Supawood
- Company typePrivate
- Founded2000
- HeadquartersBathurst, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Supawood does
SUPAWOOD Architectural Lining Systems is an Australian privately-held manufacturer of decorative and acoustic architectural lining systems for commercial interiors, founded in 2000 and headquartered in Bathurst, Australia, with operations across Australia and New Zealand. The company designs, manufactures, and supplies a portfolio of wall and ceiling systems — including acoustic panels (SUPACOUSTIC, SUPAMICRO), timber-look slatted systems (SUPASLAT timber and aluminium), ceiling tiles (SUPATILE 3D, DIT, SLAT), decorative beams (MAXI BEAM, ALUCLICK), geometric grids (WAFFLE BLADES), sculpted features (WAVE BLADES), and non-combustible mineral oxide board (TerraTough) — built from proprietary technologies such as V-Slot acoustic control, honeycomb-core lightweight beams, micro-perforated acoustic panels, and click-lock aluminium systems, with fire compliance certifications to AS1530.1/3, AS5637.1, and NCC 2019 C1.9 standards and Green Star / Red List Approved material credentials.
The company sells on a project-based, quote-driven model targeting architects, interior designers, and commercial builders through a specification-first go-to-market: products are specified during the design phase via 'Request a Quote', 'Schedule Specification Support', Revit Families downloads, and the Concept Creator digital configuration tool, with revenue recognised per project on one-time sales of custom-manufactured systems. Customer concentration is spread across education, healthcare, hospitality, public buildings, performing arts, retail, aged care, and transport infrastructure verticals, with a documented project portfolio including WA Parliament Hearing Rooms, QPAC Glasshouse Theatre, UNSW Health Translation Hub, Macquarie University, and Paula Fox Melanoma Centre. Distribution is primarily direct-to-project in Australia and New Zealand, with installation handled by a network of recommended installers rather than in-house labour.
Supawood firmographics
Firmographics- Name
- Supawood
- Legal name
- SUPAWOOD Architectural Lining Systems
- Website
- https://supawood.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Supawood industry classification
Industry- Product category
- Architectural Building Products
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
- akta.pro secondary industry
- Louvers, Vents & Architectural Grilles (IMADAIAM)
Keywords
Where Supawood is headquartered
LocationHeadquarters
- HQ city
- Bathurst
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Supawood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Architectural Lining Product Sales: One-time project-based sales of architectural lining systems including acoustic panels, slatted systems, beams, ceiling tiles, and geometric grid systems. Products are customized to project specifications including size, finish, pattern, and acoustic configuration. Revenue is generated per project with pricing based on product type, specifications, and volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SUPATILE 3D cost-effective 3D ceiling tiles |
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Supawood product offering
Product offeringCore offering
Supawood manufactures and supplies architectural lining systems for commercial interiors, including acoustic wall and ceiling panels, timber-look slatted systems, decorative beams, modular metal slats, drop-in ceiling tiles, and geometric grid ceilings. Products are specified by architects and designers, customised per project, and delivered with design-to-delivery support across education, healthcare, hospitality, retail, public, and commercial sectors in Australia and New Zealand.
Product overview
SUPAWOOD offers a comprehensive portfolio of architectural lining systems for walls and ceilings, including acoustic panels (SUPACOUSTIC, SUPAMICRO), decorative panels (SUPALINE, CREATIV), linear slat systems (SUPASLAT, SUPASLAT Aluminium, DRIFTWOOD, SUPATILE SLAT), ceiling tiles (SUPATILE DIT, SUPATILE 3D), beam systems (MAXI BEAM, ALUCLICK), geometric grids (WAFFLE BLADES), and sculpted features (WAVE BLADES). The range also includes fire-rated non-combustible solutions (TerraTough) for compliance-sensitive applications. Products span panels, modular slats, geometric grids, decorative beams, contoured systems, and ceiling tiles—all designed for commercial interiors with various finishes including timber veneers, laminates, and textured surfaces. The portfolio emphasizes acoustic performance, fire compliance, design flexibility, and ease of installation.
Differentiator
Problem solved
Functional benefit
Brands
- CREATIV: Custom perforated and patterned panels for integrating artwork, patterns, and branding into lining systems. Includes CREATIV Fuse, CREATIV Perf, and CREATIV Custom solutions.
- SUPACOUSTIC
- SUPALINE
- SUPASLAT
- SUPATILE
- WAVE BLADES
- TerraTough
- ALUCLICK
- MAXI BEAM
- WAFFLE BLADES
- DRIFTWOOD
- SUPAMICRO
Products and services
- SUPACOUSTIC High-functioning acoustic wall and ceiling panels combining decorative design with sound absorption performance, lab-accredited for acoustic testing. Targeted at commercial interior projects specifying acoustic comfort.
- SUPALINE Decorative wall and ceiling panel system for feature walls, striking ceilings, and contemporary dividers, with curved lining capabilities. Sold to architects and interior designers for commercial fitout.
- SUPASLAT Customisable timber-look ceiling and wall slat panels available in bespoke sizes, shapes, curves, and acoustic configurations for commercial interiors.
- SUPASLAT Aluminium Highly durable extruded aluminium slat panel system suitable for interior and exterior applications, non-combustible and moisture resistant.
- CREATIV Custom graphic and perforation solution integrating artwork, patterns, and branding directly into timber lining systems through advanced manufacturing technology, with no minimum order quantity.
- SUPAMICRO Micro-perforated acoustic panel solution that maintains panel finish aesthetics while achieving acoustic performance requirements, with NRC acoustic value up to 0.65 and short lead times of 4-5 weeks.
