Parc Expo de Mulhouse

What Parc Expo de Mulhouse does

Parc Expo de Mulhouse, operated by Mulhouse Expo SAEML under a public service delegation from Mulhouse Alsace Agglomération (m2A), runs the principal exhibition and congress venue of the Haut-Rhin department in eastern France. Built on a 12-hectare site with 17,000 m² of purpose-built indoor space, a 3,000 m² modular spectacle hall (1,500–9,000 seats), a 2,000 m² congress wing (up to 700 persons), and 60,000 m² of outdoor area, the venue hosts between 110 and 130 events annually and welcomes approximately 450,000–500,000 visitors. The 2024 inauguration of the Nouvelle Halle Nord — a new 3,000 m² hall designed by AEA Architectes — expanded capacity and added modern modular infrastructure.

The company operates a dual business model. As a venue owner, it rents exhibition halls, conference rooms, the spectacle hall, and outdoor space to third-party organizers of B2B trade shows (Euro Industries, Euro Supply Chain, Salon Studyrama) and consumer events (Warum nicht!, Salon des Collectionneurs, Bourse internationale jouets). As an event organizer, it directly produces flagship shows including Folie'Flore (a European-unique floral exhibition across 10,000 m² of ephemeral gardens), Les Journées d'Octobre, Festivitas, Foire Kermesse (one of France's five largest funfairs), and the Salon de l'Immobilier (a real-estate fair co-organized with FNAIM, Pôle Habitat Grand Est, FFB, and CITIVIA). Revenue is generated through per-event venue rental quotes, commissariat and service fees (security, cleaning, utilities, equipment), ticket-based consumer admissions, and add-on services such as the Plateau Streaming studio and approved caterer network. Reported annual revenue is approximately €5,000,000, supported by 23 full-time employees organized into Direction, Administrative & Financial, Marketing & Visitor Relations, Exhibition Organization, and Event Operations poles.

Name

Parc Expo de Mulhouse

Legal name

Mulhouse Expo SAEML

Website

https://www.parcexpo.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Parc Expo de Mulhouse (Mulhouse Expo SAEML) operates the principal exhibition, congress, and entertainment venue of Haut-Rhin, France — 17,000 m² of indoor space plus 60,000 m² outdoors — hosting 110–130 events per year for trade organizers, consumer audiences, and corporate clients.

Ownership category

akta.pro rank

Product category

Exhibition and Congress Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Exhibition venue rental
• Congress and conference facilities
• Trade fair organization
• Event management services
• Venue rental services

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Venue Rental: Rental of indoor exhibition halls (Hall 2000, Hall 3000, Hall 4000 — total over 10,000 m²), outdoor space (60,000 m²), conference rooms (Wasmer rooms, commission room, laboratory, mezzanine), and the 3,000 m² spectacl hall. Pricing is quoted per event and based on duration, configuration, and services required.
2. Event Organization and Commissariat Services: Direct organization of flagship events (e.g., Festivitas, Salon de l'Immobilier, Folie'Flore, Foire Kermesse). Also provides commissariat, registration, security, cleaning, and technical services to third-party event organizers, charging fees for service delivery.
3. Streaming / Plateau Streaming: Rental of a fully equipped TV studio and streaming production facility for live online events, webinars, product launches, and e-learning. Additional paid services include motion design, makeup artist, extended live duration, and extra media file handling.
4. Ancillary Services and Equipment Rental: Bundled and standalone rental of furniture, green décor, marquee tents (chapiteaux), water/electricity/telephony hookups, podiums, tribunes, and technical equipment for exhibitions and shows. Revenue is generated through service contracts bundled with venue hire or as standalone offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Parc Expo de Mulhouse operates a multi-purpose exhibition, congress, and event venue providing 17,000 m² of indoor space (three connected halls plus a spectacle hall and congress wing) and 60,000 m² of outdoor area on a 12-hectare site. The company rents halls and conference rooms to third-party event organizers and directly organizes flagship consumer and trade exhibitions (Folie'Flore, Les Journées d'Octobre, FestiVitas, Euro Industries, Foire Kermesse). Ancillary services include commissariat, security, cleaning, equipment rental, a streaming production studio, and a network of approved caterers.

