What Monarch Institute does

Monarch Institute is an Australian online vocational education provider, founded in 2013 and headquartered in Melbourne, operating as a Registered Training Organisation (RTO No. 22530) under the Australian Skills Quality Authority. The company delivers nationally accredited certificates, diplomas and advanced diplomas across accounting, information technology, marketing, business management, human resources, project management, financial planning, conveyancing, logistics and emerging areas such as artificial intelligence, alongside a portfolio of unaccredited short courses. A subset of its accounting offerings carries Tax Practitioners Board approval, positioning Monarch as one of a small set of RTOs whose graduates qualify for BAS agent and tax agent registration.

Course delivery is built on a Totara-based Learning Management System hosting SCORM-packaged interactive content, video and assessment material, integrated with a Salesforce-powered online enrolment portal and Zoom-based supervised assessments and trainer consultations. Course consultant support, phone/email channels, and student Facebook communities complete the learner-experience stack. Monarch is a subsidiary of UP Education Australia Pty Limited, which provides scale and group-level operating context.

Monarch operates a direct-to-consumer go-to-market targeting Australian working professionals and career-changers. Revenue is generated through one-time tuition fees for accredited and short courses, payment plans (weekly/fortnightly over 26 weeks on courses of $1,500 or more), and government co-contribution fees under the Queensland Skills Assure Career Boost Program for eligible residents. Diploma pricing clusters between roughly $3,200 and $4,500 with a $1,600 optional Tax Agent Certification add-on, while short courses are priced from about $645. Bundled industry-body memberships (ICB, IPA, AISA, DMI, Cisco, AWS Academy) are used to differentiate on value-add rather than discount.

Name

Monarch Institute

Legal name

Monarch Institute

Website

https://monarch.edu.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian online vocational education provider delivering accredited diplomas, certificates and short courses in accounting, IT, marketing, business, AI and related fields to working professionals and career changers via a self-paced Totara-based LMS and Salesforce enrolment portal.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD)

akta.pro secondary industries

Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH), Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Online vocational education
• Nationally accredited courses
• Accounting and bookkeeping training
• Information technology diplomas
• Professional certificate programs

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Tuition Fees: Primary revenue stream from one-time tuition fees for nationally accredited courses and short courses. Courses are priced with upfront payment options or weekly/fortnightly payment plans over 26 weeks. Prices range from under $1,000 for short courses to over $4,000 for diplomas.
2. Government Subsidized Courses: Revenue from Queensland government-funded courses under the Skills Assure Queensland Career Boost Program. Students pay a reduced co-contribution fee with government subsidizing the remainder. Concession pricing available for Health Care/Pension card holders.
3. Payment Plan Processing: Payment plan fees for courses $1,500 or more, allowing students to pay over 26 weeks. This creates a receivables-based revenue stream with weekly or fortnightly installments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Monarch Institute is an Australian online Registered Training Organisation (RTO) delivering nationally accredited vocational courses, diplomas, certificates, and short courses across more than 15 disciplines including accounting, bookkeeping, information technology, artificial intelligence, marketing, business management, human resources, financial planning, project management, conveyancing, and logistics. All courses are delivered self-paced online through a Totara-based LMS, with Australian-based trainer support via phone, email, and Zoom, and supervised assessments conducted remotely via Zoom for Tax Practitioners Board approved programs.

