What Vileda profesional does

Vileda Professional is a German-based B2B brand specializing in professional cleaning products, tools, and solutions for commercial, industrial, and institutional facilities. The brand is operated by Freudenberg Home and Cleaning Solutions GmbH (FHCS), headquartered at Im Technologiepark 19 in Weinheim, Germany, and forms part of Freudenberg Group, a privately-held diversified German industrial conglomerate. Its customer base spans facility management operators, cleaning contractors, healthcare facilities, hospitality, and industrial sites, accessed through country-specific websites and a global distributor/dealer network covering 40+ markets across Europe, the Americas, Asia-Pacific, the Middle East, and Africa.

The company's product portfolio targets professional cleaning and hygiene maintenance, though specific SKUs, modules, or proprietary formulations are not disclosed in the available data. Underlying technology is not characterized as proprietary; the brand instead leverages Freudenberg Group's materials science R&D, manufacturing expertise, and quality standards as its technical backbone. Operational infrastructure runs on standard enterprise software — Microsoft Teams and M365 for collaboration, Google Analytics and YouTube for web analytics and content — with no disclosed AI/ML, data, or platform capabilities.

The business model is a conventional B2B distribution model: products are sold quote-based through country-specific direct websites and a network of specialized cleaning equipment distributors and dealers, with pricing varying by product category, volume, and customer segment (pricing is not publicly disclosed). Revenue is not disclosed in the source material, and the FHCS entity itself is reported at 11–50 employees, though this almost certainly understates the global workforce associated with the brand across its country-level operations. The company is governed by a three-person executive team — Karin Overbeck (CEO), Dr. Arman Barimani (CTO), and Kerstin Borrs (CFO) — and operates as a wholly-owned subsidiary under the Freudenberg corporate umbrella.

Name

Vileda profesional

Legal name

Freudenberg Home and Cleaning Solutions GmbH

Website

https://vileda-professional.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Vileda Professional is a German-based B2B brand that sells professional cleaning products, tools, and solutions to commercial, industrial, and institutional facility operators across 40+ countries, operating as a wholly-owned subsidiary of Freudenberg Group via Freudenberg Home and Cleaning Solutions GmbH.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Products

NAICS

Soap and Other Detergent Manufacturing (325611)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

Keywords

• Professional cleaning products
• Commercial cleaning supplies
• Industrial cleaning tools
• Institutional hygiene solutions
• Cleaning equipment distribution

Headquarters

HQ city

Weinheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels1 record

Core offering

Vileda Professional manufactures and sells professional cleaning products, tools and hygiene solutions intended for commercial, industrial and institutional facilities. The portfolio is marketed globally through country-specific websites and a distributor/dealer network spanning more than 40 countries across Europe, the Americas, Asia-Pacific, Africa and the Middle East. The brand operates as a dedicated B2B line under Freudenberg Home and Cleaning Solutions GmbH, leveraging Freudenberg Group's materials science and manufacturing expertise.

Product overview

Vileda Professional is a professional cleaning solutions brand operating as a gateway site that redirects visitors to country-specific websites. The company offers cleaning products and solutions for professional/industrial use across multiple global markets. No specific named product portfolio, modules, or product descriptions are available in the provided source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationVileda Professional uses Microsoft Teams and M365 as a productivity, collaboration, and exchange platform for teams, communities and networks across the Freudenberg group. Microsoft processes data on servers in data centers in the European Union (Ireland and Netherlands). Freudenberg has concluded a controller-processor agreement with Microsoft in accordance with GDPR Article 28.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Rubbermaid Commercial Products: Leading manufacturer and distributor of professional cleaning tools, mops, buckets, and janitorial equipment serving the same commercial facility-management customers as Vileda Professional, especially in North America.
• Diversey Holdings (now Solenis): Major global supplier of hygiene, cleaning, and sanitization solutions to the professional/institutional market with bundled chemicals, tools, and service programs — directly competing with Vileda Professional's B2B channel in hospitality, healthcare, and food service.
• S.C. Johnson Professional: Specialist division of S.C. Johnson focused on professional cleaning, hygiene, and infection-prevention products; directly overlaps Vileda Professional in commercial cleaning chemicals and tools.
• Tork (Essity): Essity's professional hygiene brand offering wipers, cloths, and dispensers for commercial cleaning — directly comparable to Vileda Professional's wiping and cleaning tool range.
• Kimberly-Clark Professional: Provides commercial cleaning supplies including wipes, paper, and dispensing systems to workplaces and facilities, directly competing in the institutional cleaning consumables category where Vileda Professional operates.
• IPC (Industrial Cleaning Equipment): Specialist manufacturer of professional cleaning machines and equipment (floor scrubbers, vacuums) sold into commercial cleaning channels, overlapping Vileda Professional's equipment side of the portfolio.
• Spartan Chemical Company: US-based manufacturer of professional cleaning and sanitation products (chemicals, tools, equipment) serving the same institutional cleaning market as Vileda Professional.

Broad incumbents

• Ecolab: Largest pure-play institutional hygiene and cleaning solutions provider globally; competes head-on with Vileda Professional across commercial cleaning tools, chemicals, and integrated facility hygiene programs at scale.
• 3M Commercial Solutions Division: Diversified industrial conglomerate with a meaningful commercial cleaning and janitorial product portfolio (including cleaning chemicals and supplies), competing with Vileda Professional at scale across global accounts.
• Henkel (Professional / Adhesive Technologies cleaning): Diversified German multinational with a professional cleaning and surface treatment portfolio that overlaps with Vileda Professional in industrial and institutional applications, leveraging global scale similar to Freudenberg's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vileda profesional