Product overview

Parc Expo de Mulhouse operates a multi-purpose exhibition and event venue built on 12 hectares in central Mulhouse, offering 17,000 m² of buildings with direct highway access and 2,500 parking spaces. The venue is structured around three core service areas: (1) Espace Expositions providing over 10,000 m² of divisible exhibition space across three connected halls (Hall 2000, Hall 3000, Hall 4000), (2) Espace Congrès offering 2,000 m² of conference space including four Wasmer rooms and supporting spaces (Mezzanine, Commission room), and (3) Espace Spectacles featuring a fully modular entertainment venue seating 1,500-9,000. The venue organizes major annual events including Folie'Flore (European-unique floral show), Les Journées d'Octobre (major fair), FestiVitas (lifestyle exhibition), and Euro Industries (industrial trade show), plus manages the Club Parc Expo membership program. Supplementary services include a high-end streaming studio, equipment rental, security, cleaning, catering network, green decoration, marquees, and utility distribution. The venue expanded in 2024 with the new 3,000 m² Halle Nord designed by AEA Architectes.

Differentiator

Problem solved

Functional benefit

Brands

• Nouvelle Halle Nord: New 3,000 m² exhibition hall inaugurated in 2024, serving as the new 'head' of Parc Expo with high visibility from the highway
• Plateau Streaming
• Club Parc Expo
• FestiVitas
• Folie'Flore
• Les Journées d'Octobre
• Glorious

Products and services

• Espace Expositions Main exhibition space of over 10,000 m², divisible into three fully connected halls (Hall 2000, Hall 3000, Hall 4000) with central ceiling attachment points for lighting, sound, and video projection. Used by trade fair organizers, public exhibition organizers, and corporate event planners.
• Espace Congrès Congress wing spanning 2,000 m² with capacity for up to 700 persons, featuring large bay windows, air conditioning, blackout blinds, sound system, video projection, and ADSL/WIFI access. Includes the four Wasmer rooms for sub-commission use. Targets corporate and association conference organizers.
• Espace Spectacles Fully modular entertainment venue with an 18-meter stage opening and rigging capabilities, able to accommodate 1,500 to 9,000 spectators in all-seated, all-standing, or mixed configurations. Targets concert promoters, religious event organizers, and large public gatherings.
• Plateau Streaming High-end, fully equipped streaming studio enabling live online event broadcasts to websites, social networks, and video conferencing platforms. Includes private comfort zone, TV set with decor and lighting for up to 4 simultaneous participants, video control room for up to 4 speakers, dedicated technical team of 3, motion design, makeup service, and up to 3 hours of live streaming. Targets corporate clients, associations, and institutions hosting AGMs, e-learning, webinars, and product launches.
• Nouvelle Halle Nord Modern 3,000 m² exhibition hall serving as the new 'head' of Parc Expo with high visibility from the highway, designed for maximum modularity. Adds new exhibition capacity to the venue's existing 17,000 m² indoor infrastructure.
• Folie'Flore Annual European-unique floral show featuring 10,000 m² of ephemeral gardens with water and light displays. Targets general public visitors, garden enthusiasts, and tourism audiences.
• Les Journées d'Octobre Major annual fair showcasing artisan creations, habitat innovations, local terroir products, and garden professionals alongside entertainment and dining. Targets general public visitors in the Haut-Rhin/Alsace region.
• FestiVitas Lifestyle and leisure exhibition featuring travel, gastronomy, wines, beers, wellness, and entertainment across three days. Targets general public visitors seeking leisure and discovery experiences.
• Euro Industries (formerly BE 5.0) Industrial trade show and congress celebrating its 10th anniversary in 2026, focusing on digital acceleration, energy transition, human valorization, and industrial performance. Targets B2B industry professionals in the industrial sector.
• Foire Kermesse One of France's five largest funfairs featuring rides, games, and food vendors held over three weeks in summer. Targets general public visitors and families.
• Club Parc Expo Visitor membership program offering free entry, reduced prices, privileged access to games, advance event information, and SMS alerts. Targets repeat visitors and consumer attendees of the venue's events.
• Prépavisite Free online interface connecting visitors with real estate professionals before the event, allowing anonymous property search submissions and direct meeting coordination at the Salon de l'Immobilier. Targets home buyers and real estate investors attending the annual fair.
• Location de Matériel (Equipment Rental) Equipment rental service including aluminum structures with fascia, spot rail, signage, carpet, false ceilings, furniture, and plants. Targets event organizers using the venue.
• Surveillance et Sécurité (Security Services) Security services including safety file preparation and presentation to authorities, security officer during setup and events, parking management, entrance control, and alarm systems. Targets event organizers needing compliant on-site security.
• Fourniture Fluides (Utility Connections) Utility distribution with 6m x 9m grid system providing water, drainage, 63-amp three-phase electrical, and four telephone lines per connection point, plus WIFI internet access. Targets exhibitors and event organizers at the venue.
• Nettoyage (Cleaning Services) Professional cleaning services using specialized equipment including auto-scrubbers, carpet sweepers, and polishers adapted to concrete, carpet, varnished or waxed wood, tiles, natural stone, and glass surfaces. Targets event organizers needing pre-, during-, and post-event cleaning.
• Décoration Verte (Green Decoration) Green decoration services ranging from table decoration rental to complete landscape arrangement, leveraging the company's expertise from organizing Folie'Flore. Targets event organizers seeking floral and landscape theming.
• Chapiteaux (Marquees and Tents) Tent and marquee rental services for outdoor events, allowing the 60,000 m² outdoor area to be covered with temporary structures. Targets event organizers requiring outdoor coverage.

