Stage 29 Productions
Stage 29 Productions is a private Los Angeles–based television and podcast production company that develops scripted and unscripted programming, including the Dr. Phil talk show and The Doctors, for distribution through CBS-affiliated networks and other broadcast partners.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stage 29 Productions does
Stage 29 Productions is a privately held television and podcast production company headquartered in Los Angeles, California, controlled by Jay McGraw and Dr. Phil McGraw. Founded in 2018, the company develops and produces scripted and unscripted programming distributed through major broadcast networks and digital platforms. Its production slate includes long-running daytime talk show Dr. Phil, health and wellness series The Doctors, legal drama Bull, celebrity news program Daily Mail TV, the legal dramedy So Help Me Todd, and additional formatted talk and true-crime content (House Calls with Dr. Phil, The Test, Face The Truth). The company also operates a podcast division anchored by Phil in the Blanks, I've Got a Secret! with Robin McGraw, and Mystery and Murder: Analysis by Dr. Phil.
The company's business model centers on developing original content concepts and licensing finished productions to broadcast television networks and streaming platforms. Revenue is generated through development deals, production fees, and licensing royalties from distributors including CBS TV Distribution, CBS TV Studios, Z Living, and Merit Street Media. Distribution partnerships are heavily concentrated within the CBS family and its affiliates: the flagship Dr. Phil franchise is anchored on Merit Street Media in primetime and was historically distributed via CBS TV Distribution through 2023, while The Doctors has been syndicated through Z Living. The GTM motion is sales-led, with concepts pitched directly to networks and co-developed with CBS TV Studios (notably the 2018 sale of faith-themed Chaplain and legal drama Melanie). Pricing details are not publicly disclosed; the B2B production economics operate through negotiated licensing and production deals.
Stage 29 Productions operates with a team of 11-50 employees and runs a relatively asset-light production model where celebrity-driven branding — particularly Dr. Phil McGraw's personal brand — serves as the central differentiator. No external institutional investors, venture funding, patent activity, or platform architecture details are disclosed in the available data. Operationally the company is firmly North America-focused, with no stated international footprint beyond CBS TV Distribution's domestic and international syndication reach.
Stage 29 Productions firmographics
Firmographics- Name
- Stage 29 Productions
- Legal name
- Stage 29 Productions
- Website
- https://stage29.tv
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stage 29 Productions is a private Los Angeles–based television and podcast production company that develops scripted and unscripted programming, including the Dr. Phil talk show and The Doctors, for distribution through CBS-affiliated networks and other broadcast partners.
- Ownership category
- akta.pro rank
Stage 29 Productions industry classification
Industry- Product category
- Television and Podcast Production
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Unscripted/Reality TV Production (Live-Action) (MPADABAC)
- akta.pro secondary industry
- Scripted TV Series Production (Live-Action) (MPADABAB)
Keywords
Where Stage 29 Productions is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Stage 29 Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Television Production & Licensing: Stage 29 Productions creates original television content including talk shows, dramas, and true crime series, then licenses these productions to broadcast networks and streaming platforms. Revenue is generated through development deals, production fees, and licensing royalties from networks such as CBS TV Distribution, CBS TV Studios, Z Living, and Merit Street Media.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Stage 29 Productions product offering
Product offeringCore offering
Stage 29 Productions is a television and podcast production company that creates and produces unscripted TV programming and podcast content for distribution through broadcast networks, syndication channels, and digital audio platforms. The company develops original talk shows, legal dramas, and investigative programming, primarily serving major broadcast and cable networks.
Product overview
Stage 29 Productions is a television and podcast production company operating as a portfolio of distinct programs rather than a unified software platform. The company produces multiple television shows including Dr. Phil, The Doctors, Bull, Daily Mail TV, House Calls with Dr. Phil, The Test, Face The Truth, and So Help Me Todd, which are distributed through broadcast partnerships. Additionally, Stage 29 Productions operates a podcast division featuring I've Got a Secret! with Robin McGraw, Phil in the Blanks, and Mystery and Murder: Analysis by Dr. Phil. The television and podcast productions function as separate branded content offerings rather than integrated product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Dr. Phil A daytime talk show hosted by Dr. Phil McGraw, distributed to broadcast stations and syndicated networks targeting daytime television audiences.
