Mazuri

What Mazuri does

Mazuri (legal entity: PMI Nutrition International, LLC) is a U.S.-based manufacturer of species-specific exotic animal nutrition products, founded in 1989 and operating as a subsidiary of Land O'Lakes, Inc. The company develops complete, balanced diets in multiple physical formats — pellets, gels, biscuits, crumbles, cubes, and powders — formulated by Ph.D. animal nutritionists and validated with universities, zoos, and conservation organizations. Its catalog spans reptiles and amphibians, birds, mini pigs, small animals, primates, insects, fish and aquatic animals, hoofstock, alpacas and llamas, and exotic mammals, with notable proprietary inputs such as yucca schidigera extract, multi-strain probiotics, stabilized vitamin C, and gel-diet preparation technology.

Mazuri sells through a direct-to-consumer e-commerce site (mazuri.com, US-only shipping via UPS), a broad retail network including Tractor Supply, Chewy, Petco, PetSmart, Amazon, Pet Supplies Plus, and Purina Mills, and direct institutional relationships with more than 1,600 zoos and conservation programs worldwide. Pricing is unit-based, with products ranging from roughly $9.59 to over $100, supplemented by digital gift cards in $10–$100 denominations. The company is FSSC 22000-certified at its Richmond, Indiana manufacturing facility and maintains professional affiliations with the Association of Zoos and Aquariums (AZA), American Association of Zoo Veterinarians (AAZV), American Association of Zoo Keepers (AAZK), Zoological Association of America (ZAA), and Species 360, alongside long-running conservation partnerships such as the Anegada iguana program with Fort Worth Zoo and the National Parks Trust of the Virgin Islands.

Name

Mazuri

Legal name

PMI Nutrition International, LLC

Website

https://mazuri.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Mazuri, a Land O'Lakes subsidiary, manufactures species-specific exotic animal nutrition products in pellets, gels, biscuits, and supplements, serving over 1,600 zoos and individual exotic pet owners across reptiles, birds, primates, hoofstock, and aquatic species.

Ownership category

akta.pro rank

Product category

Exotic Animal Nutrition

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG)

akta.pro secondary industries

Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI), Reptile & Amphibian Food (CRADAFAM), Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ), Pet Treats & Chews (AFADAFAF)

Keywords

• Exotic animal nutrition
• Zoo animal feed
• Species-specific pet food
• Exotic pet supplies
• Animal feed manufacturing

Headquarters

HQ city

Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales through mazuri.com website, offering the full product catalog with shipping to US customers via UPS
2. Retail Distribution: Sales through retail partners including Tractor Supply, Chewy, Petco, PetSmart, Amazon, and Pet Supplies Plus
3. Gift Cards: Digital gift cards sold in $10, $20, $50, and $100 denominations for Mazuri products

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Mazuri manufactures and sells species-specific complete animal nutrition products (pellets, gels, crumbles, biscuits, cubes, powders) for exotic and non-traditional animals across 10+ categories including reptiles/amphibians, birds, mini pigs, small animals, primates, insects, fish/aquatic, hoofstock, alpaca/llama, and exotic mammals. The products are sold direct to consumers via mazuri.com and through major pet retailers, and are the same formulations trusted by more than 1,600 zoos and aquariums worldwide.

Product overview

Mazuri® Exotic Animal Nutrition is a comprehensive portfolio of species-specific animal nutrition products organized across multiple animal categories: Reptiles & Amphibians (tortoise, bearded dragon, aquatic turtle, crocodilian, insectivore, and herbivorous reptile diets), Birds (waterfowl, ratite, ostrich, emu, parrot, large bird, small bird, and mini bird formulas), Mini Pigs (youth, active adult, mature maintenance, and treats), Small Animals (rat & mouse, guinea pig, chinchilla, rabbit, hedgehog, ferret, and rodent breeder formulas), Primates (various gel and biscuit diets for different primate species including callitrichids, leaf-eaters, and New World primates), Insects (cricket, earthworm, and cockroach diets), Fish & Aquatic Animals (koi, aquarium fish, crustacean, shark & ray, and aquatic gel diets), Hoofstock (wild herbivore, sheep, and zoo animal nutrition), Alpaca & Llama (maintenance, care, performance, and complete life formulas), and Exotic Mammals (sloth, sloth bear, wild carnivore bear, exotic feline, elephant, rhino, kangaroo/wallaby, and carnivore supplements). The company also offers gift cards. Products are formulated as pellets, gels, crumbles, cubes, biscuits, and powders to meet the specific dietary requirements of each species across all life stages. Founded in 1989, Mazuri serves over 1,600 zoos and countless exotic animal owners worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Better Bug: Gut loading diets for insects
• Wild Herbivore
• Wild Carnivore
• Emcelle
• Fiber Enhancer
• Hay Enhancer