Quantifiable outcome

• 110–130 annual events hosted
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FNAIM (Fédération Nationale des Agents Immobiliers)coreStrategic or Co-development PartnerFNAIM is the largest French real estate professional federation and a co-organizer of the annual Salon de l'Immobilier at Parc Expo de Mulhouse. FNAIM member agencies participate in the fair, and FNAIM representatives deliver expert conferences on topics such as property sales strategies and market navigation.
• Pôle Habitat Grand EstcoreStrategic or Co-development PartnerPôle Habitat Grand Est is a regional housing cluster bringing together construction, renovation, and real estate professionals. It collaborates with Parc Expo on the Salon de l'Immobilier to provide a comprehensive ecosystem of property-related exhibitors and advisors.
• FFB (Fédération Française du Bâtiment)coreStrategic or Co-development PartnerThe FFB is France's principal building industry federation. As a partner of the Salon de l'Immobilier, it brings member companies from the construction and renovation sector as exhibitors at the fair.
• CITIVIAcoreGTM or Marketing PartnerCITIVIA is a local development and urban planning agency for the Mulhouse region. It participates in the Salon de l'Immobilier as an exhibitor and advisor, contributing expertise on local property development projects and urban renewal initiatives.
• Association Journées d'OctobrecoreStrategic or Co-development PartnerThe Association Journées d'Octobre is the co-organizer of the major autumn fair held at Parc Expo, which runs alongside Folie'Flore. The association manages artisan village selection, catering, and the overall fair programming, while Parc Expo provides the venue and technical infrastructure.
• Chambre des Notaires du Haut-RhinminorGTM or Marketing PartnerThe Chamber of Notaries of Haut-Rhin delivers a conference on family property transmission at the Salon de l'Immobilier, advising visitors on topics such as property sharing and conflict prevention.
• ADIL 68 (Agence Départementale d'Information sur le Logement)minorGTM or Marketing PartnerADIL 68 provides free advisory services at the Salon de l'Immobilier, informing visitors about housing law, renovation grants, and energy efficiency requirements for condominiums.
• ALME (Albrecht Lagrange Maisons Entreprises group)minorGTM or Marketing PartnerALME participates in the Salon de l'Immobilier through the Maison de la Rénovation exhibition, offering practical guidance on home renovation projects in collaboration with ADIL and Anah.
• UNIMEV (Union Française des Métiers de l'Événement)minorStrategic or Co-development PartnerUNIMEV is the French event industry federation. Parc Expo applies UNIMEV's General Regulations for Fairs and Exhibitions as the governing framework for commercial events hosted at the venue, ensuring compliance with industry standards.
• AEA Architectes (René-Pierre Ortiz)coreTechnology or IntegrationRené-Pierre Ortiz, associated managing partner of AEA Architectes, was the lead architect for the Nouvelle Halle Nord project (inaugurated 2024). The 3,000 m² hall was designed as the new 'head' of the venue, featuring a folded-metal facade referencing Mulhouse's industrial textile heritage.
