MEPSI Baby, MEPSI Sensitive, MEPSI Family, and MEPSI Comfort sub-lines. The product range spans over 140 SKUs and is positioned as safe for use from the first day of life, with formulations free from phosphates, parabens, chlorine, fragrances, and dyes, using artesian water and plant-derived ingredients.

Product overview

Mepsi is a Russian brand offering a comprehensive portfolio of children's care and household products. The product range includes: (1) Core baby care products - MEPSI Premium diapers in sizes NB/1-4 (up to 14 kg) and MEPSI Comfort pull-on diaper pants in sizes 3-5 (up to 20 kg), feeding bottles (125-270 ml) with anti-colic systems, hygiene items including sponges, cotton swabs, and oral care brushes; (2) Household chemicals - MEPSI Baby line (washing gels, powders, fabric conditioners, dishwashing liquids for children's items), MEPSI Family line (dishwashing liquids, universal washing gels), and MEPSI Sensitive line (hypoallergenic fragrance-free variants). Total catalog contains 128 product SKUs. The company emphasizes hypoallergenic, eco-friendly products made from natural ingredients suitable for children from birth.

Differentiator

Problem solved

Functional benefit

Brands

• MEPSI Baby: Product sub-line focused on newborn care, including baby-specific laundry gels, dishwashing liquids, and fabric conditioners with ultra-gentle formulas.
• MEPSI Comfort
• MEPSI Sensitive
• MEPSI Family

Products and services

• MEPSI Premium Diapers

Quantifiable outcome

• Up to 12 hours of dryness provided by superabsorbent polymer diaper cores
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ушастый Нянь (Ushasty Nyan): Leading Russian household chemicals brand specializing in hypoallergenic washing powders, gels, and baby dishwashing products — directly overlapping with Mepsi's MEPSI Baby, Sensitive, and Family chemistry lines.
• Pampers (Procter & Gamble): Global market leader in disposable baby diapers, directly comparable in core product category to Mepsi's diaper line. Pampers competes in the same Russian retail and marketplace channels with significantly larger marketing and R&D budgets.
• Наша Мама (Nasha Mama): Russian domestic brand offering baby cosmetics, hygiene products, and household chemicals — directly comparable in domestic positioning, hypoallergenic formulation strategy, and distribution through Russian marketplaces.
• Libero (Essity): European baby diaper brand distributed in Russia that competes with Mepsi in the mid-market tier on both marketplaces and offline retail. Comparable product portfolio and target demographic.
• Huggies (Kimberly-Clark): Major global disposable diaper brand that competes with Mepsi in the Russian mass and premium segments through both offline retail and online marketplaces. Comparable in core category but with global scale advantages.
• Goon (Daio Paper): Japanese diaper brand with established Russian market presence, competing head-to-head with MEPSI Comfort diaper-pants. Comparable in training-pants category for active toddlers.
• Merries (Kao Corporation): Japanese premium diaper brand widely distributed in Russia and competing with MEPSI Premium on the 'premium hypoallergenic' positioning. Closely comparable in target segment (parents of newborns seeking soft, breathable diapers).

Others

• Детский мир (Detsky Mir): Russia's largest specialty baby and children's products retailer and a key offline distribution channel for Mepsi. Also operates private-label baby care products, making it both a customer and a competitor in certain categories.

Regional players

• Sanosan: German baby care brand with selective Russian distribution. Competes with Mepsi on the natural ingredients, hypoallergenic, and 'safe from day one' positioning across baby bath and skincare categories.
• Bubchen: German baby care brand with presence in Russian specialty retail, competing with Mepsi in baby bath, hygiene, and care segments on the sensitive-skin positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mepsi.ru
• LinkedInlinkedin.com/company/mepsi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mepsi