New Energy

What New Energy does

New Energy (NEW Niederrhein Energie und Wasser GmbH) is a regional German energy and water utility headquartered in Mönchengladbach, organized as a private limited company (GmbH) within the broader NEW Gruppe / NEW AG municipal utility group. It serves residential customers, commercial and industrial users, and the housing industry (Wohnungswirtschaft) across the Niederrhein region of North Rhine-Westphalia under both statutory basic supply (Grundversorgung) and competitive tariffs. The company employs 11–50 people in this legal entity and operates customer centers across its service area alongside a digital customer portal and tariff comparison tools.

Its core product portfolio spans electricity, natural gas, water, and district heating on the traditional utility side, combined with an increasingly diversified energy-transition offering: photovoltaic/solar installations, heat pump solutions, electric vehicle charging infrastructure (including the public Ladebordstein solution), and NEW Glasfaser fiber-optic broadband. It has also introduced integrated offerings such as the Komplettpaket home energy bundle and the NEW eManager smart energy management platform, plus a heating rental (Mietmodell) that converts heating-system capex into a recurring fee, lowering the barrier to heat-pump adoption.

The business model is multi-segment and recurring-revenue-oriented. Revenue is generated through regulated and competitive retail tariffs on electricity and gas, water and heat supply contracts, B2B energy and water supply to commercial-industrial and housing-industry customers, installation revenue from PV and heat pumps, equipment rental fees under the heating rental model, subscription revenue from NEW Glasfaser, and EV charging usage fees. Distribution combines physical customer centers with digital self-service, and brand reach is reinforced by the Borussia Mönchengladbach 'Fohlenstrom' partnership and by sustained third-party recognition including Trusted Shops certification over 10 years and the 2026 Beratungs-Champions award.

Name

New Energy

Legal name

NEW Niederrhein Energie und Wasser GmbH

Website

https://new-energie.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Energy (NEW Niederrhein Energie und Wasser GmbH) is a Mönchengladbach-based regional German utility serving residential, commercial, industrial, and housing-industry customers across the Niederrhein region with electricity, gas, water, heating, solar PV, heat pumps, EV charging, and fiber-optic broadband.

Ownership category

akta.pro rank

Product category

Regional Energy Utility

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industries

Microgrid, DER & Building Electrification Energy Controls (Solar/Storage/EV Load Orchestration) (BPABAGAJ), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI), Utility & Grid Services Integration for EV Flexibility (DR/DERMS/SCADA Interfaces) (EUAFAMAF)

Keywords

• Electricity supply services
• Natural gas distribution
• Photovoltaic system installation
• Ev charging tariffs
• Heat pump solutions

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Supply: Supply of electricity to residential and commercial customers through various tariff models including standard, eco, and special tariffs. Revenue generated through base price and per-kWh consumption charges.
2. Gas Supply: Supply of natural gas to residential and commercial customers. Revenue model similar to electricity with base price and consumption-based charges.
3. Heating Solutions: Heat pump sales and rental (Heizung mieten), heating systems. Offers investment-free transitions to modern heating systems.
4. Photovoltaic Systems: Sale and installation of PV systems including planning and mounting services.
5. E-Mobility Services: EV charging tariffs (Autostrom), wallbox products, public charging infrastructure, and THG quota sales.
6. NEW Card Loyalty Program: Customer loyalty card offering discounts on events, travel, zoos, sports and special offers from partner companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Energy is a regional utility that procures, supplies, meters, and bills electricity, natural gas, water, and district heating to residential and commercial customers in the Niederrhein region of Germany. Beyond utility supply, it sells and installs decentralized energy hardware (photovoltaic systems, heat pumps, battery storage, wallboxes) and operates the NEW eManager smart energy management platform, bundled under its Komplettpaket "complete home energy" offering.

Product overview

NEW Energie (NEW Niederrhein Energie und Wasser GmbH) is a regional energy provider offering a comprehensive portfolio of energy products and services. The core offering consists of electricity and natural gas supply tariffs for residential and commercial customers. The product range extends to integrated home energy solutions through the Komplettpaket platform, which combines PV systems, heat pumps, battery storage, wallbox charging, and smart energy management via the NEW eManager. Key products include: Stromtarife (electricity tariffs including Ökostrom eco tariffs), Gastarife (gas tariffs), Heizstromtarife (heat electricity for heat pumps and storage heaters), Fohlenstrom (fan power tariff with Borussia Mönchengladbach partnership), Autostromtarife (EV charging), and Photovoltaik/Wärmepumpe (solar and heat pump systems). Additional offerings include the NEW Card loyalty program, heating rental services, fiber optic internet, water supply, and district heating. For commercial customers, dedicated Gewerbestrom tariffs are available. The company positions itself as a one-stop provider for complete home energy solutions alongside traditional utility services.