- The Doctors An Emmy-winning syndicated daytime health talk show covering medical, wellness, and lifestyle topics for general broadcast audiences.
- Bull A scripted legal drama television series centered on trial consulting science, produced for broadcast network distribution.
- Daily Mail TV A syndicated daily newsmagazine program covering entertainment, celebrity, and human-interest stories for broadcast stations.
- House Calls with Dr. Phil A candid talk show featuring Dr. Phil McGraw and Jay McGraw tackling real-life issues for broadcast syndication audiences.
- The Test A primetime talk show focused on justice, accountability, and untold stories, distributed to broadcast audiences.
- Face The Truth A syndicated daily courtroom-style show featuring real cases judged by a panel, designed for daytime broadcast audiences.
- So Help Me Todd A comedy-drama series following a private investigator and a defense attorney, produced for network and streaming distribution.
- Phil in the Blanks An interview and advice podcast hosted by Dr. Phil McGraw, featuring celebrity guests and discussions on culture, news, and human behavior for digital audio listeners.
- I've Got a Secret! with Robin McGraw A podcast hosted by Robin McGraw featuring inspirational conversations with celebrity guests for digital audio audiences.
- Mystery and Murder: Analysis by Dr. Phil A podcast hosted by Dr. Phil McGraw analyzing mysterious deaths and unsolved crimes for true-crime digital audio audiences.
Quantifiable outcome
- Dr. Phil has been daytime's No. 1 rated talk show
Companies that use Stage 29 Productions
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Stage 29 Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stage 29 Productions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CBS TV StudioscoreProduced two hourlong drama projects: faith-themed medical drama 'Chaplain' and legal drama 'Melanie'. Both projects produced by CBS TV Studios with the McGraws and Julia Eisenman executive producing through Stage 29 Productions.
- CBS TV DistributioncoreLong-standing distribution partnership for Dr. Phil talk show. Multiyear pact extended the show through 2023, taking it through season 21. CBS handles domestic and international distribution of the daytime No. 1 rated talk show.
- Z LivingminorZ Living acquired recent seasons of 'The Doctors' from CBS Television Distribution. The series joins Dr. Oz on the network, airing with a July 4 marathon and then six days per week in various time slots.
- Merit Street MediacoreMerit Street Media is the exclusive broadcast home for Dr. Phil's new primetime show. Dr. Phil moved from daytime to primetime, fearlessly taking on pressing issues with brand new weeknight episodes.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Stage 29 Productions competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Stage 29 Productions social profiles
Digital presenceStage 29 Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stage 29 Productions leadership team
Management profileNumber of profiles
Profiles1 record
Stage 29 Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stage 29 Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stage 29 Productions
What does Stage 29 Productions do?
Stage 29 Productions is a television and podcast production company that creates and produces unscripted TV programming and podcast content for distribution through broadcast networks, syndication channels, and digital audio platforms. The company develops original talk shows, legal dramas, and investigative programming, primarily serving major broadcast and cable networks.
Is Stage 29 Productions a public or private company?
Stage 29 Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stage 29 Productions founded?
Stage 29 Productions was founded in 2018. It employs 11 to 50 people.
Where is Stage 29 Productions based?
Stage 29 Productions is headquartered in Los Angeles, United States, in the North America region.
How does Stage 29 Productions make money?
One revenue line is on record: television Production & Licensing.
Does Stage 29 Productions have an API?
No public API is recorded for Stage 29 Productions.
What industry is Stage 29 Productions in?
Stage 29 Productions's product category is Television and Podcast Production. Its primary akta.pro industry code is MPADABAC, Unscripted/Reality TV Production (Live-Action), with a secondary code of MPADABAB, Scripted TV Series Production (Live-Action). Its NAICS code is 51211 and its SIC code is 7812.