Products and services

• Mazuri Sloth Diet High-fiber, low-starch dry powder diet for sloths in human care, with balanced calcium and phosphorus and reduced vitamin D.
• Mazuri Ferret Diet High-protein ferret food with over 90% of proteins from diverse animal sources, formulated without pea, soy, wheat or corn grains; contains probiotics and omega-3 fatty acids.
• Mazuri Capybara Diet Timothy-based complete diet formulated to meet nutritional requirements of capybaras across all life stages, with higher fiber content to support chewing activity and healthy digestion.
• Mazuri Rodent Breeder 6F Diet designed for breeding rats and mice in breeding colonies, containing yucca shidigera extract to reduce ammonia odors.
• Mazuri Mini Pig Youth Complete nutrition formula for mini pigs aged 0 to 4 months.
• Mazuri Mini Pig Active Adult Complete nutrition formula for active adult mini pigs.
• Mazuri Mini Pig Mature Maintenance Complete nutrition formula for less active / mature mini pigs.
• Mazuri Mini Pig Treats Treats formulated for mini pigs.
• Mazuri Tortoise Diet Complete nutrition for tortoises.
• Mazuri Tortoise LS Diet Life-stage specific diet for tortoises.
• Mazuri Bearded Dragon Diet Complete nutrition for bearded dragons.
• Mazuri Aquatic Turtle Diet Complete nutrition for aquatic turtles.
• Mazuri Aquatic Turtle Gel Gel-form complete nutrition for aquatic turtles.
• Mazuri Amphibian & Carnivorous Reptile Gel Gel-form diet for amphibians and carnivorous reptiles.
• Mazuri Insectivore Diets Complete diets for insectivorous species.
• Mazuri Insectivore Gel Diet Gel-form diet for insectivores.
• Mazuri Herbivorous Reptile Diet Complete nutrition for herbivorous reptiles including iguanas; the formulation recommended for Anegada iguana conservation feeding.
• Mazuri Crocodilian Diet-Large Complete nutrition for large crocodilians.
• Mazuri Crocodilian Diet-Small Complete nutrition for small crocodilians.
• Mazuri Carnivorous Sea Turtle Gel Diet Gel diet for carnivorous sea turtles.
• Mazuri Better Bug Gut Loading Diets Gut-loading diets to enhance the nutritional value of feeder insects.
• Mazuri Hi Calcium Gut Loading Meal High-calcium gut-loading supplement for feeder insects.
• Mazuri Juvenile Tortoise Complete nutrition for juvenile tortoises.
• Mazuri Waterfowl Starter Starter nutrition for waterfowl.
• Mazuri Waterfowl Maintenance Diet Complete feeding program for herbivorous or omnivorous ducks.
• Mazuri Waterfowl Layer Nutrition for laying waterfowl.
• Mazuri Large Bird Diet Complete nutrition for large birds.
• Mazuri Small Bird Diet Complete nutrition for smaller pet birds.
• Mazuri Mini Bird Diet Nutrition for mini-sized birds.
• Mazuri Parrot Breeder Breeder nutrition for parrots.
• Mazuri Ratite Diet Nutrition for ratites.
• Mazuri Ratite Starter Starter nutrition for ratites.
• Mazuri Ratite Breeder Breeder nutrition for ratites.
• Mazuri Ostrich Grower/Maintenance Growth and maintenance nutrition for ostriches.
• Mazuri Ostrich Breeder Breeder nutrition for ostriches.
• Mazuri Emu Maintenance Maintenance nutrition for emus.
• Mazuri Auklet Supplements Meal Supplement meal for auklets.
• Mazuri Rat & Mouse Diet Complete nutrition for rats and mice across all life stages.
• Mazuri Timothy Hay-Based Guinea Pig Diet Complete food for guinea pigs across all life stages.
• Mazuri Chinchilla Diet Nutrition for chinchillas containing live probiotics and high-quality Timothy hay.
• Mazuri Timothy-Hay Based Rabbit Diet Complete food for rabbits at any stage of life.
• Mazuri Hedgehog Diet High-protein and high-fiber diet specifically designed for hedgehogs.
• Mazuri Omnivore Diet Complete nutrition for omnivorous small animals.
• Mazuri Electrolyte Electrolyte supplement for small animals.
• Mazuri Rodent Breeder 9F Breeder nutrition for rodents.
• Mazuri Exotic Canine Diet Complete nutrition for exotic canine species.
• Mazuri Primate LS Gel Diet Gel-based life-stage nutrition for primates.
• Mazuri Leaf-Eater Primate Diet - Biscuit Biscuit nutrition for leaf-eating primates.
• Mazuri Leaf-Eater Primate Diet - Mini-Biscuit Mini-biscuit nutrition for leaf-eating primates.
• Mazuri Primate Browse Biscuit Browse-formulated biscuit for primates.
