Hoover and Associates
Hoover Private Wealth is an SEC registered investment adviser in Royal Oak, Michigan, founded in 1988, delivering fee-based wealth management, retirement plan services, employee benefits, and insurance solutions to Midwest families, individuals, and businesses.
- Company typePrivate
- Founded1988
- HeadquartersRoyal Oak, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hoover and Associates does
Hoover Private Wealth, LLC, operating under the name Hoover and Associates, is a privately held SEC registered investment adviser headquartered at 3123 Crooks Road in Royal Oak, Michigan. Founded in 1988, the firm provides fee-based financial advisory and wealth management services to Midwest families, individuals, and businesses. Its legal entity is a Michigan LLC, and it operates with a headcount of 11-50 employees out of a single Royal Oak office.
The firm's service portfolio is unusually broad for an RIA of its size, spanning wealth management, employer retirement plan services (including 401(k) design, investment evaluation, and fiduciary support), employee benefits and group insurance consulting, Medicare supplement enrollment, life and disability insurance, individual health insurance, travel medical insurance, and health insurance for early retirees and entrepreneurs. Customer segments are explicitly differentiated across business owners, executives and professionals, women and widows, retirees and pre-retirees, millennials and Gen X, employer plan sponsors, and Medicare-eligible individuals, with business owners and employer retirement plans flagged as primary segments.
The go-to-market is direct and consultation-led: prospective clients initiate contact through a 'Schedule A Consultation' form on the firm website, and services are delivered by licensed professionals in face-to-face or virtual meetings. The website functions primarily as a content-driven resource center for top-of-funnel education, while client account access is routed through Fidelity's digital platform under a minor technology partnership. Pricing is not publicly disclosed and is structured as quote-based, recurring advisory engagements typical of a registered investment adviser. No technology platform, AI capabilities, mobile application, or proprietary systems are referenced in the available material; the firm relies on a standard FMG Suite-powered content and compliance website.
Hoover and Associates firmographics
Firmographics- Name
- Hoover and Associates
- Legal name
- Hoover Private Wealth, LLC
- Website
- https://hooverassociates.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoover Private Wealth is an SEC registered investment adviser in Royal Oak, Michigan, founded in 1988, delivering fee-based wealth management, retirement plan services, employee benefits, and insurance solutions to Midwest families, individuals, and businesses.
- Ownership category
- akta.pro rank
Hoover and Associates industry classification
Industry- Product category
- Wealth Management
- NAICS
- Insurance and Employee Benefit Funds (5251), Pension Funds (52511)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
- akta.pro secondary industries
- Workplace Wealth & Employee Investing Programs (FSAAAAAK), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Hoover and Associates is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hoover and Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Financial Advisory Services: Fee-based financial advisory and wealth management services for individuals, families, and businesses. Services include investment management, retirement planning, insurance products, and employee benefits consulting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Hoover and Associates product offering
Product offeringCore offering
Hoover and Associates provides personal wealth management and employer benefits services through two related brands. Hoover Private Wealth delivers investment advisory and retirement planning for individuals and families, while Hoover Benefits Group offers employer-sponsored retirement plans, employee benefits, life and health insurance, and Medicare supplement products for businesses and individuals across the Midwest.
Product overview
Hoover Private Wealth is a financial advisory firm offering a diversified portfolio of wealth management and insurance services. The firm operates as a single-service business model centered on personalized financial planning, combining wealth management advisory, employer retirement plan services, employee benefits consulting, and Medicare supplement guidance into an integrated financial services offering. The company serves multiple client segments including families, individuals, business owners, executives, retirees, and millennials across the Midwest.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Wealth Management
Companies that use Hoover and Associates
Customer profileSegments8 records
Ideal customer profiles2 records
Hoover and Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hoover and Associates partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Hoover and Associates competitors and assessment
Company assessmentBroad incumbents
- Carson Group: Large RIA and broker-dealer ecosystem providing wealth management, retirement plan, and insurance resources to independent advisors — comparable breadth across wealth, retirement plans, and insurance.
- Edelman Financial Engines: Large national RIA combining Edelman Wealth Management with Financial Engines' retirement plan business; competes for the same business owners, executives, and retirement plan sponsors.
- Mariner Wealth Advisors: National, rapidly scaled RIA offering wealth advisory, retirement plan, tax, and estate services to business owners and families — sets the competitive bar for multi-service full-stack advisory.
- Creative Planning: Large national RIA offering comprehensive wealth management, retirement plan, and insurance solutions nationwide — establishes the scaled, full-service benchmark against which smaller Midwest RIAs compete.
Direct peers
- Rehmann: Michigan-based financial advisory and accounting firm with wealth management, retirement plan, and benefits consulting practices serving individuals and Midwestern businesses — direct overlap in services and geography.
- Greenleaf Trust: Michigan-headquartered, employee-owned wealth management and trust firm serving high-net-worth families, executives, and business owners in the Midwest with integrated investment, trust, and family office services.
- Plante Moran Wealth Management: Michigan-based wealth management arm of a top-25 U.S. accounting firm, offering financial planning, investment management, and retirement plan services to Midwest business owners and individuals — same geography and client mix.
- Sigma Investment Counselors: Independent, employee-owned RIA based in the Midwest offering personalized investment management and financial planning for individuals, families, and institutions — comparable scale and model.
- Syverson Strege: Independent Iowa-based RIA providing wealth management, retirement plan, and financial planning services to Midwest families and businesses; similar multi-service advisory positioning.
Others
- Cetera Financial Group: National broker-dealer and RIA support platform providing technology, compliance, and product access to independent advisors; relevant as the type of ecosystem a firm like Hoover could leverage to scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hoover and Associates social profiles
Digital presenceHoover and Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoover and Associates leadership team
Management profileNumber of profiles
Profiles1 record
Hoover and Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoover and Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoover and Associates
What does Hoover and Associates do?
Hoover and Associates provides personal wealth management and employer benefits services through two related brands. Hoover Private Wealth delivers investment advisory and retirement planning for individuals and families, while Hoover Benefits Group offers employer-sponsored retirement plans, employee benefits, life and health insurance, and Medicare supplement products for businesses and individuals across the Midwest.
Is Hoover and Associates a public or private company?
Hoover and Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoover and Associates founded?
Hoover and Associates was founded in 1988. It employs 11 to 50 people.
Where is Hoover and Associates based?
Hoover and Associates is headquartered in Royal Oak, United States, in the North America region.
How does Hoover and Associates make money?
One revenue line is on record: financial Advisory Services.
Who are Hoover and Associates's main competitors?
Broad incumbents on record are Carson Group, Edelman Financial Engines, Mariner Wealth Advisors and Creative Planning. Direct peers are Rehmann, Greenleaf Trust, Plante Moran Wealth Management, Sigma Investment Counselors and Syverson Strege. Cetera Financial Group is listed as an others.
Does Hoover and Associates have an API?
No public API is recorded for Hoover and Associates.
What industry is Hoover and Associates in?
Hoover and Associates's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail), with a secondary code of FSAAAAAK, Workplace Wealth & Employee Investing Programs. Its NAICS code is 5251 and its SIC code is 6282.