Platinum Commercial Realty

What Platinum Commercial Realty does

Platinum Commercial Realty, LLC is a privately held, full-service commercial real estate firm founded in 2011 by Johnny E. Corbett and headquartered at 1330 St. Mary's Street, Suite 140, in Raleigh, North Carolina. Operating as part of Platinum Realty Group, LLC alongside affiliates Platinum Property Management, Platinum Development Group, and Platinum Investment Group, the company delivers commercial brokerage, property management, development, and investment services across office, retail, flex, industrial, land, multi-family, mixed-use, and hospitality property types. Its client base consists of landlords, tenants, investors, and small business owners primarily in the North Carolina Triangle region, with stated coverage extending into Fuquay Varina and Oxford.

The firm's core offering is brokerage — sales, leasing, tenant and landlord representation, site selection, investment sales and acquisitions, market and demographic analysis, and marketing campaign development. Property management is delivered through Platinum Property Management, LLC. No proprietary technology platform, AI/ML capability, or integrations are disclosed; the firm appears to operate on standard CRE brokerage workflows supported by a website with property listings and basic social media presence. The technology stack is therefore undifferentiated from typical regional brokerages.

The business model is primarily transaction-based. Brokers earn tiered commission splits starting at 50% up to $100,000 gross production and scaling to 90% above $900,000 gross, with new agents receiving 80% for their first six months — a structure that signals an active recruitment posture. Secondary revenue comes from managed property management fees via the affiliate. The firm employs between 1 and 10 people and serves a regional Triangle-area market; no enterprise customer concentration is disclosed.

Name

Platinum Commercial Realty

Legal name

Platinum Commercial Realty, LLC

Website

https://platinumcre.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Platinum Commercial Realty is a privately held, full-service commercial real estate brokerage providing sales, leasing, property management, and investment services to landlords, tenants, and investors across the North Carolina Triangle region.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate brokerage
• Property management services
• Commercial leasing
• Investment sales
• Site selection

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage Commissions: The company earns commissions on commercial property sales and lease transactions. Commission splits are offered to brokers: 50% up to $100,000 gross, 60% from $100K-$200K, 70% from $200K-$400K, 80% from $400K-$600K, and 90% above $900K gross. New agents receive 80% commission for their first 6 months.
2. Property Management Services: Platinum Commercial Realty, through its affiliate Platinum Property Management, LLC, provides property management services to landlords and property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Platinum Commercial Realty is a full-service commercial real estate firm providing brokerage (sales, leasing, tenant and landlord representation), property management through its affiliate Platinum Property Management, LLC, site selection, and investment sales and acquisitions. It serves landlords, tenants, investors, and small business owners across the North Carolina Triangle region, covering office, retail, flex, industrial, multi-family, mixed-use, land, and hospitality property types.

Product overview

Platinum Commercial Realty is a traditional commercial real estate brokerage firm providing comprehensive real estate services through its core offerings: Brokerage Services, Commercial Property Sales, Commercial Property Leasing, and Property Management. The company operates as part of Platinum Realty Group, LLC and its affiliates including Platinum Commercial Realty, LLC, Platinum Property Management, LLC, Platinum Development Group, LLC, and Platinum Investment Group, LLC. Services span across multiple commercial property types including office, retail, industrial, flex, land, multi-family, mixed-use, and hospitality. The firm focuses on the North Carolina Triangle region including Raleigh, Durham, Chapel Hill, Cary, Garner, Research Triangle Park, Wake Forest, Holly Springs, and surrounding areas. The company was founded in 2011 and is locally owned and operated.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Comprehensive commercial real estate brokerage services covering lease and sale negotiations, property acquisition and disposition, relocation or expansion assistance, subleasing, lease renewals, tenant retention programs, investment analysis, property market comparables, market and demographic analysis, marketing campaign development, property identification, due diligence assistance, and custom property/cash flow analysis for landlords, tenants, and investors in the North Carolina Triangle region.
• Commercial Property Sales Commercial property sales services covering office, retail, industrial, land, multi-family, mixed-use, and hospitality property types throughout the North Carolina Triangle region, provided on a commission basis.
• Commercial Property Leasing Commercial property leasing services for office, retail, flex, and industrial spaces, including tenant representation and landlord representation, on a commission basis across the North Carolina Triangle region.
• Property Management Commercial property management services provided through the affiliated Platinum Property Management, LLC, managing commercial properties for landlords, property owners, and investors.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Foundry Commercial: Southeast-focused commercial real estate services firm offering brokerage, property management, and project management across the Carolinas and Florida. Foundry's Southeast concentration and full-service model overlap with Platinum's Triangle footprint.

Direct peers

• Trinity Partners: A full-service commercial real estate firm headquartered in the Carolinas, providing brokerage, property management, and investment services across office, retail, and industrial. Trinity is the closest geographic and service-line peer to Platinum Commercial Realty in the NC Triangle.
• Lee & Associates: Privately held commercial real estate brokerage operating across the US with an owner-broker model. Lee & Associates' structure and culture closely mirror Platinum's locally owned, broker-driven approach.
• Avison Young: Privately held global commercial real estate services firm with strong brokerage and property management offerings. Avison Young's mid-market service model and partner-led culture is structurally similar to Platinum's positioning.
• NAI Carolantic Realty: Long-standing Raleigh-based commercial real estate brokerage affiliated with the NAI Global network. NAI Carolantic competes with Platinum across office, retail, industrial, and investment sales in the Triangle.

Broad incumbents

• Newmark Group: Commercial real estate advisory and services firm offering leasing, investment sales, and property management. Newmark competes with Platinum for office, industrial, and retail mandates across the Carolinas.
• Cushman & Wakefield: Global commercial real estate services firm providing agency leasing, capital markets, valuation, and property management. Cushman & Wakefield competes with Platinum across leasing and investment sales in the NC Triangle and broader Carolinas.
• Colliers International: Global commercial real estate services firm providing brokerage, project management, valuation, and advisory. Colliers competes with Platinum for tenant representation, landlord representation, and investment sales across the Carolinas.
• CBRE Group: The world's largest commercial real estate services firm, offering brokerage, property management, valuation, and advisory across all major property types and geographies. CBRE competes with Platinum for institutional mandates and large landlord/tenant relationships across the Triangle.
• JLL (Jones Lang LaSalle): Global commercial real estate services and investment management firm with brokerage, capital markets, and property management offerings. JLL is a broad incumbent competing with Platinum for office, industrial, and investment sales mandates in the Raleigh-Durham market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/platinumcre
• Facebookfacebook.com/PlatinumCommercialRealty
• LinkedInlinkedin.com/company/platinum-commercial-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Commercial Realty