• Mazuri New World Primate Biscuit Biscuit nutrition for New World primates.
• Mazuri Callitrichid Gel Diet Gel diet for callitrichid primates.
• Mazuri Callitrichid High Fiber Gel Diet High-fiber gel diet for callitrichids.
• Mazuri Callitrichid Gel Diet, High Vitamin D High vitamin D gel diet for callitrichids.
• Mazuri Callitrichid Gel Diet, Plus Enhanced gel diet for callitrichids.
• Mazuri Callitrichid NGA Gel Diet No glucose added gel diet for callitrichids.
• Mazuri Callitrichid Gel Diet, Heat Stable Heat-stable gel diet for callitrichids.
• Mazuri Primate Maintenance Biscuit Maintenance nutrition for primates in biscuit form.
• Mazuri Primate Growth & Repro Biscuit Growth and reproduction nutrition for primates.
• Mazuri Primate LS Biscuit Large Large biscuit life-stage nutrition for primates (cinnamon flavor).
• Mazuri Primate LS Biscuit - Small Small biscuit life-stage nutrition for primates (banana flavor).
• Mazuri Cricket Diet Nutrition for crickets.
• Mazuri Earthworm Diet Nutrition for earthworms.
• Mazuri Cockroach Diets Nutrition for cockroaches used as feeder insects.
• Mazuri Koi Platinum Bits Premium koi nutrition in bit form.
• Mazuri Koi Platinum Nugget Diet Premium koi nutrition in nugget form.
• Mazuri Koi Platinum Ogata Premium koi nutrition for Ogata koi.
• Mazuri Koi Pond Nuggets Pond-formulated koi nutrition in nugget form.
• Mazuri Koi Premium Food Premium koi nutrition.
• Mazuri LS Aquatic Herbi-Blend Diet Herbivorous aquatic animal life-stage nutrition.
• Mazuri LS Aquatic Carni-Blend Diets Carnivorous aquatic animal life-stage nutrition.
• Mazuri Aquatic Gel Diet for Carnivorous Fish Gel diet for carnivorous fish.
• Mazuri Aquatic Gel Diet for Omnivorous Fish Gel diet for omnivorous fish.
• Mazuri Aquatic Gel Diet for Herbivorous Fish Gel diet for herbivorous fish.
• Mazuri Aquatic Herbivorous Reef Gel Block Gel-block nutrition for herbivorous reef fish.
• Mazuri Shark & Ray Gel Diet Gel nutrition for sharks and rays.
• Mazuri Shark & Ray Supplement Liquid supplement for sharks and rays.
• Mazuri Sea Duck Diet Nutrition for sea ducks.
• Mazuri Wild Herbivore Hi-Fiber Diet High-fiber nutrition for wild herbivores.
• Mazuri Wild Herbivore Plus Diet Enhanced nutrition for wild herbivores.
• Mazuri Wild Herbivore Boost Supplement Supplement to boost wild herbivore nutrition.
• Mazuri Sheep Locu Nutrition for sheep.
• Mazuri Alpaca & Llama Maintenance Diet Maintenance nutrition for alpacas and llamas.
• Mazuri Alpaca Care (Pellets) Pellet-formulated alpaca care nutrition.
• Mazuri Alpaca Care (Crumbles) Crumble-formulated alpaca care nutrition.
• Mazuri Alpaca Performance Performance nutrition for alpacas.
• Mazuri Alpaca Complete Life Complete life-stage nutrition for alpacas.
• Mazuri Llama Chews Chew-format nutrition for llamas.
• Mazuri Llama Diet High Fiber High-fiber nutrition for llamas.
• Mazuri Llama Diet High Fiber Coarse Coarse high-fiber nutrition for llamas.
• Mazuri Grain-Free Hay Enhancer Supplement - Elephant & White Rhino Grain-free hay-enhancer supplement for elephants and white rhinos.
• Emcelle Tocopherol Vitamin E / tocopherol supplement.
• Mazuri Fiber Enhancer Supplement Fiber enhancement supplement for camelids.
• Mazuri Vitamin/Mineral Blend E Vitamin and mineral supplement blend.
• Mazuri Petting Zoo Treats Treats for petting zoo hoofstock animals.
• Mazuri Sloth Bear Diet Complete nutrition for sloth bears.
• Mazuri Wild Carnivore Bear - Maintenance Diet Maintenance nutrition for wild carnivore bears.
• Mazuri Wild Carnivore Bear Plus Enhanced nutrition for wild carnivore bears.
• Mazuri Exotic Feline - Small Complete nutrition for small exotic felines.
• Mazuri Elephant Supplement Nutritional supplement for elephants.
• Mazuri Browser Rhino Cube Cube-formulated browse nutrition for rhinos.
• Mazuri Carnivore Supplement for Slab Meat Nutritional supplement for carnivores eating slab meat.
• Mazuri Carnivore Supplement for Whole Prey Nutritional supplement for carnivores eating whole prey.
• Mazuri Kangaroo/Wallaby Diet Complete nutrition for kangaroos and wallabies.
• Mazuri Macropod LS Diet Life-stage nutrition for macropods.
• Mazuri Digital Gift Cards Digital gift cards available in $10, $20, $50, and $100 denominations redeemable for Mazuri products.

