The Wonky Food Company

What The Wonky Food Company does

The Wonky Food Company is a UK-based, founder-operated food products business that manufactures and sells relishes and chutneys produced from imperfect and surplus fruit and vegetables. The company's stated social mission is to divert cosmetically imperfect and surplus produce from the food waste stream by converting it into branded condiments. Its product line consists of five core SKUs — Sweet Tomato Relish, Fiery Tomato Relish, Zesty Lime Relish, Tangy Onion Relish, and Spiced Apple Chutney — sold individually at £3.99 per jar, combined in Pick & Mix bundles, or packaged as three-jar Gift Packs at £19.99. Distribution is split between a direct-to-consumer Shopify storefront delivering within the UK and a retail stockist network that includes Co-Op convenience stores, Selfridges, and a small set of independent regional retailers.

The business is legally operated by Cotswold Gold Ltd, a private limited company registered in England (company number 10909702), with operational headquarters at East Lodge Farm, Broadway, Worcestershire. The technology stack is standard off-the-shelf SaaS commerce infrastructure — Shopify for the storefront, Stripe for payments, Mailchimp for email marketing, and AWS for hosting — with no proprietary technology disclosed and no in-house AI/ML capabilities. The revenue model is one-time unit sales across DTC and retail channels, with no disclosed subscription tier, no enterprise contracts, no disclosed revenue figures, and no external funding rounds. The company is bootstrapped, and its single disclosed leadership figure is co-founder and director Ashley Cavers; no other management team is on record. Its Zesty Lime Relish received a Great Taste Award in 2022, which functions as the primary external quality credential. Geographically, the company is explicitly UK-only — it ships only to UK addresses — and there is no evidence of international expansion, B2B enterprise contracts, or institutional investment to date.

Name

The Wonky Food Company

Legal name

Cotswold Gold Ltd

Website

https://wonkyfoodco.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The Wonky Food Company is a UK-based, bootstrapped food brand that produces relishes and chutneys from imperfect and surplus fruit and vegetables, selling through its Shopify DTC site (£3.99/jar) and a small UK retail stockist network including Co-Op and Selfridges.

Ownership category

akta.pro rank

Product category

Artisan Condiments

NAICS

Specialty Canning (311422), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

akta.pro secondary industry

Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

Keywords

• Artisan condiments
• Relish and chutney
• Sustainable food products
• Imperfect produce upcycling
• Food waste reduction

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: The company generates revenue through direct sales of relishes, chutneys, and gift packs made from imperfect and surplus fruit and vegetables. Products are sold as one-time purchases through their e-commerce platform and via retail stockists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Wonky Food Company produces jarred relishes and chutneys made primarily from imperfect and surplus fruit and vegetables, including Sweet Tomato, Fiery Tomato, Zesty Lime, Tangy Onion, and Spiced Apple variants. Products are sold both direct to UK consumers via a Shopify-powered e-commerce website and through UK retail stockists such as Co-Op and Selfridges, with optional Pick & Mix combinations and Gift Packs of three jars.

Product overview

The Wonky Food Company is a food products company that makes relishes and chutneys from imperfect and surplus fruit and vegetables. The product portfolio consists of individual relish products (Sweet Tomato Relish, Fiery Tomato Relish, Zesty Lime Relish, Tangy Onion Relish, Spiced Apple Chutney) that can be purchased individually, as a Pick & Mix combination, or bundled as Gift Packs containing three jars.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Tomato Relish A relish made from imperfect and surplus tomatoes, sold at £3.99 per jar on the company's UK e-commerce shop and through stockists.
• Fiery Tomato Relish A spicy relish variant made from imperfect and surplus tomatoes, sold at £3.99 per jar.
• Zesty Lime Relish A relish made from imperfect and surplus limes, awarded at the Great Taste Awards 2022, sold at £3.99 per jar.
• Tangy Onion Relish A relish made from imperfect and surplus onions, sold at £3.99 per jar.
• Spiced Apple Chutney A chutney made from imperfect and surplus apples combined with spices.
• Pick & Mix A customisable selection that lets customers combine any jars from the company's relish range into one purchase.
• Gift Packs A pre-selected bundle of three relish jars packaged as a gift set, sold for £19.99.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Amazon AWScoreTechnology or IntegrationAmazon AWS acts as a data processor providing web hosting, website security, backups, and SSL certificate services to ensure platform security. Data hosting is in the EU.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the online shop. Acts as both a technology provider and data processor for the online store.
• StripecoreTechnology or IntegrationStripe provides secure third-party card payment gateway services for processing customer payments. PCI compliant payment processing.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Rubies in the Rubble: UK condiment brand built on surplus/imperfect produce with strong sustainability positioning, targeting similar environmentally conscious consumers via grocery and DTC channels. Closest direct analogue in terms of mission, product use case, and shopper.
• The Bay Tree Food Company: UK maker of preserves, sauces, chutneys, and condiments retailed through UK specialty grocery and gift channels; comparable product mix and customer overlap in premium/specialist UK retail and food-hamper gifting.
• Tracklements: Established UK premium chutney and relish maker, directly competing at the same product categories (tomato, onion, lime-adjacent) with broadly overlapping retail stockists in the UK independent and premium grocery channel.
• Wilkin & Sons (Tiptree): Heritage UK preserve, chutney, and condiment manufacturer with retail presence in premium UK grocers; comparable on product format, jarred preserves/chutneys assortment, and UK independent premium retail customer base.
• Mrs Darlington's: UK family-run maker of jams, chutneys, and pickles sold via UK premium grocers and farm shops; directly comparable on product format, premium positioning, and gift-pack merchandising.

Emerging players

• Stonewall Kitchen: US-based specialty producer of jams, sauces, mustards, and relishes with premium retail and DTC channels; comparable on product format (jarred preserves/condiments), gifting strategy, and specialty/gourmet distribution, though regional to the US.
• Sauce Shop: UK craft sauce brand built around natural ingredients and DTC e-commerce; comparable on mission, founder-led DTC stack, and UK independent grocery distribution, though Sauces Shop focuses on table sauces rather than relishes/chutneys.

Regional players

• Brindisa Spanish Foods: UK importer and producer of Spanish preserves, sauces, and condiments selling through premium UK retailers; overlaps with Wonky on the premium independent/Selfridges-skirting UK retail position and on jarred condiment assortment.

Broad incumbents

• Daylesford: UK premium organic farm and food brand with own-label chutneys, jams, and condiments sold through farm shops and online; comparable on organic/sustainable sourcing positioning and premium consumer segment, though broader portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wonkyfoodco
• Facebookfacebook.com/wonkyfoodco
• Instagraminstagram.com/wonkyfoodco
• LinkedInlinkedin.com/company/wonky-fruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wonky Food Company