New Media

What New Media does

Media24 Advertising & Content Marketing is the advertising and content marketing division of Media24 (Pty) Ltd, one of South Africa's largest media conglomerates. The company operates as a premium full-service agency offering digital advertising, content strategy, video production, internal communications platforms, and custom software development spanning mobile apps, DevOps, full-stack builds, and UX & design. It leverages Media24's owned media portfolio — News24, City Press, Rapport, Drum, Netwerk24, and other South African news and lifestyle brands — to reach a digital audience of more than 24 million South Africans and serves a customer base of 1,800+ brands spanning healthcare (Mediclinic, Aspen, ER24, AfroCentric, 3x4 Genetics), retail (Woolworths, Takealot, Pepkor), financial services (FNB), telecommunications (Vodacom, MultiChoice), food and beverage (Nestlé, The Fry Family Food Co), automotive (Mazadak), technology (Nexxiot), travel (Pentravel), and agriculture (Westfalia).

The revenue model blends advertising sales across Media24's owned digital properties with project-based professional services for enterprise content marketing and custom software builds. Customer acquisition is direct, enterprise-focused, and quote-based with multi-year contracts typical of large advertising and content marketing engagements. Headquartered in Cape Town at 40 Heerengracht with a stated headcount of 180 — described as creative thinkers, strategists, storytellers and problem-solvers — the company has accumulated 300+ industry awards for creative campaigns. Documented enterprise product engagements include the Mediclinic Baby pregnancy mobile app, the Woolworths WCellar wine club platform (reported to deliver double-digit growth), and FNB Sync, a custom internal social network for First National Bank.

Name

New Media

Legal name

Media24 (Pty) Ltd

Website

https://newmedia.co.za

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Media24 Advertising & Content Marketing is a South African premium agency combining digital advertising, content strategy, custom software development, and internal communications to serve 1,800+ enterprise brands through Media24's 24m+ digital audience reach.

Ownership category

akta.pro rank

Product category

Advertising and Content Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

Keywords

• Advertising services
• Content marketing
• Digital media advertising
• Brand storytelling
• Internal communications platforms

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Services: Premium advertising solutions across Media24's digital audience of 24m+ South Africans, including video advertising, campaign management, and brand storytelling.
2. Content Marketing Services: Strategic content creation, content marketing campaigns, and platform development including mobile apps, wine clubs, and internal communications solutions.
3. Software Solutions: Custom software development including DevOps, full-stack builds, mobile applications, and UX & design services for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Media24 Advertising & Content Marketing is a premium advertising and content marketing agency that combines Content Marketing, Software Solutions, Internal Communications, Advertising, and Video services to deliver brand growth for enterprise clients. It leverages Media24's portfolio of trusted South African news brands and a 24m+ digital audience to create integrated campaigns, custom mobile apps, digital platforms, and brand storytelling for clients such as FNB, Woolworths, Mediclinic, Vodacom, Nestlé, and Takealot.

Product overview

Media24 Advertising & Content Marketing is a unified advertising and content marketing offering that combines multiple service modules including Content Marketing, Software Solutions (DevOps, full-stack builds, mobile apps, UX & design), Internal Communications, Advertising, and Video services. The company serves major South African brands including FNB, Woolworths, Mediclinic, Vodacom, Nestlé, and Takealot, reaching 24 million digital audiences. Their Software Solutions division has delivered product case studies including the Mediclinic Baby app, WCellar wine club for Woolworths, and FNB Sync internal communications platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing End-to-end content marketing services including content strategy, audience insights, content creation, and platform solutions designed to drive audience engagement and measurable results for enterprise brands.
• Software Solutions Custom software development services including DevOps, full-stack builds, mobile applications, and UX & design to support enterprise digital product development.
• Internal Communications Internal communications solutions including custom social network platforms designed to revolutionize employee engagement and internal communications for enterprise clients.
• Advertising Premium advertising services across digital and traditional channels to help enterprise brands reach and engage South Africa's largest digital audiences, including video advertising, campaign management, and brand storytelling.
• Video Video production and storytelling services for brand campaigns and content marketing, including the Media24 Studio YouTube channel for multimedia storytelling.
• Media24 Advertising & Content Marketing Integrated advertising and content marketing offering that combines multiple service modules — Content Marketing, Software Solutions, Internal Communications, Advertising, and Video — under one partner to fuel brand growth through powerful storytelling and premium media experiences.

Quantifiable outcome

• Double-digit growth for Woolworths WCellar wine club
• +3 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Joe Public United: Top-ranked South African independent advertising and communications group. Comparable to Media24 Advertising as a large, multi-disciplinary SA agency that serves major enterprise brands and produces award-winning creative work.
• Publicis Groupe Africa: Global advertising group (Leo Burnett, Saatchi & Saatchi, Publicis) with established South African operations. Comparable to Media24 Advertising as a full-service, multi-brand agency group competing for the same enterprise clients.
• TBWA South Africa: Global creative agency network with a South African operation. Comparable to Media24 Advertising as a full-service creative + media agency competing for the same enterprise brand roster in SA.
• King James Group: Leading independent South African advertising and integrated communications agency. Comparable to Media24 Advertising as a creative-led agency serving large SA brands and offering integrated content and digital services.
• Ogilvy South Africa: Full-service global advertising agency with a South African operations, offering creative, media planning, content, and digital campaigns to enterprise brands. Directly comparable to Media24 Advertising as a full-service agency serving large SA clients like FNB, Vodacom and Nestlé.
• Dentsu South Africa: Global advertising and media network operating in South Africa across creative, media, and CXM. Comparable to Media24 Advertising as a full-service network competitor pitching for the same enterprise brand budgets in SA.
• M&C Saatchi Abel South Africa: Independent full-service agency group with strong South African presence. Comparable to Media24 Advertising as a creatively-led, mid-to-large agency competing for enterprise brand budgets in SA.

Broad incumbents

• Primedia: South African media owner operating radio (702, CapeTalk, 947), out-of-home and digital properties. Comparable to Media24 as a media-owner-driven advertising partner, though Primedia is distribution-led rather than creative-led like Media24 Advertising.
• DStv Media Sales (MultiChoice): Advertising sales arm of MultiChoice, monetizing broadcast and streaming audiences across Africa. Comparable to Media24 Advertising as a South African media-owner-led advertising solution, though DStv is broadcast/CTV-focused rather than digital-first media.
• WPP (VMLY&R, Ogilvy parent): World's largest advertising holding group with significant South African presence (VMLY&R, GroupM, etc.). Comparable as a broad incumbent offering the same full-service creative + media + content + technology stack that Media24 Advertising offers, but at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Media24Studio
• LinkedInlinkedin.com/company/new-media
• Instagraminstagram.com/media24commercial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Media