House Of Camille

What House Of Camille does

House of Camille is a privately held, 100% New Zealand-owned beauty therapy supplies distributor founded in 1989 and headquartered in Auckland. The company supplies professional-grade skincare, waxing products, nail care, salon equipment, and furniture to beauty salons, day spas, beauty therapists, and students across New Zealand, with secondary retail sales to individual consumers through its e-commerce site. Its primary customer segment is NZ beauty salons and spas purchasing on trade accounts at wholesale pricing, with smaller exposure to beauty therapy students via dedicated starter kits and to individual consumers buying selected retail SKUs such as Brush on Block mineral sunscreens.

The company does not develop proprietary technology; instead, it distributes and supports a curated portfolio of third-party international brands including Lycon wax products (Australia's #1 wax brand), DermaFIX cosmeceutical skincare, Katherine Daniels, Biologi, Beauty Image, Dermalux LED phototherapy systems, Lynton Lasers and IPL, Dr Pen microneedling, and AquaDerm HydraFacial devices. Recent product additions include advanced aesthetic capital equipment (Lynton Lasers, Dermalux LED, ACCOR Plasma Pen), positioning the company up the value chain from consumables into higher-margin device sales. The business operates an Auckland physical showroom and supports customers with a dedicated sales and training team.

House of Camille's revenue model is product sales across two streams: wholesale trade sales to verified B2B accounts (one-time purchases with subscription-style trade access) and direct retail sales through the e-commerce storefront (one-time purchase, AfterPay-enabled, GST-inclusive pricing). Marketing is conducted through the owned website, Instagram, Facebook, email newsletters, and a blog/news section. The company has no disclosed external investors, parent company, or M&A history, and is operated as an independent NZ business with 11–50 employees.

Name

House Of Camille

Legal name

House of Camille

Website

https://houseofcamille.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Camille is a 100% New Zealand-owned beauty therapy supplies distributor founded in 1989, serving salons, spas, beauty therapists, students, and retail consumers across NZ with professional skincare, waxing, equipment, and salon furniture brands.

Ownership category

akta.pro rank

Product category

Professional Beauty Therapy Supplies Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Professional beauty supplies
• Salon equipment distribution
• Skincare product wholesale
• Beauty therapy products
• Wax and skincare supplies

Headquarters

HQ city

North Shore

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales - Trade/Wholesale: Revenue generated from selling professional beauty therapy products, skincare, waxing supplies, equipment, and furniture to beauty salons and professionals at wholesale prices. Products are sold through trade accounts with wholesale pricing.
2. Product Sales - Retail: Direct sales to retail customers through their e-commerce platform for consumer-facing beauty products like Brush on Block sunscreens.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

House of Camille is a New Zealand-based professional beauty therapy supplies distributor that sells wholesale and retail skincare, waxing products, advanced aesthetic equipment (LED systems, lasers, microneedling, hydrafacial), salon furniture, and consumables to beauty salons, spas, and individual consumers across NZ. The company operates through trade accounts offering wholesale pricing to verified beauty professionals, alongside a retail e-commerce storefront for selected consumer products.

Product overview

House Of Camille is a 100% New Zealand owned beauty therapy supplies distributor operating since the 1980s, serving salons and beauty professionals across NZ. The company offers a comprehensive portfolio of professional beauty products organized into distinct brand lines and product categories. Core offerings include professional skincare brands (DermaFIX cosmeceuticals, Katherine Daniels, Biologi), hair removal systems (Lycon wax products as Australia's #1 brand, Beauty Image, Natural Look), and advanced technology equipment (Dermalux LED systems, Lynton Lasers, AquaDerm HydraFacial, Dr Pen microneedling). Additional categories span nail care (Famous Names IBX, Dadi'Oil), body treatments, salon equipment, disposables, and student kits. The business operates on a trade account model offering wholesale pricing with dedicated sales and training support, serving both retail customers and professional salons through their Auckland headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Lycon Wax Products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• SalonCentric: SalonCentric is a large US-based professional beauty distributor owned by L'Oréal, supplying licensed salon professionals with professional products. It is broadly comparable as a B2B beauty distributor serving salons, but operates at significantly greater scale and as part of a global conglomerate.
• Dermalogica: Dermalogica is a global professional skincare brand that sells direct to licensed skin therapists through its own education and distribution infrastructure. It is comparable as a professional beauty channel participant, but operates as a principal brand rather than a multi-brand distributor.

Direct peers

• Beauty Alliance: Beauty Alliance is a US-based cooperative of professional beauty distributors serving salons and spas with a multi-brand professional product portfolio. It is directly comparable as a professional beauty trade distributor, though structured as a member-owned co-op.
• Ellerslie Beauty Therapy Supplies: Ellerslie Beauty is a New Zealand-based distributor of professional beauty therapy and skincare products to salons and clinics. It is the closest direct NZ competitor to House of Camille, operating a similar trade account model serving beauty therapists across NZ.
• The Skin Store (Australia): The Skin Store is an Australia-based professional skincare and beauty supplies distributor serving salons, clinics, and therapists. It is directly comparable as a professional-only beauty distributor with a similar product mix of cosmeceutical and salon brands.

Regional players

• Salon Services (Haircare Australia / Brands Exclusive): Salon Services is a long-established Australia/NZ distributor of professional beauty and hairdressing supplies serving salons and therapists. It is directly comparable to House of Camille as a trade-focused professional beauty supplies distributor operating in Australasia, though with a broader hairdressing focus.
• Australian Beauty Industry (ABI): ABI is an Australia-based trade supplier of professional beauty products, equipment, and education to salons and clinics. It is comparable as a regional professional beauty distributor, though primarily Australian-focused with potential NZ overlap.

Others

• Lycon (the brand House of Camille distributes): Lycon is the Australian professional wax brand distributed by House of Camille. It is included as a supplier/principal-brand counterparty rather than a true peer; relevant because Lycon's go-to-market decisions directly shape House of Camille's product economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/houseofcamille
• Instagraminstagram.com/houseofcamille_nz
• LinkedInlinkedin.com/company/house-of-camille

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Of Camille