• Authorized catering traiteursminorOthersParc Expo maintains a list of approved traiteurs authorized to operate on-site: POULAILLON, A.Z. Réceptions, Bernard BRINGEL, TRAITEURS CREATEURS, and Traiteur SIMON. These vendors use the venue's on-site kitchen laboratory (one of the largest in the region) to produce meals for events.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GL events: GL events is a major French event services group that both operates exhibition venues (Eurexpo Lyon, Paris events, etc.) and organizes trade shows, making it a directly comparable peer to Parc Expo's combined venue-owner and organizer model.
• MCH Group: MCH Group operates the Messe Basel and Messe Stuttgart exhibition complexes and organizes their own trade fairs, offering a closely analogous regional multi-venue, multi-event model across the Swiss-German border near Parc Expo's catchment.
• Palexpo Geneva: Palexpo is Geneva's principal exhibition and congress center, hosting international trade fairs and congresses. It is comparable in scale and in cross-border positioning, and competes with Parc Expo for the same Franco-Swiss organizer base.
• Palais de la Musique et des Congrès de Strasbourg: Strasbourg's principal convention center hosts congresses, exhibitions, and concerts in the Upper Rhine region, putting it in direct competition with Parc Expo for B2B and public events in the Alsace catchment.
• Eurexpo Lyon: Eurexpo Lyon is one of France's largest exhibition venues, hosting trade shows and public exhibitions. Comparable in function to Parc Expo, it competes for French regional trade fair business and offers similar congress and exhibition services.
• Foire de Paris (Comexposium): Foire de Paris is one of France's largest annual public fairs, held at Paris Expo Porte de Versailles. It is a directly comparable large-scale consumer fair and competes with Parc Expo's owned public salons for visitor mind-share and organizer relationships.

Broad incumbents

• Viparis: Viparis operates Paris Expo Porte de Versailles, Paris La Défense Arena, Paris Nord Villepinte and Paris Event Center, making it the largest French exhibition and convention venue operator and a broad incumbent competitor for national and international events.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest exhibition organizers and venue operators, hosting flagship consumer and trade fairs (Ambiente, Frankfurt Book Fair, etc.). It is a broad incumbent peer in the European exhibition market that competes with Parc Expo for organizer-attracting infrastructure.
• RX Global (Reed Exhibitions): RX Global is a leading global event organizer operating more than 400 exhibitions across multiple sectors. While primarily an organizer, it competes for organizer share in the same European exhibition venue market and shapes organizer venue preferences.

Others

• UNIMEV (Union Française des Métiers de l'Événement): UNIMEV is the French federation of event industry professionals, of which Parc Expo is a member. While not a direct competitor, it shapes industry standards and connects Parc Expo with peer venues and organizers across France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc Expo de Mulhouse