Product overview

Monarch Institute is an Australian online education provider operating a Totara-based Learning Management System (LMS) combined with a Salesforce-powered enrolment portal. The platform delivers courses across 15+ disciplines including IT, AI, accounting, marketing, business management, HR, finance, project management, governance, and logistics. Their portfolio spans certificates through advanced diplomas (nationally accredited under AQF), TPB-approved accounting courses, Cisco/AWS IT certifications, and Digital Marketing Institute (DMI) certified short courses. The core products include the Diploma of Accounting (FNS50222), Diploma of Artificial Intelligence (11287NAT), Diploma of Information Technology (ICT50220), and various marketing and business qualifications, supplemented by short courses like AI for Business and Marketing, UX/Website Design, and CCNA/AWS certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Diploma of Accounting (FNS50222) A nationally accredited diploma approved by the Tax Practitioners Board (TPB), enabling pathways to becoming a registered BAS agent or tax agent. Includes supervised assessments and free IPA membership for Australian students.
• Diploma of Artificial Intelligence (AI) (11287NAT) An 8-unit nationally recognised diploma covering prompt engineering for generative AI, content creation with AI, data analysis and forecasting, digital presence optimization, and AI ethics, designed for professionals seeking AI literacy and practical AI application skills.
• Diploma of Information Technology (ICT50220) A multi-award winning 20-unit diploma with specializations in Cyber Security and Advanced Networking or Front and Back End Web Development. Includes free AISA membership for IT students.
• Certificate IV in Information Technology (ICT40120) A foundational IT qualification covering web development, programming basics, website enhancement, and cyber security awareness with 20 units of competency.
• Advanced Diploma of Accounting (FNS60222) An advanced 14-unit qualification covering management accounting, financial accounting, risk management, and corporate governance. Includes free ICB and IPA memberships.
• Certificate IV in Accounting and Bookkeeping (FNS40222) TPB-approved qualification meeting requirements to become a registered BAS agent, with free ICB and IPA memberships included.
• RG146 Professional Series Financial planning professional courses covering Foundations of Financial Planning, Insurance and Risk Management, Investments, Superannuation and Retirement Planning, and XPLAN training.
• Diploma of Marketing and Communication (BSB50620) A diploma covering marketing fundamentals and communications skills for career advancement in marketing roles.
• Advanced Diploma of Digital Marketing (11266NAT) An advanced diploma focused on digital marketing strategies including SEO, PPC, social media marketing, email marketing, and analytics.
• AI for Business and Marketing Short Course A 5-hour self-paced short course with 4 interactive modules on leveraging AI for digital marketing tasks, automation, and strategy enhancement. Includes globally recognised DMI certification and 6 months of DMI membership.
• UX and Website Design Short Course An 11-hour non-accredited course covering web design fundamentals, user experience principles, graphics, testing, project management, and website optimization.
• CCNA 7: Introduction to Networks (ITN) Cisco Networking Academy course covering foundational networking concepts and skills, delivered in partnership with Cisco.
• CCNA 7: Switching, Routing and Wireless Essentials (SRWE) Cisco Networking Academy course on switching, routing, and wireless networking technologies, delivered in partnership with Cisco.
• CCNA 7: Enterprise Networking, Security and Automation (ENSA) Cisco Networking Academy course covering enterprise networking, security, and automation, delivered in partnership with Cisco.
• AWS Academy Cloud Foundations AWS Academy course providing foundational cloud computing knowledge and skills, aligned with AWS industry standards.
• Diploma of Payroll Services (FNS50422) A diploma for payroll professionals covering payroll systems, compliance, and administration.
• Diploma of Business (Various Specializations) Diploma programs with specializations including Digital Transformation, Operations, and Organisational Development.
• Diploma of Leadership and Management Qualification covering leadership skills, team management, and organizational development.
• Certificate IV in Human Resource Management Foundation qualification in HR practices, employee relations, and human resource management.
• Diploma of Human Resources Management Advanced HR qualification covering strategic HR management and organizational development.
• Diploma of Project Management Qualification covering project planning, execution, risk management, and project delivery methodologies.
• Advanced Diploma of Paraplanning Advanced qualification for financial planning para-planners covering financial analysis and planning support.
• Diploma of Logistics Qualification covering supply chain management, logistics operations, and transport coordination.
• Advanced Diploma of Conveyancing Advanced qualification for conveyancing professionals covering property transfer legal processes.
• Diploma of Early Childhood Education and Care Diploma covering early childhood education pedagogy, care practices, and child development.
• Certificate IV in Finance and Mortgage Broking Foundation qualification for mortgage broking professionals covering lending products and client advice.
• Diploma of Finance and Mortgage Broking Management Advanced qualification for managing finance and mortgage broking operations.
• Certified Digital Marketing Professional (CDMP) Globally recognised certification through the Digital Marketing Institute (DMI) setting the global standard for digital marketing.
• Skills Assure Queensland Government Funded Courses Subsidised versions of Monarch's accredited accounting and IT courses funded through the Skills Assure Queensland Career Boost Program. Eligible Queensland residents pay a reduced co-contribution fee with the government subsidising the remainder.

Quantifiable outcome

• 30% of alumni promoted, most within six months of graduation
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered parent_company, core and supporting.

• UP Education Australia Pty Limitedparent_companyStrategic or Co-development PartnerMonarch Institute is an UP Education Australia Pty Limited company, indicating a parent-subsidiary relationship within the UP Education group of educational institutions.
• Tax Practitioners Board (TPB)coreStrategic or Co-development PartnerMonarch Institute is one of very few registered training organisations (RTOs) to offer Tax Practitioners Board approved courses required to become a registered BAS agent or registered tax agent. Courses meet TPB education requirements for professional registration.
• Institute of Certified Bookkeepers (ICB)coreGTM or Marketing PartnerICB is the largest bookkeeping institute in the world. Monarch is listed among select accredited training providers meeting ICB's strict criteria. Students receive free ICB membership with accounting course enrollments.
• Institute of Public Accountants (IPA)coreGTM or Marketing PartnerIPA represents over 50,000 members in accounting professionals. Monarch provides free IPA student membership with various accounting and finance course enrollments, including Advanced Diploma of Accounting, Diploma of Accounting, Certificate IV in Accounting and Bookkeeping, and more.
• Australian Information Security Association (AISA)coreGTM or Marketing PartnerMonarch has partnered with Australia's peak cyber security industry body to provide IT students with free AISA membership, offering access to training, industry events, resources, and a professional network supporting career growth in cybersecurity.
• Cisco Networking AcademycoreTechnology or IntegrationMonarch offers Cisco CCNAv7 courses in partnership with Cisco Networking Academy, including Introduction to Networks (ITN), Switching, Routing and Wireless Essentials (SRWE), and Enterprise Networking, Security and Automation (ENSA).
• Digital Marketing Institute (DMI)coreTechnology or IntegrationAI for Business and Marketing course includes globally recognized DMI certification. Students receive 6 months of DMI Power Membership program with access to hundreds of hours of content and up-to-date digital marketing resources.
• AWS AcademysupportingTechnology or IntegrationMonarch offers AWS Academy Cloud Foundations short course as part of its IT course offerings, providing students with cloud computing fundamentals aligned with AWS industry standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Open Colleges: Australian online VET provider offering accredited diplomas and certificates across accounting, IT, business, and health, targeting working adults with self-paced study. Closest head-to-head competitor to Monarch in scale, audience, and delivery model.
• Australian Institute of Business (AIB): Private online higher-education provider offering MBAs, graduate certificates, and diplomas in business and management to working professionals. Overlaps with Monarch's business, leadership, and HR catalog at a more senior credential level.
• Kaplan Professional (Australia): Australia-focused provider of professional education in accounting, finance, and financial planning, with strong TPB and regulatory-credential offerings. Directly competes with Monarch in the regulated accounting and RG146 segments.
• The College for Adult Learning (ICAL): Online RTO delivering diplomas and certificates in accounting, bookkeeping, HR, leadership, and project management to working professionals. Comparable catalog breadth, target persona, and self-paced online delivery model.
• Upskilled: Australian online RTO providing nationally accredited courses in IT, business, project management, and accounting to working professionals. Direct competitor with similar catalog, government funding participation, and self-paced online delivery.

Broad incumbents

• TAFE Queensland: Government-owned VET institution offering accredited certificates and diplomas across a wide range of disciplines including accounting and IT. Competes with Monarch for the same Skills Assure funding pool and credentialed pathways, but with significantly larger scale and government backing.
• Swinburne Online: University-affiliated online provider offering undergraduate and postgraduate degrees plus vocational credentials in business, IT, and design. Targets a similar working-professional audience but with degree-level outcomes beyond Monarch's diploma focus.
• RMIT Online: University-affiliated online division of RMIT offering accredited short courses and certificates in technology, business, and design. Overlaps with Monarch's IT, AI, and digital marketing offerings but with a stronger university brand and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtNRk2qlvBtGpd-oL8PIzCg
• Facebookfacebook.com/monarchinstitute
• LinkedInlinkedin.com/company/monarch-institute-australia
• Instagraminstagram.com/monarchinstituteau
• Xx.com/monarcheduaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monarch Institute