Differentiator

Problem solved

Functional benefit

Brands

• Fohlenstrom: A special electricity tariff offered in partnership with Borussia Mönchengladbach (the FohlenElf), providing 1 Euro bonus for each Bundesliga goal scored by the club, using 100% renewable energy sources.
• NEW eManager
• NEWwärme / NEW Card

Products and services

• Stromtarife (Electricity Tariffs) Residential electricity supply tariffs with base price plus per-kWh consumption pricing for household customers in the Niederrhein region.
• Ökostromtarife (Eco Electricity Tariffs) Residential electricity tariffs sourced 100% from renewable energy (wind, solar, hydro), certified by TÜV NORD and Grüner Strom Label for products such as Blauer Himmel Strom and Blauer Himmel WP.
• Heizstromtarife (Heat Electricity Tariffs) Special electricity tariffs designed for heat pumps, night storage heaters, and other electric heating systems, offering lower consumption rates for heating-grade electricity in residential homes.
• Fohlenstrom Co-branded 100% renewable electricity tariff for fans of Borussia Mönchengladbach, paying a €1 bonus per Bundesliga goal scored by the club.
• Autostromtarife (EV Charging Tariffs) Electric vehicle charging tariffs including e-mobility@home for home charging plus access to the public charging network, with TÜV NORD-certified 100% renewable energy.
• Gewerbestrom (Business Electricity) Electricity supply tariffs tailored for businesses, self-employed professionals, and freelancers, with consumption-based options such as NEWstrom easy 12/24 and NEWstrom ideal 12/24 and RLM metering for high-consumption commercial accounts.
• Gastarife (Gas Tariffs) Natural gas supply tariffs for residential customers with base price plus consumption-based pricing across multiple contract options.
• Photovoltaik-Anlage (PV Systems) End-to-end photovoltaic system offering for residential customers including planning, mounting/installation, and ongoing maintenance services, with the option to buy or rent the system.
• Wärmepumpe (Heat Pump) Heat pump systems for residential heating, sold with government subsidy support through BAFA and KfW programs as part of the energy transition offering.
• Heizung mieten (Heating Rental) Subscription rental model for modern heating systems allowing residential customers to replace old heating equipment without high upfront capital costs.
• Komplettpaket (Complete Package) Integrated home energy package combining photovoltaic system, heat pump, battery storage, wallbox, and smart control (NEW eManager) from a single provider, positioned as the all-in-one solution for sustainable residential housing.
• NEW eManager Smart energy management application and platform that controls and monitors PV systems, battery storage, wallbox EV charging, and heating, providing real-time consumption data and optimization for residential customers.
• NEW Card Loyalty and discount card for NEW Energie customers offering discounts on events, travel, zoos, sports, and special offers from partner businesses.
• NEW Glasfaser (Fiber Optic Internet) Fiber optic internet connectivity services for residential customers as part of the digital home offering.
• Wasser (Water Supply) Drinking water supply service for residential customers in the Niederrhein supply area.
• Fernwärme (District Heating) District heating supply service providing heat to connected residential and commercial buildings.
• THG-Quote verkaufen (GHG Quota Sales) Service enabling EV owners to sell their greenhouse-gas (THG) quota and receive a one-time premium payment for climate protection.
• Grundversorgung Strom & Gas (Statutory Basic Supply) Statutory basic supply service providing continuous electricity and gas to all households in the supply area as a regulatory fallback product.

Quantifiable outcome

• Customer bonus up to €500 for new electricity and gas contracts
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Borussia MönchengladbachcoreStrategic or Co-development PartnerSponsorship partnership for 'Fohlenstrom' brand - a special electricity tariff where customers receive €1 bonus for every Bundesliga goal scored by Borussia Mönchengladbach. This creates community engagement and brand loyalty in the regional market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Octopus Energy Germany: Digital-native retail energy provider active in Germany offering dynamic tariffs, smart-meter integration and EV-friendly products. Comparable customer segment and proposition, but with technology and unit-economics advantages that threaten traditional Stadtwerke.
• Lichtblick (Lichtblick SE): German green-energy retailer and home-energy-management provider offering dynamic tariffs and a smart-home energy controller. Comparable as a digital-first challenger pushing integrated HEMS + green-tariff propositions similar to NEW eManager + Ökostrom.
• Polarstern Energie: German green-electricity retailer with Ökostrom, gas and heating offerings targeted at sustainability-minded households. Comparable in product mix and regional focus but smaller and without the hardware/HEMS bundling NEW offers.
• Tibber (DE): Norwegian-origin digital energy retailer with a German footprint offering dynamic spot-price electricity, smart-charging and HEMS integrations. Comparable as a tech-forward challenger targeting the same residential EV and PV-adjacent customers.

Direct peers

• SWK Stadtwerke Krefeld: Regional municipal utility in Krefeld, immediately adjacent to Mönchengladbach, supplying electricity, gas, water and energy services. Comparable NRW municipal energy retailer with similar customer segments and product breadth.
• Stadtwerke Aachen: Regional municipal utility serving Aachen and the surrounding region with electricity, gas, water, heat and broadband. Comparable in scale, regulatory status and product mix to NEW's integrated home-energy offering.
• Stadtwerke Düsseldorf: Municipal multi-utility serving the Düsseldorf region with electricity, gas, water, district heating and broadband. Closely comparable to NEW as a neighboring NRW Stadtwerk offering an integrated residential energy and home-services portfolio.
• Stadtwerke Duisburg: Municipal multi-utility serving the Duisburg area with electricity, gas, water, district heating and EV charging. Directly comparable as another NRW Stadtwerk covering residential, commercial and housing-industry customers with a similar product matrix.

Broad incumbents

• EnBW Energie Baden-Württemberg: Large integrated German utility offering electricity, gas, heat-pump tariffs, PV solutions, EV charging and home energy management. Broadly comparable product mix, but operates at national scale with deeper capex capacity.
• E.ON Vertrieb Deutschland: National incumbent energy retailer serving millions of German households with electricity, gas, heat and increasingly heat-pump/PV/EV solutions. Comparable because it competes head-to-head in the same residential retail market but at vastly larger scale and with a broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/NEWniederrhein
• Facebookfacebook.com/new.niederrhein
• LinkedInlinkedin.com/company/new-ag/about
• Instagraminstagram.com/new_gruppe

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Energy