- SUPATILE SLAT Slatted ceiling system combining timber aesthetics with easy access and installation, fitting traditional T-bar grid systems.
- SUPATILE DIT Prefinished drop-in ceiling tile system for rapid T-bar grid installation with full ceiling cavity access and acoustic pattern options.
- SUPATILE 3D Fully customisable 3D ceiling tile system fitting standard T-bar grids with drop-in installation for geometric feature ceilings, supplied to projects for under $300/m2.
- MAXI BEAM Lightweight timber beam system with honeycomb core that prevents warping while providing the aesthetic of solid timber, weighing approximately 3kg/Lm for a 200mm deep beam with spans up to 2400mm centres.
- ALUCLICK Quick-to-install extruded aluminium decorative beam system with click-lock technology for fast, cost-effective installation in interior and exterior applications, non-combustible with spans up to 6 metres.
- TerraTough Premium non-combustible mineral oxide board offering timber-like aesthetics with Fire Group 1 rating, moisture/mould/impact resistance, and embodied carbon approximately 99% lower than 3mm aluminium sheet.
- WAFFLE BLADES Geometric grid ceiling system forming waffle, diamond, honeycomb, and tessellated ceiling patterns with interlocking vertical blades.
- WAVE BLADES Sculptured prefabricated blades for dramatic ceilings and walls with simple fixing systems for quick installation of curved architectural features.
- DRIFTWOOD Weathered effect timber panel system created through hand etching and coating of hardwood to achieve a rustic, aged wood appearance with deep grooves, knots, and natural variations.
Quantifiable outcome
- NRC acoustic value up to 0.65 with SUPAMICRO panels
- +5 more outcomes
Companies that use Supawood
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles2 records
Supawood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Supawood partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Supawood competitors and assessment
Company assessmentDirect peers
- Acoufelt: Manufacturer of acoustic felt and architectural linings for commercial interiors including offices, education, and healthcare. Comparable acoustic-performance and design-led specification model targeting similar verticals.
- Autex Acoustics: Manufacturer of polyester acoustic panels, baffles, and wallcoverings for commercial interiors. Comparable in acoustic-performance specification model, sustainability credentials, and ANZ commercial channels.
- Atkar: Australian manufacturer of architectural acoustic and decorative panel systems for commercial interiors. Directly comparable product portfolio (acoustic panels, feature ceilings, wall linings) targeting the same architect/specifier channel.
- Screenwood: Australian manufacturer of architectural timber-look slat wall and ceiling panel systems. Closely comparable to SUPAWOOD's SUPASLAT and decorative panel offerings for commercial interiors, competing head-to-head in the ANZ specification market.
Broad incumbents
- Rockfon: Specialist in stone-wool acoustic ceiling and wall solutions. Comparable in acoustic performance and commercial-installer channel but competes primarily with SUPAWOOD's SUPACOUSTIC range as part of a global portfolio.
- Hunter Douglas Architectural: Global manufacturer of architectural ceiling, wall, and sun-control systems including metal and wood-look ceilings. Competes with SUPAWOOD's slat and panel ranges but as part of a much broader portfolio across multiple geographies.
- Knauf Ceiling Solutions: Global manufacturer of acoustic ceiling and wall systems. Overlaps with SUPAWOOD's acoustic panel offerings but operates at significantly larger scale with broader product categories including metal and mineral fibre ceilings.
- Armstrong Ceiling Solutions: Global incumbent in commercial acoustic ceilings and wall systems. Comparable in end-use (acoustic, fire-rated commercial interiors) but operates at massive scale with a much wider product line.
Regional players
- USG Boral: Asia-Pacific manufacturer of ceilings, wall linings, and plasterboard systems. Regional peer with overlapping fire-rated and acoustic ceiling offerings, particularly relevant in ANZ commercial construction markets.
Emerging players
- Key Acoustics: Specialist acoustic panel manufacturer serving commercial interiors. Comparable in product category (acoustic wall and ceiling panels) and channel (architects and specifiers) but smaller scale and more limited product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Supawood social profiles
Digital presenceSupawood compliance and trust
Trust signalCompliance15 records
Supawood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supawood leadership team
Management profileNumber of profiles
Profiles1 record
Supawood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supawood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supawood
What does Supawood do?
Supawood manufactures and supplies architectural lining systems for commercial interiors, including acoustic wall and ceiling panels, timber-look slatted systems, decorative beams, modular metal slats, drop-in ceiling tiles, and geometric grid ceilings. Products are specified by architects and designers, customised per project, and delivered with design-to-delivery support across education, healthcare, hospitality, retail, public, and commercial sectors in Australia and New Zealand.
Is Supawood a public or private company?
Supawood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supawood founded?
Supawood was founded in 2000. It employs 11 to 50 people.
Where is Supawood based?
Supawood is headquartered in Bathurst, Australia, in the Oceania region.
How does Supawood make money?
One revenue line is on record: architectural Lining Product Sales.
Who are Supawood's main competitors?
Direct peers on record are Acoufelt, Autex Acoustics, Atkar and Screenwood. Broad incumbents are Rockfon, Hunter Douglas Architectural, Knauf Ceiling Solutions and Armstrong Ceiling Solutions. USG Boral is listed as a regional player. Key Acoustics is listed as an emerging player.
Does Supawood have an API?
No public API is recorded for Supawood.
What industry is Supawood in?
Supawood's product category is Architectural Building Products. Its primary akta.pro industry code is IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing, with a secondary code of IMADAIAM, Louvers, Vents & Architectural Grilles. Its NAICS code is 337212 and its SIC code is 2430.