Quantifiable outcome

• Trusted by more than 1,600 zoos worldwide
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• National Parks Trust of the Virgin IslandsminorStrategic or Co-development Partner · 1 January 1997Supports the Anegada iguana conservation program; Mazuri provides herbivorous reptile diet for hatchling nutrition
• Fort Worth ZoominorStrategic or Co-development Partner · 1 January 1997Science and husbandry consultants for Anegada iguana conservation; recommend Mazuri Herbivorous Reptile Diet for conservation feeding programs
• Association of Zoos and Aquariums (AZA)coreStrategic or Co-development PartnerProfessional affiliation with AZA, the leading organization for zoos and aquariums, demonstrating Mazuri's standing in the professional zoo community
• American Association of Zoo VeterinarianscoreStrategic or Co-development PartnerProfessional affiliation with AAZV, supporting veterinary standards and nutrition guidance for exotic animals
• American Association of Zoo KeeperscoreStrategic or Co-development PartnerProfessional affiliation supporting zoo keeping professionals with nutrition resources and products
• Animals Asia FoundationminorStrategic or Co-development PartnerCharitable organization working to end animal cruelty in Asia; Mazuri supports their exotic animal welfare programs
• Zoological Association of AmericacoreStrategic or Co-development PartnerProfessional affiliation with ZAA, supporting accredited zoo and aquarium facilities

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rep-Cal Research Labs: Rep-Cal manufactures reptile and amphibian diets and supplements, directly overlapping with Mazuri's Reptile & Amphibian product line. Both target the specialty reptile hobbyist market through independent pet retailers and online channels.
• ZuPreem: ZuPreem manufactures premium nutrition for exotic and companion birds, primates, and small mammals. Directly comparable to Mazuri's Bird, Primate, and Small Animal categories, with a shared focus on species-specific, professionally formulated diets.
• Exo-Terra: Exo-Terra (a Rolf C. Hagen brand) is a leading global brand in reptile and amphibian nutrition and habitat products. Directly competes with Mazuri's reptile/amphibian diet portfolio and shares the same retail channels and species-specific formulation approach.
• Zoo Med Laboratories: Zoo Med is a direct competitor in exotic pet nutrition, with overlapping product lines in reptile, amphibian, and aquatic nutrition sold through similar retail channels (Petco, PetSmart, Amazon). Both companies serve the intersection of zoo-grade formulations and individual exotic pet owners.
• Fluker Farms: Fluker Farms specializes in reptile, amphibian, and feeder insect nutrition (crickets, mealworms). Directly comparable to Mazuri's Insect and Reptile & Amphibian categories, with similar hobbyist and small-breeder customer base.
• Oxbow Animal Health: Oxbow specializes in small herbivore nutrition (rabbits, guinea pigs, chinchillas, rats, mice) with a focus on veterinarian-recommended, species-specific formulas. Highly comparable to Mazuri's Small Animal category with overlapping specialty retail and veterinary distribution.

Emerging players

• Pretty Bird International: Pretty Bird specializes in formulated diets for pet birds with species-specific formulas. A niche specialist comparable to Mazuri's Bird category but with narrower geographic and channel reach.
• Higgins Group: Higgins produces specialty bird and small animal nutrition products sold through independent pet retailers. Comparable to Mazuri's Bird and Small Animal lines but with a smaller product portfolio and channel footprint.

Broad incumbents

• Kaytee Products: Kaytee (a Central Garden & Pet brand) is a broader pet nutrition player with significant presence in bird, small animal, and wild bird feeding. Overlaps with Mazuri in bird and small animal nutrition but serves mass-market rather than zoo/exotic specialty niches.
• Purina Animal Nutrition (Land O'Lakes): Purina Mills, the parent entity's commercial animal feed brand, shares corporate ownership with Mazuri and serves as a distribution channel. Operates as a broad incumbent in livestock and equine feed with significant overlap in manufacturing and supply chain infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MazuriTV/feed
• Facebookfacebook.com/MAZURI
• Instagraminstagram.com/mazuri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazuri