M&Wine
M&Wine is a French AI company that quantifies 40 mineral elements per wine to create unique digital fingerprints, serving wine producers, negociants, and oenologists with authentication, geographic origin verification, and AI-assisted blending services.
- Company typePrivate
- Founded2021
- HeadquartersVilleurbanne, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What M&Wine does
M&Wine is a French deep-tech company founded in November 2021 and headquartered in Villeurbanne (Rhône-Alpes) that applies AI to wine authentication, geographic origin verification, and oenological decision support. Its core technology is the Mineral Wine Profile (MWP®), a proprietary method that identifies and quantifies more than 40 mineral elements in each wine across 8 orders of magnitude of concentration. The resulting multi-mineral signature serves as a unique, reproducible fingerprint of terroir and winemaking practices, and underpins all of the company's products: authentication via the Digital Wine Passport, AI-driven geographic origin identification against a proprietary database, IAssemblage® (generative AI for wine blending), DeepRed® (analysis and authentication service), the Digital Wine Twin decision-support tool for oenologists, and a personalized recommendation platform being developed with advisor Franck Thomas.
The company's commercial model is B2B and sales-led, targeting wine producers, negociants, and oenologists primarily in Europe. Revenue is generated through three principal streams: recurring laboratory analysis services (sample-based mineral profiling with a minimum billing threshold of €50 HT per analysis), one-time licensing of the Digital Wine Passport for lifetime authentication of cuvées, and usage-based geographic identification services with AI conformity reports. The company holds granted French patent FR2114652 covering its multi-mineral determination and AI processing methodology, has scientific collaborations with CNRS, and is actively publishing in peer-reviewed venues such as the Revue des OEnologues and the OIV Congress. As of January 2025, its proprietary database contained over 40,000 mineral wine profiles, enriched annually by approximately 15,000 wine and 2,000 spirits samples.
M&Wine firmographics
Firmographics- Name
- M&Wine
- Legal name
- M&Wine SAS
- Website
- https://mandwine.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- M&Wine is a French AI company that quantifies 40 mineral elements per wine to create unique digital fingerprints, serving wine producers, negociants, and oenologists with authentication, geographic origin verification, and AI-assisted blending services.
- Ownership category
- akta.pro rank
M&Wine industry classification
Industry- Product category
- Wine Authentication & Traceability Technology
- NAICS
- Wineries (31213)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
Keywords
Where M&Wine is headquartered
LocationHeadquarters
- HQ city
- Villeurbanne
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
M&Wine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Analysis Services: Laboratory analysis of wine samples measuring 40 mineral elements to generate Mineral Wine Profiles (MWP). Prices are quoted per analysis with a minimum billing of 50€ HT. Samples submitted by clients with specific collection logistics charges.
- Authentication Services (MWP): Digital Wine Passport creation providing lifetime authenticity verification for wine productions. Reference samples required.
- Geographic Identification Services: AI-powered verification of declared geographic origin using mineral profile database. Control samples submitted for conformity reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Analysis services with minimum 50€ HT per test |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
M&Wine product offering
Product offeringCore offering
M&Wine quantifies over 40 mineral elements in each wine bottle to generate a unique Mineral Wine Profile (MWP®) that serves as an immutable wine fingerprint. Built on this patented signature, the company delivers authentication (Digital Wine Passport), AI-powered geographic origin identification, AI-assisted blending (IAssemblage®), and a Digital Wine Twin decision-support tool for oenologists and producers. Services are sold B2B to wine producers, negociants, and wine merchants, primarily through a dedicated professional e-platform where clients submit samples for analysis.
Product overview
M&Wine offers a platform of AI-powered wine analysis services centered on Mineral Wine Profiles (MWP®), which identify and quantify 40 mineral elements in wines. The core offering includes the Digital Wine Passport for authentication and the MWP® platform for wine identification. Additional modules include IAssemblage® for AI-assisted wine blending, the Digital Wine Twin for decision support, and a personalized recommendation platform. All services are powered by the same underlying mineral signature data, creating a comprehensive ecosystem for wine quality control, authentication, and personalization.
Differentiator
Problem solved
Functional benefit
Brands
- Mineral Wine Profiles®: Multi-mineral wine signature technology that identifies and quantifies over 40 mineral elements in each bottle, providing a unique and revealing signature for each wine
- IAssemblage®
- DeepRed®
- Digital Wine Passport
Products and services
- Mineral Wine Profiles (MWP®) Proprietary technology that identifies and quantifies 40 mineral elements in wines to create a unique mineral signature serving as a digital biometric passport for each wine. Sold to wine producers, negociants, and oenologists seeking authentication, traceability, and quality control.
- Digital Wine Passport (Authentification MWP®) Authentication service that uses the unique mineral profile of a cuvée as an immutable passport accompanying each bottle from production to consumption, providing lifetime authenticity verification for wine producers.
