Lembaga Kemajuan Johor Tenggara

What Lembaga Kemajuan Johor Tenggara does

Lembaga Kemajuan Johor Tenggara (KEJORA), also known as the South East Johor Development Authority, is a Malaysian federal statutory body established in 1972 and operating under the Ministry of Rural and Regional Development (Kementerian Kemajuan Desa dan Wilayah, KKDW). The authority's mandate is integrated regional development of Southeast Johor — encompassing Kota Tinggi, Kluang, Mersing, and surrounding rural and FELDA settlement areas — across the verticals of housing and real estate (KEJORA housing, structured village housing, privatization/mixed development), agriculture and aquaculture (agricultural development, agro-based industry, fertigation parks, aquaculture), industrial development (industrial zones and business premises), tourism (Tanjung Balau beach, Sedili Wetlands, fisherman museums, accommodation, the KEJORA Surfing Cup event), and community welfare (the SPKR poverty-eradication scheme covering PPRT housing, PLKK skills training, PKP education excellence, and PPP income-enhancement programs). Its primary customer segments are rural communities and FELDA settlers, entrepreneurs and SMEs, the agriculture sector, and the tourism industry, with KKDW as the funding and policy principal.

KEJORA's technology footprint is predominantly internal government enterprise systems: ePRO3.0 (Electronic Procurement Ready Online) for tender announcements, quotation submissions, and contractor registration; HRMIS for human-resource management; CMOS for content management; ESS (Employee Self-Service), e-Latihan (e-Training), e-Perubatan (e-Medical), OneSTACK workflow management, and an ISO document management system supporting MS ISO 9001:2015 compliance. The authority also participates in cross-government platforms such as SPPII (construction contractor registration), MyMesyuarat, DDMS 2.0, MyGovUC 3.0, and ASSET. There is no API, SDK, or external developer-facing platform; the digital systems are for internal staff, contractor onboarding, and public-facing service delivery.

KEJORA's business model is government-funding-led: core operations are financed by federal allocation from KKDW, supplemented by transactional revenue from property development and housing sales, tourism facility operations, procurement processing fees via ePRO3.0, and agricultural and industrial services. Pricing is not publicly disclosed, services are delivered free or at subsidized rates, and distribution occurs through physical headquarters (Bandar Penawar) and regional offices (Bandar Tenggara), self-serve online portals, and community-based service points under the Kampung Tradisi program. Marketing is conducted via the official website, social media (Facebook, Instagram, YouTube, X/Twitter), and participation in national events including Karnival Belia Desa, Karnival Usahawan KEJORA (XPURA), and the KEJORA Surfing Cup.

Name

Lembaga Kemajuan Johor Tenggara

Legal name

Lembaga Kemajuan Johor Tenggara

Website

https://www.kejora.gov.my

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

KEJORA is a Malaysian federal statutory authority established in 1972 that drives integrated regional development across Southeast Johor — spanning housing, agriculture, aquaculture, industrial estates, tourism, and community welfare — under the Ministry of Rural and Regional Development.

Ownership category

akta.pro rank

Product category

Regional Development Authority Services

NAICS

Public Administration (92), Administration of Urban Planning and Community and Rural Development (925120), Aquaculture (11251), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Services-Management Services (8741), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYBPAIACAN

Economic Development & Business Licensing (Local)

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

SECONDARYBPADAMAE

SME & Entrepreneurship Development (Trade-Linked)

Business & Public Services/International Organizations & Development/International Trade & Economic Development

SECONDARYBPAIAMAI

Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines)

Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration

SECONDARYAFAGAHAJ

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

Keywords

• Regional development authority
• Rural development programs
• Agricultural development services
• Community welfare programs
• Tourism infrastructure management

Headquarters

HQ city

Bandar Penawar

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Government Funding: Core funding from Malaysian Government through Kementerian Kemajuan Desa dan Wilayah (KKDW) for regional development programs
2. Property Development & Housing: Revenue from KEJORA housing projects, structured village housing, and privatization/mixed development projects
3. Tourism Operations: Income from tourism facilities including Tanjung Balau beach, Sedili Wetlands, fisherman museums, and accommodation services
4. Procurement Processing Fees: Processing fees from contractor registration and procurement activities through ePRO3.0 system
5. Agricultural & Industrial Services: Fees from agricultural development, aquaculture, agro-based industry development, and industrial zone management

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lembaga Kemajuan Johor Tenggara (KEJORA), also known as the South East Johor Development Authority, is a Malaysian federal statutory body that drives integrated regional development in Southeast Johor. It delivers multi-sector programs spanning housing and property development, agricultural and aquaculture development, industrial estate management, rural tourism (Tanjung Balau beach, Sedili Wetlands, fisherman museums, accommodation), entrepreneur and SME support, and community welfare schemes including the poverty eradication program SPKR.

