Change Direction

What Change Direction does

Change Direction ApS is a privately held Danish recruitment firm founded in 2010 and headquartered in Hadsten near Aarhus, operating under the legal structure of an Anpartsselskab (ApS). The company specializes in IT recruitment, executive search, and headhunting, placing IT specialists, IT managers, CIOs, software developers, ERP consultants (including Microsoft Dynamics 365 Finance & Operations and Business Central), and infrastructure/operations staff. It also extends into adjacent verticals — engineering/technical roles, sales and marketing functions, and broader HR advisory work — covering the full Danish geography (Copenhagen, Aarhus, Aalborg, Odense) from its single central Jutland base.

The firm's core technology layer is built on validated psychometric tools licensed from Master Danmark A/S: the Master Person Analyse (MPA) for behavioral and team-role profiling across nine behavioral traits, and the Adjustable Competence Evaluation (ACE) for cognitive and learning-ability assessment. These tools are administered by certified consultants and feed into a structured nine-phase recruitment process that includes job analysis, sourcing, assessment, structured interviewing, reference checks, and a 4–5 month post-hire follow-up. The company also operates a cloud-based recruitment management platform and WebCRM for candidate and client tracking, plus an internal CV database used to support both inbound (Jobindex, Jooble, LinkedIn job ads) and outbound (search and headhunting) sourcing. Distribution partnerships with Jobindex (Denmark's leading job portal) and Jooble (international aggregator) extend job-ad reach, while LinkedIn is used for candidate sourcing and content marketing.

Commercially, Change Direction generates revenue primarily through success/contingency recruitment fees, with a 6-month replacement guarantee on placements serving as a trust and stickiness mechanism. Additional revenue streams include standalone MPA/ACE candidate evaluation, HR and organizational consulting (restructuring, onboarding, executive coaching), individualized outplacement programs for layoffs, sales optimization engagements of 3–6 months targeting SMEs, and career counseling for individual job seekers (with CV database registration offered free of charge). The firm employs 1–10 people and is led by senior consultant Søren Glavind Bo, whose name appears prominently across job postings, candidate communications, and reference materials, making the business heavily reliant on a personal-brand-led, consultative sales motion. No external institutional investment has been disclosed, and pricing is not publicly listed.

Name

Change Direction

Legal name

Change Direction ApS

Website

https://changedirection.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Change Direction ApS is a Danish IT recruitment boutique founded in 2010, based in Hadsten, that places IT specialists, managers, and CIOs across Denmark via search, headhunting, and Master Danmark-certified MPA/ACE psychometric assessments, with additional outplacement and HR advisory services.

Ownership category

akta.pro rank

Product category

IT Recruitment and Executive Search

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Change Management & Transformation (Org/HR) (BPACAJAD)

Keywords

• IT recruitment services
• Executive search headhunting
• Psychometric candidate assessment
• IT staffing Denmark
• Outplacement career transition

Headquarters

HQ city

Hadsten

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Recruitment, Search & Headhunting: Core fee-generating service: placing IT specialists and leaders in client companies. The recruitment process is fully managed or partially outsourced. The company offers up to a 6-month replacement guarantee, indicating a contingency/success-fee structure.
2. Candidate Evaluation & Psychometric Assessment: MPA behavioral analysis and ACE potential testing offered as standalone services for companies that manage their own initial recruitment phases. Delivered by certified consultants.
3. Business & HR Consulting: Advisory services including organizational restructuring, employee evaluation, onboarding support, and general executive/business spar. Targets small and medium enterprises.
4. Outplacement / Career Transition: Individualized outplacement programs for employees being terminated, structured around three phases: opportunity, motivation, and goals. Provided to employer clients as a HR service.
5. Sales Optimization: Consulting engagement targeting small and mid-sized companies to improve sales performance, methods, and team productivity. Typically a 3–6 month embedded engagement.
6. Career Counseling for Candidates: Individual career guidance, personality analysis, and coaching for job seekers. Job seekers can also register in the CV database free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Change Direction is a Danish IT recruitment firm that places IT specialists, managers, and CIOs into client companies using a blended approach of job advertising, structured search, and headhunting. Each mandate is supported by certified psychometric assessment (MPA and ACE) and the firm's own CV database and network, with every placement backed by an up to 6-month replacement guarantee. The firm also offers standalone candidate evaluation, HR consulting, outplacement, career counseling, and sales optimization engagements.

Product overview

Change Direction is a specialized IT recruitment company offering a comprehensive suite of talent acquisition and HR services. The core offering consists of tailored IT recruitment, search, and headhunting services, supported by proprietary assessment tools including Master Person Analyse (MPA) for behavioral analysis and ACE for cognitive potential evaluation. The company provides end-to-end recruitment support from candidate sourcing through placement, backed by a 6-month guarantee. Additional services include candidate evaluation, career counseling, outplacement support, and sales optimization consulting. All services are delivered with over 18 years of industry experience, with operations spanning all of Denmark from their office in Hadsten near Aarhus.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Recruitment, Search & Headhunting End-to-end IT recruitment service placing IT specialists, managers, and CIOs into Danish client companies. Uses a blended approach of job postings, structured search, and headhunting, supported by the firm's CV database and network, with placements backed by an up to 6-month replacement guarantee.
• HR and Business Consulting Advisory services covering organizational restructuring, employee evaluation, onboarding support, compensation review, executive coaching, and general business sparring, targeted at small and medium Danish enterprises.
• Outplacement / Career Transition Structured outplacement program for employees being terminated, delivered in three phases: opportunity, motivation, and goals. Provides career counseling, resume support, and job search coaching to departing employees on behalf of the employer client.
• Sales Optimization Consulting

Quantifiable outcome

• Over 60% of positions filled through search and headhunting rather than job postings alone
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Master Danmark A/S (Master A/S)coreTechnology or IntegrationChange Direction is certified in Master Danmark's MPA (Master Person Analyse) behavioral analysis and ACE (Adjustable Competence Evaluation) cognitive/potential test. These tools are used as the foundation of their candidate evaluation service and differentiate their recruitment process. Master Danmark is a pan-European provider of psychometric testing tools founded in 1985. The partnership involves cloud-based access to Master's Metis platform for administering and storing analyses.
• JobindexminorChannel Partner/ Reseller/ DistributorJobindex is Denmark's leading job portal. Change Direction uses Jobindex to publish open positions and reach active Danish job seekers as part of their blended recruitment approach.
• JoobleminorChannel Partner/ Reseller/ DistributorJooble is an international job search engine operating in 64 countries with over 1 million daily visitors. Change Direction uses Jooble to amplify the reach of job ads internationally.
• Marianne Bech Lauritzen (Business Psychologist)minorStrategic or Co-development PartnerMarianne Bech Lauritzen is an organizational psychologist to whom Change Direction refers cases when their own competencies are insufficient, particularly for stress and well-being issues. She is also affiliated with PSYcare.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Robert Half Denmark:
• Hays Denmark: Hays is a global recruitment firm with a dedicated Denmark office covering IT, technology, and engineering roles across all seniority levels. It competes with Change Direction on enterprise IT recruitment mandates but operates at much larger scale and across multiple verticals and geographies.

Direct peers

• Nigel Wright Group: Nigel Wright Group is a Nordic-headquartered executive search and recruitment firm with a strong presence across Denmark, Norway, Sweden, Finland, and the UK. It is directly comparable to Change Direction in serving mid-market and enterprise clients with professional and IT/tech mandates, and is one of the most relevant Northern European boutique recruiters.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Changedirectionaps
• LinkedInlinkedin.com/company/change-direction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Change Direction