- Identification / Traceability AI-powered service using a database of 40,000+ mineral profiles to verify and identify the declared geographic origin of wine samples, delivering conformity reports. First test is offered free.
- IAssemblage® The first AI dedicated to the art of wine blending, using mineral profile data to recommend optimal assemblage decisions for winemakers and oenologists.
- DeepRed® Wine analysis and authentication solution based on mineral profiles, sold as part of the M&Wine offerings for wine producers.
Quantifiable outcome
- 40,000 cuvées analyzed with mineral profiles
- +1 more outcomes
Companies that use M&Wine
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
M&Wine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
M&Wine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bertrand Chatelet (IFV – SICAREX Beaujolais)coreFirst IAssemblage AI cuvée developed in partnership, demonstrating the practical application of M&Wine's AI blending technology in real winemaking conditions.
- Franck ThomasminorAdvisory companion for the 'Netflix du vin' personalized wine recommendation platform, developing AI-driven tasting recommendations based on gustatory profiles and mineral signatures.
- CNRS (Centre National de la Recherche Scientifique)coreScientific collaboration on AI and wine research, producing joint publication on wine chemistry and AI applications.
- OIV (International Organisation of Vine and Wine)minorParticipation in OIV Congress with poster presentations on Mineral Wine Profiles and quality applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
M&Wine competitors and assessment
Company assessmentBroad incumbents
- Bruker Corporation: Bruker manufactures the high-resolution mass spectrometers and ICP-MS instrumentation that underpin multi-element analysis workflows. As a possible upstream technology partner or alternative in-house platform for large labs, Bruker is a relevant adjacent incumbent to M&Wine's authentication stack.
- Intertek: Intertek operates global food and beverage testing laboratories, including services for wine authenticity and origin verification. Comparable to M&Wine in product category but vastly larger in geographic reach and customer base.
- SGS: SGS is a global testing, inspection and certification company with extensive food and beverage analytical services used by wine producers and exporters. It represents the type of incumbent M&Wine must displace in the authentication and quality control category.
- Eurofins Scientific: Eurofins is one of the world's largest food and beverage analytical testing networks, including dedicated wine and spirits laboratories (Eurofins Analyses France). It competes with M&Wine's lab-grade wine analysis offering at scale, with established enterprise relationships across the same customer base.
- Bureau Veritas: Bureau Veritas is a global TIC (testing, inspection, certification) major with agri-food and wine industry service lines. It offers accredited wine testing, traceability audits, and certification schemes that overlap with M&Wine's authentication and identification offerings.
- Thermo Fisher Scientific: Thermo Fisher supplies the analytical instruments, consumables, and software used in trace elemental analysis labs. It is comparable as the dominant upstream enabling platform whose technologies M&Wine's workflow depends on, and whose customers include large wine authentication services.
- Agilent Technologies: Agilent is a major supplier of analytical instrumentation (ICP-MS, chromatography, spectroscopy) used in food and beverage authentication. The relevant adjacency: any large lab building its own MWP-equivalent services would likely source from Agilent.
Direct peers
- Tastry: Tastry is a US-based AI company that uses chemistry and machine learning to analyze wines and recommend blends—directly comparable to M&Wine's IAssemblage and mineral-based blending/origin products. Both target the wine producer/oenologist segment with algorithmic decision support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
M&Wine social profiles
Digital presenceM&Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&Wine leadership team
Management profileNumber of profiles
M&Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&Wine
What does M&Wine do?
M&Wine quantifies over 40 mineral elements in each wine bottle to generate a unique Mineral Wine Profile (MWP®) that serves as an immutable wine fingerprint. Built on this patented signature, the company delivers authentication (Digital Wine Passport), AI-powered geographic origin identification, AI-assisted blending (IAssemblage®), and a Digital Wine Twin decision-support tool for oenologists and producers. Services are sold B2B to wine producers, negociants, and wine merchants, primarily through a dedicated professional e-platform where clients submit samples for analysis.
Is M&Wine a public or private company?
M&Wine is a private company. It is classified as unknown and is currently operating.
When was M&Wine founded?
M&Wine was founded in 2021. It employs 1 to 10 people.
Where is M&Wine based?
M&Wine is headquartered in Villeurbanne, France, in the Europe region.
How does M&Wine make money?
Three revenue lines are on record. Wine Analysis Services are the primary driver. The others are authentication Services (MWP) and geographic Identification Services.
Who are M&Wine's main competitors?
Broad incumbents on record are Bruker Corporation, Intertek, SGS, Eurofins Scientific, Bureau Veritas, Thermo Fisher Scientific and Agilent Technologies. Tastry is listed as a direct peer.
Does M&Wine have an API?
No public API is recorded for M&Wine.
What industry is M&Wine in?
M&Wine's product category is Wine Authentication & Traceability Technology. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 31213 and its SIC code is 3826.