Product overview

KEJORA is a Malaysian government development authority (South East Johor Development Authority) that provides regional development services rather than a commercial technology product company. Its digital presence consists of internal government applications for staff and an e-procurement system (ePRO3.0) for government contractors. Services span agriculture, aquaculture, tourism, real estate, industrial development, and community welfare programs.

Differentiator

Problem solved

Functional benefit

Products and services

• KEJORA Housing Development (Perumahan KEJORA)
• Agricultural Development Services
• Aquaculture Development
• Industrial Development and Estate Management
• Rural Tourism Services
• Entrepreneur and SME Development (KEJORA Best)
• Community Welfare Programs (SPKR)
• ePRO3.0 Electronic Procurement System

Quantifiable outcome

• 157,237 visitors to KEJORA Surfing Cup Tanjung Balau 2026 event

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KUYPJ (Kolej UiTM Yong Peng Hamid)coreStrategic or Co-development PartnerStrategic partnership for human capital development ecosystem in the Southeast Johor region. Collaboration focuses on training, skills development, and education programs for community development.
• Kementerian Kemajuan Desa dan Wilayah (KKDW)coreOthersParent ministry providing funding, policy direction, and oversight for rural development programs including poverty eradication schemes (SPKR) and rural infrastructure development.
• MARA (Majlis Amanah Rakyat)minorOthersGovernment agency partner for rural development coordination, youth empowerment, and education support programs.
• RISDA (Risda)minorOthersRubber industry development agency partner for rural economic development initiatives.
• FELDA SettlersminorOthersPartnership with FELDA settlers and cooperatives for community development, infrastructure, and economic programs.
• Indah Water Consortium (IWK)minorOthersWater treatment infrastructure partner for sewage management in KEJORA-managed areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lembaga Kemajuan Terengganu (KETENGAH): Malaysian federal statutory body governing the central Terengganu region with a multi-sector development mandate (agriculture, industry, tourism, housing) closely paralleling KEJORA's structure and statutory powers under KKDW.
• Lembaga Kemajuan Kelantan Selatan (KESEDAR): South Kelantan regional development authority with a comparable multi-sector mandate covering land development, agriculture, tourism, and community welfare under KKDW — the most structurally similar peer to KEJORA.
• Lembaga Kemajuan Pahang Tenggara (DARA): Statutory authority for Southeast Pahang with a similarly broad rural/regional development mandate, providing a direct structural and operational peer for KEJORA.

Broad incumbents

• East Coast Economic Region Development Council (ECERDC): Federal socio-economic development council for Malaysia's east coast, with broader geographic scope and mandate but overlapping rural development, tourism, and agriculture programs comparable to KEJORA's focus areas.
• Iskandar Regional Development Authority (IRDA): Regional authority driving economic development in the Johor region; though focused on the south, IRDA operates in the same state (Johor) and shares statutory development planning functions with KEJORA.
• Majlis Amanah Rakyat (MARA): Federal agency for Bumiputera entrepreneurship and human capital development; an active KEJORA partner whose enterprise training and SME programs overlap significantly with KEJORA's entrepreneur development mandate.
• Federal Land Development Authority (FELDA): Federal agency overseeing Felda settler communities — a major partner and community within KEJORA's territory. Comparable rural development, agricultural, and welfare functions operating at national scale.

Emerging players

• RISDA (Rubber Industry Smallholders Development Authority): Federal agency supporting smallholder rubber and rural economic development; an active KEJORA partner addressing overlapping rural community and agricultural development objectives in KEJORA's region.

Regional players

• Northern Corridor Implementation Authority (NCIA): Regional economic corridor authority for northern Peninsular Malaysia. Operates the same statutory regional development model as KEJORA but in a different geography; useful for comparing program design and outcomes.
• SEDIA (Sabah Economic Development and Investment Authority): Statutory regional development and investment promotion authority for Sabah. Same statutory regional development archetype as KEJORA but operating in East Malaysia with different sector priorities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lkjt_kejora
• YouTubeyoutube.com/user/lkjtkejora
• Facebookfacebook.com/lembagakemajuanjohortenggara
• Instagraminstagram.com/official_kejora
• LinkedInlinkedin.com/company/kejora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lembaga Kemajuan Johor Tenggara